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Gastronomy and Wine Portal

Questions about Wine Travel Awards

How can one become a nominee of the international Wine Travel Awards?

It’s very simple.

You choose a nomination (or multiple nominations) that matches (or match) your company’s profile.

The Nominees should fill in the Registration Form.

After receiving confirmation from the administrator, an issued invoice payment should be completed. Thereupon, we will send you a questionnaire and you will be able to share your success story.

After you approve the presentation text and video materials, they are uploaded by our moderators on all information resources. From this moment, your campaign,stipulated by the nominee’s package and the award algorithm, has started!

Vinitaly

What will the participants of the project “Wine Travel Awards” gain?

Nominations of the Wine Travel Awards are some sort of club cards of the WTA global wine tourism community.

We ensure that the nominees will gain the following benefits:

– Joining the WTA international professional community: making useful business contacts, expanding opportunities to attract tourist (client) flows to their own facilities and businesses, as well as opportunities to learn from the participants’ experience.

– The annual advertising campaign ononline and offline resources, as well as at the exhibitions and special events conducted in the framework of the Wine Travel Awards nomination packages.

Participation in the WTA community includes:

  •  posting information on the nominee’s personal page at www.winetravelawards.com;
  • posting information about the nominee during the year on the nomination start pages www.winetravelawards.com;
  • placement of information about the nominee on www.drinks.ua in the form of a bilingual version (EN and UA);
  • information about the nominee in the social media of Drinks+ Media Group, the Wine Travel Awards, and information partners of the award;
  • news support for the nominee in the WTA social media until the end of voting on the site;
  • coverage in the WTA newsletters;
  • publication in the printed magazine Drinks+ (1 page);
  • coverage in the printed and electronic versions of the Wine Travel Awards Guide;
  • the nominee’s coverage in the WTA presentation file at the national level;
  • the possibility of using the WTA visual materials in its marketing (pursuant to the agreement for the right to use such materials, entered into with the right holder-WTA);
  • the opportunity to become one of the winners of the Wine Travel Awards.

The award winners will gain:

  1. Two-page publications in printed and electronic versions of the Wine Travel Awards Guide and Drinks+ magazine.
  2. Posts about the winners in the social media of Drinks+ Media Group, Wine Travel Awards, and the award’s information partners.
  3. Publications about the winners on the sites www.winetravelawards.com and www.drinks.ua.
  4. Publications about the award winners in the media of the WTA information partners.
  5. Participation in the WTA award ceremony and inclusion into the file of the WTA presentation at the international level.
  6. Wine Travel Awards and prizes from sponsors (enogastronomic tours, educational programs, and advertising campaigns).
  7. Symbols of the WTA Winner with the possibility of using the WTA visual in its marketing (under the agreement on the right of use from the right holder-WTA):

– The WTA winner badge(combines the logo including the name of the nomination, in which the nominee participates. If there are several nominations, several WTA nominee’s marks of distinction are provided).

– The WTA nominee banners for placement on the nominee’s websites, social media, e-mails, e-mail signatures, etc.

Rules for purchasing the nominee’s package

One company/person can apply for several nominations on its own behalf (but no more than three*).

The registration fee for one nomination is 380 euros.

If you confirm two nominations in the package, the cost of the second one will be 285 euros (-25%).

Applying for three nominations in a package, the cost of the third one is 190 euros (-50%).

Choose the appropriate Nomination and fill out the Registration Form – and we will be glad to welcome you to the WTA community!

 

How can one become a nominee of the international Wine Travel Awards? It’s very simple. You choose a nomination (or multiple nominations) that matches (or match) your company’s profile. The Nominees should fill in the Registration Form. After receiving confirmation from the administrator, an issued invoice payment should be completed. Thereupon, we will send you […]

Welcome to the Wine Travel Awards Community!

We invite all active, optimistic and creative entrepreneurs to expand the horizons of your business and overcome the consequences of the pandemic, not only by restoring the affected processes and links, but by rebooting your project!


Join the international Wine Travel Awards and you will receive not only the high assessment you deserve, but also an annual marketing campaign on eight international markets at once!

The Wine Travel Awards seeks to re-energize the tourism and wine industry affected by the pandemic. Its hybrid strategy is ideally tuned for complex implementation in both online and offline formats.

WTA is an efficient and cost-effective tool for global and national advancement.

The Wine Travel Awards (WTA) is an annual award of a new format in the field of wine tourism. This is not a rating, but the unified advertising and information campaign in different countries to draw attention to the nominees: people, regions, wines and local products.

The Wine Travel Awards Nominations

germany

  1. The visiting card of the country

Destinations, wineries, national brands, establishments with a wine program: hotels, local food restaurants, bars, museums of wines and specialties, tasting rooms

  • Outstanding place marked on the wine and gastronomic route / Must visit
  • Brand – the visiting card of the country
  • Progressive Approach (sustainable development, organic methods, and resource-saving technologies)
  • Discovery of the Year (new facilities or renovations, services, programs, innovative or award-winning products, etc.)
  • Authentic Location (facility with its own history, reviving indigenous varieties and specialties, traditional technologies)
  • Objet d’Art

  1. Ambassador

Ambassadors: persons representing wines, regions, enogastronomic routes, brands; associations, consortia, national wine bureaus, tourist offices, and tour operators

  • Ambassador of the Year
  • Breakthrough of the Year
  • Creative Strategy

Wine & Food Influencer

  1. Wine & Food Influencer

Journalists, professional media, bloggers, photographers, and videographers

  • Author of the Year
  • Research of the Year
  • Expert Opinion
  • The Brightest Journey

  1. Education in enotourism

Wine museums, wine institutes, tasting rooms, including those located on the premises of the wineries, academies of enogastronomy, wine schools participating in tourist projects, organizers of tours to exhibitions, etc.

  • Unique Program (educational enogastronomic tours)
  • Cultural Mission
  • The Art of Performance

Wine guide

  1. Wine guide

Guides, guides-representors of wine regions, tour operators, etc.

  • Guide of the Year
  • Unique Route
  • Journey of the Year
  • Educational Tour of the Year

Enogastronomic events

  1. Enogastronomic events

Festivals, Wine Days and Local Products Days, exhibitions, promotion programs – Event of the Year

  • Magnet of the Region
  • Effective Event
  • Premiere of the Future

How can one become a nominee of the international Wine Travel Awards?

It’s very simple.

You choose a nomination (or multiple nominations) that matches (or match) your company’s profile.

The Nominees should fill in the Registration Form.

After receiving confirmation from the administrator, an issued invoice payment should be completed. Thereupon, we will send you a questionnaire and you will be able to share your success story.

After you approve the presentation text and video materials, they are uploaded by our moderators on all information resources. From this moment, your campaign, stipulated by the nominee’s package and the award algorithm, has started!

Wine Travel Awards in 2021

What will the participants of the project “Wine Travel Awards” gain?

Nominations of the Wine Travel Awards are some sort of club cards of the WTA global wine tourism community.

We ensure that the nominees will gain the following benefits:

  • Joining the WTA international professional community: making useful business contacts, expanding opportunities to attract tourist (client) flows to their own facilities and businesses, as well as opportunities to learn from the participants’ experience.
  • The annual advertising campaign on online and offline resources, as well as at the exhibitions and special events conducted in the framework of the Wine Travel Awards nomination packages.

Participation in the WTA community includes:

  • posting information on the nominee’s personal page at www.winetravelawards.com;
  • posting information about the nominee during the year on the nomination start pages www.winetravelawards.com;
  • placement of information about the nominee on www.drinks.ua in the form of a bilingual version (EN and UA);
  • information about the nominee in the social media of Drinks+ Media Group, the Wine Travel Awards, and information partners of the award;
  • news support for the nominee in the WTA social media until the end of voting on the site;
  • coverage in the WTA newsletters;
  • publication in the printed magazine Drinks+ (1 page);
  • coverage in the printed and electronic versions of the Wine Travel Awards Guide;
  • the nominee’s coverage in the WTA presentation file at the national level;
  • the possibility of using the WTA visual materials in its marketing (pursuant to the agreement for the right to use such materials, entered into with the right holder – WTA);
  • the opportunity to become one of the winners of the Wine Travel Awards.

The award winners will gain:

  1. Two-page publications in printed and electronic versions of the Wine Travel Awards Guide and Drinks+ magazine.
  2. Posts about the winners in the social media of Drinks+ Media Group, Wine Travel Awards, and the award’s information partners.
  3. Publications about the winners on the sites www.winetravelawards.com and www.drinks.ua.
  4. Publications about the award winners in the media of the WTA information partners.
  5. Participation in the WTA award ceremony and inclusion into the file of the WTA presentation at the international level.
  6. Wine Travel Awards and prizes from sponsors (enogastronomic tours, educational programs, and advertising campaigns).
  7. Symbols of the WTA Winner with the possibility of using the WTA visual in its marketing (under the agreement on the right of use from the right holder-WTA):

– The WTA winner badge (combines the logo including the name of the nomination, in which the nominee participates. If there are several nominations, several WTA nominee’s marks of distinction are provided).

– The WTA nominee banners for placement on the nominee’s websites, social media, e-mails, e-mail signatures, etc.

Rules for purchasing the nominee’s package

One company/person can apply for several nominations on its own behalf (but no more than three*).

The registration fee for one nomination is 380 euros.

If you confirm two nominations in the package, the cost of the second one will be 285 euros (-25%).

Applying for three nominations in a package, the cost of the third one is 190 euros (-50%).

Choose the appropriate Nomination and fill out the Registration Form – and we will be glad to welcome you to the WTA community!

We invite all active, optimistic and creative entrepreneurs to expand the horizons of your business and overcome the consequences of the pandemic, not only by restoring the affected processes and links, but by rebooting your project!

Wine Travel Awards. How to attract a wine tourist?

Despite the difficulties of the modern period and the traditional problems of winemaking, there are always creative projects that can overcome them. The new Wine Travel Awards offers such an effective solution.


WTA – an award of a new format: rather a marketing campaign than a rating

Today, wine tourism is a tool for promoting both industrial winemaking and small winemakers, whose number is growing in the world. Additionally the institution of wine and gastronomic guides and ambassadors is actively developing, wine routes are being formed, as well as the Routes of Taste.

And so, with the aim of supporting new professions – wine guides, ambassadors, wine bloggers, as well as destinations and particular objects – wineries, wine museums, local products, etc. our media group founded the annual Wine Travel Awards in 2021.

The Wine Travel Awards is an award of a new format, not really a rating but an informational, marketing campaign to draw attention to people, regions, and wines of the countries represented. The Wine Travel Awards during the current year of the award promotes the nominees through a hybrid marketing strategy adapted to the conditions of lockdowns and the post-pandemic period, which connects online, offline resources and specialized events.

Wine tourism is our strong point

The main goal of the award is to support the tourism and wine industries which suffered from the lockdown and today need first of all be promoted rather than simply subsidized.

After all, as you know, tourism is one of the most profitable industries in the world. It brought in $ 8.8 trillion in 2018 and grew faster than the global economy. Moreover, this trend was observed in the before-Covid period for eight years in a row.

Wine tourism also showed very attractive numbers, bringing in $ 150 billion a year. At the same time, it is well known while the average tourist spends 50 euros per day, the wine and gastronomic tourist spends 200 euros per day.

An interesting research on this topic was carried out by the German University Geisenheim during 2017 and 2018. And it concluded that in some wine-growing regions, wine tourism often has a greater economic impact than winemaking itself. More importantly, wine tourism is seen as one of the key factors for sustainable regional development, as it creates jobs and at the same time protects and promotes cultural heritage. The results of an online survey among German winemakers resulted in the following figures: wine tourism accounts for 24% of the winery’s commercial turnover. Moreover, the smaller the size of the winery, the higher this percentage. For example, in the case of a winery with a production area of ​​up to 7 hectares, wine tourism services account for more than a third of the company’s turnover. This share is expected to increase in the coming years.

Geisenheim University concludes that wine tourism is vital to the survival of small businesses and practically provides for the existence of wine families.

However, Covid-19 has had a profound impact on the wine tourism industry. A survey by winetourism.com among 1203 wineries in 34 countries showed that 32% of wineries lost 50 to 80% of their previous income due to lack of tourism, while another 20% reported losses of more than 80%. In addition, 58% said that until 2022 they do not expect wine tourism to return to its previous course, as it was before the pandemic. And projects like our Wine Travel Awards are designed to accelerate the recovery process in the sector.

Nominees – influencers and ambassadors

We have developed 6 nominations, among which are both objects of wine roads – primarily hospitable wineries and hotels with wine initiatives, and ambassadors – people, associations, national wine bureaus and other organizations that contribute to the development of wine tourism.

We would like to draw special attention to the Wine & Food Influencer nomination – these are wine journalists, as well as food photographers, operators and bloggers writing about wine in all countries of the world. The involvement of this category in the Wine Travel Awards community increases significantly the awareness of both the award itself and its other nominees – wineries, wine roads, distilleries, restaurants, bars, and so on.

WTA Nominations

 

The Wine Travel Awards nominations are a kind of club cards that open the doors to a professional community of wine enthusiasts. At the same time, for a purely symbolic annual fee, the nominee receives an annual advertising campaign at the international level in 8 countries of the world. Anyone who contacts our editorial office at contact@winetravelawards.com for more information will be able to make sure that the prize is an extremely economical project. Recall, by the way, that very significant funds are spent on the marketing of destinations in the world. Let us say, on average, a European country spends almost 32 million euros a year on promoting a tourism product. But hardly anyone needs to be reminded that all of us today need to be especially frugal 🙂 .

Geography & Audience

In 2021-2022, the campaign will be conducted at two levels – national, in each individual country, and at the global international. The list of key countries for the Wine Travel Awards presentation for the coming year includes 8 countries.

The project will be presented at the most authoritative wine exhibitions in the world: ProWein (Germany), London Wine Fair (Great Britain), Wine Paris & Vinexpo Paris (France), Vinitaly (Italy), Alimentaria (Spain), at Wine Days in Moldova and Georgia, and at Wine & Spirits Ukraine in November 2021.

We decided to focus not just on tourism exhibitions, but specifically on wine expohabs. Indeed, this very audience coincides 100 percent with the key audience of the award nominees and is the most active in terms of wine tourism. Participants and guests of these exhibitions are the very same potential tourist who is ready to travel along any wine route, despite the lack of good roads and a small number of comfortable hotels.

Moreover, we are sure that this very audience is also potential investors for wine tourism in Eastern Europe and winemaking in general.

How does it work?

The task of the Wine Travel Awards is to find, attract the leading wineries of the regions, restaurants with local food and local wines, hospitable spa hotels using wine products, the brightest ambassadors and effective guides working in underrated and little-known destinations who create ongoing excursions and discover new wine corners of the planet to participate in the project, and to present them in the magazine, on websites and in other media.

The Wine Travel Awards nominees will be presented:

  • in Drinks+ magazine and in a special final issue – a premium edition – a guide released for the Wine Travel Awards for distribution at the world’s leading wine events.
  • online on the information resources of our media group, on the special award site of winеtravelawards.com, as well as on the resources of information partners.
  • at events and round tables with the involvement of leading wine road operators and the specialized press.
  • at tastings of wines and regional specialties organized in countries where an audience of actively traveling wine tourists has formed.
  • at the world’s largest wine exhibitions.

The winners will be determined in two stages: first, a vote will take place on winеtravelawards.com, and then a competent jury, which includes 11 authoritative personalities from the world of wine and gastronomy, will choose the names of those who will receive the Wine Travel Awards from among the finalists.

However, in the Wine Travel Awards, thanks to the progressive concept, there are no losers. Even if someone does not get the final prizes, all participants receive an annual promotion program on the information resources of the award.

What do sponsors and award nominees get?

Firstly, entering the international professional community Wine Travel Awards, which means useful business contacts, expanding opportunities for attracting customer flows to your own facility or services.

Secondly, during the year, promotion on the resources of the award, which means an increase in brand awareness, attracting guests, and possibly investors.

Well, the winners, like the icing on the cake, receive prizes and awards from the Wine Travel Awards. These are, first of all, wine tours, visits to master classes at leading exhibitions and wineries of the world, educational programs.

The International Wine Travel Awards is an effective tool to re-boost both domestic and foreign tourism. The winners of the award will be objects of wine tourism from different countries. But, perhaps, it is for Ukraine and other countries of Eastern Europe that this is the most necessary and important project.

Even now, although the advertising campaign of the award starts only in September, judging by the preliminary reviews of experts, it is obvious that winemakers will appreciate its capabilities, reliability, cost-effectiveness and win-win participation.

From June 1, we open registration of nominees. The earlier we receive an application for nominations, the more extensive marketing program you can get.

With the aim of supporting new professions – wine guides, ambassadors, wine bloggers, as well as destinations and particular objects – wineries, wine museums, local products, etc. our media group founded the annual Wine Travel Awards in 2021.

Wine Travel Awards: registration of nominees has started

 

Registration of nominees has already started.

The Drinks+ media group has presented a global initiative to support wine tourism around the world.

Wine Travel Awards – a new format in support of wine tourism

The Drinks+ media group, in collaboration with the Marketing agency MIX, has presented a global initiative to support wine tourism around the world – Wine Travel Awards, an award of a new educational format. Already today, a number of reputable international organizations have announced their intention to support this socially significant project.

As you know, on the eve of the pandemic tourism was one of the most profitable and dynamic industries in the world: in 2018 alone, it brought in $ 8.8 trillion and for the eighth year in a row grew faster than the global economy. Wine tourism also developed at an extremely intensive pace, which gave not only attractive economic indicators, but even led to the emergence of new professions, primarily wine guides and ambassadors.

Two years ago, the World Tourism Organization (UNWTO) identified wine tourism as the fastest growing niche market. In addition, in some wine regions, this segment has often had a greater impact on the economy than the wine industry itself. More importantly, wine tourism has come to be seen as one of the keys to sustainable regional development, as it creates jobs and at the same time protects and promotes cultural heritage.

According to Drinks+, wine tourism can and should be part of every national tourism strategy. And in countries such as Ukraine or Moldova, where the infrastructure is less developed than in Western Europe or the United States, wine tourism could form the most attractive and successful destinations.

A study conducted by the Geisenheim University (Germany) proved the effectiveness of wine tourism. The polls carried out received very encouraging responses. For example, German winemakers were asked what, in their opinion, the main advantages of wine tourismare. The most common answer: it ensures the survival of the winery. Several respondents even stated that it is also a marketing tool to increase sales and brand awareness.

A recent online survey of German winemakers concluded that wine tourism averages 24% of a winery’s turnover. Moreover, the smaller the size of the winery, the higher this percentage turned out to be. For example, for a winery with a production area of ​​up to seven hectares, wine tourism services account for more than a third of the company’s turnover.

Thus, on the eve of the pandemic, wine tourism entered the pool of budget-forming industries in many countries. And it is in it that Drinks+ sees the most effective tool for renewal of the tourist flows up to the post-pandemic levels.

To support this sector, the Drinks+ media group, which has almost 30 years of experience in the industry, including its own author’s tours, has developed a large-scale project Wine Travel Awards. The focus of this initiative will be wine guides, ambassadors of wines and wine regions (both influencers and associations of winemakers, brewers, and farmers), the Wine Routes facilities themselves – Wine Museums, wineries, restaurants, hotels and tasting rooms, distilleries and other places that form tourist routes.

In addition, the task of the Wine Travel Awards is to find, highlight and inform the community about the brightest ambassadors and effective guides, underrated and little-known destinations, lecturers and educational excursions that open up new wine corners of the planet. Wine Travel Awards will also tell about new books and blogs regarding wine, specialized media and personalities – photographers, operators, and writers.

Wine Travel Awards is a new format award. This is not a rating – but a year-long information campaign to draw attention – to people, regions and wines, local products. An important result of the project will be a list of the best places to visit in the participating countries, posted on the website www.winеtravelawards.com (the site will be launched at the end of 2021 for voting). There will also be a special edition of the printed guide featuring articles representing all nominees.

For foundersand partners of Wine Travel Awards, the process is more interesting and more important than the result: it is not just an opportunity to win and receive a sign of respect, which, of course, is an honor. Most importantly, these awards provide an opportunity for wineries, farms and other host companies to gain recognition for their efforts to attract tourists to their region. And, certainly, international fame because of the well-thought advertising strategy of the Wine Travel Awards.

The peculiarity of the Wine Travel Awards concept is that in some countries no traditional competition-oriented qualifying rounds will be held; instead, presentations of participants at national levels will be conducted. Within the framework of wine exhibitions or Wine Days of different countries, presentations of the Wine Travel Awards project and the nominees themselves will be held, including lectures and tastings of wines and local products. Ukraine, Italy, Great Britain, Germany, Moldova, France, Spain, and Georgia have already entered the list of key countries for the Wine Travel Awards presentations.

The top task of Wine Travel Awards will be to create a special informational space in the field of winemaking and wine tourism. Wine Travel Awards plans to form a special community of wine travelers around the world, which will bring together professionals and winelovers.

And when the borders are reopened, we’ll be able to travel along the Wine Roads of the world, relying on the information of the Wine Travel Awards – about people, wines and places!

We invite informational partners, sponsors and everyone who loves wine and life to cooperate!

If you are interested, please contact: dimdi@ukr.net

Registration of nominees has already started.

The Drinks+ media group has presented a global initiative to support wine tourism around the world – Wine Travel Awards.

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