Vinexposium is giving its 2026 Paris event a new scale and a renewed strategic direction. Wine Paris, the international wine exhibition, is expanding, restructuring and adapting to evolving beverage consumption trends. For the first time, three dedicated spaces – Wine Paris, Be Spirits and Be No – will be brought together under one roof, covering the full spectrum of alcoholic and no‑alcohol drinks. In doing so, Vinexposium strengthens its role as one of the key drivers of the global wine industry, responding to major shifts in the international market.

The Drinks+ media group traditionally provides information support for the event, while Ukraine is demonstrating participant growth of more than 70%.

WINE PARIS: Central and Eastern Europe show strong momentum

Wine Paris has evolved into a flagship international event, set to welcome more than 6,000 exhibitors from 60 countries and over 60,000 visitors from 155 markets in 2026. Next year’s edition will introduce a number of new national and regional pavilions, including Croatia, Czech Republic, Romania, Cyprus, Turkey, New Zealand, Bulgaria and Germany.

Central and Eastern Europe is showing particularly dynamic growth: 15 participating countries and an average 60% increase in exhibition space compared with 2025. Nine collective pavilions – including four new ones (Romania, Czech Republic, Croatia, Cyprus) – highlight the region’s expanding presence. Croatia, Cyprus and Czech Republic will join the event for the first time, while Bulgaria returns after a break.

The strongest growth comes from: Romania (+84%), Ukraine (+71%), Hungary (+65%) and Georgia (+51%).

“Each year, Wine Paris strengthens its international reach thanks to the arrival of new exhibiting countries. The remarkable growth of participants from Central and Eastern Europe is a clear illustration of this dynamic. Their collective rise is turning the region into one of the driving forces of the event,” says Nicolas Cuissard, Director of Wine Paris.

BE SPIRITS: a global stage for spirits and mixology

Launched in 2020, Be Spirits has rapidly become one of the most creative and innovative segments of Wine Paris. In 2025, it brought together more than 300 exhibitors from 34 countries. In 2026, Be Spirits will transition into a standalone event, reflecting its growing international scale. New pavilions will represent Scotland, Mexico, Japan, the United States, Ireland and Australia.

This momentum is supported by the participation of leading global brands, craft distilleries, and producers of premium mixers. New country attendees include the Philippines, Monaco, Madagascar, Panama, Bulgaria and Ukraine.

Be Spirits has developed a distinct identity through formats such as the Infinite Bar and the Be Spirits Stage, focusing on mixology, craftsmanship and innovation. Its product range is expanding to include beers, ciders, sakes and RTDs, aligning with new consumption patterns and the growing spirits market.

BE NO: a strategic breakthrough in the no‑alcohol segment

In 2026, Vinexposium will launch a new B2B platform – Be No, dedicated to no‑alcohol alternatives and the rapidly expanding low‑and‑no‑alcohol market.

“Be No encompasses no‑alcohol wines, spirits, beers and RTDs – both de‑alcoholised and created without fermentation – as well as products with similar characteristics, such as sparkling teas and fermented drinks. This is not about juices or soft drinks – it is a curated environment for professionals seeking alternatives,” explains Audrey Marqueyssat, Director of Be Spirits and Be No.

Be No provides structure to a rapidly expanding global market showing double‑digit growth. Participation from 12 countries, from Europe to Australia, is shaping an international platform supported by leading brands such as Moderato and Noughty by Thomson & Scott.

To help professionals navigate this emerging segment, Be No will introduce Be No Talks, a new 45‑minute format designed to encourage exchange and inspiration. Be No completes the new product segmentation of Wine Paris 2026, offering a clear framework for a fast‑changing drinks industry landscape.

“What we are building in Paris is part of a broader 360° vision that we will implement across our entire event ecosystem. Vinexpo Americas, Vinexpo Asia and Vinexpo India will also adopt this segmentation. By staying ahead of major industry shifts, we support the sector’s international development with clear benchmarks and a shared structure,” notes Rodolphe Lameyse, CEO Vinexposium.

Wine Paris, Be Spirits and Be No 2026 will take place from 9 to 11 February 2026 at Paris Expo Porte de Versailles.

The Drinks+ media group traditionally prepares a special publication for the Paris exhibition – a luxury catalogue featuring the nominees of the Wine Travel Awards 2024–2025.

We invite all those wishing to be represented at this event in an economical format, or those seeking to increase the visibility of their stand at the world’s leading expo hub.

Contact: dimdi@ukr.net, +38067 4474578 WhatsApp

⇒ Join our social networks

⇒ Optimistic D+ editors will take this as a compliment.

⇒ Every like is taken as a toast!

• Facebook: https://www.facebook.com/uadrinks
• Instagram: https://www.instagram.com/drinks.ua/ 
• LinkedIn: https://www.linkedin.com/company/drinks-media-group

• Be No
• Be Spirits
• Rodolphe Lameyse CEO Vinexposium
• WINE PARIS 2026