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Casa Redondo has officially announced the acquisition of the Sheridan’s brand from Diageo. This deal marks an important milestone in the company’s international strategy and significantly strengthens its global presence.
The Portuguese company Casa Redondo, headquartered in Lousã, has nearly 100 years of experience in the spirits category and is home to leading brands, including Licor Beirão – the #1 spirit in Portugal. The company continues to strengthen its portfolio through strategic acquisitions: after acquiring the Safari brand in 2024, Sheridan’s joined the group in 2026 – a premium, iconic brand recognized worldwide for its distinctive dual-chamber bottle combining coffee and cream liqueurs.
The acquisition of Sheridan’s represents a major step in Casa Redondo’s international expansion, opening more than 20 new markets and complementing the company’s presence in over 70 countries. Key focus markets include Eastern Europe, the United Kingdom, South America, and Canada. Casa Redondo plans to support this growth through active market engagement, strengthened distribution, long-term partnerships, and investments in commercial, marketing, and logistics capabilities.
Daniel Redondo, CEO of Casa Redondo, commented: “Sheridan’s is truly an iconic brand with a premium positioning and a strong emotional connection with consumers across many international markets. Our ambition is to reinforce Sheridan’s presence where the brand is already strong and accelerate its growth in strategically important countries.”
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Source and photo: casaredondo.com
27.01.2026
12.12.2025
