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The cult wine celebrates its 100th vintage with an impressive relaunch and a new portfolio
The launch of the German Blue Nun wine brand in 1921 saw the start of a golden decade, which has resulted in a best-selling brand to this very day. The Roaring 20ies. German design revolutionised the world and, on international wine lists, German wine was considered the finest and most expensive of all. It was during this time that F. Scott Fitzgerald published his novel „The Great Gatsby“. Walt Disney drew his first animated film with Mickey Mouse and Albert Einstein received the Nobel Prize for his theory of relativity. Merely 8% of households had a telephone. Yet, joie de vivre was all the greater for it. And, Berlin, Germany‘s capital, was the place to be.
The first wine to become a pop icon
Half a century later, Blue Nun had become part of pop culture. In the 1960s and 70s, stars drank and celebrated
with Blue Nun – among them the Beatles and David Bowie, Elvis Presley, and Fleetwood Mac! And even the antiestablishment had created a monument to the global Blue Nun brand. The Beastie Boys dedicated an entire song to the Blue Nun brand on their „Check your head“ album. And, whenever he has the chance to enjoy a glass of Blue Nun, Bruno Mars is no saint either. 1.1 billion bottles of Blue Nun have been sold to date. Blue Nun has also been available as a sparkling wine since 2010 – and is especially successful in the 24K variant, with gold flakes. A kosher variety has also been available since 2016, which has boosted Blue Nun enormously, especially in Israel.
The new look by New York star designer, Paula Scher
On the occasion of the Blue Nun‘s 100th anniversary, Paula Scher, a well-known New York designer, who is responsible for the logos of Tiffany & Co, Rolls Royce and Citi Bank, to mention but a few, has developed a new, iconic and distinctive Blue Nun packaging. With a hint of Art Deco and a sophisticated modernisation of the Blue Nun, Paula Scher combines the design elements of the 1920s with those of the 2020s. She remains true to her credo for success: “When you try to create an identity, you need to create an ability to recognize and understand things right away.”
The new portfolio, with a focus on authenticity
„Blue Nun“ began its triumphal march 100 years ago as Liebfraumilch. Meanwhile, it has become a cult wine brand that delights wine drinkers around the globe with fruity and dry wines, as well as sparkling wine varieties.
The „New Authentic Blends” are at the heart of the brand, with Authentic White and Authentic Rose. They combine the strengths of different grape varieties and origins to create a unique taste profile that characterises Blue Nun: for instance, for the „Authentic White“, the Blue Nun winemakers blend Riesling from Germany, Chardonnay from Italy, Muscat from Hungary, and the autochthonous grape variety, Airen, from Spain. The new portfolio is complemented by three white and three rose wines, in addition to the best-selling „24K“ sparkling wines, crowned with gold flakes, which shine in a new Paula Scher splendour, just like the entire portfolio.
The new Blue Nun collection is available in 90 countries and presents the iconic wine brand in a refreshingly different way even after 100 years!
As part of the First Wine Travel Awards Ceremony in London, the London Wine Fair hosted a tasting of Blue Nun wines by F.W. Langguth Erben: Blue Nun Authentic White, Blue Nun Authentic Pink, Blue Nun Sparkling 24K Gold Edition. Blue Nun wines were also presented at the Drinks + / Wine Travel Awards during the three days of the exhibition. F.W. Langguth Erben has the status of National Sponsor of the Award.
