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Gastronomy and Wine Portal

Spirits revenue

“The Spirits G4” surpassed all analysts’ forecasts

10.08.2021, News

The world’s four largest spirits producers ended the first half with revenue growth.


The four major global alcohol producers – Diageo, LVMH, Campari and Becle – have announced their results for the first half of 2021. The data released shows that the giants of the alcoholic market not only improved their performance this year compared to the same period last year but were also able to surpass the success of before-Covid 2019.

For example, the 53% revenue growth in the first half of 2021 for the French luxury goods multinational company LVMH is largely driven by the fashion and leather business. However, Moët Hennessy – part of the company which is responsible for the production of high-quality wines and spirits – increased its sales by 56% compared to the same period in 2020, when the coronavirus raged. Moreover, the company improved its performance by 14% compared to the first six months of 2019 – before the pandemic swept our planet.

Diageo also showed excellent results: the British premium spirits company announced sales growth of 16%, which exceeded experts’ expectations by 13.7%, and 6% above the level reached by Diageo in the same period in 2019.

Campari also finished the first half of 2021 with record results: Italians increased sales by 37.1% in the six months of this year and exceeded financial achievements of the before-Covid period by 22.3%.

Mexican tequila company Becle showed 9.7% higher results than last year.

Despite the fact that the story of the coronavirus has not yet been completed, and the world may face the next waves of a pandemic, the published data indicate that the main players in the alcoholic beverages sector are dealing with difficult conditions much better than they were a year ago.

Photo: michiganradio.org