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A sensational announcement from London: The London Wine Fair Changes Hands to Vindustrious. In 2026 the world will see the UK’s largest wine exhibition, the London Wine Fair, in a refreshed format and under new ownership. On 31 October, ownership passed from Hemming Group to Vindustrious – a newly formed entity created by the Fair’s Director, Hannah Tovey, through a management buyout supported by private investor Perrin & Partners.
It has been confirmed that Ms Tovey will continue to lead the LWF, now also as its owner and Managing Director for Vindustrious Ltd. This continuity of management ensures seamless preparation for the 2026 edition. For exhibitors and visitors alike, the changes are clearly positive: the experienced team guarantees reliability, while fresh investment opens up new opportunities.
The timing of the deal is symbolic, coming just ahead of the Fair’s 45th anniversary celebrations next year. Industry observers predict that this change of ownership – bringing fresh ambition and inspiration – will usher the exhibition into a new era for the drinks sector.
The London Wine Fair has achieved notable success over the past two years, with growth returning to pre‑pandemic levels. Since taking the helm in 2017, Hannah Tovey has steered the Fair through its most challenging period, launching the first fully digital edition during lockdowns and later developing today’s hybrid format. A seasoned drinks industry professional, she founded Imbibe Magazine, imbibe.com and Imbibe Live, and has worked across several leading publications and event businesses.
The London Wine Fair Changes Hands to Vindustrious, but LWF team reports that bookings and prospects for the 2026 show are already 14% ahead of last year. The 2025 edition also demonstrated strong momentum, securing a place on the shortlist for four prestigious Exhibition News Indy Awards: Trade Show of the Year, Content Programme of the Year, Show Growth of the Year, and Best Event Director for Hannah Tovey. It went on to receive high commendations in two categories – Best Event Director and Trade Show of the Year.
Commenting on the acquisition, Hannah Tovey said:
“The buyout of the London Wine Fair marks an important and exciting chapter in the event’s history. We are committed to ensuring the Fair remains at the heart of the UK drinks industry, providing a vital platform for business, debate, education and networking. Following a fantastic 2025 edition, which delivered 40% revenue growth against wider negative market trends, we are now preparing for our 45th show and anticipate that the 2026 Fair will be an even more vibrant occasion.”
Long‑standing media partner Drinks+ has spoken with Ms Tovey in detail about the organisers’ plans for the London Wine Fair 2026, which will take place from 18–20 May at Olympia. Look out for the full interview in our upcoming issues.
We wish Hannah Tovey and her team many more fruitful years ahead!
And a reminder: as tradition dictates, Drinks+ and our Wine Travel Awards project (celebrating its 5th anniversary in 2026) will once again present the WTA nominees’ catalogue and showcase drinks from our international community at a joint stand during the London Wine Fair.
We warmly invite you to join this landmark event in London.
For further information, please contact: dimdi@ukr.net
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