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From 21 April, the Cité du Vin website features a new look, designed by the Goodkids Agency. A new version thought out to offer visitors an immersive and interactive browsing experience, just like the physical experience in the Permanent exhibition. Cité du Vin has taken the opportunity to strengthen its online content by offering La Cité en ligne, an enhanced audio and video content platform (virtual tour, original podcasts, replays of events from the cultural programme, etc.).
Cité du Vin has given its website a complete makeover, as it approaches its 5th anniversary. “We wanted to give new impetus to our website with a design that was in line with our graphic charter while meeting the new expectations of Internet users,” says Solène Jaboulet, Marketing and Communication Director at the Cité du Vin. To achieve this, the Cité du Vin called on the Goodkids Agency to design the new version of the site. After six months’ work, this new website offers online visitors an intuitive, interactive and enhanced browsing experience.
The new version of the website places great emphasis on audio and video content through La Cité en ligne, which brings together multimedia content as well as a virtual tour to explore the building’s architecture.
From a computer, tablet or smartphone, and after buying a ticket online (€5), it is now possible to explore the visitor areas over 4 floors and discover the secrets of the construction of this building, which has become emblematic of Bordeaux, through a virtual tour with enhanced content (texts, photos, audio and videos) to complete the experience. The tour also lets you walk through the Permanent exhibition, to prepare for the real-life experience or be reminded of a previous visit, and to stroll around the Belvedere.
Culture Vin, the Cité du Vin’s online media library, has also been completely redesigned. It is now an enriched platform where Internet users can enjoy free access to videos, podcasts, etc. on the whole world of wine, all themes combined (terroirs, viticulture, science, literature, economy, etc.), in addition to the live conferences offered online for a year now and replays of highlights from the cultural programme.
Photo: Cité du Vin/Goodkids Agency