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This year, traditionally, Drinks+ Communication Media Group is participating in the VINITALY exhibition as an information partner and will present its magazine and the Wine Travel Awards Guide — a printed and digital catalogue, a true navigator in the world of wine, a collection of exciting experiences and a gallery of personalities in the wine tourism industry.
For many years, VINITALY with its rich program has been a global reference point for the wine sector. Every year, the trade fair attracts around 4,000 exhibitors and more than 150,000 visitors from 120 countries.
This year the event will take place on April 14-17.
The 27th VINITALY International Academy (VIA) edition supported by the Italian Trade Agency, will be held in two modules: first, online theoretical lectures, with access to the study platform available upon acceptance of the application and completion of the registration; second, in-person for the tasting and Q&A sessions. The focus of the course are the native Italian grapes: students will have the opportunity to virtually explore Italy, region by region, in an immersive experience in Italian wines creating connections with traditional food and local culture.
VINITALY has a varied schedule that includes hundreds of special shows, like for example conferences and many expert-led forums. There will also be a lot of networking platforms and live demonstrations. In addition, 9 main exhibition areas will be thoroughly showcased in the course of the event:
This huge international event opens great opportunities for three key players on the wine market: exhibitors, buyers and wine lovers.
Exhibiting at VINITALY means your products are in the international spotlight. In 2024, over 400 Italian wine producers such as Marchesi Antinori, Abbazia di Novacella, Ca’ del Bosco, and Allegrini will be showcased: Companies from major Italian wine regions like Piedmont, Tuscany, Veneto will be featured, international wine companies from South Africa, Belgium, and more will also attend. Products presented range from bottle wines, sparkling wines, spirits, accessories, and more. The event connects Italian producers with international buyers and professionals. Networking facilitates export and distribution of Italian wines globally.
Networking will be especially interesting for buyers, too.
For wine lovers, there is very bright and special program that include:
In the shadow of Dante, the Loggia di Fra’ Giocondo will host “Grande Enoteca – The Great Wine Point” as the beating heart of Vinitaly and the City. All enthusiasts will be able to taste the most representative expressions of Italian wines and the variety of Italian terroirs: with sparkling, white, red and rosé wines. The Loggia stage will host numerous meetings ranging from art to culture, music and wine. Mixology trends will come to life in the Loggia Antica, with today’s top bartenders ready to help you discover the universe of cocktails and new trends for every mood and occasion.
The center of Piazza dei Signori will be home to a Lounge for visitors to VINITALY and the City: a venue of experience combining art and wine, tasted immersed in the history of the ancient city surrounded by the evocative architecture of what was once the Court of the Scaliger Lords.
VINITALY and the City also offers a toast in the highest lounge in Verona — the panoramic terrace of the Torre dei Lamberti (84 meters high). A magical, exciting setting with a postcard view.
The evocative setting of Cortile Mercato Vecchio hosts a tasting journey of discovery involving new wines and territories. The Lounge in the center of the square will host the Vinitaly and the City Wine Talks conducted by Sissi Baratella, an oenologist, wine writer and communicator in the world of wine. She will involve audiences in an exciting story that also involves wine-makers.
Wines and excellent food will be in the forefront of this square. It will also be possible to access the stunning Lounge of Frescoes: with a photographic exhibition about the restoration of Palazzo del Capitanio and the DJ console to recreate the perfect atmosphere.
You can find more information going to the website.