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Gastronomy and Wine Portal

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Thracian Valley Wines from Bulgaria: Rising Popularity Through European Union PDO and PGI quality schemes

29.03.2024, HoReCa

As an advertisement.

Long-lasting traditions in the way of living, eating and wine producing preserved the uniqueness of the Thracian Lowlands region – recognized as a Protected Geographical Indication (PGI) region. Winemakers across Europe, particularly in regions bearing PDO (Protected Designation of Origin) and PGI (Protected Geographical Indication) designations, uphold stringent regulations to safeguard the authenticity and heritage of their wines. The European Union’s food products regulations PGI/PDO are designed to provide a clear structure for the production of organic products throughout the EU. The aim is to satisfy consumer demand for trustworthy products, while providing a fair market for producers, distributors and traders.


Wines from the Thracian Valley in Bulgaria align with the general trend towards premiumization and the exploration of new wine regions. These wines are characterized by high quality and unique character, making them highly valued both domestically and internationally. Additionally, producers in the region are focusing on sustainable and organic practices in winemaking, responding to the growing trend towards healthy lifestyles and sustainable consumption. In recent years, there has been a notable increase in the recognition and admiration for sustainable and organic wines. Today’s wine enthusiasts are actively seeking out wines crafted using environmentally friendly practices, which encompass organic and biodynamic viticulture, as well as sustainable winemaking techniques.

Renowned for its rich terroir and storied winemaking traditions, the Thracian region is swiftly emerging as a hub for wine exploration and discovery. Thracian wine embodies the spirit of adventure and innovation that defines the modern wine industry. With an emphasis on indigenous grape varieties and sustainable viticultural practices, Thracian winemakers are pushing boundaries and redefining the possibilities of winemaking in the region.

From crisp, aromatic whites to bold, complex reds, the diversity of Thracian wines offers something for every discerning taste. Indeed, the rise of Thracian wine symbolizes not only a renaissance in Bulgarian winemaking but also a broader movement towards discovering and celebrating the undiscovered gems of the wine world.

Don’t miss the opportunity to taste the wines from the Thracian Valley and seek out the labels PGI or PDO to taste the highest quality wine from a specific EU region, and Enjoy – it’s from Europe!

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