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The World Tourism Organization, together with the Ministry of Tourism of the Republic of Bulgaria, will host the 9th UN Tourism Global Conference on Wine Tourism on October 6-7, 2025, in Plovdiv, Bulgaria.
The conference, entitled “The Art of Wine Tourism”, will provide experts with a unique platform to network, exchange experiences, and explore the latest trends through dynamic sessions, seminars, and thematic workshops.
It will also be a unique opportunity to discover Bulgaria’s rich winemaking heritage – one of the oldest in the world – and its growing role as an emerging wine tourism destination. With a special focus on local grape varieties, sustainability, and innovation, Bulgaria offers the ideal setting to discuss how wine tourism can foster heritage preservation, community empowerment, and the fusion of wine, gastronomy, and art.
The insights generated will help shape innovative approaches that highlight the artistic and cultural dimensions of wine tourism, ensuring destinations thrive while preserving their identity and environment.
Further details and online registration (open until 26 September 2025) are available on the conference website.
For additional information, please contact: wineconference@unwto.org
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28.07.2025
