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LOISIUM WeinWelt, the WTA nominee in the Visiting card of the country / Must visit category, located in the Austrian Langenlois, is a wine culture complex spectacularly conceived and designed by a New York architect Steven Holl. The complex boasts 900-year-old wine cellars, where one can take a tour guided by Veltlina, a personal audio guide (the name obviously originating from Gruner Veltliner, one of the main grape varieties of Kamptal, the wine region in Lower Austria, where the complex is located), the Vinotheque with a wonderful collection of wines from the region, and tasting room hosting multiple wine tastings for wine lovers and professionals.
The good thing about successful businesses is that they never stay within the limits of the concept, expanding their ideas and activities. LOISIUM WeinWelt demonstrates an example of such approach, offering its visitors a variety of engaging and interesting events this season. One of them is a row of fun wine tastings called Winzer.Aperitivo, each of them starring a “winemaker of the month”, selected by the LOISIUM WeinWelt’s team. These tastings suggest a laid-back format allowing guests to meet the winemakers, taste their wines, listen to their stories, ask questions and communicate in a casual, informal environment. What a wonderful way to introduce the most interesting wineries and wines of the region to both international and local tourists!
Another innovative idea successfully implemented by the LOISIUM WeinWelt’s team is the LOISIUM Vineyard Cinema. It’s an open air cinema romantically placed in the middle of the vineyards, with a huge screen and a good sound system. The movie to be watched is usually chosen by public voting in the LOISIUM WeinWelt’s social media. The visitors are offered drinks, including, of course, wines from the Vinoteque, and snacks. The Vineyard Cinema doors open more than an hour before the show, giving guests a great opportunity to enjoy a drink and chat with friends before the movie begins. Watching a good movie accompanied by amazing regional wines — what a great plan to enjoy warm and fresh summer nights, and a good idea to integrating wine culture into lazy summer activities. Well done, LOISIUM, to be continued!
