Увага! На сайті використовуються cookie файли.
The site uses cookie files
Даний сайт має вікове обмеження.
This site has age restrictions!
Я підтверджую, що мені, на жаль, давно виповнилося 18 років
In just a few weeks, on March 16-18, the German Düsseldorf will be welcoming the visitors and participants of ProWein 2025, the biggest international trade fair for wines and spirits.
ProWein is the most important meeting point for the international industry professionals, providing boundless opportunities for business contacts, exchange of opinions, sharing expertise, signing new contracts, discovering new wine regions and unique wines, and, of course, enjoying the friendly and festive atmosphere of the global wine and spirits event.
So what’s on the program? Drinks+ Media Group, the long-term media partner for ProWein, made a review of some innovations and activities offered by the organizers of the fair this year.
Photo: © Messe Düsseldorf
When March arrives, Düsseldorf transforms into the epicenter of the global wine and spirits industry as ProWein takes over the city. For six days, the Rhine metropolis will be buzzing with successful business deals, high-energy events, and the latest industry trends.
The excitement kicks off early with ProWein goes City on Thursday, March 13 — an evening program inviting wine lovers to explore exclusive tastings in restaurants, bars, and wine shops across the city.
Then, on Saturday, March 15, the spotlight shifts to Meininger’s Wine Conference. Hosted in collaboration with ProWein, this annual event delivers valuable insights into emerging trends and the future of the wine industry. This year’s theme, “The Best Ways to Sell Wine,” brings together top experts to discuss key challenges and opportunities shaping the sector. The conference will conclude with the prestigious Meininger Awards, celebrating excellence in the industry.
Under the theme “Discover the Taste of Tomorrow,” ProWein 2025 will once again showcase an unparalleled selection of wines and spirits from over 60 countries. From March 16–18, exhibitors will present the latest innovations and global trends in the industry.Nine of the eleven exhibition halls will showcase an extensive selection of wines from all major wine-growing regions across the globe. Meanwhile, two dedicated halls under the ProSpirits label will offer decision-makers in retail and gastronomy a curated selection of spirits from around the world.
Beyond the outstanding exhibitor line-up, ProWein delivers a top-tier supporting program throughout all three days. Highlights include the brand-new Business Forum with insightful sessions, diverse exhibitor-led activities, exclusive tastings at the Masterclass Forum, the urban gastronomy experience in the Gastro-Area featuring Michelin-starred chefs, the Champagne Lounge, the special ProWein Zero showcase, a presentation by the Union des Grands Crus de Bordeaux, the Packaging & Design special exhibition, and Organic World — just to name a few.
While trade professionals engage in business and networking on the fairgrounds, the “ProWein goes city” program brings excitement to wine lovers across Düsseldorf. From March 13 to 18, the city will be buzzing with wine and spirits tastings, exclusive restaurant menus, and cultural events. With more than 100 events planned, it’s the perfect opportunity for consumers to explore the world of wine. More info here. With this dynamic and diverse offering, ProWein 2025 reaffirms its status as the must-attend event for all wine and spirits industry professionals. For details and tickets, visit www.prowein.com.
Photo: ProWein
ProWein introduces Fair Match, an innovative digital matchmaking tool designed to streamline connections between trade visitors and exhibitors. This platform optimizes trade fair visits by suggesting tailored business contacts, enabling direct appointment scheduling, and offering an intuitive chat function for seamless communication.
As the leading international meeting point for the wine and spirits industry, ProWein is committed to enhancing networking efficiency. For the first time, Fair Match will be available via the ProWein Portal and ProWein App, allowing participants to connect selectively based on their professional interests and product focus. By analyzing visitor preferences and exhibitor offerings, the tool recommends relevant matches, making every interaction more valuable.
Fair Match is packed with features designed to enhance the trade fair experience. Users can save business contacts for future engagement, schedule meetings directly within the platform, communicate effortlessly through the integrated chat function, search and filter exhibitors, products, industries, and professional roles to find the most relevant partners.
“Digitalization is a key driver of successful trade fairs. Fair Match creates a smart, intuitive platform where trade visitors and exhibitors can connect efficiently, helping them meet the right partners, discover relevant products, and maximize their time at ProWein,” says Peter Schmitz, Director of ProWein.
Designed with user-friendliness in mind, Fair Match is instantly available to anyone registered on the ProWein website — no additional sign-ups required. A personalized profile allows users to specify their interests, products sought or offered, and industry affiliation, ensuring the best possible networking experience.
Click here to access Fair Match (visitors).
Photo: © Messe Düsseldorf
• Food & Wine at ProWein 2025
This year the fair will place a special focus on the theme of food and wine pairing this year. The food service Lounge, “urban gastronomy by #asktoni,” will be dedicated to this theme, and the diverse supporting program will also highlight the perfect pairing of food and wine through various events.
The “urban gastronomy Lounge by #asktoni” will return in 2025, continuing its role as a key destination for restaurateurs, from newcomers to seasoned professionals. This year’s focus will be Food & Wine Pairing. In four workshops each day, host Toni Askitis (#asktoni) will demonstrate in an engaging manner how food and wine come together to create unforgettable taste experiences.
• New Live Cooking Concept
For the first time, the urban gastronomy Lounge will be presented by METRO, with a new concept developed in collaboration with the international food wholesaler based in Düsseldorf. Dr. Steffen Greubel, CEO of METRO AG, and Martin Behle, Chief Horeca Officer, have secured the participation of renowned chefs Björn Freitag, Alina Meissner-Bebrout, and Bobby Bräuer, who will each prepare exciting dishes live on different days during ProWein. Toni Askitis, named the best sommelier of 2024 by Rolling Pin magazine, will select the accompanying wines. Registration for individual workshops is not required.
Workshop Program at Urban Gastronomy by #asktoni
• Why Food & Wine Pairing?
As a focal point of the food service industry, the perfect pairing of food and wine is the cornerstone of any exceptional culinary experience. At an international trade fair like ProWein, this topic is not just a trend but an essential aspect of the wine and food service sector. “Food & wine pairing offers significant potential for the wine and food service industry, as it goes beyond the simple presentation of products. It combines the sensory experiences of food and wine into a harmonious whole that evokes emotions and creates lasting memories. This art of pairing is not only enriching for guests but also a key differentiator in a highly competitive market,” says Peter Schmitz, Director of ProWein.
Food & Wine Pairing Across ProWein
In addition to the urban gastronomy Lounge, numerous other areas of ProWein will offer inspiration for food and wine pairing, including seminars on Wines of Portugal, ICEX/Wine from Spain, Palatinate wines, and ICE/Vini d’Italia. A special highlight on ProWein Sunday at 11:30 am will be a food & wine pairing event led by Curly, host of the Terroir & Adiletten podcast. At Pavillon France, Stand 10F120 (Le Forum #BonjourProWein), Curly will explore the perfect wine and food pairings.
On March 16, the prestigious opening day of ProWein 2025, Wine Travel Awards (WTA), an international wine tourism initiative representing members from 44 countries, in collaboration with Drinks+ Media Group, will present a dynamic event as part of ProWein’s meticulously curated educational program: WTA Panel “Sustainable Wine Tourism”.
This session will explore cutting-edge research and practical insights into the evolving demographics of winery visitors and wine consumers worldwide. The panel will be led by Prof. Dr. Prof. h.c. Gergely Szolnoki of Geisenheim University, with another distinguished guest speaker to be announced soon.
On March 18, WTA and Drinks+ are organising the Closing Day Event in collaboration with Wines of Ukraine: “Paradoxes of Ukraine: Winemaking and Tourism in Wartime”.
We will host a compelling presentation and guided tasting of wines from Ukrainian WTA nominees and participants of the Wines of Ukraine national booth. This tasting was made possible thanks to the generous support of Dr. Ricardo Nunez, owner of the international wine group Vinos de La Luz and a passionate advocate for Ukrainian winemaking.
• WTA Panel: “Sustainable Wine Tourism”
• Presentation and Tasting: “Paradoxes of Ukraine: Winemaking and Tourism in Wartime”
• Exclusive Preview: The WTA Guide 2023–2024
During ProWein 2025, the Wine Travel Awards will also unveil the latest edition of the WTA Guide 2023–2024, featuring vibrant print and digital catalogs of this year’s nominees.
Stay tuned for updates on speakers, featured wines, and registration details for these unmissable events. Don’t miss your chance to be part of these extraordinary moments at ProWein 2025!
⇒ Join our social networks ⇒ Optimistic D+ editors will take this as a compliment.
⇒ Every like is taken as a toast!
