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From the 13th to 14th of April, Lake Garda again became a meeting point for wine professionals, buyers and wine writers from all over the world. Veronika Busel, Managing Partner at the Wine Travel Awards, joined this year’s Italian Taste Summit.
Professional wine community came here from different parts of Europe, United States, Asia and Middle East to discover new Italian explorations in order to bring new wines to their home countries, exchange knowledge and stories with their network.
The 5th edition of the Italian Taste Summit was hosted by the Masi Tenuta Canova (Lazise, Verona) and Le Possessioni Serego Alighieri (Sant’Ambrogio di Valpollicella, Verona) wineries, which have historical tight connection to Garda and Valpolicella. It should be noted that the Italian Taste Summit event is closed to the public and is accessible only by invitation and only to operators of the sector previously confirmed. The concept and organization of the event was done by a team of Italian and foreign professionals from the Wine Global Aspect – Miro & Co. agency, with the leadership of the guiding star Joanna Miro. The main partner of the Summit was a local bank Crédit Agricole FriulAdria – a banking partner specialized in services to the wine supply chains.
50 wineries of excellence, selected among the most representative in Italy, such as Masi Agricola, Endrizzi, Maeli, Onepiò, Ermacora, Panizzari, Ronco Margherita, Briziarelli and many others, in a private and stylish atmosphere, did their best to demonstrate their strong points and craftsmanship. All these wineries expressed high appraisal for their regions and terroir.
And this is a perfect way to differentiate yourself in competition in a post-pandemic reality!
On Wednesday 13th, an intense morning of wine degustations and seminars was elevated by the highly anticipated Bubble Party in the Sala Fruttaio, Masi Tenuta Canova, responsibility of chef Giacomo Sacchetto, who is now at the helm of his La Cru di Grezzana, about twenty kilometers from Verona, where he gives life to a cuisine that he defines as “refined, local, concrete”. Love and respect for the area and its products have led it to obtain a Green Star alongside the classic Michelin Star, awarded to restaurants that stand out for their attention to sustainability. Giacomo Sacchetto is the executive chef of the Masi Wine Experience.
The menu, strongly linked to the region and it’s raw materials, was created in combination with each of the 6 wines: Sauvignon Friuli Colli Orientali Doc di Ermacora, Piancastello Brut Riserva Trento Doc Classic Method by Endrizzi, Party Lugana Doc Spumante Extra Dry by Onepiò, Dilì Moscato Giallo Igt Veneto organic by Maeli, Quaranta Lune VSQ Classic Method Millesimato Extra Brut by Panizzari.
On Thursday 14th April, the B2B meetings and technical tastings with wine sector guides continued. At the same time, organizers encouraged a dialogue involving local producers and international stakeholders, and this laid the groundwork for future collaborations.
For Drinks+ and the Wine Travel Awards, the Italian Taste Summit is an event not to be missed, not only to learn about Italian wine and to meet the professionals behind it – an event full of meetings, seminars and tastings was expected, but also to invest in new cooperation opportunities!
During the event Veronika Busel – WTA Managing partner made a pitch presentation of the Wine Travel Awards project and spoke with guests on perspectives on wine tourism in the post-pandemic world. The WTA team is ready to welcome on board new members of the WTA Community for the second year of the campaign, 2022-2023!
