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Renowned alcoholic beverage producers Moët Hennessy and Campari Group intend to create Europe’s largest e-commerce platform.
Premium spirits producer Moët Hennessy and Italian wine, spirits and soft drinks producer Campari Group have entered into an agreement to create and develop a premium online sale platform for wines and spirits. The new project will be based on Tannico, an online premium alcohol store owned by the Campari Group. The companies plan to make the online platform the European leader in e-commerce.
Tannico already holds about 30% of the European wine and spirits e-commerce market, the companies said, with sales of over € 70 million (US $ 82.9 million) last year. The company will be headed by the current CEO of Tannico, Marco Magnocavallo.
“With the joint support of Moët Hennessy and Campari, the Tannico platform will be able to consolidate the fragmented European e-commerce sector, offer quality, large-scale and integrated market entry and meet the needs of all wine and spirits suppliers,” said Magnocavallo.