Germany for Ukrainian wine: an opportunity worth seizing

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Germany for Ukrainian wine: an opportunity worth seizing

In recent years, Ukrainian winemaking has taken a remarkable step forward: quality has risen, exports to the EU and beyond have grown, and international recognition is steadily building. Among Europe’s markets, Germany stands out as one of the most promising. But will it truly open a “window of opportunity” for Ukrainian wines – and what must winemakers do to seize it? Victoria Makarova, our author and Wines of Ukraine representative, who has been living in Germany for over three years, takes a closer look.

Most people still see the image of Germany as a “beer country,” shaped by stereotypes, traditions, and the world-famous Oktoberfest. Yet as one spends more time here than the average tourist, a different picture emerges: Germans are the nation of wine drinkers. In my own very unscientific and informal “survey” of supermarket shopping baskets, wine appeared more frequently than beer. Of course, this observation is highly subjective, also considering that I live in the southern “wine country”, the so-called Badische Weinstraße, so consumer preferences may well differ in northern or eastern regions.

Still, Germany is undeniably a major wine-producing country, and German consumers tend to be quite patriotic about their wines. A few numbers illustrate the point. According to the Federal Statistical Office (Statistisches Bundesamt), Germany produced 7.75 million hectoliters of wine in 2024. Meanwhile, the German Wine Institute (Deutsches Weininstitut) reports that only 1.2 million hectoliters were exported. While this figure shows a modest increase compared to 2023, the fact remains: Germans drink about 85% of their own wine.

So, is there room for imports? Absolutely. With a population of more than 84 million, Germany currently imports between 14 and 15 million hectoliters of wine annually – putting it on par with the world’s largest wine importer, the United States. That said, this leadership is in terms of volume only. When it comes to the value of imports, Germany ranks third, with less than €3 billion in annual wine imports, trailing behind the U.S. and the U.K.

What exactly is being imported? France, Italy, and Spain together account for 81% of Germany’s total wine imports by both value and volume. For years, Italy has been the undisputed leader, but Spain is now hot on its heels. If the trends of 2024 continue, Spain is expected to overtake Italy by the end of the year. Austria and the U.S. also posted noticeable growth in 2024, so this year’s numbers will be interesting to watch. The race is on.

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German consumer preferences have shifted noticeably in recent years. Red wine consumption has been steadily declining, while white wines are on the rise. Sparkling wines are also enjoying increasing popularity, with Crémant stealing much of the spotlight. Although the German market has long favored aged red wines from Spain, Spanish white wines are now carving out a growing share. At the same time, consumers are paying closer attention to sustainable and environmentally friendly winemaking methods, so Bio and Organic certifications are becoming very common even on affordable wines.

Price remains one of the most decisive factors for wine imports to Germany, especially when it comes to the mass market. German consumers are famously “spoiled” by extraordinarily low prices, particularly for imported wines on supermarket shelves. I no longer find it surprising that perfectly decent “daily wines” at Lidl or Aldi can be bought for €3–5. Of course, these are not masterpieces or fine wines, but rather solid, reliable options for the average consumer.

Aldi and Lidl, Germany’s powerful discount retailers, are widely recognized outside the country, while domestically, nearly every German shops there at least once in a while. It’s worth noting that while Germans are prepared to pay more for truly high-quality products, they also love a good bargain and remain loyal to the so-called “Every Day Low Price” (EDLP) model. Do these low prices compromise quality? Hardly. Both Aldi and Lidl take quality and consistency seriously – and that includes their wine imports. Thanks to consumer trust and professional buying teams attuned to global trends, these discounters can afford to experiment with their selections. That’s why I always keep an eye on Aldi’s Saisonale Weinlese – the seasonal wine offers. There’s almost always something new and worth discovering, for a very affordable price, though usually available only in limited batches.

In addition to imports handled by the major retailers, Germany has a large number of importing companies and specialized shops that bring wines directly from producers. The leader among specialist wine retailers is the Jacques’ Weindepot chain, which operates more than 300 franchises across the country. Recently, the network became part of the Hawesko Holding group – a heavyweight player with an annual turnover of more than €600 million.

Among the major importers worth mentioning are Reidemeister und Ulrichs, part of the renowned Rotkäppchen-Mumm group, with a vast portfolio that includes both well-known and niche producers, and Mack & Schühle, an importer of wine and spirits with an annual import volume of 120 million bottles and a division focused especially on organic wines.

Still, large importers don’t cover the full scope of Germany’s wine demand, especially when it comes to niche, distinctive wines rather than the mass market.

Considering the style, quality, production volumes, and pricing policy of Ukrainian craft wineries, this is precisely the segment that looks most promising for them. To learn how niche importers scout and select producers, I spoke with Bruno Hamm, Purchasing and Sales Director at M.A.X.X Weine and a long-term MUNDUS VINI jury member.

M.A.X.X Weine is an importing company specializing in carefully selected wines from Spain, Portugal, Italy, Austria, France, and Hungary. Its portfolio holds plenty of gems: in Spain, for example, not only Rioja, Ribera del Duero, and DO Cava, but also the legendary Priorat, the underrated regions of La Mancha, Jumilla, and Empordà, as well as refined sparkling wines from the Corpinnat collective in Penedès.

Bruno Hamm

So, what does it take for a producer to make it into the M.A.X.X Weine portfolio? “A new wine or producer has to fill a specific gap in our range. It needs to be a product with clear market demand. Exclusive distribution rights are a plus, but not essential – the decisive factor is whether the overall market situation is favorable for such a product,” explains Bruno Hamm.

Bruno has previously sampled Ukrainian wines at the Wines of Ukraine stand at ProWein, giving them high marks for quality. Drawing on that experience, I asked him for some strategic advice for Ukrainian producers targeting the German market: what are the DOs and DON’Ts they should keep in mind?

“A winery must have a clear strategy if it wants to enter the German market. Specialized retailers and discounters, for example, are very hard to combine – you need to decide whether you want to work through an intermediary (B2B), through retail (B2C), or directly with end consumers (for instance, by opening your own shop). Working with an intermediary like M.A.X.X requires a solid margin – between 50 and 70% – which needs to be factored in between the producer’s price and the final consumer price. Roughly speaking, this means that the ex-works price and the end consumer price (including all costs such as transport, Green Dot, etc.) should be multiplied by 3–3.5 to arrive at the retail shelf price (including VAT). Transparency of online trade makes this almost impossible! If, for example, your wines can be found cheaper online, cooperation with a distributor doesn’t make sense,” Mr Hamm comments.

Do wines from lesser-known regions unfamiliar to the average German consumer stand a chance on this market at all? According to Bruno Hamm, they do, but it requires some effort. Germans are more easily drawn to wines from regions where they often vacation. Still, even Portugal and Greece – both hugely popular holiday destinations – have managed to gain only a modest share of the German wine market over the past 15 years. So, tourism is not the only factor here.

One thing is certain: without high-quality marketing and communication, it’s nearly impossible to succeed in the German market – just as in any other. Participating in ProWein once a year can hardly be considered a solid strategy, even though the Messe itself remains a highly effective platform for networking and forging partnerships. Still, selling wine in Germany takes more than good products – it requires strong, professional communication.

Several marketing and communication agencies in Germany focus on the wine and gastronomy sectors. One of the most successful is Organize Communications, with a solid track record of supporting non-German winemakers. Their customer range includes Wines of California, Wines of Portugal and Wines of Greece, as well as individual producers. Barbara Wanner, the co-founder, says each project comes with unique challenges and goals – whether for wine-producing countries, wine regions, or specific wineries. For “launching” customers who are relatively unknown in Germany, the first step is to build market presence and educational frameworks from the ground up. They’re gaining traction in both visibility and value – and that’s showing up in their sales figures.

Barbara Wanner

Mrs Wanner believes that the biggest challenge foreign winemakers have to face is finding strong and reliable distribution partners. “Germany is a saturated and mature market – we import widely, domestic production has improved significantly. Even though the overall consumption is slowly declining in line with global trends, the often-quoted numbers such as an average supermarket price per liter, do not reflect the strength of the premium or fine wine segments – which are very much alive and well. Yet at the moment, the trade is cautious. Many importers have slimmed down their portfolios, and very few are willing to take risks on unknown names, even though consumers’ appetite for new wines hasn’t gone away. That’s where we come in: we work hand in hand with distributors to create not just awareness, but actual demand – through education, storytelling, brand positioning, and customized activations that turn interest into measurable sales.”

Which “emerging” wine countries or regions hold potential in the German market? According to Barbara, cultural and geographical proximity matter a lot: “Wines from regions that resonate with the German lifestyle – places we travel to, enjoy the food of, or have personal ties to – tend to succeed faster. Greece is a great example: for years, Greek wines were undervalued here, but now, guests at Greek restaurants expect to find ambitious and well-curated wine lists. We’ve seen similar developments with Portuguese, Spanish and of course the benchmark “Italian” cuisine, and we’re likely to see more from Turkey, as more high-quality Turkish restaurants are gaining ground”.

Beyond cultural affinity, indigenous grape varieties, original wine styles, and authentic stories are increasingly resonating – especially with sommeliers and wine enthusiasts who value discovery and depth. “Don’t try to be everything to everyone. Focus on signature wines that genuinely reflect your identity. Start by investing in education and showing experts why your wines matter. The German market rewards consistency and visibility, so maintaining a presence is key – through events, social media, and by building a network of ambassadors,” Mrs. Wanner concludes.

So, will Germany become a major new market for Ukrainian wine? That depends on whether winemakers are ready to engage with the challenges it presents. Yet I am confident: Ukrainian producers are more than capable of conquering Germany. This story is only just beginning.

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Photo: Bradley W., facebook.com/BadischeWeinstrasse, Victoria Makarova, AD LUMINA for MUNDUS VINI

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Less Elitism, More Value: Can Wine Win Over Generation Z?

The wine industry is suffering from a global decline in consumption. Is the real problem that young people are turning away from alcohol – and what will it take for the industry to stay relevant to Generation Z? Victoria Makarova explores the issue.

Alcoholic beverages were always present in our household culture – my parents never made a taboo of it (though they certainly didn’t encourage it either). Drinks were kept in a special drawer called the “bar,” mirrored on the inside, always filled with the dense aroma of vermouth, port, and cognac. My first experience with wine happened when I was around 14. It was a risky operation. My friend and I were inspecting the treasures of my parents’ “bar” and decided to taste Sandeman, simply because we loved the bottle. The tasting couldn’t have been more than 50 ml between the two of us, but we repeated the experiment – and eventually had to top up the missing liquid with sugar water. We carried out such experiments several times until we were caught when the undissolved sugar gave us away in an opened bottle of a semi-sweet sparkling, which, eventually, turned sweet due to our intervention. A more serious acquaintance with wines and spirits came during my student years, but only around the age of 30 did I begin to take an interest in dry wines, eventually becoming a confident wine lover.

My path toward understanding wine and wine culture is a typical story of Generation X, which came of age long before those we now call “Zoomers.” Generation Z and their consumption – or rather, non-consumption – of alcohol has worried the industry for several years: producers link the decline in wine sales in many countries to this very group, fearing an alcohol-free future. So what exactly is happening with young people – and is this really influencing overall consumption levels?

покоління Z

Let’s start with some statistics. Winemakers do have reasons to complain: the numbers confirm the decline, particularly those presented in the International Organisation of Vine and Wine (OIV) report State of the World Vine and Wine Sector in 2024. According to the OIV, wine consumption in the EU in 2024 dropped by 5.2% compared to the five-year average, while wine production decreased by 3.5% compared to 2023. The EU remains the largest wine market in the world, with a volume of 103.6 million hectoliters, accounting for 48% of global consumption. Compared to 2023, the market shrank by 2.8% in 2024, and by 5.2% relative to the five-year average. The decline is attributed to falling demand in the leading traditional wine-producing countries. Globally, around 214.2 million hectoliters of wine were consumed in 2024 – 3.3% less than in 2023.

Analyzing these figures, industry representatives concluded that the root of the problem lies with Generation Z, who, according to some data, drink far less than their predecessors. One hypothesis, widely used by marketers today, is that Generation Z is risk-averse – they drink less alcohol, have less sex, and drive less recklessly compared to earlier generations. Some psychologists support this view. For instance, Richard Weissbourd, a lecturer at Harvard University, notes that this shift is driven not only by parenting styles but also by broader social and cultural factors. Surveys show that young people are most concerned about financial insecurity, academic pressure, and a feeling that the world is “falling apart.” Many avoid potential dangers and challenges, leaving little room for mistakes. Alcohol consumption in general – and wine in particular – also falls into the risk zone for this generation, says Weissbourd.

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Research is important, of course – but who can better explain the habits and preferences of Generation Z and create the right product for them than the “Zoomers” themselves? About a year ago, Young Poets Wine, a winemaking brand from Germany, caught my attention on Instagram. The first thing that stood out was the very professional yet unconventional communication: clever ideas, plenty of humor, smart copywriting, simple yet distinctive visuals, and a lot of engaging video content.

On the Young Poets Wine website, I learned more about the company’s concept: its founder, Elia Werner, a representative of Generation Z, brought together under his brand’s “umbrella” several young winemakers from different regions – Germany’s Pfalz and Baden-Württemberg, as well as Italy’s Apulia (Eliah actually says Austria is coming soon, too). The Young Poet’ range offers clean, vibrant, approachable, and drinkable wines with a distinct character and very original names.

“We try to think out of the box, or rather, out of the bottle – and we focus on what really matters to the younger generation of consumers,” Elia Werner told me. “Young Poets is the wine that speaks in a clear, accessible language. No châteaux, no gold foil, no overcomplication – just clean design, honest storytelling, and great winemakers from Germany and beyond. Each wine is accompanied by a short poem, and behind every bottle there is a real person – a winemaker, or as we call them, a Young Poet.”

Elia’s idea is to offer young consumers exactly what they want: simplicity, lightness, humor – along with meaningful messages. “Wine may often seem complicated – we make it easy and intuitive. Our wines have names like Fifty Shades of GRAUBRGNDR, Never Say No to PRMTVO, Allday RSÉ, or Everything Happens for a RSLNG. The names are a bit tongue-in-cheek and playful because, in my opinion, wine should make you smile even before you take your first sip. For young people, the social mission also matters. With every bottle sold, we donate part of the proceeds to charity projects that help children learn to read – so that in the future, more young poets can emerge,” the brand’s founder explains.

According to Elia Werner, wine for Generation Z must be good, expressive, and approachable – as well as tasty and suitable for any moment, whether it’s a party, a picnic in the park, or just an ordinary evening at home. Young consumers are open to new things and don’t place much importance on tradition. Chilled reds? Super. White wine in a can? Great – eco-friendly, sustainable and fun. As long as the taste delivers and the vibe feels right — the wine is fine for Gen Z.

“Wine has become too coded – too many rules, too much refinement and prestige, and too little joy,” Elia reflects. “It feels like you’ve come to a party without knowing the dress code, and everyone is speaking the complicated language of tasting notes.” In his view, Zoomers are curious but dislike pretentiousness. If the wine industry doesn’t adapt its tone, culture, and branding, it risks becoming irrelevant to this new generation of potential wine lovers. But Elia sees not only challenges here, but also great opportunities: “Win young consumers over with fruit-forward, easy-going, drinkable wines, build emotional attachment to your brand, and later on you can introduce them to more exclusive, premium wines. Start with fun, stay for depth.”

And now – the cherry on top. The latest Bevtrac study by IWSR (the global leader in beverage alcohol data and analytics) found that Generation Z is not turning away from alcohol, as previously thought. On the contrary – their consumption is actually rising. Between March 2023 and March 2025, the share of Gen Zers of legal drinking age who had consumed alcohol in the past six months grew from 66% to 73%, with particularly sharp increases recorded in the U.S. (46%→70%), the U.K. (66%→76%), and Australia (61%→83%). The study confirms that Gen Z’s drinking habits now hardly differ from those of other generations. Zoomers tend to experiment more with different categories of alcoholic beverages, lean slightly more toward spirits, and consume alcohol more frequently in bars, restaurants, and clubs compared to older age groups.

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While overall trends point to more moderate drinking across all age groups, Gen Z is not drinking less – in fact, many say they’ve been drinking more recently. Experts explain the earlier slight decline by economic factors rather than wellness trends. IWSR believes it’s simply a matter of waiting until Generation Z starts earning more – and spending more on alcohol, including in the premium segment. So the future of the alcohol market is likely less dramatic than some media portray it.

After all, the wine industry must reinvent its approach to a younger generation unwilling to tolerate arrogance or needless complication. Zoomers are not rejecting wine – they are reinterpreting it. They don’t need “exclusivity,” and they won’t respond to a condescending tone.

To win Generation Z, brands should speak their language, tell genuine stories, demonstrate values (sustainability, craftsmanship, identity, social mission, etc.), and focus on innovation rather than “heritage and tradition.” Old legends and outdated messages no longer resonate. Special attention should also be given to digitalization (hello, TikTok, Instagram, and online sales).

Stripping wine of its aura of elitism is a difficult but necessary step for the industry’s survival. The real question isn’t whether younger generations will drink, but what they’ll choose. Today’s biggest challenge for winemakers and marketers is learning to speak their language – and there’s every reason to believe they will succeed.

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Photo: Brad Neathery, Maria Lysenko, young-poets-wine.com, Mahesh Patel, Beth Jnr

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Armenia 2026: When the World Comes Back to the Roots of Wine

From the volcanic heights of Vayots Dzor to the clay vessels of forgotten centuries, the Concours Mondial de Bruxelles finds itself heading where wine began.

The world has turned east – and now it turns inward.

After a spectacular session in China, where modern ambition met cultural gravitas, the Concours Mondial de Bruxelles 2026 will travel to the Caucasus – to Armenia – not merely a destination but a return to the cradle of wine.

In Yinchuan, the symbolic relay took place: the flag passed hands, carrying more than colours – it bore history, legacy, and the quiet weight of expectation. “A relay of honour, a continuation of responsibility,” as the hosts said. From China’s futuristic aspirations to Armenia’s archaeological soul, the wine world is not just evolving. It’s remembering.

“We want our guests not only to taste Armenian wine but to feel its time – to understand that each sip is layered with volcanic dust, ancestral wisdom, and modern resurgence,” – shared Zara Muradyan, Executive Director of the Vine and Wine Foundation of Armenia.

The Oldest Winery on Earth is Not a Myth. It’s a Cave

The Areni-1 cave Areni -1 Cave – Wine Travel Awards, dating back to 4100 BC, is not a romantic metaphor. It’s a real place: clay jars, grape seeds, and a press – all silent witnesses to a 6,000-year-old winemaking culture.

And it’s no coincidence that 2026 international judges will walk through that cave.

“Visiting Areni-1 will be a key part of the cultural programme,” – Zara explained.

“We believe this archaeological legacy gives Armenian wine depth and significance that the world should truly experience.”

Areni. Voskehat. Khndoghni

These names may sound foreign in a wine world dominated by Cabernet and Chardonnay. They should. They are. And that’s their strength.

These are Armenia’s autochthonous grapes – born, raised, and rooted on their land. Grown on original roots, some vines are over 120 years old.

Areni, the quiet prince of Vayots Dzor, thrives in elevation. Youthful, bright, peppery, it can age with grace or charm as a fresh red with alpine acidity.
Voskehat, meaning “Golden Berry,” is the queen of Armenian whites. Aromatic and firm, with citrus oils and whispers of mountain herbs, it’s a wine that speaks more of terrain than tannin.
Khndoghni, less known but no less noble, hails from the Artsakh region and brings power, spice, and structure.

These grapes will not be side notes. They will be protagonists.

“Autochthonous varieties are our calling card,” Zara said.

“We’re planning a dedicated tasting session and thematic masterclasses, so our guests can experience their expressive potential and understand their deep connection to terroir.”

Karas and Clarity: Beyond Clay Romanticism

Will we see wines aged in karas – Armenia’s answer to the amphora? Yes. But Armenia doesn’t want to be trapped in an image of ancient times only.

“We are a developing wine country, not just a land of ancient techniques,” Zara explained.

“Yes, guests will learn about karas – its story, philosophy, and the wines that emerge from clay — but we are equally showing modern wineries, fresh approaches, and forward-looking producers.”

Organic and biodynamic vineyards, minimal-intervention styles, international collaborations – Armenia in 2026 wants to be seen not as a curiosity, but as a contributor to the global wine conversation.

Five Regions. One Soul

The Mondial 2026 won’t belong to Vayots Dzor alone.

The programme is set to include all five of Armenia’s winegrowing regions:

Armavir, home to Voskehat’s brilliance;
Ararat, steeped in sun and myth;
Aragatsotn, with its breezy altitude and cool expressions;
Tavush, lush and unexpected;
And of course, Vayots Dzor, the star and the symbol.

“Each region has its own identity, its own story to tell. We’re designing a programme that lets guests experience this richness first-hand – not just through wine, but through the land itself,” said Zara.

Diaspora as Vignerons

Armenia’s recent wine revival wasn’t led by state planning. It was driven by memory. Many of today’s key producers are members of the Armenian diaspora – from California, Argentina and France – who returned, often to forgotten family land, to create something new from something ancient.

“The contribution of the diaspora is truly immeasurable,” – Zara reflected.

“They’ve not only preserved heritage, but shaped the present. Their passion has been key in rebuilding Armenian winemaking and giving it a global voice.”

This story-of-return, of rebuilding, will be threaded through Mondial’s cultural programme, not in PowerPoint presentations, but in vineyard walks, cellar tastings, and fireside storytelling.

A Competition, or a Conversation?

Concours Mondial de Bruxelles is not just about scoring bottles. It’s about setting the tone for what matters next in the wine world. Sustainability. Heritage. Integrity.

“This competition helps raise awareness of Armenian wine internationally,” Zara noted.

“But it’s also a chance to exchange practices, values, and innovations. We see it as an inspiration for more mindful, responsible winemaking.”

Armenian producers working with organic or biodynamic methods will be featured through special visits. And B2B meetings will directly connect producers, global buyers, critics, and influencers.

The Future Has Deep Roots

Concours Mondial de Bruxelles 2026 in Armenia is not just an event. It’s an invitation.

An invitation to look deeper. To listen to vines that have withstood centuries. To walk among stones that once pressed grapes in silence. To taste a wine culture that was not built yesterday but awakened today.

“We want every guest to leave with more than tasting notes,” – Zara smiled.

“We want them to carry a feeling. That Armenia is not only where wine began, but where it’s still becoming.”

In 2026, the wine world is not just going somewhere new.

It’s coming home.

D+ Dossier

For the first time in its history, Armenia will host the 33rd edition of the renowned Concours Mondial de Bruxelles, scheduled to be held in Yerevan from May 21 to 23, 2026. The event is expected to bring together over 370 professional wine tasters from at least 49 countries and will provide an opportunity to taste and evaluate around 7,500 wines from around the world. Armenia’s choice as the host country reflects the growing international reputation of its winemaking.

The Ministry of Economy of the Republic of Armenia recently declared the wine sector a strategic priority for the country’s economic and tourism development.

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From the volcanic heights of Vayots Dzor to the clay vessels of forgotten centuries, the Concours Mondial de Bruxelles finds itself heading where wine began. The world has turned east – and now it turns inward. After a spectacular session in China, where modern ambition met cultural gravitas, the Concours Mondial de Bruxelles 2026 […]

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Tastevinage – Burgundy’s Premier Wine Evaluation Event – Prepares for an Anniversary Tasting

On September 5, Tastevinage will celebrate its 75th anniversary during its 116th edition at the Château du Clos de Vougeot, the Winner of the Wine Travel Awards vote. As the most prestigious tasting event in Burgundy, Tastevinage brings together wines from across the entire region – from Chablis to the Beaujolais crus – to be evaluated by the country’s leading experts.

Founded in 1950 by the Confrérie des Chevaliers du Tastevin, the event aims to select wines that best represent the diversity and excellence of Burgundy. Only those wines that meet the highest standards of their appellation and vintage are awarded the Confrérie des Chevaliers du Tastevin label, signifying their undeniable quality and distinction. This label helps consumers identify wines truly worthy of recognition. Each year, the Confrérie organizes two Tastevinage sessions: one in spring and another in autumn.

Tastevinage

The tasting jury consists of professionals from across the wine industry: winegrowers, négociants, cooperative representatives, brokers, sommeliers, oenologists, restaurateurs, distributors, journalists, and influencers. All wines are tasted blind to ensure complete impartiality in evaluation.

Thanks to this rigorous selection process conducted over 116 sessions, more than 100 million bottles now proudly bear the Tastevinage badge.

Each tasting session traditionally has a curator – typically a prominent figure in the worlds of wine, gastronomy, or trade. Over the years, these curators have included: Gérard Margeon, Executive Director-Sommelier of the Ducasse Paris Group (2013); Jérôme Prince, President of the National Federation of Wine and Spirit Brokers of France (2014); Jean-Charles Arnaud, President of INAO (2016); Jeannie Cho Lee, the first female Master of Wine in Asia (100th session, 2017); Jasper Morris, MW, in charge of the Hospices de Beaune wine auction (102nd session, 2018); William Wouters, President of the International Sommelier Association (Autumn 2023); Xavier Thuizat, “Best Sommelier of France” (Spring 2024); Philippe Faure-Brac, “Best Sommelier of the World” 1992 (Autumn 2024); Michel Bettane, renowned wine critic and co-author of the Bettane & Desseauve guide (Spring 2025).

Gérard Margeon, Michel Bettane, Philippe Faure-Brac

This year’s anniversary tasting, on September 5, will be curated by the legendary chef Marc Veyrat.

Marc Veyrat is renowned not only for his groundbreaking culinary achievements but also for his bold stance against the Michelin Guide, having famously sued it after his restaurant La Maison des Bois was stripped of its third star. He later even barred Michelin inspectors from entering his new establishment, Le Restaurant Marc Veyrat.

Tastevinage

Marc Veyrat

Born in 1950 in Haute-Savoie into a farming family, Veyrat was inspired from a young age by Alpine products and wild herbs. He later became internationally acclaimed for his masterful use of aromatic plants and mountain flowers in cuisine. He remains the only chef to have been awarded three Michelin stars and a 20/20 score from Gault & Millau twice.

True to his roots, Veyrat champions a natural approach to cooking, free from artificial additives and industrial ingredients. He actively promotes ecological, honest, and health-conscious food.

On September 5, Tastevinage will mark its anniversary with a special edition bringing together more than 150 professionals from across the wine world including traders, buyers, wine association leaders, brokers, oenologists, restaurateurs, and journalists. During the autumn session, nearly 400 wines will be tasted and evaluated to determine which will bear the esteemed Tastevinage label, a mark of authenticity and excellence. The results will be announced on September 9.

But wine won’t be the only highlight. A new photo exhibition will also commemorate the event’s 75-year history, tracing the origins and key milestones of Tastevinage from 1950 to the present. With a curated selection of rare images from the Confrérie des Chevaliers du Tastevin archives, visitors will be able to relive the evolution of this prestigious tradition.

The exhibition will remain open throughout September.

So, the Tastevinage anniversary promises to be anything but ordinary. And how it all unfolds? That story will be told by the Drinks+ columnist, who has already been accredited for the autumn session.

Stay tuned for more coverage!

Tastevinage

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On September 5, Tastevinage will celebrate its 75th anniversary during its 116th edition at the Château du Clos de Vougeot, the Winner of the Wine Travel Awards vote. As the most prestigious tasting event in Burgundy, Tastevinage brings together wines from across the entire region – from Chablis to the Beaujolais crus – to be evaluated by the country’s […]

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9th UN Tourism Global Conference on Wine Tourism to be held in Bulgaria

The conference, entitled “The Art of Wine Tourism”, will provide experts with a unique platform to network, exchange experiences, and explore the latest trends through dynamic sessions, seminars, and thematic workshops.

It will also be a unique opportunity to discover Bulgaria’s rich winemaking heritage – one of the oldest in the world – and its growing role as an emerging wine tourism destination. With a special focus on local grape varieties, sustainability, and innovation, Bulgaria offers the ideal setting to discuss how wine tourism can foster heritage preservation, community empowerment, and the fusion of wine, gastronomy, and art.

The insights generated will help shape innovative approaches that highlight the artistic and cultural dimensions of wine tourism, ensuring destinations thrive while preserving their identity and environment.

Further details and online registration (open until 26 September 2025) are available on the conference website.

For additional information, please contact: wineconference@unwto.org

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The World Tourism Organization, together with the Ministry of Tourism of the Republic of Bulgaria, will host the 9th UN Tourism Global Conference on Wine Tourism on October 6-7, 2025, in Plovdiv, Bulgaria. The conference, entitled “The Art of Wine Tourism”, will provide experts with a unique platform to network, exchange experiences, and explore the […]

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Vinitaly.USA – Three in One

Wine tourism has finally been recognized as a key tool for presenting regions, authentic traditions, and, ultimately, the wines themselves on the international stage by the world-class expo operator. Vinitaly has fully embraced this concept, emerging as a platform that now puts wine tourism in the spotlight. For its first dedicated wine tourism initiative, Vinitaly has chosen the United States, where the next Vinitaly.USA will take place on October 5-6 in Chicago, at Navy Pier. The choice makes sense: Americans are acknowledged as pioneers in wine tourism.

The new Vinitaly Tourism Forum is a format designed to build bridges between wineries and travel industry professionals. In Chicago, Italian producers will gain access to top-tier networking opportunities and meet international buyers eager to discover Italian wine experiences and exclusive hospitality programs tailored for wine tourism enthusiasts.

At the same time, the second edition of Vinitaly.USA will follow its proven format: an expansive exhibition covering over 10,000 square meters at Navy Pier, a symbolic and strategic venue located right on the shores of Lake Michigan. But why Chicago? Not only is it a major logistics hub, it’s also a vital gateway to North America, connecting with promising emerging markets such as Canada and Mexico.

Vinitaly.USA

Moreover, the U.S. market today demands special attention, as Italian wine faces mounting challenges – from declining per capita consumption and shifting generational preferences to tariff issues and pricing pressure. According to the organizers of Vinitaly, now is the time to reinvigorate engagement, trade relationships, and storytelling. In light of these challenges, this year’s forum is expected to be particularly significant.

Let’s take a look at the 2024 figures: over 230 exhibitors made the transatlantic journey to meet more than 1,650 buyers from across North America, including the United States, Canada, and Mexico, as well as from key Latin American markets, notably the fast-growing Brazil. More than 1,500 American buyers visited the Italian pavilions. Across the two-day event, 30 sessions were held, while seven Italian regions: Calabria, Campania, Friuli-Venezia Giulia, Lazio, Sardinia, Veneto, and Umbria, offered a compelling mix of education, tastings, and high-level networking.

Another highlight of this year’s Vinitaly.USA is the debut of an international edition of the renowned wine2wine business forum. For the first time, the 12th edition of wine2wine will take place outside Italy. The wine2wine Vinitaly Business Forum Chicago 2025 marks a significant global leap for this popular event.

Vinitaly.USA

This innovation is not merely geographical – it marks the transformation of the wine2wine Business Forum into a truly international platform. Chicago, a dynamic crossroads of global trade, hospitality, and culture, provides the ideal setting to unite Italian producers, global buyers, educators, and communication professionals around a common goal: translating global strategies into local implementations and actionable opportunities.

The wine2wine Vinitaly Business Forum will evolve into more than just a hub for business ideas. It will become a meeting point for professionals and a dynamic educational stage – bridging wine with hospitality, tourism, retail, and culture across continents.

This year’s forum will spotlight how local markets interpret global wine brands, and how producers can adapt their communication, pricing, and customer experience strategies to meet the needs of an ever-evolving consumer base. Among the esteemed speakers are renowned voices and visioners from the wine world, including regular Wine Travel Awards judges Felicity Carter (Executive Editor, Pix+ Special Projects) and British wine expert, author, and winemaker Robert Joseph.

The program will cover key areas, including:

Global Market Research: A series of lectures focused on market dynamics in North America, Asia, Europe, and Africa.

Localized Business Models: Exploring how producers can tailor experiences, tourism, and distribution strategies to resonate with different audiences.

Wine and Hospitality Integration: B2B networking with global tourism specialists, hoteliers, and food and beverage professionals.

Digital and Human Connection: Showcasing the impact of podcasts, influencers, and next-generation platforms that transcend borders and create wine communities.

The wine2wine Vinitaly Business Forum remains true to its core mission: to provide a space for the exchange of bold wine business ideas that challenge, connect, and empower.

It promises to be an exciting and insightful experience!

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2015–2025: Burgundy’s Vineyards Celebrate 10 Years as a UNESCO World Heritage Site

In 2025, the vineyard plots of Burgundy will celebrate the 10th anniversary of their inclusion on the UNESCO World Heritage List. A year-long celebration is planned, featuring festive events such as unique tours, artistic encounters, tastings, and more to mark this important milestone.

The jubilee year aims to honour the rich diversity of Burgundy’s vineyard plots – their landscapes, heritage, thousand-year history, and above all, the people whose work, craftsmanship, and talent are the beating heart of this wine region. The anniversary programme is being created collaboratively, with strong community involvement. Residents, local officials, professionals, associations, and enthusiasts from the region are all invited to take part. Through various projects and major events, everyone will have the opportunity to contribute to the promotion of this exceptional heritage.

виноградні ділянки Бургундії

“From the moment we submitted the nomination to UNESCO up until today, the entire Burgundy region has acted as one. It was only natural that we approach this celebration in the same spirit,” says Bertrand Gauvrit, Director of the Association of the Vineyard Climats of Burgundy.

Festivities will take place from January to December 2025, with over 30 initiatives planned throughout the year. Some major events have already taken place, including:

Le Festival du Mois des Climats (May 2 – July 3),
A special day for schoolchildren at the Château du Clos de Vougeot, which welcomed around 1,000 students for hands-on workshops and immersive experiences,
A symbolic anniversary event on July 4, in the spirit of the “March of the Climats”, offering participants a full immersion in the UNESCO-listed vineyards through performances, concerts, tastings, and more.

The celebration is open to everyone. You are welcome to propose your own event, get involved, and become part of the momentum. Organisers are also calling for volunteers and patrons to support the festivities.

From December 3 to 5, 2025, an international conference will be held in Beaune and Dijon, in partnership with the UNESCO Chair “Culture and Traditions of Wine”. This event will highlight a decade of scientific and technical progress, share experiences with other heritage sites around the world, and look to the future of wine heritage.

More information and registration links are available here.

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Source: climats-bourgogne.com
Photo: facebook.com/ClimatsUNESCO

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Innovative brand K’AVSHIRI receives high recognition from JancisRobinson.com reviewer

Once again, we’re reminded of the value of wine criticism and ratings. A review article by Richard Hemming MW recently appeared on JancisRobinson.com, covering Vinexpo Asia in Singapore. As always, with eloquence and wit, Mr. Hemming reflects on the releases that left the strongest impression, focusing, as the subtitle suggests, on esoteric blends and exotics from Bhutan to Japan.

Among the expected praise for established stars, he singles out the young Georgian brand K’AVSHIRI, created in collaboration with Vladimer Kublashvili of Winery Khareba and renowned British wine expert Robert Joseph, a permanent judge of the Wine Travel Awards.

Our team has always taken pride in presenting these remarkable K’AVSHIRI blends at international tastings across various countries. This is truly an ambitious and creative project, reminiscent of the work of the Impressionists. The very name K’AVSHIRI, translated from Georgian as “union,” reflects the concept behind the wine: a harmonious blend of different grape varieties, regions, and vintages in a single coupage.

Today, we received confirmation of the cosmic level of these creations from none other than Richard Hemming MW. Robert Joseph himself responded to this high praise with a comment on his LinkedIn page: «…I’m really honoured/flattered/delighted to see Richard Hemming MW mentioning two of our first releases of K’AVSHIRI, and the second release of our white, alongside the €2,300 Penfolds/Jaboulet La Chapelle on JancisRobinson.com (even if our red and white scored a point less than that wine ;-))».

On this occasion, the author of nearly three dozen books on wine also spoke about the importance of rating systems and wine criticism in general:

«When I was a wine critic, I (naturally) cared about write-ups and scores. For the last 20 years, as a wine producer, I have (naturally) cared about write-ups and scores. Anybody who says scores don’t matter and/or that you can’t rate a wine out of 5, 10, 20 or 100 is talking nonsense. Our 90+ and Best Buy ratings for Le Grand Noir helped us get big listings in the US».

As we can see, today, the young (by wine industry standards) and innovative wine project K’AVSHIRI has taken off from the runway of fame.

We would like to remind you that during the recent Wine Travel Awards 2024–2025 Award Ceremony in London Wine Travel Awards Tasting: A Glass That Opens the World, the following wines were presented:

K’AVSHIRI White 2023 Assemblage

A unique dry wine crafted as a complex blend of 10 varieties Mtsvane, Rkatsiteli, Rkatsiteli Kakhuri, Krakhuna, Tsitska, Tsolikouri, Khikhvi, Aligoté, Muscat, Kisi. Its production involves a combination of techniques: qvevri (11.7%) – fermented in traditional Georgian clay amphorae, contributing distinctive tannic structure and texture; stainless steel – preserves the wine’s purity, freshness, and vibrant fruit character; French oak barrels (10%) – aged in second-use barrels, imparting delicate notes of oak without overpowering the wine’s natural expression.

K’AVSHIRI Red 2022 Assemblage

This elegant, deep-red wine is a stylish and ultra-complex blend (Saperavi, Ojaleshi, Aladasturi, OtskhanuriSapere, Merlot, Rkatsiteli, Mtsvane), embodying the essence of innovation in Georgian winemaking. It brings together autochthonous grapes from multiple regions – Kakheti, Imereti, Samegrelo, and Racha. Two Georgian white grape varieties are co-fermented with Saperavi, meanwhile, a portion of rare Aladasturi grapes carefully dried for 10 days before fermentation.

The name K’AVSHIRI, meaning “union” in Georgian, reflects the wine’s philosophy: a harmonious convergence of grape varieties, regions, and even vintages into one bold, dynamic blend. The result is a wine that is not only deeply rooted in Georgia’s winemaking heritage but also forward-looking in its technique and expression.

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Robert Joseph – one of the most experienced and successful representatives of the wine world. He is the wine critic of the London Sunday Telegraph and award-winning author of more than 28 books on wine, including French Wines, Bordeaux and its Wines and The Complete Encyclopedia of Wine. He also contributed to the progress of winemaking by founding the world’s largest International Wine Challenge competition. Robert Joseph appears regularly on television and radio. Decanter magazine named him as one of the 50 people who would influence wine drinking in the 21st century. For many years, Robert Joseph served as an editorial consultant and columnist for Meininger’s Wine Business International.

K'AVSHIRІ

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Photo: www.richardhemmingmw.com/portfolio, Robert Joseph Archive

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Fighting and Tasting: A Unique Moment with Ukraine’s Defenders

A unique wine tasting event took place in Ukraine, organized especially for servicemen and women of the Armed Forces of Ukraine who are currently defending the country against Russian aggression. The initiator and host of the tasting was Ivan Percheklii – Best Sommelier of Ukraine 2017 and Vice President of the Association of Sommeliers of Ukraine – who also serves in the ranks of the Territorial Defense Forces. This gathering was more than just a tasting with an extraordinary audience: in our view, it was a powerful expression of the unbreakable spirit and cultural resilience of the Ukrainian people.

According to the organizer’s vision, the tasting aimed to introduce participants to Ukrainian viticulture and winemaking culture, including its history, native grape varieties, and leading domestic producers.

Ivan Percheklii

Staying true to the logic of the genre, the tasting began with a selection of sparkling wines.

An intriguing pairing served as a kind of aperitif: the light and approachable brut from TM “Leleka” (Aligote variety) and the more complex “Brut Nature” 2018 (Chardonnay, aged 49 months on the lees) from 46 Parallel Wine Group – a long-time nominee and winner of the international Wine Travel Awards. The second wine stood out for its sophisticated organoleptic profile, featuring bready notes and a vibrant freshness which, despite the extended aging, remained expressive, pleasant, and well-balanced.

The next set: white wines of Ukraine.

“Sukholymansky” (vintage 2023) from Villa Tinta was also featured. The attendees appreciated its light and delicate character, with distinct aromas of meadow herbs – as if the wine carried the very breath of Ukraine’s free and magical steppes…

The 2023 Albarinho from Beykush Winery proved to be a fairly complex wine that invited thoughtful reflection from the tasters. However, by the eighth minute, as it opened up, it revealed a sophisticated interplay of delicate fruitiness and subtle creaminess – a pleasant surprise for all present.

Following that, Ivan Percheklii presented a curated set of aromatic wines, featuring the following examples:

The 2023 “Johanniter” from Father’s Wine is an elegant expression, offering a delicate aroma of white fruits, a light body, and refreshing acidity. It was warmly received by all participants, who saw it as a true embodiment of summer.

The 2023 “Mushlya” (Sauvignon Blanc, Muscat) from the young Bakota Bay winery was unanimously recognized by participants as the most aromatic wine of the evening. Its vibrant bouquet served almost like aromatherapy, enchanting everyone present.

Finally, Ivan presented a selection of complex wines that required time to open up in the glass. While they were breathing, the commentator provided detailed descriptions of each.

The 2021 “Pinot Blanc” (aged 6 months in oak) from 46 Parallel Wine Group is a complex and well-developed wine, featuring characteristic aromas of vanilla and stone fruits. It is soft on the palate and finishes with a long, lingering aftertaste.

The 2022 “Feeria” (Muscat Holodryhi variety, aged on the marc for over four months) is a creation of the Lviv winery Yanchynski Pahorby. This wine offers a festive muscat aroma and a ripe flavor with gentle tannins. To Ivan Percheklii’s colleague from Colombia, it evoked memories of Christmas in his homeland.

Ivan-Percheklii

And Christmas is a time when miracles happen – a miracle that Ukraine needs now more than ever. This Christmas note was the most optimistic way to conclude this special tasting. Thank you, Armed Forces of Ukraine, for every morning we live to see!

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With Wine in Hand and Kyiv in Heart – this is how BeWine was held!

Despite aggressive shelling, the last May weekend witnessed the wine lovers’ most beloved event – BeWine 2025, a nominee for the Wine Travel Awards, took place in the capital of Ukraine.

It should be emphasized that BeWine 2025 was attended by more than 500 local and international brands, hundreds of leading buyers, importers and sommeliers, retailers, restaurateurs, teachers, marketers and other representatives of the wine industry. Rozetka and Silpo, Novus and METRO, WineTime and OK Wine – leading chains and giants of the quality alcohol sales – all gathered there, in addition to almost 5 thousand guests who are wine lovers.

And most importantly, there was an incredible atmosphere! Amicable, optimistic, friendly toward everything good and bright – this is a signature behavior of youth. While we lack official statistics, it’s clear that young people comprised the majority of the event’s audience.

They came to the event with their friends, beloved ones, pets, and children.

They wore hats, tattoos, ties, veils, jeans and business suits – along with elegant dresses, and even disco-inspired outfits.

And the organizers of BeWine paid attention to everyone: in addition to educational lectures and guided tastings, the show offered master classes in drawing, floristry, makeup, and cooking; a photo zone; and various food courts featuring oysters, giant tuna, steaks, asparagus, and more.

And simply — a meditative view of the green slopes of the Dnieper River, washed by the last spring rain.

It’s worth emphasizing that Drinks+, our most established magazine in Ukraine (35 years old!), made a special return: we had been missing it ourselves – during the war, we reduced its frequency from ten issues a year to just two. Clearly, it brought joy to BeWine guests as well: the magazine could be seen in their hands (alas, not as often as their glasses!), resting on stands, peeking out of handbags, and waiting patiently for readers in the tasting rooms.

Interestingly, information was in short supply. Each location sold out – people lined up (yes, really!) for tastings, art spaces, stands, and sales counters. Looking at the smiling faces, it was impossible to imagine that every day of this weekend, which coincided with Kyiv’s holiday, was preceded by unsettling nights of enemy shelling. Most of these young, cheerful, and inspired people probably didn’t sleep through those nights. Some rocked children in building entrances, observing the “two walls” rocket protection rule, which has a placebo effect. Others hid in the subway or the nearest shelter. Some stayed home with elderly parents or the sick, trying to calm – them, or perhaps themselves – with whispered, clumsy prayers… But every morning, the halls of the Parkovy Center – where the wine show traditionally takes place – were filled with people animatedly discussing news, events, and opinions they had heard. Not a single complaint, not a word about the terrible nights. Only wine! And as for the wine – of course, there was plenty to talk about.

Personally, the Drinks+ editorial team highlighted several tastings:

— “California in Contrasts: Terroir, Style, Identity” with Kateryna Yushchenko, director of the Ukrainian Wine & Spirit School and provider of Capstone California and WSET in Ukraine;

— presentations from Wine Travel Awards nominees, including New Zealand’s “Cloudy Bay Wines — a separate form of art!” presented by Ivan Bachurin, brand ambassador of Moët Hennessy and president of the Sommelier Association of Ukraine;

— and Italy’s “Villa Sandi Prosecco: Impeccable quality, confirmed by the highest Gambero Rosso award for 15 consecutive years”, with Vitaly Kovach, renowned sommelier, brand ambassador of Villa Sandi in Ukraine, and founder of the Vitaly Kovach Sommelier School.

For us, the highlight of the year was the New Zealand brand Loveblock, introduced at the tasting “Loveblock — love in every drop.

Star premiere in the Ukrainian market!”, hosted by Oleksiy Obukhov, director of the “Wine Story” store and chief sommelier of “Vinfort”.

We would like to warmly acknowledge the personal appearance of Mr. Umberto Cosmo, head of the renowned Italian winery Bellenda, at the Kyiv show. He delivered a fascinating lecture titled “When Prosecco is Created Like Champagne”. Beyond the event’s undeniable professional significance, Mr. Cosmo’s courage – few foreigners today would dare to reach the banks of the Dnieper – and his strong desire to support Ukraine during these difficult times, were truly impressive. It is partners like him who deserve our appreciation. And it is their wines that we should proudly enjoy.

We also enjoyed tastings from Ukrainian producers including Prestige Group (FRENCH BOULEVARD AND TM ODESA), Vitis Group, Sikera, Leleka Wines, Adama, Shabo, and KOBLEVO. Additionally, a small stand was run by the Ukrainian team behind the project “No Whining Interviews” which is also part of the Wine Travel Awards community.

However, the world of wine is, above all, about people. That’s why Drinks+ didn’t just taste — we also connected with participants of this year’s wine show, gathering their impressions. What did they learn during these days? What was discussed? And what remains unfinished, waiting for the next BeWine…

Anna Peker, representative of California Wines in Ukraine:

This year’s BeWine once again proved what strong, courageous, and resilient people we have. Despite sleepless nights under shelling, both company representatives and guests were all present in the morning — full of optimism, energy, and a shared love of wine. Master classes were fully booked, reflecting a genuine desire to learn and dive deeper into the details. I felt how much wine is truly a social product that unites people, bringing joy and brightness to meetings and conversations. Champagne stood out this year — I discovered several pleasant surprises at the Cuvee stand. I also look forward to discussing with colleagues how climate change is affecting the wine world in practice: how it influences market demand, changes the range, which styles or regions are “disappearing,” and what new trends are emerging to replace them.

Kateryna Yushchenko, Director of Ukrainian Wine & Spirit School:

BeWine has proven to be much more than just a festival — it is a true wine hub. The master classes, which address important and timely topics, highlight everything the wine world needs to discuss. For consumers, it offers a valuable opportunity to navigate the market. For professionals, it provides a platform to connect and find partners. This concentration of a high-quality audience is what sets BeWine apart from other events.

This year, I had the honor of presenting California wines at BeWine for the first time — and at a very high level: among the guests were representatives of the US Embassy in Ukraine, including Ambassador Extraordinary and Plenipotentiary Bridget Brink. I am especially proud of the charitable initiative supporting the Superhumans Center, and glad to have contributed by donating the Capstone California course to the auction.

Alesya Poltoratska, Head of Department for Alcoholic and Non-Alcoholic Beverages, ROZETKA:

During BeWine, I realized just how rapidly the Ukrainian wine industry is developing. It was encouraging to see the growing interest in non-alcoholic, still, champagne, and sparkling wines. I was also impressed by the high level of professional organization — the event is increasingly resembling leading European wine exhibitions. The new line from the Purcari brand was especially memorable — innovative wines that blend modern style with local character. Aimed at a younger audience, it emphasizes experimentation, new experiences, and a natural approach to winemaking.

Yelyzaveta Hryntsova, marketing expert with PRESTIGE GROUP:

This year’s BeWine revealed an important trend to me – Ukrainian wine is no longer “trying to be”; it has become a recognizable, high-quality, and stylish product. I was especially impressed by tastings of autochthonous varieties and the boldness of new blends – there is much to be proud of and even more to strive for. For TM French Boulevard and Odesa, this is further proof that we are moving in the right direction: creating modern Ukrainian wines with their own distinct character.

Natalia Blahopoluchna, president of the All-Ukrainian Association of Winemakers and Sommeliers, founder and teacher of the sommelier school “Master Class” – winner of the first season of the Wine Travel Awards:

It’s hard to surprise me these days — 25 years of practical experience leaves its mark. But this time, I was pleasantly surprised. I want to highlight a very interesting new selection of wines from Rozetka, mainly from Italy, Spain, and Portugal, offering an excellent price-quality ratio. There were also strong new additions from WineTime — which is no surprise, given the professionalism behind the company. High-quality and renowned California wines from Chateau Montelena stood out, especially considering their rise to fame after the historic “Judgment of Paris.” However, what impressed me most was the new wave of California wines presented by Kateryna Yushchenko — particularly those experimenting with barrel aging after bourbon or rum. Previously unimaginable, these innovative wines were the true revelation, and after tastings like these, you realize just how limitless the world of Wine truly is. Many thanks to the event organizers for this incredible opportunity.

Serhiy Mazur, co-owner and director of Vitis Group:

I would like to highlight the strong interest of visitors, especially in the premium Louis Roederer champagne tasting, which featured the House’s flagship Cristal 2015. Places for this tasting were reserved within just a couple of hours after registration opened. Our other tastings, including Elena Walch, Masi, and Mazzei, were also in high demand. Notably, many visitors came to our stands afterward to explore different selections and purchase the wines they particularly enjoyed. In my opinion, this reflects a high level of visitor interest and engagement with the topic — which is very encouraging.

Bohdan Ducal, Category Manager, WINETIME:

I have known the BeWine team for a long time and am always impressed by their expertise, quick grasp of the situation, and keen eye for fresh ideas. I must say: tastings at BeWine are always outstanding. There’s never anything mediocre — it’s always top quality, trendsetting, or truly unique. I’d also like to highlight this year’s wonderful initiative by the organizers to hold charity auctions. That really hits the heart!)

Umberto Cosmo (Bellenda Winery, Italy):

Thank you to the BeWine team for organizing an event, where every detail reflected true excellence. Your professionalism allowed me to focus on what matters most: connecting through wine. Moments like these remind us that wine is more than just a drink — it’s a bridge between people, places, and traditions. To the vibrant spirit of Kyiv, to future wine discoveries, and to many more shared stories — let’s raise a glass and stay together!

Drinks+: From our side, we would like to add: “Let’s raise a glass to BeWine – and stay together !”

And finally a backtoast from the BeWine team:

“We have lived the story called “Age of Art” together — through tastings, lectures, and an indescribable wave of emotions. Every sip, every conversation, every glance at a glass of wine felt like a new discovery. We didn’t just taste – we created. And that’s what makes BeWine more than just an event. It’s a community. A culture. An art. Thank you to everyone who made it happen – together. It turned out absolutely unforgettable. See you at the fifth, anniversary BeWine – May 30–31, 2026. Until we meet again! Be Wine. Be Art. Be Inspired”.

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Despite aggressive shelling, the last May weekend witnessed the wine lovers’ most beloved event – BeWine 2025, a nominee for the Wine Travel Awards, took place in the capital of Ukraine. It should be emphasized that BeWine 2025 was attended by more than 500 local and international brands, hundreds of leading buyers, importers and sommeliers, […]

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