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VieVinum 2024, the international wine fair, which took place in the Austrian capital on May 25-27, has come to an end.
For three days, 500 Austrian wineries presented their wines in the luxurious Hofburg Palace in Vienna (former royal residence). This year’s expo was attended by 1,200 wine experts, media representatives and international buyers from 58 countries, and this is a real record: “We are delighted with how many international trade visitors have accepted our invitation to Vienna,” comments Chris York, CEO of the Austrian Council of wine marketing (Austrian Wine).
“This is of crucial importance for our wineries, because the economic situation is not easy for them now. It also shows how popular our wines have become all over the world.” Among the guests were the elite of the international wine industry — the World‘s Best Sommelier of 2023 Raymonds Thomsons, six Master Sommeliers and twenty one Masters of Wine — these are experts who have two of the most prestigious wine qualifications in the world. “International dialogue is key to raising the profile of our winemakers and increasing demand for their wines around the world,” explains Mr York.
VieVinum, organized by M.A.C. Hoffmann, has been the central platform for the success of Austrian wine exports since 1998. Over the past 25 years, the value of Austria’s exports has increased more than sevenfold, reaching 238 million euros in 2023.
It was a significant event not only for Austrian wines, but also for Ukrainian winemaking. Over three days, the Wines of Ukraine stand, which presented 10 wineries from various regions of the country, was visited by hundreds of guests. The team, consisting of representatives of Wines of Ukraine and wineries, actively communicated with international experts, retailers, HoReCa representatives, international buyers, sommeliers, Masters of Wine, journalists, bloggers and wine lovers not only from Austria, but literally from all over the world, from New Zealand to Denmark, from the Netherlands to Great Britain and the USA. All visitors expressed their admiration for Ukrainian wines and the persistent and inspired work of Ukrainian winemakers. It was a very useful, meaningful and interesting communication. Such contacts are extremely important for the development of exports and for marketing of Ukrainian wines.
The Wines of Ukraine stand was also visited by the Ambassador of Ukraine to Austria, Vasyl Khymynets. The ambassador thanked the Ukrainian team for the contribution that “guilty diplomacy” makes to the promotion of Ukrainian identity and values abroad.
What was the reaction of the VieVinum audience to Ukrainian wines?
“Generally speaking, the response to Ukrainian wines among visitors was very positive,” Svitlana Tsybak, representative of Wines of Ukraine and CEO of Beykush Winery, shares her impressions. — It is difficult to single out one wine or winery as the most successful one though. Each of the 10 participating wineries selected 3 wines that best represent the peculiarities of their style and terroir.”
According to the feedback of the team, the visitors of the stand were delighted with dry white wines from Telti-Kuruk, Ukrainian indigenous variety, presented by Beykush and Big Wines, with the local white variety Sukholimansky by Villa Tinta and Biologist, with sparkling and still Chersegi and late harvest Furmint produced by Chateau Chizay, with Sauvignon Blanc and Barbaryska Rose presented by the Bohdan’s Wine, as well as with the rosé sparkling and Chardonnay Reserve of the My Wine winery by Eduard Horodetsky, and aged Chardonnay by Stakhovsky Wines. Exquisite reds from international varieties — Loca Deserta by Beykush and Pinot Noir by 46 Parallel Wine Group, as well as elegant aged Merlot and Saperavi by Stakhovsky Wines, also aroused great interest both from professionals and winelovers. Our flagship wine — the red variety Odessa Black in various styles, presented by Big Wines, My Wine, Biologist and Villa Tinta — was also favoured by the guests of the Ukrainian stand for its bright character, rich aroma and powerful taste. Pet-nat by Biologist, Rkatsiteli Amphora by Beykush, orange Burshtyn by Bohdan’s Wine were appreciated by connoisseurs of special wines. The real hype was created by the classic aged sparkling Grand Admiral Brut Rose from 46 Parallel.
“This is altogether a tremendous marketing experience and, at the same time, an excellent promotion of Ukrainian winemaking. VieVinum is a good platform for communication with experts, but also an opportunity to get a direct reaction from European consumers. We hope that we have made Austrians fall in love with Ukrainian wine and that next time we will not hear “oh, we didn’t know that wines are produced in Ukraine!” from Austrian wine lovers,” concludes Svitlana Tsybak.
The Wines of Ukraine team is extremely grateful to the organizers of the event, Austrian Wine and M.A.C. Hoffmann, for organizing the fair, and personally to Mr. Chris York, CEO of Austrian Wine, for the incredible opportunity to participate in VieVinum 2024 and for his consistent support of Ukrainian winemaking.
