На сайте используются cookie файлы
The site uses cookie files
Данный сайт имеет возрастное ограничение!
This site has age restrictions!
Я подтверждаю, что мне, увы, уже давно исполнилось 18 лет
Wine Paris traditionally opens the year’s wine exhibition calendar. Paris will also traditionally be the inaugural stop on the distribution journey of The Wine Travel Awards Guide 2024–2025. The luxury printed catalogue, presenting the nominees of the 2024–2025 awards edition, will be available free of charge at the fair’s physical media kiosks and its digital version is already accessible on the Wine Paris website. Feel free to pick up your complimentary copy – and don’t wait: based on previous years’ experience, the print run runs out quickly!
In 2026, more than ever, Wine Paris is reaffirming its role as a platform for expertise, development and connection, adopting an inclusive approach that speaks to the entire industry. Led by Vinexposium, the event is set to unveil a redefined programme within a coherent, fast-paced and forward-looking ecosystem that spans every market segment, from alcoholic to alcohol-free beverages.
This year, the Academy has deliberately embraced a contemporary format combining interactive tasting workshops, high-level masterclasses, panel discussions, conferences and trade meetings. Together, these formats are designed to help professionals decipher today’s challenges while anticipating those of tomorrow.
In 2026, the Academy programme features over 180 events, including 50 masterclasses and 20 conferences, firmly positioning it as a major focal point of Wine Paris. The programme is punctuated by new highlights such as the Be No Talks and the Be Spirits Stage, alongside numerous events hosted on exhibitor stands and across the show’s various stages.
“Consumption patterns are evolving, and the industry is diversifying. Wine Paris, Be Spirits and Be No reflect this momentum. In Paris, Vinexposium brings to life a dynamic ecosystem, closely connected to market realities. The Academy is part of this movement: it opens up discussion on the industry’s key challenges and builds bridges between categories, guided by a spirit of complementarity and openness.” – Rodolphe Lameyse, CEO of Vinexposium
Experts, sommeliers, mixologists, producers and flavour artisans will come together to explore key market trends, sharpen their expertise and nurture a shared vision of an industry undergoing profound transformation.
Through its three complementary events – Wine Paris, Be Spirits and Be No – Vinexposium illustrates the full depth and breadth of its Paris exhibition. The international gathering brings together all industry stakeholders to gain a clearer understanding of the changes reshaping the sector. At the heart of these developments are innovation, the ability to adapt to new usages and the growing momentum behind alcohol-free beverages.
‘Pairing Perfection’ is the thread woven through this year’s event, structuring the masterclasses and shaping their content. Wine Paris is introducing formats designed to reflect an evolving industry and changing consumption patterns.
Moving beyond food and wine pairings, the masterclasses explore the broader notion of harmony, focusing on the intersection of products, uses, cultures and visions. Pairing thus becomes a lens through which current expectations and industry transformation can be interpreted.
This approach is expressed through several interconnected lines of thought: linking inherited expertise with emerging creations; fostering dialogue between producers and future partners; and connecting revisited traditions with contemporary perspectives.
In an era of shifting drinking patterns, where alcoholic beverages and their alternatives continue to play a pivotal part in moments of togetherness, these masterclasses aim to encourage the sharing of ideas and conversations around industry practices.
The programme spans a variety of formats:
New for 2026: the Be No Talks
For this year’s exhibition, Be No is introducing the Be No Talks – a dedicated space designed to decode and deepen understanding of the alcohol-free market. Conceived as a hybrid, conversational format, the Be No Talks consist of 45-minute sessions combining market analysis, practical insights and expert-led discussions.
Specialists, key players and innovative brands will take the stage to address changing consumer behaviours and expectations, along with the strategies now shaping this thriving category. These conversations aim to provide a clearer view of current trends and growth prospects for alcohol-free beverages.
No Alcohol Wine: From Trend to Transformation
This session explores the development of alcohol-free wine which has evolved from a consumer trend into a category of strategic importance for the industry. It will examine market dynamics, consumption patterns, regulatory frameworks and technological innovation.
Discussions will explore how alcohol-free wines are finding their place on the fine dining scene, focusing on pairing and service logic, as well as their profile on wine lists.
This collective debate examines the impact of alcohol-free wines and spirits on traditional models, scrutinising issues of complementarity, evolving usage and emerging market equilibriums.
Be Spirits Stage: honouring the art of mixology
Designed as a forum for discussion, the Be Spirits Stage hosts a programme where trade practices and the evolving mixology scene take centre stage. Mixology is explored through a variety of formats – workshops, training sessions and demonstrations – all designed to deliver a practical and immersive experience. Curated by mixologists and international experts, the sessions delve into techniques, products and working methods, while encouraging contributions from speakers and participants from the international arena to share their experience.
From the opening day, the Stage sets the tone by examining major global trends with Melita Kiely (The Spirits Business), before turning to more exploratory themes such as the subtle pairing of sake and cheese or the diversity of French ciders. Day two celebrates innovation and expertise: Pegasus Distillerie reveals its terroir-driven distillation approach; Glen Moray lifts the curtain on the role of cask ageing; while Japanese distillation traditions for Shochu and Awamori invite participants to discover distinctive flavour profiles. On Wednesday, the IWSR will deliver an analysis of the global spirits arena and masterclasses will focus on food and spirits pairings – from Cognac to Agave – offering a comprehensive and inspiring sensory journey.
Infinite Bar
Located at the heart of Be Spirits, the Infinite Bar spans 40 metres and features 20 mixologists from some of Paris’ most creative and internationally acclaimed bars, including Danico, Moonshiner, Mr Antoine, Red Poppy, Bisou and L’Ours. The space serves as a true showcase for contemporary skills, hosting live demonstrations where cocktails are crafted using exhibitors’ spirits and ingredients, techniques are displayed and methodological approaches to cocktail design are brought to life. Acting as an observatory of emerging industry trends, the Infinite Bar highlights the influences set to shape the drinks lists of the future.
In 2026, Vinexposium will champion its mission as a strategic international platform more than ever before by structuring a programme of conferences and panel discussions dedicated to public policy, international trade and the major societal issues facing the wine and spirits industry.
Developed in collaboration with its institutional partners, this series of high-level discussions will offer insight into the major topics currently shaping the industry – from free-trade agreements and tariff and regulatory policies to questions of control and responsibility. Three flagship sessions will set the pace of the programme: a panel discussion examining the EU-Mercosur agreement and its implications for European and South American markets; a session focused on the Indian market and the economic growth opportunities generated by free trade agreements concluded or under negotiation with key trading partners such as the European Union, the United Kingdom and Australia; and a debate on transatlantic trade relations analysing the impact of recent American tariffs on the spirits industry and global trade balances with contributions by American and British industry spokespeople.
Designed as areas for sampling beverages before meeting their producers, these spaces offer a selection of wines from a wide range of origins that can be explored at leisure. They allow visitors to hone their sourcing choices, identify wines of interest and prepare their meetings at the exhibition more effectively.
The areas offer the chance to taste, compare and rapidly identify wines that deserve attention. They also feature a range of alcohol-free alternatives curated in partnership with Meininger’s International.
The free-pour tasting spaces can be found in the following locations:
Hall 7.1: free-pour tastings of French and international wines
Hall 7.3: free-pour tastings dedicated to Loire wines
Hall 2.1: Be No – over 250 alcohol-free labels
On Monday 9 and Tuesday 10 February 2026 from 10 am to 5 pm, the Union des Grands Crus de Bordeaux is hosting tastings of the 2023 and 2019 vintages.
Over 100 wines will be presented to visitors, offering a unique opportunity to discover and compare different wines. This session will take place in Hall 7.1.
On Wednesday 11 February 2026 from 10 am to 5 pm, Gambero Rosso will present its Tre Bicchieri tasting featuring wines by 60 producers showcased in its 2026 Vini d’Italia guide.
This event will allow visitors to discover outstanding wines and identify the most remarkable producers, again in Hall 7.1.
Wine Tech Perspectives is an area designed for observing and understanding technology, digital tools and emerging practices shaping the wine industry. Aimed at industry members, it provides solutions, practical feedback and analysis around digitalisation, new business models and technology adoption, while providing concrete insights into the transformations currently underway across the sector.
By bringing together artificial intelligence, start-ups poised to revolutionise the industry, neuromarketing and new industry entrants, Wine Tech Perspectives and Vinexposium are cementing their mission to unite industry stakeholders around the key challenges of innovation, idea-sharing and market transformation.
OFF is Wine Paris’ invitation to extend the experience beyond the exhibition halls. Its 2026 guide features over 140 Parisian venues – restaurants, wine bars, cocktail bars and wine merchants – selected for their unique wine and spirits propositions.
Curated by a dedicated committee, the selection turns the spotlight on inspiring locations suited to all budgets, reflecting the vibrancy and creativity of the Parisian scene. Print books of the 2026 OFF Guide will be available throughout Wine Paris.
⇒ Join our social networks ⇒ Optimistic D+ editors will take this as a compliment.
⇒ Every like is taken as a toast!
27.01.2026
12.12.2025
10.12.2025
