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Gastronomy and Wine Portal

Wine Travel Awards Tasting: A Glass That Opens the World

Each year, the Wine Travel Awards Ceremony – traditionally held during the London Wine Fair – offers far more than an awards presentation. It is a vibrant and unforgettable celebration of global wine culture, bringing together winners, industry professionals, and wine lovers from around the world. The event seamlessly blends recognition with experience, featuring not only the presentation of diplomas and trophies but also a convivial welcome drink and a final walk-around tasting.


One of the highlights of every ceremony is the exclusive Wine Travel Awards Tasting – a curated showcase of exceptional wines that reflect the global reach and spirit of the WTA community. The 2024–2025 edition, marking the fourth season of the awards, was no exception. In fact, it vividly illustrated the broad and diverse geography of the project.

This year’s tasting featured outstanding wineries not only from renowned European wine countries such as Portugal, Italy, and Georgia, but also from as far afield as Thailand. The Wine Travel Awards team takes great pride in assembling this selection. There were presented native Georgian varietals, showcasing the birthplace of winemaking as well as complex blends, masterfully combining grapes, techniques, and traditions across styles and regions. And for the first time in WTA history, a pét-nat (pétillant naturel) joined the lineup – a sparkling milestone we proudly celebrate! Presenting such a vibrant and diverse range of wines, including those with Asian character, to the discerning British market was one of the most meaningful and carefully considered moments in the award’s history. We are thrilled to introduce our readers to this extraordinary collection. If you have the opportunity, we highly encourage you to visit these wineries in person and experience their wines firsthand. It will be a true discovery!

Quinta da Pedra – Portugal Opens the Ceremony

Symbolically, the Wine Travel Awards Ceremony was opened by Portugal – the homeland of legendary explorers. Representing this remarkable wine country was Fladgate Still & Sparkling Wines, part of one of Portugal’s most prestigious and influential wine groups. They offered guests an elegant white wine for the welcome drink, which could also be enjoyed during the ceremony’s walk-around tasting.

To revisit some history: The Fladgate Partnership, a powerhouse in the world of Port wine, owns four major Port houses, including the iconic Taylor’s. Beyond wine production, the group has made significant contributions to Portugal’s wine tourism, hospitality and distribution landscape. In 2010, it opened its first hotel in Porto, and during the pandemic launched the groundbreaking WOW (World of Wine) project – a cultural district in the heart of Porto featuring seven museums, twelve restaurants and bars, retail spaces, a wine school, and an exhibition gallery. WOW has become a major driver of tourism in the region and a landmark for wine lovers worldwide.

Fladgate Still & Sparkling Wines, the group’s important division, offers a refined portfolio of high-quality Portuguese wines capable of standing shoulder to shoulder with those from Champagne, Bordeaux, and Burgundy. The wine presented at the WTA ceremony came from Quinta da Pedra – one of the most historical properties in the Alto Minho region, dating back to the 17th century. This fresh, balanced, and vibrant white wine was a perfect ambassador for Portugal’s winemaking excellence.

GRAÇA DA PEDRA ALVARINHO 2022 BY QUINTA DA PEDRA. Vinho Verde DOC

The fresh and elegant dry white wine is produced in the heart of Monção and Melgaço, a subregion of the Vinho Verde appellation, where Alvarinho excels. Lightly chilled pre-fermentation maceration, gentle pressing. Fermentation in stainless steel with controlled temperature. After 6 to 9 months, the wine is finned, filtered and then bottled to be released to the market.

  • Grape: Alvarinho (100%)
  • Сolor: Bright yellow with greenish tinge
  • Aroma: Pronounced aroma of fresh citrus, mandarine and stone fruits.
  • Palate: Light to medium body, with a vibrant acidity that cuts through the entire palate. Silky texture and very long, mineral aftertaste
  • Alcohol: 13%

Wine Travel Awards


Italy Joins the Celebration: Ventiventi Winery

The second participant in the festive tasting was Ventiventi Winery from Italy – a modern and dynamic producer located in Medolla, in the Emilia-Romagna region, and a proud new member of the Wine Travel Awards community. Founded in 2020 by the Razzaboni family, Ventiventi set out with a bold mission: to offer a fresh interpretation of Emilia-Romagna wines. Rather than reducing the reputation of local grape varieties to a simple value-for-money proposition, Ventiventi aims to highlight their natural elegance. The name Ventiventi is no coincidence—translated from Italian, it means “twenty twenty” (20/20), marking the year the winery was born. The estate specializes in sparkling wines, most of which are crafted using the traditional Metodo Classico (Classic Method).

Sustainability lies at the heart of the Razzaboni family’s philosophy. Their approach emphasizes respect for the region’s native grape varieties – such as Lambrusco di Sorbara, Lambrusco Salamino, Pignoletto, and Ancellotta – while also cultivating international varieties like Pinot Blanc and Chardonnay. This balance enhances Ventiventi’s ability to produce wines with distinctive character and depth.

Wine tourism is a cornerstone of Ventiventi’s identity. The team understands that sharing their story directly with visitors is key to building a strong brand and fostering lasting connections. For the Razzaboni family, hospitality goes beyond wine and food – it’s about engaging personally with wine lovers, journalists, and industry professionals, transforming each visit into a memorable experience. Ventiventi aspires to be more than just a stop along a wine route; it strives to create moments that visitors will take home with them as lasting memories.

At the London tasting, guests were introduced to Ventiventi’s wines by Riccardo Razzaboni, the eldest of the Razzaboni brothers. With a background in economics and marketing, Riccardo leads the winery’s sales and promotional efforts. He personally selected and presented the next lineup of wines.

Wine Travel Awards

  1. Blanc de Blanc, PIGNOLETTO DOC, Metodo Classico

After 26 months on the lees (and soon 36!), the Blanc de Blancs offers complex aromas: ripe white fruit and delicate hints of baking intertwine harmoniously. Fermented at low temperatures in stainless steel tanks. Organically certified, it has earned high praise from critics, including Wine Enthusiast 90 pt and Gambero Rosso 2 bicchieri.

  • Grape: Pignoletto (100%)
  • Сolor: Straw yellow
  • Aroma: Delicate and fine, with fruity scents
  • Palate: Full-flavored and tasty, with remarkable minerality. The retained and persistent perlage highlights its freshness. On the palate, it is creamy and persistent, with an almond note in the finish. And no, it’s not a mistake. That almond note is the distinctive signature of Pignoletto, a mark of authenticity
  • Alcohol: 11.5% 
  1. La Vie, LAMBRUSCO ROSSO DI MODENA DOC, Charmat Method

La Vie is an organic sparkling red wine from Italy’s Emilia-Romagna region, crafted to embody the essence of life itself. Its name, La Vie – French for “life” – symbolizes the entire journey, from the vine’s growth cycle to the joyful moments shared with loved ones.

“This wine is made to bring joy and bring people together,” say its creators.

Falstaff 90 pt and Star Wine List 90 pt among other awards.

  • Grape: Lambrusco of Sorbara (100%)
  • Сolor: Light ruby red with pink reflections
  • Aroma: is characterized by varietal notes: red fruits, with strawberry and raspberries standing out, grapefruit and floreal sensations framed by some salty/mineral nuances, a gift by the high percentage of clay in soils
  • Palate: Juicy. More vertical and tense in the first gustatory
  • stage, but ending with softer notes: the perfect mix of sapidity, freshness and sweetness able to preserve drinkability without sacrificing creaminess. A true roller coaster of sensations: this is La vie, a convivial wine perfect in any situation
  • Alcohol: 10.5%
  1. Rouge de Noirs, LAMBRUSCO SALAMINO DI SANTA CROCE DOC, Metodo Classico

“A bubble that makes you smile. And when a bubble makes you smile, you’ve already won,” say about this wine its producers.

Organic certification, numerous awards, including 92 points from Wine Enthusiast.

  • Grape: Salamino di Santa Croce (100%)
  • Сolor: Intense ruby red
  • Aroma: Fresh and fruity aromas are combined with a light balsamic touch that enhances the minerality and clarity of the wine
  • Palate: Immersive and tasty, with a remarkable minerality. The fine and persistent perlage enhances its freshness
  • Alcohol: 12% 
  1. Happy Selvaggio Ancestrale, Ancestral Method

“Wild and fun,” say its creators – and Happy Selvaggio lives up to the name in every sense. This organically certified sparkling wine is crafted using the ancient Ancestral method, in which the wine is bottled before fermentation is complete, creating a naturally sparkling profile. With very low sulfite content and no added sugar, it offers a raw, authentic experience that truly excites the palate. But Happy Selvaggio is also a social project developed in collaboration with AstronaveLab, an association of young people with various disabilities. These young contributors were actively involved in every step of the process from the harvest and vinification to the bottling and label design. The result is a joyful wine with 12 unique, hand-drawn labels. AstronaveLab receives a portion of the proceeds from the sale of each bottle.

Happy Selvaggio Ancestrale has received international acclaim, including the Gold Medal at Mundus Vini Biofach 2023.

  • Grape: Lambrusco of Sorbara (100%)
  • Сolor: This wine looks murky, as the yeasts are not removed during vinification, with light pink/salmon pink shades
  • Aroma: Ever-changing perfumes. The main aromatic notes are red fruits, grapefruit, flowers and yeast, framing two fresher perfumes the remind of bakery notes. The clearer the wine,the stronger the fresh fruity notes; the murkier the wine,the stronger the yeast sensations
  • Palate: The entrance is highly acid and crunchy, typical features of Sorbara wine. The yeast gives creaminess and a light softness expressed through stronger sapid notes. A wild drink, minimal human intervention: its goal is to express fully the work done in the vineyard
  • Alcohol: 11%

Wine Travel Awards


Shumi Winery – A Georgian Gem

Shumi Winery, one of Georgia’s most renowned wine producers, is nestled in the scenic village of Tsinandali in the heart of Kakheti. Since its founding in 1997, Shumi has masterfully combined Georgia’s millennia-old winemaking heritage with cutting-edge technology and a bold, forward-thinking vision.  The winery’s vineyards are located in some of the country’s most prestigious PDO zones and microzones, including Mukuzani, Napareuli, Kindzmarauli, and Tsinandali. Shumi is known for its rich selection of wines, from powerful traditional qvevri to fresh, modern styles made from autochthonous Georgian grape varieties.

Shumi has numerous accolades – particularly within the Wine Travel Awards. In fact, the winery has been a consistent winner across all four seasons of the WTA. And while we’ll admit a certain fondness for this remarkable producer (we’ve had the pleasure of visiting more than once), their repeated wins are far from biased. Quite the opposite: each award is decided by different respected judges, and each time, Shumi stands out on its own merit.

The 2024–2025 WTA season was no exception – Shumi Winery proudly won in three categories, and got a well-earned recognition of its excellence across wine tourism and production.

Wine Travel Awards

  1. Kakhuri Mtsvane 2023

A distinctive dry white wine, ideal for those seeking something both tasty and unusual. Fermented and aged in a qvevri.

  • Grape: Mtsvane Kakhuri (100%)
  • Сolor: Straw yellow
  • Aroma: This dry white wine gives generously quince, apple, pear and citrus notes shine through
  • Palate: Harmonious, combining vibrant acidity with a full body and nuanced notes of fresh white fruit.
  • Alcohol: %: 13
  1. Kindzmarauli 2023

A red natural semi-sweet wine with no added sugar, crafted from grapes harvested at a natural sugar content exceeding 22%. It features a silky-smooth structure and a well-balanced, naturally sweet profile.

  • Grape: Saperavi (100%)
  • Сolor: Deep pomegranate
  • Aroma: This late-picked Saperavi from Kindzmarauli micro-zone offers an exceptional bouquet of naturally semi-sweet notes with the typical Saperavi taste of ripe fruits.
  • Palate: ripe candied fruits taste and a velvety structure
  • Alcohol: 11%
  1. Iberiuli Rkatsiteli Qvevri 2022

An elegant dry amber wine made from the Georgian Rkatsiteli grape, carefully selected from the prestigious Napareuli microzone. Following fermentation, the wine remains on the skins in qvevri for 4–6 months, before aging for an additional six months in French oak barrels.

  • Grape: Rkatsiteli (100%)
  • Сolor: Reveals a splendid amber color, clear and bright, the result of maceration on the skins
  • Aroma: Its aromatic profile is intense, complex and elegant with notes of honey, dried fruit, pear, and quince.
  • Palate: On the palate it is round and enveloping. The tannins are velvety and perfectly balanced by a subtle acidic vein that refreshes the palate. Good structure and a long and persistent finish.
  • Alcohol: 13.5%
  1. Iberiuli Saperavi Qvevri 2021

A dry red wine crafted from carefully selected Saperavi grapes, produced using traditional Kakhetian winemaking techniques in qvevri. After the wine is aged in French oak barrels.

  • Grape: Saperavi (100%)
  • Сolor: Dark Ruby
  • Aroma: Cherries, berries, spices and violets
  • Palate: It is full bodied and has a perfectly balanced taste with soft, velvety tannins and a pleasant long aftertaste
  • Alcohol: 12.5%

Wine Travel Awards


K’AVSHIRI, Georgia: A Visionary Union for Exelence in Wine

K’AVSHIRI is a groundbreaking Georgian wine project created by renowned wine experts Robert Joseph and Vladimir Kublashvili of Winery Khareba. The project’s mission is to unite centuries-old Georgian winemaking traditions with modern techniques. They specialize in crafting highly complex assemblages of red, white, and rosé wines, blending indigenous grape varieties from various Georgian regions to create unique, expressive, and finely balanced profiles.

Wine Travel Awards

  1. K’AVSHIRI Red 2022 Assemblage

This elegant, deep-red wine is a stylish and ultra-complex blend, embodying the essence of innovation in Georgian winemaking. It brings together autochthonous grapes from multiple regions – Kakheti, Imereti, Samegrelo, and Racha. Two Georgian white grape varieties are co-fermented with Saperavi, meanwhile, a portion of rare Aladasturi grapes carefully dried for 10 days before fermentation.

The name K’AVSHIRI, meaning “union” in Georgian, reflects the wine’s philosophy: a harmonious convergence of grape varieties, regions, and even vintages into one bold, dynamic blend. The result is a wine that is not only deeply rooted in Georgia’s winemaking heritage but also forward-looking in its technique and expression.

  • Grapes: Saperavi, Ojaleshi, Aladasturi, Otskhanuri Sapere, Merlot, Rkatsiteli, Mtsvane
  • Сolor: Deep red
  • Aroma: Stylish wine has aromas of plums, cherries and wild berries, with the faintest hint of oak and violets
  • Palate: On the palate, the flavours are similar, combining rich, dark berries with bright red cherries and subtle spices, with just a little vanilla. The tannins are present, but polished, and the flavour is very persistent.
  • Alcohol: 13%
  1. K’AVSHIRI White 2023 Assemblage

A unique dry wine crafted as a complex blend. Its production involves a combination of techniques: qvevri (11.7%) – fermented in traditional Georgian clay amphorae, contributing distinctive tannic structure and texture; stainless steel – preserves the wine’s purity, freshness, and vibrant fruit character; French oak barrels (10%) – aged in second-use barrels, imparting delicate notes of oak without overpowering the wine’s natural expression.

  • Grapes: Mtsvane, Rkatsiteli, Rkatsiteli Kakhuri, Krakhuna, Tsitska, Tsolikouri, Khikhvi, Aligoté, Muscat, Kisi, Mtsvivane
  • Сolor: Pale straw
  • Aroma: Complex, notes of peach, flowers, orange
  • Palate: Fresh, rich, long-lasting, with apricot and passion fruit notes; vanilla oak hint on the background as well as a tannic hint typical for qvevri
  • Alcohol: 12.5%

Monsoon Valley: A Tropical Revelation in the World of Wine

And finally – Monsoon Valley, Thailand! The unexpected highlight and perhaps the biggest sensation of the tasting. As Thailand’s leading winery, Monsoon Valley has achieved what once seemed improbable: marrying traditional winemaking techniques with the challenges of a tropical climate. Founded in 2001 near the coastal city of Hua Hin, Monsoon Valley was the first winery in Thailand to produce high-quality wines in tropical conditions. Since then, it has earned numerous international awards, becoming a symbol of Thai winemaking excellence and redefining perceptions of Southeast Asian wine. Monsoon Valley offers three distinct lines of wines, each reflecting a different expression of their unique terroir: Classic Range – a blend of international and local grape varieties cultivated at the Hua Hin vineyard. These wines are crafted specifically to complement Thai and broader Asian cuisines, offering bright, food-friendly profiles; Premium Range – an award-winning collection made exclusively from international grape varieties. These wines are expressive, well-balanced, and showcase the winery’s technical finesse; Flagship Range – produced in limited quantities from hand-selected grapes, these wines represent the pinnacle of Monsoon Valley’s portfolio. Elegant and distinctive, they hold their own alongside some of the most prestigious appellations from both the Old and New World.

Wine Travel Awards

  1. Classic Range – Blended White

A light and refreshing white wine, thoughtfully crafted to pair seamlessly with Thai and Asian cuisine. Aged exclusively in stainless steel tanks, it preserves crispness and purity of flavor. Before bottling, the wine is blended and rested for at least a month.

  • Grapes: Colombard, Chenin Blanc, White Malaga
  • Сolor: Pale Lemon
  • Aroma: Sweet stone fruits, green mango with a hint of green tea
  • Palate: Off-dry. Light and refreshing crisp fresh fruit flavours balanced by a touch of juicy sweetness with smooth finish
  • Sugar level: 8 g/l residual sugar
  • Alcohol: 12%
  1. Classic Range – Blended Rosé

A refreshing and aromatic rosé wine that combines local and international grape varieties.

  • Grapes: Colombard, Chenin Blanc, White Malaga, Shiraz
  • Сolor: Salmon
  • Aroma: Fragrant aroma of wild red berries, strawberry, guava
  • Palate: Medium-sweet. Medium bodied juicy tropical fruits with firm acidity and well-balanced sweetness
  • Sugar level: 13 g/l residual sugar
  • Alcohol: 12%
  1. Classic Range – Blended Red

A light red wine with fruity aromas.

  • Grapes: Shiraz, Dornfelder, Pokdum
  • Сolor: Garnet
  • Aroma: Succulent plum and fresh blackcurrant flavours with earthy qualities of spicy black pepper and developing smoky aroma
  • Palate: Medium bodied with soft tannins and velvety texture lingers on the palate  with blackberry notes  and  leathery undertone
  • Sugar level: 5 g/l residual sugar
  • Alcohol: 13%
  1. Premium Range Colombard

A dry white wine made from the Colombard grape variety. Juicy and punchy flavours of well ripened gooseberry, passion fruit and a hint of green apple with refreshing acidity and a velvety dry finish. Perfect for hot weather.

  • Grape: Colombard
  • Сolor: Lemon Gold
  • Aroma: Lifted nose of well ripened gooseberry with a hint of green apple and passion fruit
  • Palate: Light and crisp mellow in tannins with lively, refreshing acidity and velvety dry finish
  • Sugar level: 4 g/l residual sugar
  • Alcohol: 12.5%
  1. Premium Range Shiraz Rosé

This is a blend of rosé wine obtained using two winemaking techniques: direct pressing and maceration on the skins. It offers an array of sweet red berry notes with subtle rose petal flavours, complemented by a fine acidity.

  • Grape: Shiraz
  • Сolor: Medium Salmon
  • Aroma: An intriguing aroma of wild strawberry, red berries and confectionary with a touch of spices
  • Palate: Fresh palate and up-lifted fruit, smooth acidity, round and good weight on the palate, long finish with some tannin structure
  • Sugar level: 5 g/l residual sugar
  • Alcohol: 12%  
  1. Premium Range Shiraz

A dry red wine made from the Shiraz grape variety. It has a rich taste and aroma, making it a great choice for lovers of full-bodied wines.

  • Grape: Shiraz
  • Сolor: Dark ruby red, purple hue
  • Aroma: Ripe nose of plum and wild dark berries with sweet subtle spices and toasty oak
  • Palate: Medium bodied with good concentration of fruit with fine silky tannins and a seamlessly long finish softened by ageing in oak
  • Sugar level: 4 g/l residual sugar
  • Alcohol: 13.5%
  1. Flagship Range Muscat

A premium dessert wine made from Muscat Hamburg grapes. Part of the Flagship Range, this limited-edition Monsoon Valley series features wines crafted from the most flavorful, deeply colored, and sugar-rich berries. The result is a wine with a rich, elegant, and distinctive profile, offering a truly unique tasting experience.

  • Grape: Muscat de Hamburg
  • Сolor: Salmon with an orange hue
  • Aroma: Luscious aromas of lychee and rose petal
  • Palate: Tight acidity and sumptuous sweetness gives wine a lovely concentrated core. A myriad of lychee and rose petal linger with a harmonising finish
  • Sugar level: 93.16 g/l residual sugar
  • Alcohol: 15%

Wine Travel Awards

The Monsoon Valley presentation not only reaffirmed that winemaking in the challenging conditions of a tropical climate is not only possible – it’s already a proven success – but also showcased the remarkable quality Thai wines have achieved. These wines go far beyond the simple pop style often associated with exotic origins. Instead, they offer originality, vivid character, and the kind of depth and complexity found in true vinous masterpieces.

Bravo, Monsoon Valley! Your wines were a dazzling finale to this year’s Wine Travel Awards Ceremony in London – a true fireworks display of flavor, craft, and vision. Together, we now look ahead to new horizons.

Perhaps the most profound lesson wine offers us is its power to open doors to new worlds. Every tasting is more than just an experience of flavor and aroma – it is a journey, a discovery, a celebration of culture and craftsmanship. The Wine Travel Awards tasting was exactly that: a moment of shared joy, exploration, and borderless connection.

The fifth anniversary edition of the Wine Travel Awards 2025–2026 launches this fall. The new season promises reunions with last year’s inspiring winners and exciting encounters with fresh members of our growing global community. Extraordinary wineries from every corner of the world await.

Join us – let the journey continue!



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Each year, the Wine Travel Awards Ceremony – traditionally held during the London Wine Fair – offers far more than an awards presentation. It is a vibrant and unforgettable celebration of global wine culture, bringing together winners, industry professionals, and wine lovers from around the world. The event seamlessly blends recognition with experience, featuring not […]

Wine Travel Awards 2024-2025: Where Wine, Travel and Culture Converged at London Wine Fair

On a bright spring morning at the London Wine Fair 2025, the Wine Travel Awards community came together for a celebration that was far more than a ceremony — a gathering of ideas, people, and purpose. The WTA 2024-2025 Ceremony marked the culmination of the project’s fourth season, honouring excellence and innovation in wine tourism. But more importantly, it offered a space for reflection, discovery, and connection.


Three voices framed the day with wisdom and warmth: Richard Bampfield MW, Adrian Bridge, and Robert Joseph. Each brought a different lens to the idea of wine tourism — as a bridge, a compass, and a conversation.

Kateryna Yushchenko

⸻ Richard Bampfield MW: “Wine tourism is the compass we didn’t know we needed.”

Opening the ceremony, Richard Bampfield MW welcomed the audience with a reflection on the power of wine to orient us — not just geographically but emotionally and culturally. “Wine is a compass. Through it, we find our way — to landscapes, cultures, and each other. Wine tourism transforms a product into a place and a place into a story.” As a Master of Wine, writer and educator, Bampfield has long championed authenticity and regional diversity. He praised the WTA for its commitment to highlighting small producers, creative thinkers, and emerging destinations that shape the future of wine travel.

Wine Travel Awards

⸻ Adrian Bridge: “Wine tourism is not about selling bottles — it’s about creating memory.”

The keynote was delivered by Adrian Bridge, CEO of The Fladgate Partnership and visionary founder of the WOW – World of Wine cultural district in Porto. In a powerful address, Bridge redefined the wine tourism model as something far more expansive: “You don’t have to be in wine tourism to make great wine. But if you want people to remember your wine — if you want them to feel it — you must be in the business of experiences.” Bridge shared the story of creating WOW, a €110 million investment that turned a former industrial site into a multi-museum complex visited by over 1.5 million people yearly. He said it is not just about wine — it’s about food, cork, chocolate, fashion, and heritage. And through that diversity, it becomes a magnet for tourism, education and regeneration. He encouraged producers to think beyond the tasting room: “If every winery offers the same five wines in the same format, there’s no reason for the traveller to stay. But if each offers a unique expression — a window into their world — the whole region wins.”

Wine Travel Awards

⸻ Robert Joseph: “Stop trying to trap people — let them explore.”

Robert Joseph, Editor-at-Large of Meininger’s International and one of the founding WTA judges brought a light yet incisive perspective to the stage. He addressed the paradox that defines much of the wine world today: “We say we want to engage new consumers, but then we try to lock them into our brand. Instead, we should give them freedom — to explore, compare, and fall in love with wine on their terms.” Joseph’s message was about trust. Trust the consumer. Trust the experience. Trust the power of wine as a cultural language — not a marketing slogan. He closed by praising the WTA as a platform for real stories, not just labels, to find their audience.

WTA 2024-2025 Ceremony

⸻ The Awards: Stories Worth Celebrating

With 16 categories judged by a prestigious panel — including Robert Joseph, Felicity Carter, Richard Bampfield MW, Yang Shen, Stéphane Badet, Per Karlsson, Gergely Szolnoki, Paul Wagner, Filippo Magnani, Marinela Ardelean,  Dr. Matthew Horkey and Paul Robert Blom — the WTA 2024-2025 honoured both industry leaders and rising stars.

WTA 2024-2025 Ceremony

 

Among the highlights 16 WTA Winners, 7 Judge’s Choice Award  Winners and 3 Drinks+ Editor’s Choice Winners.

 

WTA 2024-2025 Ceremony

 

AMBASSADOR Nomination

EDUCATION IN ENOTOURISM Nomination

ENOGASTRONOMIC EVENTS Nomination

THE VISITING CARD OF THE COUNTRY Nomination

  • Shumi Winery (Georgia) – a triple winner and cultural phenomenon – Art&History Object, Brand – the Visiting Card of the Country, and Must Visit
  • Castle Bethlen-Haller (Romania) – Progressive Approach
  • Piedmont (Italy) – Region of the Year

WINE GUIDE Nomination

WINE & FOOD INFLUENCER Nomination

The Judge’s Choice Award has gone to:

The Drinks+ Editor’s Choice has gone to:

WTA 2024-2025 Ceremony

The Awards were not just titles. Winners were invited to immersive experiences at WOW (Portugal) and Tenuta Santa Maria di Gaetano Bertani (Italy) — real journeys in wine and heritage.

Wine Travel Awards

⸻ The Wines: A Journey in Every Glass

After the awards, the celebration continued with a walk-around tasting — a curated lineup of wines that reflected the global spirit of the Wine Travel Awards:

  1. Fladgate Still & Sparkling Wines (Portugal) – elegant, classic, rooted in Porto’s heritage.
  2. VentiVenti (Italy) – contemporary and design-driven wines from Emilia-Romagna, pushing boundaries with style and minimalism.
  3. Shumi Winery (Georgia) – intense qvevri wines that reflect 8,000 years of winemaking tradition, alongside modern-style fresh wines crafted from indigenous Georgian grape varieties by passionate winemakers from Kakheti.
  4. K’AVSHIRI (Georgia) – the outcome of an ambitious project – a joint venture between Robert Joseph and Vladimer Kublashvili of Winery Khareba presenting red and white complex assemblages of Georgian grape varieties.
  5. Monsoon Valley (Thailand) – the day’s surprise and perhaps the tasting’s highlight.

⸻ Monsoon Valley: The Spirit of Wine from a New Latitude Monsoon Valley, produced by Siam Winery in Hua Hin, Thailand, made many rethink what “wine country” looks like. Cultivated at 13° north, in a tropical climate once thought unsuitable for viticulture, these wines offered freshness, balance, and genuine identity. The Chenin Blanc Late Harvest was a standout. Its notes of golden mango, apricot, and honey were wrapped in bright acidity — complex but never heavy. The Colombard was zesty and clean, a lemon-lime splash with Thai seafood potential. The Blended Red (Shiraz, Dornfelder & Pokdum) was surprised with its smooth texture and spice, while the Shiraz Rosé played with wild berries and subtle earth. But Monsoon Valley is more than a technical feat — it is also cultural. The wines are shaped by the myth of the Naga, a sacred serpent spirit said to protect the rivers, hills and vineyards. The label, story, and flavour all come together in a way that feels sincere and poetic.

Wine Travel Awards

As one guest put it: “You come for the curiosity. You stay for the wine.”

⸻ Conclusion: Beyond the Awards, a Community

Closing the ceremony, Kateryna Yushchenko reminded everyone what Wine Travel Awards stands for: “The awards are the cherry. But the real cake is the community — the energy, visibility, and shared voice we build across borders and cultures.” The 5th Anniversary Edition of the Wine Travel Awards begins this autumn — and if this day proved anything, the world of wine tourism is just starting. From Porto to Piedmont, from Georgia to Thailand — wine is not just something we drink. It’s how we travel and communicate.



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On a bright spring morning at the London Wine Fair 2025, the Wine Travel Awards community came together for a celebration that was far more than a ceremony — a gathering of ideas, people, and purpose. The WTA 2024-2025 Ceremony marked the culmination of the project’s fourth season, honouring excellence and innovation in wine tourism. […]

Fourth Edition – Wine Travel Awards 2024-2025 – Announces the Winners!

On April 30, the main voting stage of the Wine Travel Awards 2024-2025 came to an end. Our distinguished panel of judges has made its decision, and we are proud to announce the names of the winners and extend our heartfelt congratulations to all the participants of this year’s campaign – a campaign that united representatives from 44 countries around the world!


Wine Travel Awards Winners:

  1. Ambassador

Judge: Paul Robert Blom (Netherlands). A renowned expert in wine and spirits, Paul Robert Blom has served as a judge at major international wine competitions for over five decades. For more than 33 years, he has also been dedicated to educating future winemakers, with a special focus on underappreciated wine regions and grape varieties. He has been honored with the Orde van Oranje-Nassau, a royal decoration awarded by the King of the Netherlands for exceptional service to the country.

  • Ambassador of the Year

Winner: #73 Chien Hao Chen

Chien Hao Chen

Chien-Hao Chen (Taiwan) – Associate Professor at the Department of Wine and Spirits, National Kaohsiung University of Hospitality and Tourism, and Professor at the Hong Kong Polytechnic University. He holds a PhD in Tropical Agriculture and a Master’s degree from the OIV program at Paris Nanterre University. Chien-Hao is a certified international wine educator (CIVB) and has been a respected judge at the prestigious Mundus Vini wine competition for over 15 years. He is a driving force in the revival of Taiwan’s wine industry and the creator of Vino Formosa – the only Taiwanese wine brand to have received multiple medals at international competitions. Mr. Chen was the first winemaker in Taiwan to obtain a French oenologist license. A professional sommelier, he has also served as a wine consultant for three Michelin-starred restaurants since 2010. In 2023, Dr. Chien-Hao Chen became the first in Taiwan to explore deep-sea aging with the launch of Cuvée Marina, which won a Gold Medal at the Union des Œnologues Vinalies International.

  • Creative Strategy

Winner: #76 The Imeretian Wine Association

The Imeretian Wine Association

The Imeretian Wine Association was established in 2022 with the support and initiative of DMO Imereti (Destination Management Organization of Imereti). The main goal was to introduce the world to a unique corner of Georgia – the cradle of winemaking – the lesser-known Imereti region.

  1. Education in Enotourism
  • Cultural mission

JudgeYang Shen (China/New Zealand) – Estate Director at Cloudy Bay, a renowned winery celebrated for its exceptional wines in New Zealand. He studied viticulture and oenology at prestigious institutions in France before embarking on a career that led him to key positions at Moët Hennessy and Diageo.

Winner#22 The Cité des Climats et Vins de Bourgogne

The Cité des Climats et Vins de Bourgogne

This is a network of wine museums in Burgundy, located in three cities: Chablis, Beaune, and Mâcon. These unique venues invite tourists and wine professionals alike to explore the rich diversity of Burgundy’s wine culture.

  • Unique Program

JudgeFilippo Magnani (Italy) – a renowned wine travel expert and founder of Fufluns Ltd. He is a graduate of the University of Economics in Florence and holds an MBA from Brighton University. Filippo is also a respected wine writer, known for his popular blog Tales behind the wine. He is an active member of several wine associations and serves as a judge at international wine competitions.

Winner#180 GRANDE PASSIONE di JC Viens

GRANDE PASSIONE di JC Viens

The head of this educational company, JC Viens, embodies a universe of knowledge about the Italian wine scene. For the past 15 years, he has worked at the intersection of education, communication, and strategy – supporting wineries, consortia, and professionals in navigating international markets. His mission is to make Italian wine more understandable and valued around the world.

  1. Enogastronomic Events

JudgePer Karlsson (Sweden) is a renowned wine tourism expert. He has made a significant contribution to shaping the landscape of wine tourism, working as an editor and author for BKWine Magazine and Forbes. His company, BKWine, sets the standards for wine travel and gastronomic experiences. Per Karlsson’s work Framtidens Vin received the OIV Book Award.

  • Event of the Year

Winner#66 Charitable Gastro Dinners

Charitable Gastro Dinners

The charitable gastro-dinners project is supported by the Ukrainian Chefs Association and a community of chefs from Ukraine, Poland, Moldova, Romania, Azerbaijan, and Georgia, who have united to support Ukraine. To date, over twenty charitable events have been held both in Ukraine and abroad. Since the focus of the theme is Ukraine, the dishes served at the Charitable Gastro Dinners are typically traditional Ukrainian cuisine with a unique interpretation by the chefs. Each dinner is accompanied by an auction where guests have the opportunity to purchase exclusive lots. The proceeds are donated to support the needs of Ukrainian defenders.

  • Magnet of the Region

Winner: #200 Essência do Vinho 

Essência

A prestigious event that is a cornerstone of Portuguese wine culture. Organized by Essência in February 2025, the event showcased over 4000 wines from 400 local and international producers, including rare and exclusive selections. Essência do Vinho took place at the Palácio da Bolsa, a historic 19th-century neoclassical building. A highlight of the event was the “Revista de Vinhos – TOP-10 Portuguese Wines” by Cork Supply, where an international jury selected the country’s most interesting wines.

  1. The Visiting Card of the Country
  • Art&History Object

JudgeFelicity Carter (Australia) is one of the world’s leading wine journalists. She has held prominent editorial positions, including being the editor-in-chief of Meininger’s Wine Business International and executive editor of The Drop at Pix Wine. Currently, she serves as the editorial director of the London-based analytical center Areni Global and hosts the podcast A Question of Drinks.

Winner: #41 The Shumi Winery

 The Shumi Winery

The “Shumi” tourist complex, with its wine museum, Georgian ethnographic pavilion, and a variety of gastronomic experiences, is a must-visit destination for both wine enthusiasts and those interested in exploring Georgian culture and history. Located in a historical area, it borders the National Park and the A. Chavchavadze Museum. The “Shumi” complex was recognized as the “most beautiful place in Georgia.”

  • Brand – the Visiting Card of the Country

JudgeRichard Bampfield MW (United Kingdom). A leading figure in wine commentary and evaluation. He is a wine writer with extensive experience in international wine education and consulting. Mr. Bampfield’s own consulting practice serves an impressive list of clients, including renowned wine producers and retailers. He is a passionate advocate for sustainability and supports wine producers in Ukraine.

Winner#31 The Shumi Winery

The Shumi Winery

Shumi Winery is a true emblem of Georgian winemaking and an annual winner of our awards in numerous categories! The wines of Shumi Winery are medalists (over 450 awards!) in most of the leading international wine competitions. With a history spanning more than 25 years, the winery has built an excellent reputation for producing high-quality Georgian wines. Shumi Winery exports its products to over 30 countries. The symbol of Shumi is the legendary Griffin (Faskundji in Georgian mythology). According to an ancient legend, it was the Griffin who brought the first bunch of grapes to humanity, which marked the beginning of vineyard cultivation on Earth.

  • Must Visit

JudgeProf. Dr. Prof. h.c. Gergely Szolnoki (Greece, Germany). A renowned authority in the field of wine market research and sustainable wine tourism. He is a professor at Geisenheim University and an honorary professor at the University of West Attica. He is a recipient of the OIV Book Award for co-authoring works on innovative models of wine tourism.

Winner#62 The Shumi Winery

The Shumi Winery

In 2013, UNESCO added the ancient Georgian traditional winemaking method of qvevri to the list of intangible cultural heritage of humanity. Shumi Winery continues the traditions of Georgian viticulture and winemaking with an 8,000-year history. In 2003, in order to preserve the genetic integrity of Georgia’s native grape varieties, Shumi created the first private ampelographic collection in Georgia, which is now considered the largest private collection in the world, with over 2,000 grape varieties from 47 different countries.

  • Progressive Approach

JudgeMarinela Ardelean (Romania). Marinela Ardelean  holds an MBA and a PhD in Marketing and is the head of Wines of Romania, being a prominent figure in the wine industry. Her groundbreaking book, which combines Romanian wines with Italian cuisine, showcases her innovative approach to intercultural culinary pairing.

Winner#38 Castle Bethlen-Haller

Castle Bethlen-Haller

A Renaissance-style castle, built between 1560 and 1624, intertwines the stories of knights with winemaking heritage. Today, it warmly welcomes guests, offering dishes made from local ingredients sourced from the castle’s own farm, as well as accommodations in one of its fifteen rooms. From here, visitors can embark on a journey to four wineries: Jidvei, Tăuni, Blaj, and Bălcaciu.

Region of the Year

JudgeDr. Matthew Horkey (USA). An educator in the field of wine, he has authored three influential books on wine and numerous articles, as well as created a wealth of thematic videos. His deep immersion in the world’s wine regions has made Mr. Horkey a respected judge at wine competitions around the globe.

Winner#50 Piemont

Piemont

Piedmont, located in the northwest of Italy, is a renowned wine region known worldwide for its rich winemaking traditions and diverse terroir. Piedmont is the birthplace of the noble Nebbiolo grape, as well as Barbera and Dolcetto varieties, and, of course, iconic wines such as Asti, Barolo, Barbaresco, and more. With deep roots in both viticulture and gastronomy, Piedmont offers an unparalleled experience for wine enthusiasts, combining exceptional wines with stunning landscapes and culinary masterpieces.

  1. Wine Guide
  • Top Guide

JudgePaul Wagner (USA). A distinguished leader in the wine industry, known for his strategic thinking, marketing innovations, and involvement in wine tourism and education. As the founder of Balzac Communications & Marketing, he played a crucial role in promoting global wine brands through creative advertising campaigns. Paul Wagner is a senior consultant for the cruise company Expedia, which pioneered the development of wine tourism routes and was a nominee for the Wine Travel Awards, eventually winning the public vote.

Winner#172 Oleksandra Minenko-Decamps

Oleksandra Minenko-Decamps

Oleksandra Minenko-Dekamp is the ambassador of Dijon Bourgogne and Climats du Vignoble de Bourgogne Patrimoine Mondial. She plays a key role in promoting the rich heritage of Burgundy wines. A member of the jury of prestigious international competitions, Mrs. Oleksandra excels in creating personalized wine experiences that immerse guests in the rich history and flavors of Burgundy’s most renowned appellations. Each tour is carefully designed to showcase the best wineries, cultural landmarks, and the authentic atmosphere of the region.

  • Travel Operator of the Year

JudgeRobert Joseph (United Kingdom). A renowned wine critic, writer, wine competition judge, and flying winemaker. An important contribution of Mr. Robert is the launch of the International Wine Challenge, which has become a benchmark for wine quality assessment worldwide. He is also well-known for his educational role, lecturing on wine business and marketing at various international platforms. He is an author for Meininger’s Wine Business International magazine, Wine Intelligence, and others, analyzing trends and consumer behavior in the wine industry.

Winner#58 BKWine Tours

 BKWine Tours

Per Karlsson and Britt Karlsson are a talented couple of wine enthusiasts who have made a significant impact on the world of wine and tourism. Together, in 2004, they founded BKWine AB, a company specializing in wine tours, which has since become one of the leading global operators. BKWine organizes high-quality wine and gastronomic tours to the most beautiful wine regions of the world. Each year, the company offers around 30 wine travel experiences. Britt and Per have written twelve books about wine, with their latest book dedicated to sustainability and organic products in wine.

  1. Wine&Food Influencer
  • Expert Opinion

JudgeStéphane Badet (France). A lecturer at the University of Bordeaux. Appointed by the French Ministry of Agriculture as a specialist in economic indicators and agroecology within the ministry. He has extensive experience as an expert and consultant in various viticulture programs worldwide.

Winner#151 Chan Jun Park

Chan Jun Park

Chan Jun Park is the world’s most renowned Korean wine expert. He has been actively involved in various aspects of the wine industry for over 20 years. He is the director of the OIV Asia Wine Trophy, the initiator and director of the International Wine Conference, a program held in collaboration with the Asia Wine Trophy, and the director of the Institute for Wines from Eastern Europe. He is also the vice president of the Korean Sommelier Association, a wine writer and author of books (“Wine is…”, “Moldova Wine”), a publisher, and a lecturer at Kyunghee University in Seoul. He represents Korea and serves as an advisor to the French company Break Events and judges at various international wine competitions. His seminar on the South Korean wine market has received high recognition both in the country and internationally.

  • The Brightest Journey

JudgeStéphane Badet (France).  

Winner#131 Allison Levine

Allison Levine

Allison Levine is the owner of Please The Palate, a boutique agency specializing in marketing and event planning for the wine and spirits industry. Before launching Please The Palate, Allison worked at The Tasting Panel Magazine/Blue Lifestyle, managing the marketing and events department. Always passionate about wine and committed to turning her passion into a career, she began her journey at LearnAboutWine, where she managed a wine education startup, organizing classes and private events throughout Los Angeles. As an industry expert, she has worked with wine regions around the world. She has lived and worked in Italy, Spain, and Mexico. She has received numerous awards, including being named one of the “USA TODAY 10 Best Experts” by the Reader’s Choice Awards and “101 Best Wine Writers of 2020” by Corking Wines, among others.

  • Author of the Year

JudgeProf. Dr. Prof. h.c. Gergely Szolnoki (Greece, Germany).

Winner#139 Andrei Cibotaru

Andrei Cibotaru

Andrei Chibotaru is the founder and author of the blog www.finewine.md, which is written in Romanian and provides information about Moldova’s leading wines presented in various corners of the world. Chibotaru is a journalist with over 15 years of experience, including in television journalism and online media. He is a wine expert and sommelier, accepted into ASI. He is a regular judge at the Berliner Wein Trophy, Concours Mondial de Bruxelles, International Wine Contest Bucharest, Eurasia Wine & Spirits Competition, and more. He was awarded the titles of “Best Blogger of 2016” by VIP Magazine and “Best Wine Journalist of 2016” by the Wine of Moldova organization.

Also, two Drinks+ Editor’s Choice Awards from the Communications Media Group Drinks+ were presented to the winners of the public vote:

The Association of Winemakers #181 Wines of the Silver Land (Ukraine, Zakarpattia), which is currently being registered as a geographical indication, won the Region of the Year nomination.

Wines of the Silver Land

The globally renowned center for enological culture and wine tourism, #24 World of Wine (Portugal), became the winner in the Cultural Mission category in the Education in Enotourism nomination.

World of Wine

 

#85 Monsoon Valley Vineyard (Thailand) in the Must Visit category in the The Visiting Card of the Country  nomination.

Monsoon

In addition, the Wine Travel Awards jury traditionally presents a special Judge’s Choice Award. This year, the recipients are:

#184 Fongyee Walker

  • Nomination: Education in Enotourism
  • Category: Unique Program
  • Judge: Filippo Magnani (Italy).

Fongyee Walker

Fongyee Walker was the first to earn the MW degree on mainland China. She founded the company Dragon Phoenix to focus on wine education. Mrs. Walker teaches at all levels of WSET, both for professionals and wine enthusiasts. She has also worked at Tsinghua University and Cambridge University. With an impressive track record of teaching over 100,000 students, Fongyee continues to help new generations of wine lovers in China appreciate wine not only for its prestige but also for its true complexity and taste.

#81 Château Angelus

  • Nomination: The Visiting Card of the Country
  • Category: Art & History Object
  • Judge: Felicity Carter (Austarlia).

Château Angelus

The legendary Château Angelus, managed by the de Boüard de Laforest family, embodies the excellence of Bordeaux. Committed to ecological sustainability, the estate has received HVE certification and has opened a new type of enterprise – Carillon d’Angelus, a modern winery that adheres to strict environmental standards. The owners of the château also run a Michelin-starred restaurant and a farm specializing in organic products.

#146 Tenute SalvaTerra

  • Nomination: The Visiting Card of the Country
  • Category: Art & History Object
  • Judge: Felicity Carter (Austarlia).

Tenute SalvaTerra

Tenute SalvaTerra is located in one of the most prestigious wine regions – the Valpolicella Classico area. Tenute SalvaTerra spans 600 hectares of vineyards in the Veneto region, extending from Lake Garda. SalvaTerra has eight estates: Tenuta di Prun, Tenuta Villa Giona, Tenuta di Mezzane, Tenuta di Cazzano di Tramigna, Tenuta di Montorio, Tenuta di San Martino Buon Albergo, Tenuta di Oliosi, and Tenuta di Vescovana. Tenute SalvaTerra was founded by the Furia brothers and is a winemaking project managed not only by the heirs of the Furia family business but also by a group of entrepreneurial investors involved in winemaking and the hospitality industry.

#109 Azienda Agricola San Salvatore 1988

  • Nomination: The Visiting Card of the Country
  • Category: Progressive Approach
  • Judge: Marinela Ardelean (Romania).

Azienda Agricola San Salvatore 1988

The Azienda Agricola San Salvatore 1988 winery, owned by Giuseppe Pagano, is a true flagship of Cilento when it comes to biodynamic wine. Even in some of the world’s most renowned wine regions, the viticulture here is more innovative and thoughtful. The vineyard fertilizers are produced through the maintenance of a buffalo herd, the winery operates with its own solar panel system, and the estate’s consultant is winemaking pioneer Riccardo Cotarella. The wines of Azienda Agricola San Salvatore 1988 have won hundreds of awards, including 93 points from Robert Parker for Corleto IGP Paestum Bio 2022. Giuseppe Pagano and his winery were awarded the Parker’s Green Emblem in 2023 (at the time, only 11 wineries in the world held this distinction).

#206 South Africa

  • Nomination: The Visiting Card of the Country
  • Category: Region of the year
  • Judge: Dr. Matthew Horkey (Unated States).

South Africa

Wine tourism in South Africa is as diverse and captivating as its landscapes. With 23 unique wine routes, stretching from the historic wine lands of Cape Winelands to coastal and inland regions, visitors are offered a multitude of experiences. In South Africa, wine tourism is not just about enjoying fine wines; it is an invitation to experience the country’s natural beauty, cultural wealth, and the stories woven into each vineyard and bottle. Each route offers a distinctive combination of world-class wines, scenic views, and warm hospitality. Visitors can enjoy picnics in the vineyards, guided tours, and exciting tastings, along with more adventurous forms of active recreation.

#57 WildChina Travel

  • Nomination: Wine Guide
  • Category: Travel Operator of the Year
  • Judge: Robert Joseph (United Kingdom).

WildChina Travel

Founded in 2000, WildChina is an award-winning company focused on sustainable development, specializing in creating personalized journeys across every corner of China. “We believe in the power of travel to transform, inspire, and bring people together, tirelessly working to perfect every detail for our guests,” says the company. It is this dedication, experience, and passion for exploring China that makes WildChina Travel a leader in the industry.

#204 Locoporvino – André & Karla

  • Nomination: Wine&Food Influencer
  • Category: The Brightest Journey
  • Judge: Stéphane Badet (France).

Locoporvino – André & Karla

André and Carla, the duo behind Locoporvino, are passionate content creators about wine and travel from Brazil and Guatemala, now living in Georgia. In love with wine tourism and having traveled to over 100 countries, they have dedicated themselves to sharing stories about the most fascinating wine regions of the world, often working directly on vineyards. Their journey began in the culinary world, starting as chefs at Disneyland, then working on a cruise ship in Hawaii and at a remote hotel in Alaska. The transition to winemaking was a natural development, combining their hospitality experience with a deep respect for viticulture.

The Wine Travel Awards team congratulates all the winners and thanks our esteemed judges for their work!

The bright highlight of this year’s awards will be the ceremony honoring the WTA winners in London. We would like to remind everyone that the focus of the Wine Travel Awards project is not only on victory and recognition: the true value lies in building friendly connections and creative collaborations. This is exactly why we organize our events.

We invite all those involved, as well as wine lovers, to join us on May 20 at Olympia London (Gallery Suite) from 10:30 to 12:30 for the Wine Travel Awards 2024-2025 Awards Ceremony.

And in the fall, we will kick off the 5th, anniversary edition of the awards. Join the community of progressive, active, and talented nominees of the Wine Travel Awards!



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On April 30, the main voting stage of the Wine Travel Awards 2024-2025 came to an end. Our distinguished panel of judges has made its decision, and we are proud to announce the names of the winners and extend our heartfelt congratulations to all the participants of this year’s campaign – a campaign that united representatives from […]

The Wine Travel Awards 2024–2025 announced the Winners of public voting

On April 1st, an essential phase of Wine Travel Award 2024–2025 – the public voting stage – concluded. We are thrilled to announce the winners and extend our congratulations to all participants! The next phase of our journey is the selection of the winners by our esteemed panel of judges, distinguished professionals in the wine and wine tourism industry. However, it is important to reiterate that in our community, prizes and diplomas are not the primary focus. What truly matters is participation and building connections.


As you peruse our community gathered this year, you will notice several exciting developments. The geographic scope has expanded – the project now unites 44 countries, with the WTA’s fourth edition welcoming nominees from nations such as Mexico, Thailand, and Cuba, alongside a notable surge in participants from the USA – including the stellar wineries of California.

Moreover, we are delighted to highlight the arrival of unique newcomers to our community, such as Wines of the Silver Land – an association of winemakers from western Ukraine, a country enduring military aggression. And symbolically, Wines of the Silver Land emerged as the winner of the public vote! Of course, this small region is still far from the renown of the world’s leading wine-producing areas, but this victory speaks to the immense support Ukrainians have received from the global community – including winemakers across the planet.

Notably, this year has also seen the emergence of waterborne wine routes on the world’s wine tourism map, pioneered by Expedia Cruises, the foremost innovator in wine-themed cruise tours. Despite the challenges facing the industry, wine tourism continues to expand – and we are thrilled to be part of this vibrant and diverse world!

This is precisely the vision we had for the WTA community – a diverse assembly of individuals and brands capable of making a positive impact on the world.

Take this opportunity to explore the distinguished nominees – each already a victor in their own right, having been selected and embraced by wine lovers, industry experts, and devoted supporters.

Their inclusion is a testament to their excellence and the confidence placed in them by the global wine community:

  1. Ambassador

Ambassador of the Year

#194 – 580 votes – Micaela Fonseca

#86 –  425 votes – Solomiia Begun

#153 – 286 votes –  Tomasz Witkowski

#160 – 176 votes –  Florence Authier Meuric

#73 – 174 votes –  Chien Hao Chen

Creative Strategy

#170 – 1234 votes – Oleksandra Minenko-Decamps

#136 – 624 votes – Országos Bortúra

#77 – 137 votes – Deschidem Vinul Romanesc

#76 – 135 votes – The Imeretian Wine Association

#205 – 471 votes – Olimpia Pleșa Brandhuber

  1. Education in Enotourism

Cultural mission

#21 – 2045 votes – The Shumi Winery

#24 – 298 votes – World of Wine (WOW)

#130 – 243 votes – IWINETC

#22 – 227 votes – The Cité des Climats et Vins de Bourgogne

#23 – 213 votes – Vivanco Museum

Unique Program

#180 – 334 votes – GRANDE PASSIONE di JC Viens

#184 – 277 votes – Fongyee Walker

#20 – 224 votes – The Wine School. World of Wine (WOW)

#16 – 144 votes – Kovach Sommelier School

#18 – 140 votes – Kabistoni Wine School

  1. Enogastronomic Events

Event of the Year

#66 – 616 votes – Charitable Gastro Dinners

#67 – 300 votes – Yerevan Gastronomic Days

#191 – 281 votes – Balkans International Wine Competition

#89 – 269 votes – London Wine Fair

#70 – 258 votes – “VinOPERA” Castel Mimi

Magnet of the Region

#84 – 2037 votes – The Shumi Winery

#200 – 694 votes – Essência do Vinho

#188 – 507 votes – BAROMETER International Bar Show

#61 – 389 votes – Yerevan Wine Days

#65 – 347 votes –  VieVinum

  1. The Visiting Card of the Country

Art&History Object

#197 – 2222 votes – Adega Mayor

#41 – 1983 votes – The Shumi Winery

#81 –  245 votes – Angelus

#120 – 210 votes – Casa Gancia

#146 – 198 votes – Tenute SalvaTerra

Brand – the Visiting Card of the Country

#31 – 2107 votes – The Shumi Winery

#203 – 315 votes – Tenuta Santa Maria (Villa Mosconi Bertani)

#173 – 255 votes – Chateau Montelena

#169 – 250 votes – Nico Lazaridi Wines

#171 – 249 votes – Robert Mondavi Winery

Must Visit

#62 –  2042 votes – The Shumi Winery

#85  – 1312 votes – Monsoon Valley Vineyard

#90  – 504 votes – Shaloshvili Cellar&Hotel

#154  – 244 votes – FASOLI GINO Winery

#202  – 178 votes – Domaine Vino Formosa

 

Progressive Approach

#36 – 2020 votes – The Shumi Winery

#39 – 365 votes – Ijevan Wine-Brandy Factory

#109 – 311 votes – Azienda Agricola San Salvatore 1988

#37 – 276 votes – Tenuta Manoylo

#38 – 233 votes – Castle Bethlen-Haller

Region of the Year

#181 – 681 votes – Wines of the Silver Land

#189 – 370 votes – South Moravia

#176 – 301 votes – California Wines

#206 – 251 votes – South Africa

#50 – 245 votes – Piemont

  1. Wine Guide

Top Guide

#511 – 505 votes – Miguel Leal

#172 – 1274 votes – Oleksandra Minenko-Decamps

#54 – 419 votes – Einat Klein

#193 – 357 votes – Olena Cherkashyna

#183 – 258 votes – Fongyee Walker

Travel Operator of the Year

#95 – 1040 votes – ML-Private Tours wine experiences

#201 – 341 votes – Expedia Cruises

#57 – 252 votes – WildChina Travel

#58 – 183 votes – BKWine Tours

#59 – 156 votes – SweetEasy Wine Tours

  1. Wine&Food Influencer

Author of the Year

#137 – 518 votes – Corné van Nijhuis

#87 – 320 votes – Solomiia Begun

#139 – 311 votes – Andrei Cibotaru

#5 – 171 votes – Sigala Marianna

#2 – 125 votes – Wine.Pop

Expert Opinion

#174 – 1193 votes – Janina Doyle

#7 – 1105 votes – Teresa Colaço do Rosário

#151 – 1075 votes – Chan Jun Park

#91 – 1003 votes – Anne-Wies van Oosten

#94 – 535 votes – Tomasz Prange-Barczyński

The Brightest Journey

#92 – 867 votes – Anne-Wies van Oosten

#204 – 832 votes – Locoporvino – André & Karla

#13 – 482 votes – Elizabeth Smith

#131 – 207 votes – Allison Levine 

#15 – 203 votes – Gwendolyn Alley

 

The top five nominees from each category advance to the professional jury round, where their profiles will be evaluated by twelve leading industry experts in winemaking, gastronomic tourism, marketing, and journalism. Judging follows a 10-point scoring system in accordance with the official Wine Travel Awards (WTA) protocols.

The WTA winners will be unveiled at the WTA Ceremony, the event’s grand finale, held during the London Wine Fair on May 20, 2025, from 10:30 AM to 12:30 PM.

The Wine Travel Awards Ceremony will highlight the results of the 2024 – 2025 campaign, where the winners of both public voting and professional jury selection will be appraised to that moment and new and prosperous names in the wine tourism business will be revealed.

The 2-hour program agenda includes:

  • An announcement of the winners and WTA discoveries
  • A walk-around tasting of wines from WTA community members

We invite sponsors and partners to be part of this prestigious event, celebrating the achievements of the Wine Travel Awards nominees. For partnership inquiries, please contact: partnership@winetravelawards.com

 

locoporvino



⇒ Join our social networks ⇒ Optimistic D+ editors will take this as a compliment.

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On April 1st, an essential phase of Wine Travel Award 2024–2025 – the public voting stage – concluded. We are thrilled to announce the winners and extend our congratulations to all participants! The next phase of our journey is the selection of the winners by our esteemed panel of judges, distinguished professionals in the wine and […]

The new face of winemaking in Central Europe: Hungary and Poland

Hungary and Poland have rich winemaking traditions, now actively revived by blending history with modern technology. 


Hungary, one of Europe’s oldest wine-producing nations, is renowned for its diverse terroirs and indigenous grape varieties. Tokaj is a legendary region famous for its sweet wine, once praised by kings, while Villány is known for its bold Cabernet Franc. Poland’s wine industry has seen rapid growth since the 2000s. The main wine regions – Małopolska, Lower Silesia, and Podkarpacie – focus on cold-resistant varieties like Seyval Blanc, Regent, and Solaris. Polish wines are gaining recognition and winning prestigious awards. Talented influencers and ambassadors, including AI-powered applications, help put Hungary and Poland on the global wine map, promoting them as top wine tourism destinations. Meet the nominees and vote in the WTA!

Tomasz Prange-Barczyński – Wine & Food Influencer/Expert Opinion

tomasz-prange-barczynski

Renowned wine critic, editor, and writer, Tomasz Prange-Barczyński has worked in the wine industry for over 20 years. He is the editor-in-chief of Ferment magazine and hosts a wine show on Radio 357. A founder of Magazyn Wino, he has contributed to Playboy, Newsweek, Voyage, and Marie Claire.

Tomasz has authored several books, including “Riesling and Tapas” (2023), “Italy: A Wine Guide” (2022), and “The World on Wine Trails” (2020). He has translated multiple wine publications into Polish and produced wine-related documentaries. As an international wine judge, Tomasz participates in top competitions (Mundus Vini, Concours Mondial de Bruxelles, Best of Riesling). In 2019, he was named a Riesling Fellow and has been lecturing at the German Wine Academy since 2022.

Beyond wine, he writes about travel, skiing, and cycling tourism. His latest book, “Riesling and Tapas: About Unusual Combinations of Food and Wine on the Routes of Europe” (2024), explores unique food pairings discovered across Europe.

Kristian Kielmayer – Wine & Food Influencer/Expert Opinion

Kristian Kielmayer

Kristian Kielmayer, a wine educator, consultant, and cultural ambassador, makes the world of wine engaging and inspiring. He teaches at Weinakademie Österreich and Hungary’s leading wine school, following the “learning by teaching” approach. His expertise spans winemaking, economics, sommelier studies, beer, sake, and spirits.

A co-author of “Hungarian Wines: Terroirs and Varieties”, Kristian also writes for Vince magazine and explores the intersection of wine and culture. His unique food pairing of Hungarian wines with Mexican chocolate in Mexico City showcases his creative vision. As a consultant for Hungary’s Ministry of Agriculture, he helped establish new PDO wine regions (Mura, Kőszeg, Sümeg, Füred). He is also a judge at prestigious wine competitions (Concours Mondial de Bruxelles, Mundus Vini).

Kristian merges wine with photography, winning the OIV Centenary Photo Contest with an image highlighting climate change. His talks at OIV Volcanic Wines Conference and Prowein span continents.

Holding a Master’s in international wine marketing, he aspires to pursue a PhD in sensory wine analysis, exploring tasting nuances. His mission is to make wine a source of knowledge, culture, and connection.

Tomasz Witkowski – Ambassador/Ambassador of the Year

Tomasz Witkowski

Tomasz runs the wine store and online platform 2Bratanki/Hungarian Wines, the leading importer of Hungarian wines in Poland. His portfolio includes over 200 exclusive Hungarian wines, and his partnerships with restaurants, bars, and retailers help promote them among Polish consumers.

His passion for Hungarian wines began during his first visit to Eger, evolving into years of exploring wine regions. Tomasz frequently travels to Hungary, discovering new producers and attending major wine events like Franc&Franc Conference and Winelovers Wine Awards.

He actively promotes Hungarian wines in Poland through tastings, speaking at fairs (Enoexpo, Warsaw Wine Experience), and writing about wine culture. His article “Budapest by the Glass” in Trybuszon highlights the top wine bars of the Hungarian capital.

Convinced that modern Hungarian winemaking deserves global recognition, Tomasz’s dedication and customer loyalty confirm his outstanding work.

Országos Bortúra – Ambassador/Creative Strategy and Wine & Food Influencer/Expert Opinion

Országos Bortúra

Országos Bortúra is an innovative app that unlocks Hungary’s rich wine culture for enthusiasts. It offers seamless booking for winery tours and a platform for wine lovers to connect. Expanding beyond Hungary, Bortúra also features Spanish and Slovakian wine tastings, catering to both amateurs and professionals.

The app includes two key tools:

  • Boradmin – A B2B system utilizing AI to automate and promote wineries.
  • Bortúra App – A B2C platform helping users find wineries, book visits, and explore new wine routes.

Free to use, the app provides bookings, reviews, interactive quizzes, and events. It has won prestigious awards, and its founders actively develop wine tourism, collaborating with Semmelweis University.

Országos Bortúra is shaping the future of wine tourism by blending digital innovation with cultural heritage!



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Hungary and Poland have rich winemaking traditions, now actively revived by blending history with modern technology.  Hungary, one of Europe’s oldest wine-producing nations, is renowned for its diverse terroirs and indigenous grape varieties. Tokaj is a legendary region famous for its sweet wine, once praised by kings, while Villány is known for its bold Cabernet Franc. Poland’s wine industry has seen […]

Czech Wine Tourism on the Rise!

Traditionally, the Czech Republic is considered a country of beer, but in recent years, it has been gaining increasing popularity as a place offering unique wines and related experiences.


The true star on the country’s wine map is South Moravia. Local winemakers combine traditional craftsmanship with modern gastronomic trends. However, the world of South Moravian vineyards hides much more than just excellent wine. Among the endless greenery of the vineyards, impressive architectural gems are hidden. South Moravia has much to amaze its visitors – from the mystery of traditional wine cellars to modern buildings that take your breath away. Tourists are offered a unique combination of wine and music frozen in stone.

Південна Моравія

During a journey through this region, you can leisurely admire the buildings with a glass in hand or book a tour with an expert to see the wonderful interiors and experience how architecture influences the impression of wine tasting.

Південна Моравія

Thanks to its unique offer of vibrant experiences, South Moravia has earned a well-deserved place among the nominees for the Wine Travel Awards 2025. We invite you to vote!

South Moravia –The Visiting Card of the Country/Region of the year


Another proof that the Czech Republic is gradually earning its place among the wine-producing countries of Europe is the hosting of IWINETC 2025. In just two weeks, Mikulov (a wine subregion of South Moravia) will host one of the most important global events dedicated to wine tourism for the first time in the country’s history. This will give professionals and journalists from around the world the opportunity to present the Czech Republic as an exciting destination for enogastronomic tourism.

IWINETC

The International Wine Tourism Conference, held since 2009, gathers professionals, including tour operators and media representatives. The event offers the chance to learn from the successful experiences of experts in wine tourism and gastronomic travel, providing a space for business meetings and networking during official and informal events to exchange ideas. The cherry on top of the cake is the excursions to wineries or other interesting places related to wine tourism, this year – South Moravia.

IWINETC is a vibrant and significant event that has earned a reputation as the leading global wine tourism forum. The main goal of the event is education, promoting developing destinations, and providing business opportunities. We look forward to your vote for the WTA 2025 nominee.

International Wine Tourism Conference (IWINETC) – Education in Enotourism/Cultural Mission

IWINETC



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Traditionally, the Czech Republic is considered a country of beer, but in recent years, it has been gaining increasing popularity as a place offering unique wines and related experiences. The true star on the country’s wine map is South Moravia. Local winemakers combine traditional craftsmanship with modern gastronomic trends. However, the world of South Moravian […]

Wine Travel Awards Guide 2023-2024 – Third Edition Launched!

The Wine Travel Awards (WTA) are proud to announce the launch of the WTA Guide 2023-2024, the third edition of its prestigious annual publication. Highlighting members of the WTA community from 42 countries, this essential guide offers a rich panorama of inspiring experiences and showcases the influential personalities shaping the world of wine tourism.


A Comprehensive Resource for Wine Tourism Professionals

The WTA Guide is a must-have resource for professionals and enthusiasts in the wine and wine tourism industry. Packed with insights into emerging trends, renowned wine regions, notable producers, and global wine tourism opportunities, the Guide serves as a definitive reference for industry leaders.

Wine Travel Awards Guide 2023-2024

Available in Print and Digital Formats

The Guide is available in both print and digital formats, ensuring accessibility for a wide audience:

  • Print Distribution: The printed version will be featured at major international wine and wine tourism events throughout 2025, including Wine ParisProWeinIWINETC, and the London Wine Fair, among others.
  • Digital Access: The digital edition is available via the WTA Guide link and at digital kiosks at Wine Paris and ProWein.

Innovative QR Code Accessibility

The printed Guide includes QR codes that link directly to the digital version, offering readers a seamless way to access additional content and explore WTA community members’ profiles. At Wine Paris and ProWein, attendees can scan QR codes on posters displayed across various halls, granting instant access to the Guide on their mobile devices.

Distribution and Networking Opportunities

Scheduled for circulation at premier wine fairs and tourism events, the WTA Guide 2023-2024 is set to facilitate unparalleled networking and promotional opportunities for its participants.

WTA Community Members Benefit

WTA community members receive the Guide free of charge, with only logistic costs to cover. For those interested in purchasing the Guide, our team is ready to assist.

Advertising and Promotional Value

Produced by Drinks+ Communication Media Group, the WTA Guide is a distinguished advertising platform. With around 200 pages (A4 size) of curated content and various advertising options, it offers unmatched visibility at leading international wine exhibitions.

  • Each issue has premium advertising options, offering brands an opportunity to showcase their presence to a highly targeted audience.
  • The Guide’s strategic distribution guarantees exposure to over 150,000 wine professionals globally.

Targeted Email Marketing Campaigns

The Guide is also a key component of WTA’s targeted email campaigns, reaching a database of 23,750 international wine and tourism professionals. These campaigns aim to expand awareness, foster new partnerships, and attract distributors and consumers worldwide.

Elevate Your Brand with WTA

The WTA Guide continues to function as a vital resource for professionals, consolidating the WTA community and offering unparalleled visibility in the global wine and wine tourism markets.

To learn how to be featured in the next edition of the WTA Guide 2024-2025, please contact us at partnership@winetravelawards.com.

Join Us in Shaping the Future of Wine Tourism

The Wine Travel Awards Guide is your gateway to the global wine community. Don’t miss the chance to be part of this influential network – available now in both print and digital formats.



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The Wine Travel Awards (WTA) are proud to announce the launch of the WTA Guide 2023-2024, the third edition of its prestigious annual publication. Highlighting members of the WTA community from 42 countries, this essential guide offers a rich panorama of inspiring experiences and showcases the influential personalities shaping the world of wine tourism. A Comprehensive […]

From Global Insights to Local Innovation – The WTA ‘Holistic Insights: Paradoxes in Ukraine’s Import & Export’ Event in Kyiv

On October 30 at Kyiv’s International Exhibition Center, the Wine Travel Awards (WTA) signature event, “Holistic Insights: Paradoxes in Ukraine’s Import & Export,” was nothing short of spectacular! The Masterclass Zone was filled to capacity with wine professionals, while many local and international experts joined online, creating an electric atmosphere. The event’s key highlights included two leading global wine experts, Richard Bampfield MW and Robert Joseph, who set the stage with in-depth insights. Following their presentations, prominent Ukrainian industry leaders discussed the challenges and opportunities for Ukrainian wine on the international stage.


Ukrainian Wines in Focus: Richard Bampfield’s Insights and the Standout Impact of Odesa Black

Richard Bampfield MW brought a wealth of insights from his journey with Ukrainian wines, from his first introduction at the Wines of Ukraine stand at the London Wine Fair in 2022 to the recent, exclusive tasting in Warsaw on July, organized by Wines of Ukraine. His reflections spanned a mix of praise and constructive critiques – thoughtful observations that our editorial team, along with Richard himself, regard as essential guidance for producers and industry professionals alike. For those willing to listen, his insights promise not only to inform but to inspire, offering a roadmap for the continued growth and international recognition of Ukrainian wines.

Paradoxes in Ukraine’s Import & Export

Richard began his presentation with words of appreciation and continued, “I like to think, much like Robert, that I keep very well informed about the world of wine. However, I must admit that 2.5 years ago, I knew nothing about Ukraine as a wine-producing country.”

After Richard detailed his transformative journey in understanding Ukrainian wine: “Since then, I have had numerous opportunities to taste the wines and, best of all, meet some of the people involved. I have been greatly impressed by the positive attitude and entrepreneurial spirit, as well as the sense of purpose I have encountered in everyone I met within the Ukrainian wine world. I am full of admiration considering the circumstances, and it’s an honor to be invited to present this afternoon.”

“Initially, my interest in Ukraine was partly due to wanting to help, but I was also intrigued by this wine-producing country I had never come across,” he admitted. “Increasingly, my interest has shifted to the wines themselves because these wines deserve attention, and the variety of styles suggests there are tremendous opportunities here.”

The Warsaw Tasting: Setting the context for the tasting, Richard explained, “In the Warsaw tasting we had the opportunity to taste about 120 different wines from a variety of producers, styles, and many different parts of Ukraine. There were 6 Masters of Wine involved in the tasting, and their goal was to identify 24 wines and then 12 wines which we feel reflected the quality and diversity of wine that Ukraine can offer, which they could use in promotion and potential export markets.”

Sparkling Wines: Bampfield began with the sparkling wines, acknowledging gently that not all the sparkling wines made a strong impression. “We didn’t sample a large number, so I couldn’t pinpoint any especially remarkable examples. However, the quality of the rosés we did taste was consistently good. For the final selection, we chose two sparkling wines – one crafted with the tank method and one with the traditional method.

White Wines: Moving on to the whites, he expressed genuine enthusiasm: “This is where I’m really excited because I think with white wines, there are two grape varieties in particular, which are indigenous to Ukraine – Telti-Kuruk and Sukholymansky – and you make them beautifully. We had really good consistent examples. I like the fact that they don’t rely on oak in their expression; they’re both grapes that have individual expressions, unique to themselves, and I think the styles of crisp dry whites they produce are ideally suited to international markets at the moment.”

He also acknowledged the quality of the Chardonnays. “There were some good Chardonnays too; the quality was good. Additionally, there were interesting blends – local grapes blended with international ones, like Chardonnay and Sauvignon Blanc – which were well managed.”

He noted a particularly promising Furmint: “We only had one wine made from Furmint, a Hungarian grape, but it was very good and so showed promise as well,” referencing the Chateau Chizay Furmint Late Harvest 2022.

Not all the whites made a strong impression, however. “Two white varieties that perhaps felt less inspiring were Pinot Gris, which may have been affected by higher yields, resulting in wines that were a bit more restrained. We also sampled a couple of Solaris blends, a grape that I understand can perform well in certain regions. While the ones we tasted didn’t stand out significantly, it’s possible they were from younger vines and may develop further with time.”

Paradoxes in Ukraine’s Import & Export

Rosé Wines: He provided a thoughtful assessment of the rosé category, noting some positive highlights. “There were several rosés, and while one stood out enough to make the top 24, none reached the top 12. The standout was made from Pinot Noir, which I think is a good option for a rosé. It’s difficult to generalize about what style of rosé international markets are after at the moment – there are so many different ones out there. But I think purity of fruit and freshness are key, and there’s no reason why rosé can’t have a little bit of residual sugar.”

Orange Wines: Bampfield’s opinion on orange wines was candid. “I’m never sure if it’s a good idea to give Masters of Wine orange wines to taste. I suspect if you ask 20 Masters of Wine their opinion on orange wine, you’ll get 20 different opinions. They were okay. There were a couple of very good ones – one made from Furmint from Zakarpatia and another from Rkatsiteli. Orange wines are a difficult territory, but there’s no question there’s a market for them. It’s still relatively small, but depending on which market it is and who your importer is, there are definitely opportunities.”

Red Wines: Finally, Bampfield shared his reflections on red wines, expressing great satisfaction. “We were very reassured by the reds. I think there’s a tendency in some Eastern European countries to think that the higher up the quality ladder you go with red wines, the more oak barrels you need to use, and the newer those barrels should be. What pleased us with Ukraine is that this wasn’t the case. There were really good examples of wines that were beautifully balanced without oak, and where oak was used, it was applied sensitively and intelligently.”

He noted that two grape varieties did not perform as strongly as others. “The two grapes that were less successful were Pinot Noir and Jupiter, but they were far outnumbered by the really good wines made from Odesa Black, Cabernet Sauvignon, Saperavi, and Merlot, along with blends of those grapes. We had a lot of high-scoring reds, and I think it could have even been a higher proportion of reds in the final selection of 24.”

The Highlight – Odesa Black: Bampfield’s admiration culminated in his praise for Odesa Black, which he viewed as a major asset for Ukraine. “I think all of us came away thinking that Ukraine’s got some really strong door openers with their wines, particularly with Odesa Black.”

“Odesa Black has been a revelation,” he continued. “We shouldn’t underestimate how important it is to have grape varieties that people recognize and, importantly, can pronounce. Odesa Black qualifies on both of those counts, and it produces very good wines, both oaked and unoaked. If we had to choose one key highlight from this tasting, it should be the quality of Odesa Black. Actually, in the final 12, there is just one pure Odesa Black, but there are 2 or 3 in the top 24, and there are lots of very good wines. If there are not more in the final 12, it was because we wanted to show the diversity of different grapes.”

With his concluding thoughts, Bampfield emphasized that Ukrainian wines deserve serious attention in the global market, especially through focused promotion of varietals like Odesa Black that can resonate internationally. His reflections captured both the potential and the pressing need for strategic positioning of Ukrainian wines to secure a place on the world stage.

Editorial Note: For more details on this tasting, please refer to this link.


Navigating Global Preferences: Robert Joseph’s Insights on the Essential Role of Strategic Marketing and Consumer Understanding in the Wine Industry

Robert Joseph believes that in today’s global wine market, simply making quality wine is no longer enough. With his extensive experience as a wine critic, organizer of wine competitions, judge, marketer, and now a winemaker, Joseph has developed a holistic view of the industry. He emphasizes the crucial role of targeted marketing and effective communication in reaching diverse audiences. Drawing on his experiences across regions such as Moldova, Georgia, and Ukraine, Joseph highlights the dramatic variations in consumer preferences and the importance of region-specific strategies. For winemakers navigating this complex landscape, knowing your consumer and investing in tailored outreach are essential to building successful brands.

Paradoxes in Ukraine’s Import & Export3

Robert began with gratitude, “Thank you so much for the invitation; it’s wonderful to be here today, and I’m very happy to be doing this alongside Richard, who is an old friend and someone I have huge respect for.”

He introduced his background: “I work quite a lot in Moldova and Georgia, and my own wines are sold in many countries, including Ukraine. My French wines, Le Grand Noir, are shipped regularly to Ukraine, which gives me great pleasure, I must say. But what this means is I see the world possibly a little differently from some of my colleagues in the UK, and indeed some of my friends who are Masters of Wine because I don’t think there is one market.”

Robert illustrated this idea with examples: “I have friends in Moldova who are making much more oaky style of wine than I would like to taste in London, but they tell me that the markets in which they are selling – those local markets – are very keen to have these types of wines.”

Cultural Preferences in Wine Markets: In Georgia, his partners sell wine in Poland, a market he described as “big” for wines, and, as in Russia and Ukraine, there is significant demand for semi-sweet wine. “In the UK, if you try to sell red wines with 40 g of sugar, you would struggle,” he pointed out, highlighting the regional differences in consumer taste. “I think you need to be very careful in listening to experts from anywhere, because very few experts have a truly global vision, although Richard and I try to have that.”

Caution Against Narrow Advice: Joseph cautioned against experts who, often driven by their own tastes and passions, advocate solely for indigenous grape varieties, saying, “You will see experts who come to Ukraine, or to Georgia, or to Greece, or Turkey, saying that you MUST have only indigenous local grape varieties. You need to understand that people who will buy grape varieties they have never heard of before to try wine, they are the minority of the drinking public.”

The Value of Familiarity in Varietals: Holding up a Greek wine as an example, he said, “I have in front of me the wine from Greece, Xinomavro-Syrah, which is a blend of a local Greek grape variety and one from France. This one is sold by Aldi discount group, and I am pretty sure they sell more of that than if these wines had only Xinomavro without Syrah. People recognize the word Syrah and feel more confident in buying it.”

The Myth of a Unified “Young People’s” Market: Next, he addressed common misconceptions about what young people want in wine. “You will also be told that young people want authentic wines with less alcohol, fresh and fruity style, and I would say it is true,” he admitted, before adding an exception. He cited a Moldovan company selling a fortified Muscat wine, 16 percent alcohol, aimed entirely at the USA market, featuring flavors like peach and blackberry. “The fastest-growing new wine in the USA market last year was a Californian wine, imported from Italy, flavored with pineapple and chili.”

Diverse Markets for Alcohol-Free Wines: Moving to another trend, he explained, “There is no one wine market; there is no one set of styles.” Joseph then discussed zero-alcohol wine, a product he recently introduced. “What is interesting to me is how many people in the wine industry do not like the idea of zero-alcohol wine. They accept zero-alcohol beer, but they do not like the idea of zero-alcohol wine because wine is a noble product of terroir and so on.”

He clarified the market’s trajectory, “The global wine market is flat or going down, while the zero-alcohol wine market is going up by about 7 percent per year. People say to me, ‘But zero-alcohol wine is not as good as normal wine.’ My answer is that these wines are not competing with normal wines; they are competing with Coca-Cola, water, and other non-alcoholic products.”

Paradoxes in Ukraine’s Import & Export

Packaging Preferences Across Markets: Joseph continued with a point on packaging preferences, explaining, “There are questions that vary from one country to another.” That morning, he had been discussing P and D bottles with an importer in Finland. “In Nordic markets, lightweight, environmentally friendly packaging is very popular, but in the UK, it’s much less so. Lots of UK exporters advocate for light bottles for environmental reasons, but if you are trying to sell your wine in Asia or possibly America, you will still have customers who want heavy bottles.”

Understanding Closure Preferences in Different Markets: Robert also mentioned closure choices. “With our wines, Le Grand Noir, the wines you see in Ukraine, we are bottling those wines with screw caps, which I like, Diam corks, which are a good form of natural cork. The closure you get depends on your market, and each market has its own requirements.”

The Myth of a “Single” Wine Consumer: His presentation closed with a broader reflection. “Finally, we need wine producers, wherever they are, to understand there is no such thing as ‘the wine drinker.’ There are many different kinds of wine drinkers, both between countries and within them.” He offered a comparison from his own portfolio, saying, “The person who buys my Le Grand Noir Chardonnay for 12 dollars in the US is probably not the same person who buys my Georgian wine, K’AVSHIRI, for 35 to 45 dollars in the USA.”

The Critical Role of Communication and Marketing: Joseph stressed, “The challenge for wine producers is to communicate directly with the people who are most likely to buy each particular kind of wine. And, and this is very important, to invest the money required for proper communication.” As an example of market challenges, he cited Southern Glazer’s Wine & Spirits, the largest distributor in the USA, which sells over 7,000 wine brands. “Wine sales went down by about 8 percent in America over the last 12 months, so they just fired 3,000 of their staff.”

“Being imported by Southern Glazer’s, who controls over 50% of the US market, is not necessarily good news,” he added, underscoring the need for producers to establish direct communication with consumers.

A Realistic Perspective on Quality and Distribution: Joseph reflected on his previous role as a wine critic. “When I was a critic and organizer of wine competitions, I imagined that wines that were very good and priced well would always sell. I was wrong! Today wines have to be good because there is no room for bad wines. But once they are good, they need a strong distributor and very good marketing. Without those, however good they are, they will struggle.”

Advice for Ukrainian Producers: Turning specifically to Ukraine, he shared practical advice: “For the Ukrainian market, remember when choosing a distributor to think about who is going to buy your wine. If you work with a distributor specializing in Central and Eastern Europe, you will primarily have customers who want to buy wine from Central and Eastern Europe. That can be both positive and negative.”

“For my Georgian wines, for example, I don’t look for a distributor who specializes in Central and Eastern Europe; I look for one who sells high-quality Italian, French, and other wines,” he clarified, emphasizing the importance of positioning in the broader global wine market.

Final Reflections: “Over the year I have tasted a lot of very good Ukrainian wines, and I think it is indeed a good time to have them in the global wine market,” he concluded. Comparing today’s wine market with the past, he remarked, “It is much easier now to identify people who are more likely to buy these wines than it was 10 or 20 years ago.”

Looking ahead, Robert Joseph shared, “I am going to a European sommelier contest in a couple of weeks, and I know there are lots of sommeliers who are looking for new wines. They are certainly the type of people I expect to be talking to about Ukrainian wines.”

Resilience and Innovation in the Ukrainian Wine Industry. Following the presentations by Richard Bampfield and Robert Joseph, Ukrainian representatives took the stage to share their insights on resilience and growth in the Ukrainian wine industry, even in challenging times. Key speakers included Valentyna Parsaieva, Head of Export at Shabo Winery, who discussed the evolution of exports; Svitlana Tsybak, Head of the Ukrainian Association of Craft Winemakers and Co-Founder of Wines of Ukraine, who shared valuable insights on community development; and Sergii Mazur, Export Director at Vitis Group, who spoke about the diversification into local spirits production. Hanna Kovalevska, Co-Founder of Bakota Bay Winery, highlighted the resilience shown through relocation and its impact on the community; Artem Skubenko, Founder of Honey Badger, emphasized their mission to elevate Ukrainian liqueurs and infusions on the global stage; Nataliia Burlachenko, CEO of Big Wines, outlined key investment opportunities in Ukrainian viticulture; and Volodymyr Pechko, Head of UKRSADVINPROM, provided an insightful overview of recent industry developments and export trends.

Each speaker underscored strategic adaptations, from expanding export markets to fostering community development and exploring new production avenues, illustrating the resilience and innovation that define the Ukrainian wine industry.

Paradoxes in Ukraine’s Import & Export

Tasting experience. The event concluded with a captivating wine and spirits tasting, offering attendees a meticulously curated exploration of both notable international and local selections. Among the highlights were the 2022 K’avshiri White and 2022 K’avshiri Red from Robert Joseph and Vladimer Kublashvili, which celebrated the rich heritage of the Kakheti and Imereti vineyards. Tenuta Manoylo showcased an impressive lineup, featuring the award-winning Pecorino (2021 Falerio DOC) and Rosso Piceno (2022 Rosso Piceno DOC), reinforcing the Marche region’s renowned quality. Ukrainian craftsmanship was also a focal point with Honey Badger‘s traditional Nalyvka infusions, including Blackcurrant, Cherry, and Cornelian Cherry liqueurs, adding a distinctive local touch.

This exquisite tasting session provided a fitting finale to a day filled with insightful discussions on global wine trends and strategic growth within the industry, seamlessly integrating international perspectives with the dynamic innovation of Ukrainian winemaking.



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On October 30 at Kyiv’s International Exhibition Center, the Wine Travel Awards (WTA) signature event, “Holistic Insights: Paradoxes in Ukraine’s Import & Export,” was nothing short of spectacular! The Masterclass Zone was filled to capacity with wine professionals, while many local and international experts joined online, creating an electric atmosphere. The event’s key highlights included […]

A Traveler’s Report or Riesling and Tapas by Tomasz Prange-Barczyński

Respected wine critic, writer and nominee and winner of the Wine Travel Awards public vote in the Wine & Food Influencer/Expert opinion category – Tomasz Prange-Barczyński has recently published a book about unusual food and wine pairings on European routes.


Tomasz Prange-Barczyński is a journalist and wine critic who has been dealing with the topic of wine for a quarter of a century. He is the editor-in-chief of Ferment and the initiator, founder and editor-in-chief for many years of the bimonthly Magazyn Wino, which popularizes the culture of wine consumption in Poland. Mr. Tomas is also the author of the PIN do wina radio show and a translator of books on wine and judges famous international wine competitions. In 2023, in Krakow, during the ENOEXPO exhibition, where the presentation of wines and spirits of the Wine Travel Awards community participants took place, Mr. Tomasz presented the study “The present and the future of the Polish wine market. The best wine tourism places in Poland”. Mr. Tomasz is also a member of the talented and professional team of organizers of the Warsaw Wine Experience. At the 2023 exhibition in Warsaw, where Wine Travel Awards was the information partner of the event, Prange-Barczyński held a seminar “German Riesling and terroir” and presented an overview of the most famous Georgian wines.

Томаш Пранге-Барчинський

“Riesling and tapas. About unusual combinations of food and wine on the routes of Europe” is not a cookbook, it is a journey with a story about the delights that the author felt in wineries, restaurants, taverns and bars during his travels. In his new work, Tomasz Prange-Barczyński outlines the varieties of wines with suggestions of the best culinary compositions.

The author takes the reader to different wine-producing countries. Tomasz Prange-Barczyński not only talks with enthusiasm about the tastes of different types of alcohol, but also about their combination with the peculiarities of local cuisines, which he tried: about the best sylvaners with asparagus, Venetian cicchetti with prosecco, a combination of baked octopus with pettanot and much more interesting and very tasty things. But wine and accompanying dishes are only part of this story, the book is filled with meetings with people, stories of places and local traditions. This book will not only awaken your hunger and thirst, but also inspire you to travel. In “Riesling and tapas. About unusual combinations of food and wine on the routes of Europe” included stories about Mr. Tomasz`s 24 wine and culinary travels.

Tomasz Prange-Barczyński



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Photos: facebook.com/tomasz.prangebarczynski, lubimyczytac.pl, edugaleria.pl, spirits.com.pl

Respected wine critic, writer and nominee and winner of the Wine Travel Awards public vote in the Wine & Food Influencer/Expert opinion category – Tomasz Prange-Barczyński has recently published a book about unusual food and wine pairings on European routes. Tomasz Prange-Barczyński is a journalist and wine critic who has been dealing with the topic […]

Wine Paris-2025: just over three months to go until the industry’s flagship event

In 2025, Vinexposium begins a new chapter in its history with Wine Paris-2025, which will take place on February 10-12.


2024 was a landmark year for Wine Paris & Vinexpo Paris (as the exhibition was then called), the flagship international event of the wine and spirits industry surpassed all its previous achievements and confirmed its reputation as the epicenter for business and all industry stakeholders, gathering a record number of exhibitors (4,070 from 48 countries, +53% international participants compared to last year’s exhibition) and visitors (41,253 from 139 countries, +30% key buyers compared to last year’s event). The opening of the sixth Wine Paris is just over three months away, which means that organizers and exhibitors alike are gearing up and looking forward to this exciting event.

In 2024, Drinks+ & Wine Travel Awards continued fruitful and active cooperation with Wine Paris & Vinexpo Paris – the exhibition became a nominee of Wine Travel Awards in Enogastronomic Events / Event of the Year. As part of the partnership, the Wine Travel Awards Guide 2022-2023 was distributed at the event – a unique printed and digital catalog that unites members of the WTA community. In the summer of 2024, Wine Paris & Vinexpo Paris announced a name change. Now the exhibition is called Wine Paris.

Involvement in the 2025 exhibition has already been confirmed by participants from various continents, including Henkell Freixenet, Gérard Bertrand, Baron Philippe de Rothschild, Australian Wine, Uruguay Wine, Les Grands Chais de France, Jackson Family Wines.

Wine Paris is an opportunity to meet your partners and interact with potential French and international customers in Paris. Participation in the exhibition maximizes the chances to improve the brand and product recognition.

Over the years, the international appeal of the event is growing and Wine Paris-2025 will present even more offers, with a variety of origins, products, opportunities and content. The program of master classes, conferences, tastings, panels and battles will also be powerful. The Vinexpo Academy program will take you on an educational journey where you will learn about the trends, tastes and views that make up the world of wine and spirits.

The wide range of products and industry players represented in Paris, from small wineries to major international brands, is the essence of this inclusive event that covers all areas of the industry.

“Since 2020, the international reach of Wine Paris has become one of the pillars of its development. The exhibition lives up to its promises and confirms its role as a must-see event. Our duty is to support the industry in times of global challenges, namely geopolitical tensions, environmental issues, changing consumer patterns,” says Rodolphe Lameyse, CEO of Vinexposium.

More information on the official website.



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In 2025, Vinexposium begins a new chapter in its history with Wine Paris-2025, which will take place on February 10-12. 2024 was a landmark year for Wine Paris & Vinexpo Paris (as the exhibition was then called), the flagship international event of the wine and spirits industry surpassed all its previous achievements and confirmed its […]

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