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ProWein family has been preparing for its trade fairs around the world – Hong Kong, Sao Paulo, Shanghai, Singapore, Mumbai, and Düsseldorf.
Preparations for the forthcoming ProWein – the leading international trade fair for the wines and spirits industry – from 27 to 29 March 2022 in Düsseldorf are in full swing. Just as busy are the organisers preparing the satellite events in Asia and Latin America: ProWine Hong Kong (7 to 9 September 2021), ProWine Sao Paulo (5 to 7 October 2021), ProWine Shanghai (9 to 11 November 2021) as well as ProWine Singapore next year (10 to 13 May 2022). A debut is still due this year with ProWine Mumbai – from 17 to 18 November 2021.
“Over the past months numerous events had to be postponed and cancelled throughout the entire world. Any trade fair we can offer means a spark of hope for the industry,” says Bastian Mingers, Director ProWein, summarising current developments and adds: “We handle the situation very responsibly and strictly comply with all the rules so as to guarantee the highest degree of safety possible.”
Packed trade fair agenda raises hopes in pandemic times
The next event in the international trade fair agenda of the ProWein family is ProWine Hong Kong. It will now be held for the third time in parallel with HOFEX, Asia’s leading trade fair for Food & Hospitality. At the same time, Natural & Organic Asia will also be held at the fairgrounds again ensuring that trade visitors find a broad-based spectrum of ranges. Due to the pandemic and travel restrictions ProWine Hong Kong will be held with a limited number of exhibitors. In exchange for this a comprehensive line-up of events is planned in cooperation with WSET, AWSEC (Asia Wine and Service Education Centre) as well as with Decanter.
Since 2016 ProWine Hong Kong is held every two years – alternating with ProWine Singapore whose next edition will run from 10 to 13 May 2022. The organisers are Messe Düsseldorf Asia and Informa Markets, which organises the most relevant trade fair for the hospitality, restaurant and catering sectors in Southeast Asia. Next year’s edition will see thematic curated experiences and special itineraries for trade visitors, as well as the WSET® Level 1 course (in wines and spirits).
The situation in Brazil is full of confidence. At the upcoming ProWine Sao Paulo (5 to 7 October 2021) at the Transamerica Expo Center to the tune of 350 international wine producers and vendors of spirits from 15 countries are expected from countries including Argentina, Armenia, Brazil, Chile, Portugal, Spain, the United States of America and Uruguay. A varied seminar area rounds off the presentation of wines and spirits.
Good prospects for ProWine Shanghai
The prospects are currently very positive for ProWine Shanghai from 9 to 11 November 2021. Many national pavilions or regional wine-growing organisations such as Business France, ICEX (Spain), PRODECA (Catalonia), Wines of Slovenia, Wines of Argentina or the Yinchuan Wine Association have enlarged their stand sizes.
ProWine Mumbai will be held for the first time from 17 to 18 November 2021 at the 5-star hotel, The Regis in Mumbai. It will be organised by Messe Düsseldorf India and All Things Nice – India’s leading wine, spirits and luxury marketing consulting and events agency. The two-day comprehensive conference programme at ProWine Mumbai 2021 is anticipated to be the leading international event in the Wine, Spirits and the allied industry in India. The event will bring together exhibitors from International & Indian wine and spirit companies along with masterclasses, led by leading industry speakers and experts. There will also be a networking evening for the trade attended by HORECA, trade media, the wine and spirits trade and a consumer tasting evening for both days respectively.
For more information, please visit www.prowine.in.
Ptotos: Messe Düsseldorf/ctillmann