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This year, the leading traders of the international market from 140 countries are expected in Verona. And Drinks+ will present a new star of the Marche region at its own stand – Tenuta Manoylo, a nominee of the Wine Travel Awards. (We invite you to vote for the newly-titled laureate until March 31 Tenuta Manoylo – Wine Travel Awards).
It has been almost 15 years since Drinks+ Communication Media Group has been the information partner of one of the largest professional exhibitions in the world of wine – Vinitaly, which traditionally is held in Verona. This year, the forum will take place from April 14 to 17 in 17 exhibition halls. What novelties await guests and exhibitors?
At the 56th Vinitaly exhibition, at least 4,000 exhibiting companies will present their products on an area of more than 100,000 square meters. As it has been earlier, in previous years, the 28th international olive oil exhibition SOL, Xcellent Beers and the 25th Enolitech will be held at the same time. These three events bring the number of participants at the Verona Forum to almost 4,300 from 30 countries.
Having crossed the 55-year border, the Italian forum realized the importance of radical changes in presentation approaches. And if the 55th anniversary exposition was noted for its effectiveness and the number of stunning events, this time the organizers paid attention to increasing business efficiency. With this aim, a kind of global diplomatic mission was created the day before to identify and invite the most potential partners and buyers, importers from different countries and distributors. As a result, as reported by the press center of Veronafiere, it was possible to build a global system of relations with influential international wine traders who have already been invited to visit Vinitaly-24.
So, this year Verona is waiting for the leading players of global retail, HoReCa and other sales channels from 65 countries. According to estimates, they will be joined by 30,000 international operators from more than 140 countries. The greatest activity is expected from the United States (more than 15% of the total number of visitors), followed by Canada, China and Great Britain (together 23% of participants). The top buyers are North America and Europe (26% each), Asia and Oceania (23%), Eastern Europe (13%), Central and South America (7%), Africa (4%). The 65 countries listed in the list of leading buyers account for 95% of the total export of Italian wine.
Drinks+ Communication Media Group is also getting ready for the exhibition. Tenuta Manoylo, a young winery from the ancient Marche region, will be presented at its stand in the Vinitaly International Pavilion. Despite the relatively young age of the winery and vineyards, this company managed to surprise even our experienced editors with its success.
The editor-in-chief of Drinks+, a permanent judge of the Mundus Vini competition, says the following words about the winery that the publishing House is going to present at Vinitaly: “Tenuta Manoylo from the Marche region, which has just taken its first steps on the world stage, was a real “Discovery of the Year” for us. And here is a resounding victory at the spring session of Mundus Vini – the two highest awards: Grand Gold – 2021 Marche IGT Sangiovese; Silver – 2021 Falerio DOC Pecorino. Besides, Tenuta Manyolo received the Best of Show Marche for the excellent wine Marche IGT Sangiovese 2021.
I would like to note that all these wines have been made by one of the most authoritative oenologists in Italy – Luigi Costantini. Only recently, as part of ProWein 2024, we presented the wine Passo del Borgo Falerio DOC Pecorino 2021 at the Tasting Around the Sustainable World and it received glowing reviews from industry professionals. I will quote, for example, Sanket Chavan, (Germany, Global Food Procurement Category-Wine at Metro AG): “The wine has a floral and delicate aroma, balanced acidity and a surprisingly strong and powerful body. I can smell notes of lime. This beautiful wine leaves a long aftertaste.”
We invite you to visit our stand in Verona and get to know this outstanding winery and discover the unique Marche region.
30.05.2024
