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As the countdown to ProWein 2025 begins (the clock is ticking – just 3 days left!), with its grand opening on Sunday, 16th March, the wine world turns its attention to the Meininger’s Wine Conference.
This one-day, high-impact industry event hosted by the pprestigious German wine industry media group, “Meininger,” on March 15 promises to gather the brightest minds in the industry to explore the most pressing challenges and opportunities. With ProWein as the main sponsor this year, the event is set to unite industry leaders to discuss innovations that are reshaping the market. The central question driving this year’s dialogue is: “How to Find the Best Ways to Sell Wine?” Wine Travel Awards and Drinks+ are honored to be official information partners for this dynamic event and to support the Meininger Award 2025, honoring “Excellence in Wine & Spirit.” Keep an eye on our updates, as we’ll be capturing the essence of this year’s event as it takes shape.
Taking place at the Hotel Kö59 in Düsseldorf, the conference will feature a roster of top international experts who will offer insights into the latest market trends, with a particular focus on emerging markets and innovative strategies for reaching new consumer groups. The speakers will present data-driven insights, shedding light on how the industry can engage with these evolving demographics effectively. On the agenda are innovative retail strategies, creative marketing techniques, and experiential concepts that could revolutionize business approaches within the industry.
The conference also marks an important moment to honor achievements in the wine industry with the Meininger Award 2025. Initiated by Meininger Verlag, which has been an influential voice in the wine and beverage sector since its foundation in 1903, the award celebrates outstanding contributions to the wine world. Past recipients include renowned figures such as Gina Gallo and Miguel A. Torres, highlighting the award’s prestige.
Meininger Verlag’s legacy as a cornerstone in wine and beverage journalism is well known. Operating from Neustadt, Germany, the company has been instrumental in shaping the wine industry narrative through its comprehensive trade journals and impactful industry events that not only highlight trends but also set the agenda for future developments in the entire wine industry.
This year’s Meininger’s Wine Conference arrives at a pivotal moment, poised to dissect the most pressing challenges facing the wine industry, from shifting consumer tastes to the broader economic currents reshaping global markets. Discussions will explore the integration of digital innovations and the role of sustainability in product development, with particular attention to the demands of younger, more environmentally conscious consumers. The day promises to be rich with engaging discussions and high-level networking opportunities, all set against the backdrop and the looming anticipation of ProWein 2025.
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13.03.2025
10.03.2025
