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Gastronomy and Wine Portal

London Wine Fair set to be biggest digital drinks event

07.05.2021, News

The 2021 London Wine Fair is set to be the most significant digital trade drinks show to date globally, in terms of both content and exhibiting companies. The Fair will host more than 30 sessions, covering Industry Briefings, panel discussions and Tasting Masterclasses. Visitors will be able to book Tasting Masterclasses from today (Wednesday, 5th May), to ensure samples arrive in time.  Visitors will be able to access exhibitor stands from Monday, 10th May.  Exhibitors include the top U.K. agencies and generic bodies as well as several producers seeking representation in the U.K. for the first time. Well in excess of 500 wineries will be participating, showing more than 3,000 different wines.  The event can be accessed via: Digital London Wine Fair 2021.

Exhibitors signed up to date include:

  • Ambriel Sparkling;
  • Austrian Wine;
  • Awin Barratt Siegel Wine Agencies;
  • Bernard Magrez Grands Vignobles;
  • Brown Family Wine Group;
  • Bruce Jack Wines;
  • Castilla y León;
  • Cider is Wine;
  • Enotria & Coe;
  • Felline, Fells;
  • Freixenet Copestick;
  • Graft Wines;
  • Hallgarten & Novum Wines;
  • Hatch Mansfield;
  • Les Producteurs et Vignerons de France;
  • Maltby&Greek;
  • Propeller;
  • Sud de France Top 100;
  • Tŷ Nant;
  • Ventisquero Wine Estates;
  • Wines in India;
  • Wines of Greece & Cyprus;
  • Wines of Germany;
  • Wines of Portugal;
  • WX Brands.

The schedule of content is also now live. Headlining this will be a double bill from the Wine & Spirit Trade Association (WSTA); Chief Executive, Miles Beale will host a panel debate on the first two mornings at 10h00. The first, on Monday – “Wine Trading 2021: Where are we?” – will explore the impact of Brexit and Covid-19 on current trading conditions.  Its sequel is on Tuesday – “Wine Trading 2021: Are we there yet?”.

Pre-booking is recommended for all sessions, although restrictions on numbers is only in place for Tasting Masterclasses. Visitors wishing to attend the masterclasses with samples will need to pre-book as early as possible, as these are limited to 90 “seats”.  Places are unlimited for those wishing to attend without the sample packs.

All content can be accessed here:  Programme – London Wine Fair Digital Edition.  Highlights include:

Monday, 17th May: 11h00 – 12h00

“How the drinks industry can drive diversity”

How the drinks industry can do more to promote and take effective action to drive diversity and inclusion through the supply chain and into retail and hospitality sectors. Panellists: Johanna Anderson, The WSET; Ross Carter, The Drinks Trust; Kirsten Macleod, Green Park Executive; Deano Moncrieffe, Equal Measures, Hacha Bar; and wine business strategy consultant, Sumita Sarma.

Monday, 17th May: 14h00 – 15h00

“Indian Wine: exploring one of the world’s most exciting emerging wine regions”

India’s only Master of Wine, Sonal Holland, will showcase six wines from the portfolio of newly launched UK agent, Wines in India, in this Tasting Masterclass.  Holland will explore India’s wine production, its unique terroirs, pioneering winemakers and breadth of styles.

Tuesday, 18th May: 11h00 – 12h00

“Can wine be part of the circular economy?”

A discussion hosted by wine writer, Dr Jamie Goode on how the wine sector can – and should – embrace new formats to ensure future sustainability, organised by Sustainable Wine Solutions from Borough Wines.  Panellists: Damien Barton Sartorius, Château Leoville-Barton; Muriel Chatal, Borough Wines; Greg Dunn, Plumpton College; Ania Smelskaya, Wine & Sustainability Consultant.

Tuesday, 18th May: 15h00 – 16h00

“Organic & Biodynamic tasting with Michel Chapoutier”

The Chapoutier family has been working towards biodynamic viticulture since 1991.  Michel Chapoutier will host a tasting of six of his Rhône Valley wines, including the acclaimed 2018 Sicamor Crozes Hermitage, which illustrate his organic and biodynamic journey.

Wednesday, 19th May: 11h00 – 12h00

“Finding and retaining talent”

Top recruitment experts and leaders in the drinks and hospitality industries discuss how to find and then retain the best talent across the sectors.  Panellists: Luke Boase, Lucky Saint Brewery; Emma Forster, Drinks Recruitment at New Chapter; Rachel Webster WSET; and Martin Williams, Rogue Restaurants (Gaucho Group & M Restaurants).

In addition, The Wine & Spirit Education Trust will host a daily taster session at Midday, designed for those looking to either embark on, or progress through, the Award Levels. The sessions are hosted by WSET Educators and include tasting samples.

Visitor looking to register at the London Wine Fair can do so via www.londonwinefair.com.  Tickets, which will cost £25, will give access to content and exhibitors from 17th to 19th May, as well as access to the virtual exhibitor stands, sampling platform and recorded content for three months.