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Gastronomy and Wine Portal

Save the dates: WTA and Drinks+ will host two exclusive events at ProWein 2025!

Join us on March 16, the prestigious opening day of ProWein 2025, the world’s largest wine and spirits fair, held in Düsseldorf, Germany. The Wine Travel Awards (WTA), an international wine tourism initiative representing members from 44 countries, in collaboration with Drinks+ Media Group, will present a dynamic event as part of ProWein’s meticulously curated educational program.


March 16: Opening Day Event – ProWein 2025

The “Introducing the Wine Consumer of the Future” This session will explore cutting-edge research and practical insights into the evolving demographics of winery visitors and wine consumers worldwide.

ProWein

 

WTA Panel: “Sustainable Wine Tourism”

  • When: March 16, 15:15–16:15
  • Where: Business Forum ProWein – Hall 16, K05

Description:
As health, wellness, and sustainability increasingly define consumer priorities, this session will delve into opportunities for wine tourism businesses to adapt. Learn how to attract new audiences with innovative strategies, emphasizing environmental and economic sustainability.

Speakers:
The panel will be led by Dr. Gergely Szolnoki of Geisenheim University, with another distinguished guest speaker to be announced soon.

March 18: Closing Day Event – WTA and Wines of Ukraine Presentation and Tasting

On March 18, as ProWein 2025 concludes, the WTA, in collaboration with Wines of Ukraine, will host a compelling presentation and guided tasting of wines from Ukrainian WTA nominees and participants of the Wines of Ukraine national booth.

Wines of Ukraine

This tasting was made possible thanks to the generous support of Dr. Ricardo Nunez, owner of the international wine group Vinos de La Luz and a passionate advocate for Ukrainian winemaking.

Wines of Ukraine

Presentation and Tasting: “Paradoxes of Ukraine: Winemaking and Tourism in Wartime”

  • When: March 18, 16:00–17:00
  • Where: Hall 12, D02

Description:
Discover the resilience and innovation of Ukrainian winemakers as six producers showcase their stories and finest wines. The session will highlight both emerging brands investing amid wartime and established leaders shaping the future of Ukrainian winemaking.

Speakers:
The tasting will be hosted by Nataliia Burlachenko, CEO and owner of Big Wines, part of the Vinos de La Luz group, internationally renowned for its patronage, support of progressive international projects, and investments in Ukraine. Other speakers will be announced soon.

Exclusive Preview: The WTA Guide 2023–2024

During ProWein 2025, the Wine Travel Awards will also unveil the latest edition of the WTA Guide 2023–2024, featuring vibrant print and digital catalogs of this year’s nominees.

Stay tuned for updates on speakers, featured wines, and registration details for these unmissable events. Don’t miss your chance to be part of these extraordinary moments at ProWein 2025!



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Join us on March 16, the prestigious opening day of ProWein 2025, the world’s largest wine and spirits fair, held in Düsseldorf, Germany. The Wine Travel Awards (WTA), an international wine tourism initiative representing members from 44 countries, in collaboration with Drinks+ Media Group, will present a dynamic event as part of ProWein’s meticulously curated […]

Valpolicella Education Program – A Future-Forward Education Initiative and Prologue to Amarone Opera Prima

In the final three days of January, twenty-one wine specialists from eleven countries will convene for the now customary intensive training at the ‘Valpolicella School’.


These experts are enrolled in the Valpolicella 2025 (VEP) educational program, scheduled from January 28 to 30 in the DOC zone of the Verona district. Designed by the Consortium, the VEP program delivers an all-encompassing learning experience, featuring lectures, practical training sessions, winery tours, and masterclasses, culminating in two rigorous assessments: a written exam and a blind tasting. Successful completion awards participants a diploma certifying their expertise in Valpolicella wines.

Valpolicella Education Program

Since its founding in 2018, the program has drawn professionals from around the globe – including sommeliers, journalists, wine educators, trendsetters, and other top-tier industry figures – who have passed these tests and earned recognition as certified Valpolicella wine specialists. The Consorzio per la Tutela dei Vini Valpolicella, a key sponsor of the WTA, has also nominated the Valpolicella region in the “Region of the Year” category for the Wine Travel Awards 2023-2024, further highlighting its commitment to promoting the region’s wine heritage.

Christian-Marchesini

Christian Marchesini, President of the Valpolicella Consortium

“The Consortium’s decision to develop a specialized education program was a visionary one,” evaluates this initiative, Christian Marchesini, President of the Valpolicella Consortium. “’It allowed us to create a community of experts in key markets for our denomination.” he continues, “Over the last three years, we have expanded VEP, adding two levels of training: a course for beginner consumers and an advanced study course for professionals. These courses can be taken both on-site and remotely online. Since 2021, we have certified over 700 Valpolicella enthusiasts worldwide. ”

Valpolicella Education Program

Notably, this year’s VEP will take place on the eve of Amarone Opera Prima and will include visits to several leading wineries in the region, including Zýme, Pasqua Vini, and Villa Canestrari for educational sessions, as well as I Tamasotti, Talestri, and Palazzo della Torre by Marilisa Allegrini for production tours.

The training for the 21 candidates (from Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Latvia, Malaysia, and the Netherlands) will include five lectures from distinguished experts such as Maurizio Ugliano, professor of enology at the University of Verona; Alberto Brunelli, enologist of the Consortium; Paolo Veronesi, a lawyer appointed by the Consortium to protect the association’s interests worldwide; Giambattista Tornielli, professor of viticulture at the University of Padua; and Marianna Fasoli, professor of viticulture at the University of Verona. The tasting will be conducted by Filippo Bartolotta, sommelier and wine educator.



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In the final three days of January, twenty-one wine specialists from eleven countries will convene for the now customary intensive training at the ‘Valpolicella School’. These experts are enrolled in the Valpolicella 2025 (VEP) educational program, scheduled from January 28 to 30 in the DOC zone of the Verona district. Designed by the Consortium, the […]

Wine Travel Awards Guide 2023-2024 – Third Edition Launched!

The Wine Travel Awards (WTA) are proud to announce the launch of the WTA Guide 2023-2024, the third edition of its prestigious annual publication. Highlighting members of the WTA community from 42 countries, this essential guide offers a rich panorama of inspiring experiences and showcases the influential personalities shaping the world of wine tourism.


A Comprehensive Resource for Wine Tourism Professionals

The WTA Guide is a must-have resource for professionals and enthusiasts in the wine and wine tourism industry. Packed with insights into emerging trends, renowned wine regions, notable producers, and global wine tourism opportunities, the Guide serves as a definitive reference for industry leaders.

Wine Travel Awards Guide 2023-2024

Available in Print and Digital Formats

The Guide is available in both print and digital formats, ensuring accessibility for a wide audience:

  • Print Distribution: The printed version will be featured at major international wine and wine tourism events throughout 2025, including Wine ParisProWeinIWINETC, and the London Wine Fair, among others.
  • Digital Access: The digital edition is available via the WTA Guide link and at digital kiosks at Wine Paris and ProWein.

Innovative QR Code Accessibility

The printed Guide includes QR codes that link directly to the digital version, offering readers a seamless way to access additional content and explore WTA community members’ profiles. At Wine Paris and ProWein, attendees can scan QR codes on posters displayed across various halls, granting instant access to the Guide on their mobile devices.

Distribution and Networking Opportunities

Scheduled for circulation at premier wine fairs and tourism events, the WTA Guide 2023-2024 is set to facilitate unparalleled networking and promotional opportunities for its participants.

WTA Community Members Benefit

WTA community members receive the Guide free of charge, with only logistic costs to cover. For those interested in purchasing the Guide, our team is ready to assist.

Advertising and Promotional Value

Produced by Drinks+ Communication Media Group, the WTA Guide is a distinguished advertising platform. With around 200 pages (A4 size) of curated content and various advertising options, it offers unmatched visibility at leading international wine exhibitions.

  • Each issue has premium advertising options, offering brands an opportunity to showcase their presence to a highly targeted audience.
  • The Guide’s strategic distribution guarantees exposure to over 150,000 wine professionals globally.

Targeted Email Marketing Campaigns

The Guide is also a key component of WTA’s targeted email campaigns, reaching a database of 23,750 international wine and tourism professionals. These campaigns aim to expand awareness, foster new partnerships, and attract distributors and consumers worldwide.

Elevate Your Brand with WTA

The WTA Guide continues to function as a vital resource for professionals, consolidating the WTA community and offering unparalleled visibility in the global wine and wine tourism markets.

To learn how to be featured in the next edition of the WTA Guide 2024-2025, please contact us at partnership@winetravelawards.com.

Join Us in Shaping the Future of Wine Tourism

The Wine Travel Awards Guide is your gateway to the global wine community. Don’t miss the chance to be part of this influential network – available now in both print and digital formats.



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The Wine Travel Awards (WTA) are proud to announce the launch of the WTA Guide 2023-2024, the third edition of its prestigious annual publication. Highlighting members of the WTA community from 42 countries, this essential guide offers a rich panorama of inspiring experiences and showcases the influential personalities shaping the world of wine tourism. A Comprehensive […]

ProWein 2025 Kicks Off the Season of Major International Wine Events

ProWein, the world’s largest wine fair, will once again welcome participants and visitors from March 16–18, 2025, in Düsseldorf, Germany. This iconic wine and spirits fair not only showcases the latest trends and innovations in the global industry but also provides a glimpse into the future of wine.


Under the dynamic and promising slogan “Discover the Taste of Tomorrow,” exhibitors from over 60 nations will gather at the legendary Messe Düsseldorf.

A Fresh Look and Enhanced Layout

ProWein 2025 will unveil a modernized look and a more efficient hall layout, locating all participants, events and facilities in 11 halls of the Messe Düsseldorf. This year’s exclusive side events are set to be even more engaging, with an elevated ProWein Forum offering deeper insights into current industry trends and fostering meaningful exchanges within the sector.

ProWein 2025 is poised to become the ultimate meeting point for the global wine and spirits industries. The expanded Business Forum will feature expert lectures on pressing industry issues alongside high-quality Masterclasses. These enhancements create more opportunities to network with top industry leaders and professionals.

Peter Schmitz, Director of ProWein, emphasizes:
“In these challenging times, the interest in ProWein remains immense. We are investing significantly in new offerings and services to provide the industry with the exact support it needs now.”

ProWein 2025

Wine Travel Awards Events

On March 16, the opening day of the ProWein exhibition, the WTA – an international wine tourism award uniting members from 44 countries – will host a vibrant event as part of the educational program meticulously prepared by the ProWein team.

The event will feature the latest research from leading visionaries in the wine world and practical case studies of new visitor demographics at wineries and consumers.

To conclude the exhibition at ProWein on March 18, the Wine Travel Awards (WTA) will host a distinguished presentation and guided tasting, showcasing wines from Ukrainian nominees. This pivotal event, held live, is supported by the generous patronage of Mr. Ricardo Nunez, owner of the international group of companies Vinos de La Luz. Known for its global involvement in the most progressive projects and strategic investments in Ukraine, Vinos de La Luz’s support has been instrumental in bringing the spotlight to Ukrainian wines at this prestigious venue. The full array of wines presented will be complemented by insights from a lineup of speakers whose details will be announced shortly, ensuring a comprehensive and enlightening experience for all attendees. This collaboration highlights the ongoing commitment of Vinos de La Luz to foster international recognition of Ukrainian viticulture through their substantial support.

Date 18.03.2025
Time 16.00

Six Ukrainian producers will showcase their cases and finest wines in an insightful tasting session. The session will feature both emerging companies that are actively investing during the war and seasoned players in the industry.

The tasting, titled ‘Paradoxes of Ukraine: Development of Winemaking and Tourism in Wartime. Successful Cases of the Wine Travel Awards nominees,’ will be led by Nataliia Burlachenko, CEO and owner of Big Wines. Big Wines is a Ukrainian wine-making and distribution company within the international wine group Vinos de La Luz.

ProWein 2025

In addition to events, the Wine Travel Awards will also showcase the newly published WTA Guide 2023-2024 nominee catalog in vibrant print and digital versions.

Keep an eye on our updates for exclusive insights into the speakers, featured wines, and how to register for our events at ProWein venues – plus much more!

The Entire World of Wine and Spirits

ProWein 2025 is already shaping up to be a standout event.

The no/low alcohol segment continues to surge in popularity, resulting in a 50% expansion of the ProWein Zero area. Every year this segment is getting more and more interesting, offering new opportunities to taste and discover low alcohol wines and spirits that actually demonstrate good quality.

Germany will make a strong showing, occupying Halls 1 and 4. Highlights include representation from all major wine-growing regions, the VDP, the MUNDUS VINI tasting zone, and the Gastro-Lounge “urban gastronomy by #asktoni & ProWein.” Organic offerings will also shine, with a large section dedicated to individual exhibitors, the special show Organic World, and the sustainability prize CARLO by Fair and Green.

Italy, the world’s largest wine producer, will take center stage in Halls 15 and 16. Exhibitors will range from boutique wineries to well-established exporters, representing all 20 regions. The Italian Trade Agency (ITA/ICE) will host a robust program featuring Masterclasses and complimentary tastings.

ProWein 2025 5

France will present a curated selection in Hall 10, highlighted by the exquisite Champagne Lounge and an exclusive tasting of “Union des Grands Crus de Bordeaux” on ProWein Monday. Renowned producers like Castel Frères, Albert Bichot, and Gérard Bertrand will be present, along with iconic Champagne houses such as Nicolas Feuillatte and Champagne Mailly.

Spain will feature leading names like Miguel Torres and Codorníu, as well as strong regional representation from areas like Valencia and Castilla y León.

The New World will showcase its diversity in Hall 12, with participants from the USA (California, Washington, Oregon), South America (Chile, Argentina, Brazil, Uruguay), South Africa, Australia, New Zealand, and Asia (Japan, Korea, China).

Portugal will have a dedicated space in Hall 9, alongside a robust presence from Central and Eastern Europe, featuring 15 country pavilions.

Wines of Ukraine at ProWein 2025

This year, the Ukrainian pavilion in Hall 9 will feature 12 wine and spirit producers from across the country. We will publish more info about the participants soon, in the meantime, we are happy to confirm that many of them are renowned members of the WTA community. Stay tuned for more details, and best wishes for a successful showcase to Ukrainian winemakers who participate in the Messe despite the on-going russian aggression in Ukraine!

Spirits Take the Spotlight

Building on its success in 2024, the ProSpirits brand world returns to Hall 5. In addition to classic spirits, the spotlight will be on trending categories like whiskey, low-alcohol beverages, rum, and fruit brandies. A tasting zone and bar will be hosted by ISW (Meininger’s International Spirit Award).

Nearby, the same but different trend show in Hall 7.0 will feature craft spirits, craft beer, and cider, catering to trade visitors from trendy gastronomy, bars, and food retail.

A Must-Visit Event

Tickets for ProWein 2025 are available online, offering the easiest and fastest way to secure your visit. All tickets are personalized, and trade credentials are required, as the event is exclusively for professionals in retail and gastronomy.

For more information, visit www.prowein.com.

ProWein 2025



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ProWein, the world’s largest wine fair, will once again welcome participants and visitors from March 16–18, 2025, in Düsseldorf, Germany. This iconic wine and spirits fair not only showcases the latest trends and innovations in the global industry but also provides a glimpse into the future of wine. Under the dynamic and promising slogan “Discover […]

Amarone Opera Prima 2025 & Centenary of the Consorzio Tutela Vini Valpolicella

In early February, the wine world anticipates yet another grand event: Amarone Opera Prima 2025. What sets this event apart? In truth, each Amarone Opera Prima, traditionally held annually, is a grand celebration, as it features one of the most popular premium wines – Amarone. This year, the event will mark the debut of the outstanding 2020 vintage and celebrate the centenary of the Consorzio Tutela Vini Valpolicella (1925-2025).


Wine professionals, buyers, stars of wine journalism, and titled sommeliers from around the globe will soon converge on Verona to express their appreciation for their favorite – Amarone. The galas are scheduled for Saturday, February 1, and Sunday, February 2, 2025, in the majestic Palazzo della Gran Guardia (Piazza Bra). Among the invited guests will be representatives from the Wine Travel Awards, ensuring that members of our community and wine enthusiasts receive an exclusive report from this significant wine event.

Meanwhile, we are pleased to outline the forthcoming schedule for the organizers of Amarone Opera Prima. The twenty-first edition of this prestigious event, also marking a significant milestone of maturity, will begin on Saturday, February 1, with an inaugural conference for the press and accredited guests, followed by a series of luxurious tastings.

Amarone Opera Prima 2025

During this flagship event, Amarone, the main protagonist, will be presented to the global community accompanied by a gastronomic pairing inspired by local traditions. One can understand the envy of all who read these lines: it will be a unique opportunity not only to discover exceptional Amarones with exquisite pairing but also to interact with the most renowned producers from Valpolicella in an artistic atmosphere, within the walls of a famed historical and architectural landmark. As of today, the number of participating companies has nearly reached seventy. By the way, their names can be viewed here.

Amarone Opera Prima 2025

It should be noted that the event is primarily open to professionals, the international press, and buyers. However, should there be available seats, wine lovers and enthusiasts may also purchase tickets. It must be noted, though, that such an opportunity is rare.

Recall that one of the previous events, in 2023, showcased the 2018 vintage. Then, Amarone Opera Prima gathered: 64 wine-producing zones of Valpolicella, three hundred national and international journalists (about 100 from 20 countries), with over 1500 wine enthusiasts assessing the potential of the vintage. The focus of that event, organized by the Consortium for the Protection of Valpolicella Wines, was the completion of the procedure to inscribe the region’s winemaking method as UNESCO Intangible Heritage. Thus, this time, on its centenary, this esteemed organization of winemakers will present a list of significant achievements made for the glory of Vini Valpolicella.

We shall soon return with more stories from the forefront of this celebrated event.



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In early February, the wine world anticipates yet another grand event: Amarone Opera Prima 2025. What sets this event apart? In truth, each Amarone Opera Prima, traditionally held annually, is a grand celebration, as it features one of the most popular premium wines – Amarone. This year, the event will mark the debut of the […]

MONDIAL DES VINS BLANCS STRASBOURG. UKRAINIAN SAMPLES PARTICIPATE FOR FREE!

The 27th edition of the prestigious Mondial des Vins Blancs Strasbourg will take place on 5 and 6 April 2025 at the Palais de la Musique et des Congrès in Strasbourg. This unique event is the only competition in the world dedicated entirely to the diversity of white wines. Ukrainian winemakers are invited to participate free of charge.


As always, the competition will gather experts, judges and winemakers from all over the world. The event takes place under the patronage of OIV and VINOFED.

Drinks+ and the unique Ukrainian Wine Travel Awards project are information partners of the Mondial des Vins Blancs Strasbourg.

The organizers of the competition inform that participation is free for Ukrainian wineries!

In 2024, Ukrainians brought home six medals from the Mondial des Vins Blancs Strasbourg: 1 GRAN GOLD, 3 GOLD and 2 SILVER.

Mondial des Vins Blancs Strasbourg

Registration for the Mondial des Vins Blancs Strasbourg is open until March 5, 2025.

Start sending samples from January 6, 2025.

As there is a growing trend in France and around the world to produce alcohol-free and low-alcohol wines, for the first time in the history of this prestigious event, de-alcoholized and partially de-alcoholized wines are invited to participate.

Wineries around the world have until March 5 to register their best white wines in 12 categories (Chardonnay, Chenin, Gewürztraminer, Muscat, Pinot Blanc, Pinot Gris, Riesling, Sauvignon, Sylvaner, Viognier, Blended white wines, Other White grape varieties).

Mondial des Vins Blancs Strasbourg

The organizers remind you that all the wines that won awards in the VINOFED competitions are subsequently included in the commercial platform Wine-searcher.com. This ensures excellent visibility for award-winning wines, which has a direct impact on increased sales.



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The 27th edition of the prestigious Mondial des Vins Blancs Strasbourg will take place on 5 and 6 April 2025 at the Palais de la Musique et des Congrès in Strasbourg. This unique event is the only competition in the world dedicated entirely to the diversity of white wines. Ukrainian winemakers are invited to participate […]

ProWein 2025 Report: Navigating the Future of Wine Marketing

This Tuesday, January 14, ProWein – the leading international trade fair for wines and spirits – unveiled their ProWein Business Report 2025: “The Future of Wine,” sharing its results with partners and wine business professionals during the ProWein Business Talk: Shaping the Future of Wine.


This pivotal study, commissioned by ProWein and expertly conducted by the Institute for Wine and Beverage Business at Geisenheim University, brought together over 1,300 experts from the global wine value chain, surveyed in late 2024. These industry insiders from more than 30 countries, ranging from producers in major wine-growing regions to representatives of the food service, hospitality, and hotel sectors, contributed their insights to the report. This year’s enhanced methodology incorporated representatively weighted responses based on OIV data for both producers and trade indices, ensuring a comprehensive and balanced perspective.

The unveiling took place during the ProWein Business Talk, a gathering renowned for its focus on pioneering approaches within the wine industry. The session featured illustrious speakers such as Piero Mastroberardino, Vice President of Federvini and a renowned Italian winemaker, and Maren Lahm, Chief Marketing Officer at Henkell Freixenet Germany, who shared their profound insights on advanced marketing strategies. Prof. Dr. Simone Loose from Geisenheim University, a driving force behind the study, moderated the discussion, which began with an introduction by Peter Schmitz, Director of ProWein. He posed the central question: “How can wine marketing evolve in an era of declining global wine consumption?”

ProWein

Building on this rich dialogue, the Wine Travel Awards (WTA) team, having been invited to participate, is set to further deepen the conversation. With a long-standing partnership with ProWein, WTA is at the forefront of this engaging platform, ready to share key insights from the discussions. Eager to broaden the discourse and contribute more comprehensively to the evolution of wine marketing, WTA will host two pivotal events on March 16th and 18th. The opening day will feature Session Four: Sustainable Wine Tourism, incorporating leading experts and WTA members from Geisenheim University. On the closing days, a special WTA nominees tasting event will take place in partnership with Wines of Ukraine.

These sessions aim to delve deeper into the themes presented in the Business Report, offering seasoned industry professionals and enthusiastic wine aficionados fresh perspectives and actionable strategies. As part of a series of discussions and presentations, these gatherings will explore innovative approaches to wine marketing and consumer engagement. Additionally, for the third consecutive year, the WTA Guide will be distributed during the event, providing attendees with invaluable insights into current wine tourism trends and future directions.

For those keen to explore the specific insights and strategic directions discussed during the ProWein Business Talk, and to understand how these could reshape business and market strategies, a comprehensive overview, including detailed findings from the ProWein Business Report 2025, is available on the official ProWein website: ProWein Business Reports 2025.



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This Tuesday, January 14, ProWein – the leading international trade fair for wines and spirits – unveiled their ProWein Business Report 2025: “The Future of Wine,” sharing its results with partners and wine business professionals during the ProWein Business Talk: Shaping the Future of Wine. This pivotal study, commissioned by ProWein and expertly conducted by the Institute […]

IWINETC 2025 Showcases Global Innovations in Wine Tourism in South Moravia, Czechia

The International Wine Tourism Conference (IWINETC), a leading event for the wine tourism industry, is scheduled to take place this year at the renowned Mikulov Castle in South Moravia, Czechia, on March 26-27, 2025.


This edition is set to be particularly influential, with the conference focusing on new strategies to enhance global wine tourism. As usual, this international conference will attract key leaders from around the world, featuring a fantastic lineup and providing insightful moments.

Mikulov Castle in South Moravia

Anthony Swift, Director of IWINETC, will open the conference alongside leading officials from Czechia and South Moravia. The opening session will provide a detailed examination of the significant contributions of the Bohemia and South Moravia regions to the global wine tourism industry, complemented by tastings that showcase the diverse flavors and cultural heritage of the area. This event will effectively underscore the latest achievements of this prominent wine region.

Featured Presentation by Wine Travel Awards: Highlighting this year’s IWINETC, the Wine Travel Awards (WTA) will present “Blazing Trails in Wine Tourism – How Wine Travel Awards Foster Innovation and Connectivity“. This pivotal presentation will demonstrate how WTA utilizes extensive promotional tools to enhance the visibility and success of global and local wine brands among international trendsetters. It will feature insights and case studies from influential figures in the industry. Nataliia Burlachenko, CEO of Big Wines and ambassador of Vinos de La Luz, a key partner of the WTA project since its inception, will underscore the vital role of WTA in shaping the wine tourism landscape.

IWINETC

Conference Highlights:

  • Paul Wagner, Renowned for his expertise in wine tourism and acting as a WTA judge for the 2024-2025 edition, Wagner will discuss how to strengthen regional brands through effective wine tourism strategies amid global market challenges.
  • Robin Shaw will share insights on transforming traditional wine tasting rooms into destinations that emphasize wellness, sustainability, and luxury.
  • María Adela Pereira Alvarez will address the role of technology in refining visitor experiences and maximizing revenue in wine tourism.
  • Judith Lewis will provide digital marketing strategies essential for small businesses aiming to enhance their online engagement and presence.

The conference will also feature the Grand Tasting event, guided by national sommelier Klára Kollárová, offering an in-depth exploration of Czechia’s unique terroir and wines.

As always, IWINETC offers exceptional networking opportunities, with sessions designed to foster business connections between wine tourism providers and international agents, including the B2B Wine Tourism Workshop.

There is always a sense of eager anticipation about which destination will next play host to the conference. This year, participants at the conference will be treated to the eagerly awaited announcement of the host location for IWINETC 2026, offering a glimpse into the exciting future of this prestigious assembly.

IWINETC

About IWINETC: The International Wine Tourism Conference (IWINETC) is a leading event dedicated to advancing wine tourism. Each year, it gathers industry professionals, experts, and enthusiasts to share knowledge, network, and explore the future of wine tourism.

For more details on the conference program and registration, please visit the IWINETC website.

This year, marking the third time that WTA partners with IWINETC, promises to deliver an enriching experience, uniting wine tourism professionals from around the globe to discuss trends, strategies, and innovations in the industry.



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Photo: facebook.com/winetravel, freepik.com, lookphotos.com

The International Wine Tourism Conference (IWINETC), a leading event for the wine tourism industry, is scheduled to take place this year at the renowned Mikulov Castle in South Moravia, Czechia, on March 26-27, 2025. This edition is set to be particularly influential, with the conference focusing on new strategies to enhance global wine tourism. As […]

Voice of the Industry – Wine Paris 2025’s New Venture into Media

As Wine Paris 2025 approaches, the global wine and spirits community is preparing for an event that transcends a typical exhibition, offering a comprehensive platform to address a myriad of challenges and opportunities within the industry.


Organized by Vinexposium, Wine Paris aims to solidify its reputation as a premier global showcase. The event is expected to attract over 4,600 exhibitors from 50 countries and approximately 50,000 trade visitors from 140 nations. Known for its commitment to innovation and collaboration, Wine Paris is tackling pressing issues such as climate change, evolving consumption trends, and the complexities of global trade, positioning itself as a pivotal force in fostering industry resilience and advancement.

Wine Paris

Launch of “Voice of the Industry” Magazine

This year marks the debut of “Voice of the Industry,” a premier magazine crafted specifically for professionals in the wine and spirits sectors. This new publication seeks to become the quintessential reference for the community, delivering exclusive insights through in-depth interviews with industry leaders and comprehensive market analyses. Designed to engage and inform key decision-makers and influencers, “Voice of the Industry” will be available in both print and digital formats. The print edition will be strategically distributed at Wine Paris, ensuring it reaches VIPs and top-tier buyers, while the digital version is set to captivate over 150,000 subscribers of its newsletter.

For more details on how to engage with this dynamic event and to explore the rich content of ‘Voice of the Industry,’ we invite you to visit Wine Paris 2025. You can check the publication details here to secure your place in shaping the future of the global wine and spirits market.

Strategic Collaboration with Wine Travel Awards

In conjunction with the launch of its own media venture, Wine Paris continues its strategic partnership with the Wine Travel Awards (WTA), enhancing its impact across the global wine tourism landscape. The Wine Travel Awards Guide, released annually and distributed at the event, serves as an essential resource that showcases leading trends, key insights, and the notable achievements of its community members. Available not only at Wine Paris but also at other major global wine exhibitions like ProWein, Vinitaly, and the London Wine Fair, the guide significantly enhances the visibility and influence of its featured participants. This collaboration presents a unique business opportunity, enabling brands to amplify their market presence and refine their promotional strategies in front of an international audience, making it an indispensable investment for those aiming to make a significant impact at this pivotal industry event.

If you’re looking to elevate your brand and connect with key players in the wine and spirits industry, we’re here to help you get involved with the Wine Travel Awards Guide. For inquiries about special conditions, feel free to reach out to our media team at partnership@winetravelawards.com. This innovative publication reaches a global audience, providing a fantastic platform to boost your visibility and connect with decision-makers. You can check the terms here and explore the previous edition of the WTA Guide here.

Wine Paris

Engage with Global Leaders at Wine Paris 2025 and Feature in the Wine Travel Awards Guide

Join us from February 10 to 12, 2025, in Paris, where Wine Paris 2025 not only showcases the latest market developments but also paves the way for future innovations in the wine and spirits industry. This premier event stands as a strategic platform catering to all facets of the national and international beverage alcohol and low-alcohol drinks industry. Beyond mere participation, seize this unique business opportunity to feature in the Wine Travel Awards Guide. This collaboration is more than an opportunity – it’s a strategic investment that enhances your visibility while optimizing your marketing spend. Engage meaningfully with industry leaders and secure your place in a publication recognized globally at major wine exhibitions. Don’t miss this chance to showcase your brand during this pivotal gathering.



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As Wine Paris 2025 approaches, the global wine and spirits community is preparing for an event that transcends a typical exhibition, offering a comprehensive platform to address a myriad of challenges and opportunities within the industry. Organized by Vinexposium, Wine Paris aims to solidify its reputation as a premier global showcase. The event is expected to attract […]

A Global Showcase of Terroir at the WTA Tasting

The Wine Travel Awards (WTA) signature event, “Holistic Insights: Paradoxes in Ukraine’s Import & Export,” delivered more than a showcase of fine wines – it was an immersive exploration of winemaking mastery, where tradition met innovation and terroir intersected with cutting-edge technique. Featuring exceptional wines from the nominees of the Wine Travel Awards, the tasting celebrated the artistry and forward-thinking shaping the global wine market. While rooted in the day’s broader discussions on import and export dynamics, this session stood as a testament to terroir-driven excellence and bold winemaking philosophies, highlighting the evolving narratives of both Ukrainian and international producers.


The evening was highlighted by the exceptional K’avshiri wines from Georgia, the fruits of an ambitious collaboration between Robert Joseph and Volodymyr Kublashvili. Spanning nearly five years of innovative experimentation, these wines exemplify the successful fusion of ancient winemaking methods from the Kakheti and Imereti regions with modern viticultural practices. The K’avshiri White 2022, intricately blended from ten different grape varieties including eight native to Georgia, Muscat, and Burgundy’s Aligoté, offered a layered experience of complex flavors. The K’avshiri Red 2022 also impressed with its blend of nine varieties, featuring a unique co-fermentation of Georgian white grapes with the robust Saperavi, enriched by the inclusion of the specially dried Aladasturi grape.

Further enriching the tasting lineup were offerings from Tenuta Manoylo, a burgeoning winery from Italy’s Marche region, now gaining recognition in the Ukrainian market for its exceptional craftsmanship. Their wines, presented in Kyiv, demonstrated a remarkable ability to balance tradition with contemporary precision, offering a sensory journey through one of Italy’s most intriguing and underappreciated wine regions.

The 2021 Tenuta Manoylo Passo del Borgo, Marche IGT Passerina set the tone with its vibrant straw-yellow hue, enhanced by golden reflections. On the nose, it revealed a lively and elegant bouquet of lime, hawthorn, and pear, underpinned by a delicate mineral edge that reflected the region’s proximity to the sea. On the palate, it delivered a fresh and soft experience, with a harmonious interplay of citrus and aromatic herbs, finishing with a clean, satisfying brightness.

The 2021 Tenuta Manoylo Passo del Borgo, Marche DOC Falerio Pecorino followed, captivating with its golden tones and delicate greenish highlights. Its deep and structured aroma featured an interplay of white flowers and ripe fruits, complemented by subtle hints of vanilla and balsamic vinegar. The palate was equally striking, offering a spicy, herbal complexity balanced by vibrant acidity. Already a standout in competitions, the Pecorino 2022 Falerio DOC recently garnered a silver medal at the 27th Japan Wine Challenge 2024, underscoring the winery’s growing acclaim.

The final highlight was the 2022 Tenuta Manoylo Passo del Borgo, Rosso Piceno DOC, a ruby-red beauty with pale violet tones that evolved into garnet with age. Its aromatic profile showcased a persistent blend of red fruits, black cherry, and Morello cherry, accentuated by floral hints of rose and violet. On the palate, it delivered a perfectly balanced interplay of elegant tannins, fruity richness, and spicy, balsamic undertones, culminating in a layered and complex finish that lingered beautifully.

Tenuta Manoylo’s selections offered a vivid reflection of the Marche region’s character and potential, proving that this up-and-coming winery is a force to be reckoned with in the global wine scene. Each wine was a celebration of craftsmanship, terroir, and innovation, leaving a lasting impression on the palates of professionals and enthusiasts alike.

WTA Tasting

The tasting session concluded with a delightful exploration of Ukraine’s unique contribution to the world of beverages – Honey Badger’s artisanal infusions and liqueurs. Known for their vivid colors and bold, aromatic profiles, the Blackcurrant Nalyvka, Cherry Nalyvka, and Cornelian Cherry Nalyvka offered a sensory journey through traditional Ukrainian flavors, reimagined with modern craftsmanship.

As the evening closed, it became clear that the wines and liqueurs presented were more than beverages; they were reflections of cultural pride and the innovative spirit of their creators, offering a compelling invitation to both connoisseurs and newcomers to explore the boundless possibilities of the wine world.

To gain deeper insights into the wines presented at the tasting, we turned to two esteemed experts, Vitaliy Kovach and Nataliya Burlachenko, for their professional reviews and impressions.

WTA Tasting

Vitaliy Kovach, founder of the “Vitaliy Kovach School of Sommeliers” and brand ambassador for Chateau Chizay, shared:

“Particularly for me, the K’avshiri wines were an extraordinary discovery. It is evident that this project demonstrates a high level of approach to both the brand and the product. This wine reflects not just the concept of terroir, as most wines we associate with this component or, for example, a grape variety. K’avshiri has something that connects this project to the world of strong alcohol, particularly whiskey, where the producer goes further and wants to achieve more than just a high-quality product, to create something extraordinary. The technology used by the producer is extremely complex, reminiscent of whiskey production: aging in different barrels, at varying temperatures, several grape varieties aged differently – undergoing fermentation processes together or separately, and even using dried grapes. For me, this is a manifestation of the highest level of mastery, which has behind its scenes not only the concepts of terroir or grape variety but also technological innovation and perfection in the overall wine production process. I really liked the wine; it has an elegant European style, and if I were to taste it blind, I probably wouldn’t have identified it. Because the wine is extraordinarily complex both in aroma and flavor palette. Such a number of grape varieties conveys, in my opinion, the notion of the Rhone Valley, in this case, that’s the association that came to my mind. The project deserves professional attention. Certainly, the red wine needs more time to mature to express itself fully.

The white wine can be tasted now, providing enjoyment and allowing one to see Georgian Dano (a village located in the Akhmeta municipality in Kakheti, Georgia) through the prism of a British perspective and truly vast winemaking experience.

Regarding Tenuta Manoylo, when we talk about this winery and the Marche region, the first thing to note, in my opinion, is that it is the most underrated wine-producing region in Italy. For me, it’s a mystery, but, on the other hand, I understand that it’s a marketing issue and it’s underdeveloped. And here is a young, yet promising winery having to pave its way, competing with the renowned wines of Veneto or Tuscany. And this winery is doing it quite admirably! Varieties like Passerina, Pecorino, or the red Rosso Piceno are always exceptionally pure, effective, without any flaws, meaning these are high-quality wines, where whites should always be drunk as young as possible. Pecorino (as well as, by the way, Verdicchio), in my view, is one of the ‘fishiest’ grape varieties, meaning it’s ideal with various fish dishes. And no wonder, the sea is nearby. Overall, the wines are magnificent. The only thing is – they are not so easy to find on the international stage, and here, as I’ve already said, it’s a marketing shortfall. But the wines of the Marche region deserve huge attention overall, and Tenuta Manoylo in particular. I’m sure that in a couple of years – the world will start chasing after them.”

Nataliia Burlachenko – ambassador for Vinos de La Luz and CEO of Big Wines:

“First, I’d like to note the organization of the event, everything was at a superb level, and the speakers – Robert Joseph and Richard Bampfield – were stellar, because they are true stars!

Regarding the tasting, I was amazed by Mr. Robert’s Georgian wine – K’avshiri, an incredibly complex concept is embedded in the project’s philosophy. To encounter such a variety of blends from such diversity in wines, and at such a level of execution – I truly did not expect to try today in Kyiv. These wines are incredibly balanced. The red wine has a European style that is completely unlike Georgian wines, so I was astounded! I remember this wine, it resonated with me, one could talk about this wine for a long time. The white has a refined balanced taste, it is also an impressive wine.

Regarding Tenuta Manoylo, their white wines are very gentle, balanced, with good acidity, and actually, I would choose such wines for my own consumption or as a gift, although, as you understand, I have plenty to choose from (Laughing). I also want to mention the very stylish label of the brand, it’s artistic and memorable. I will separately mention the red wine Rosso Piceno DOC – it seems like the embodiment of Italian aristocracy, perfectly velvety, with a rich taste and complex aroma.”

WTA-Tasting



⇒ Join our social networks ⇒ Optimistic D+ editors will take this as a compliment.

⇒ Every like is taken as a toast!


 

The Wine Travel Awards (WTA) signature event, “Holistic Insights: Paradoxes in Ukraine’s Import & Export,” delivered more than a showcase of fine wines – it was an immersive exploration of winemaking mastery, where tradition met innovation and terroir intersected with cutting-edge technique. Featuring exceptional wines from the nominees of the Wine Travel Awards, the tasting […]

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