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In its sixth year, Wine Paris demonstrated record participant and visitor numbers, along with a range of key trends, including strengthening global wine tourism through a strategic partnership with the Wine Travel Awards.
This year, the Wine Paris exhibition solidified its position as a leading global event in the wine and spirits industry, attracting a record 5,500+ exhibitors and 52,622 visitors, 45% of whom were international guests from 154 countries. It’s no coincidence that the first day of the forum was held under the slogan “All roads lead to Paris.” Despite global challenges, such as political instability, declining alcohol consumption, and environmental issues, the exhibition became an important source of inspiration and innovation for the future of the industry. Even the numbers speak for themselves: the exhibition area increased by 80% compared to last year (116 international pavilions), and attendance from leading buyers representing key markets grew by 35%.
Thus, it can be acknowledged that over the past six years, Vinexposium has risen from a respected, but national, communication platform to an international level, becoming an important economic and political meeting point with participation from global alcohol market operators, French ministers, officials, members of parliament, and over 30 official government and public delegations. Today, both market observers and competitors – leaders in exhibition centers – unanimously highlight the rapid rise in popularity of Wine Paris as a key driver for the industry, fostering collaboration, constructive discussions, and creating opportunities for business development and growth in trade relations.
This year’s event featured dozens of conferences with experts, including sessions from the French Federation of Wine and Spirits Exporters (FEVS), OIV, Moët Hennessy, and the Wine Origins Alliance. Additionally, the Academy held 250 presentations from international experts across 130 sessions. Vinexposium also launched the “Voice of the Industry” platform, providing valuable insights from key industry players.
The popular Be Spirits section also showed significant growth: 34 producing countries, 37% more than in 2024, and over 300 exhibitors. Rodolphe Lameyse, CEO of Vinexposium, summarized the exhibition’s results, stating: “In times of uncertainty, economic crises, and the loss of meaning, isolationism is not an option. By combining strengths and promoting innovation, involving all industry players, and linking the economic and political spheres, we successfully implemented our strategy. Over the years, Wine Paris has established itself in the global consciousness as a vital source of influence. More than ever, the 2025 exhibition played a decisive role for national and international stakeholders in the wine and spirits sector.”
Here’s a reminder of the upcoming events in 2025: Vinexpo America (May 7-8 in Miami), Vinexpo Asia (May 27-29 in Singapore), Vinexpo India (October 11-12 in Mumbai), and World Bulk Wine Exhibition (November 24-25 in Amsterdam). By bringing together exhibitors and visitors at several events throughout the year, Vinexposium acts as an ambassador for the industry, focused on expanding sales. This is why its flagship forum, Wine Paris, was nominated in the prestigious Wine Travel Awards category “Enogastronomic Events/Event of the Year,” further confirming its role as a key player in the wine and wine tourism sectors. Voting continues throughout March, and every supporter of the Paris exhibition has a chance to vote for their favorite.
Once again, Wine Paris demonstrated a fruitful strategic partnership and collaboration with WTA and the award’s founder, Communication Media Group Drinks+, strengthening its influence on the global wine tourism landscape. The Wine Travel Awards Guide, published annually and successfully distributed at Wine Paris 2025, became an important resource showcasing leading trends, key ideas, and significant achievements by members of the WTA community.
To gain deeper insights, we asked our strategic partners and members of the WTA community for their thoughts on the exhibition. Here’s what they had to say.
Robert Joseph, a seminal figure in wine journalism and a trusted member of the Wine Travel Awards jury since its inaugural year, shared his perspective:
“Wine Paris was an extremely successful event for me as an exhibitor—particularly with le Grand Noir in Hall 7.2 and K’AVSHIRI in Hall 4. We saw a range of high-quality visitors in the Wines Unearthed area of Hall 4 where we were pouring K’AVSHIRI. From conversations with other exhibitors, the only complaints came from those who hadn’t scheduled meetings before the fair. The only minor issue was the relative shortage of Asian visitors, likely due to Chinese New Year and the growing success of regional events.”
Vladimer Kublashvili, from Winery Khareba, reflected on his experience:
“Winery Khareba has been part of VinExpo exhibitions for many years, and this year’s Wine Paris was particularly impressive. The organization was exceptional, and the convenience for participants was outstanding. The exhibition attracted producers from diverse countries, and the event offered masterclasses, tastings, and insightful discussions. For us, it was a rewarding experience with fruitful meetings and tastings. Wine Paris continues to be an invaluable platform for showcasing our wines and connecting with professionals from across the globe.”
Salome Lomsadze, Commercial Project Manager and a representative of SHUMI Winery, which has been WTA Winner & Nominee and is this campaign`s nominne in the
shared:
“Wine Paris 2025 was an outstanding event showcasing the evolving global wine industry. The fair provided an excellent platform for producers to connect with international buyers, media, and influencers. We saw a surge of interest in Georgian wines, especially those from the Kakheti region. The exhibition proved highly fruitful commercially, with new partnerships and agreements that will expand our international reach. It’s been an excellent platform for highlighting Georgian wines and forging valuable connections in the global wine market.”
Florence Authier Meuric, wine expert, WTA Nominee in the Ambassador of the Year category, reflected on her participation:
“Wine Paris has grown into a dynamic, international experience. This year, I organized a shared stand with diverse winemakers and estates – 12 different winemakers and châteaux – which exceeded my expectations. The diversity and international reach of the stand fostered an exceptional synergy, making the event ideal for high-quality exchanges. The stand brought together French winemakers from different regions, Spanish producers from Rioja, British exhibitors offering canned wine, an Italian estate located at the foot of Mount Etna, as well as spirits producers. This diversity created a particularly dynamic environment conducive to networking. The only downside was the location, which was somewhat difficult to access due to poor signage, causing us to miss a few scheduled meetings.”
Why is Wine Paris generating so much enthusiasm?
Several factors explain the growing success of this event. Paris, as an iconic city, naturally attracts wine professionals thanks to its outstanding selection of restaurants, hotels, and entertainment options. Additionally, the capital is extremely well-connected by transport, making it easy for buyers to attend the event and enjoy the city after the show. Wine Paris also holds the advantage of being the first major international wine fair of the year. Until this 2025 edition, I had only attended as a visitor, and I must say that the organization has improved tremendously. From an exhibitor’s perspective, many tools are available, including networking platforms, a generous quota of exhibitor badges, and visitor invitations – all valuable assets that maximize visibility and business opportunities. Finally, for French professionals, Wine Paris offers a logistical advantage, as exhibiting and organizing participation is much easier when based locally.
Florence Meuric concluded:
“A promising event with room for improvement. To sum up, Wine Paris is an unmissable event—dynamic, high-quality, and held in one of the most beautiful cities in the world. It provides early insight into the year’s key trends, thanks to the diversity of attendees and industry exchanges. Of course, some aspects still need improvement, particularly the signage, which could be optimized to facilitate navigation and prevent missed appointments. However, the overall impression is highly positive. See you in 2026 for another promising edition!”
Wine Paris 2025 has undoubtedly proven its significance in the global wine tourism and wine industry sectors, providing valuable platforms for collaboration, innovation, and new business opportunities. The event continues to strengthen its role as a key meeting point for industry professionals and enthusiasts worldwide.
As the Wine Paris 2025 event continues to captivate industry professionals, we are excited to see its lasting impact on the global wine and tourism markets. Together with the Wine Travel Awards, Wine Paris continues to showcase and nurture the connections between the world’s wine producers and the international wine tourism community, paving the way for future successes.
Looking forward to more remarkable moments in Wine Paris 2026 and beyond.
See you at Prowein. My booth is 10J69.
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Photos: Social media pages and https://wineparis.com/
10.03.2025
