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ProWein, the world’s largest wine fair, will once again welcome participants and visitors from March 16–18, 2025, in Düsseldorf, Germany. This iconic wine and spirits fair not only showcases the latest trends and innovations in the global industry but also provides a glimpse into the future of wine.
Under the dynamic and promising slogan “Discover the Taste of Tomorrow,” exhibitors from over 60 nations will gather at the legendary Messe Düsseldorf.
ProWein 2025 will unveil a modernized look and a more efficient hall layout, locating all participants, events and facilities in 11 halls of the Messe Düsseldorf. This year’s exclusive side events are set to be even more engaging, with an elevated ProWein Forum offering deeper insights into current industry trends and fostering meaningful exchanges within the sector.
ProWein 2025 is poised to become the ultimate meeting point for the global wine and spirits industries. The expanded Business Forum will feature expert lectures on pressing industry issues alongside high-quality Masterclasses. These enhancements create more opportunities to network with top industry leaders and professionals.
Peter Schmitz, Director of ProWein, emphasizes:
“In these challenging times, the interest in ProWein remains immense. We are investing significantly in new offerings and services to provide the industry with the exact support it needs now.”
On March 16, the opening day of the ProWein exhibition, the WTA – an international wine tourism award uniting members from 44 countries – will host a vibrant event as part of the educational program meticulously prepared by the ProWein team.
The event will feature the latest research from leading visionaries in the wine world and practical case studies of new visitor demographics at wineries and consumers.
To conclude the exhibition at ProWein on March 18, the Wine Travel Awards (WTA) will host a distinguished presentation and guided tasting, showcasing wines from Ukrainian nominees. This pivotal event, held live, is supported by the generous patronage of Mr. Ricardo Nunez, owner of the international group of companies Vinos de La Luz. Known for its global involvement in the most progressive projects and strategic investments in Ukraine, Vinos de La Luz’s support has been instrumental in bringing the spotlight to Ukrainian wines at this prestigious venue. The full array of wines presented will be complemented by insights from a lineup of speakers whose details will be announced shortly, ensuring a comprehensive and enlightening experience for all attendees. This collaboration highlights the ongoing commitment of Vinos de La Luz to foster international recognition of Ukrainian viticulture through their substantial support.
Date 18.03.2025
Time 16.00
Six Ukrainian producers will showcase their cases and finest wines in an insightful tasting session. The session will feature both emerging companies that are actively investing during the war and seasoned players in the industry.
The tasting, titled ‘Paradoxes of Ukraine: Development of Winemaking and Tourism in Wartime. Successful Cases of the Wine Travel Awards nominees,’ will be led by Nataliia Burlachenko, CEO and owner of Big Wines. Big Wines is a Ukrainian wine-making and distribution company within the international wine group Vinos de La Luz.
In addition to events, the Wine Travel Awards will also showcase the newly published WTA Guide 2023-2024 nominee catalog in vibrant print and digital versions.
Keep an eye on our updates for exclusive insights into the speakers, featured wines, and how to register for our events at ProWein venues – plus much more!
ProWein 2025 is already shaping up to be a standout event.
The no/low alcohol segment continues to surge in popularity, resulting in a 50% expansion of the ProWein Zero area. Every year this segment is getting more and more interesting, offering new opportunities to taste and discover low alcohol wines and spirits that actually demonstrate good quality.
Germany will make a strong showing, occupying Halls 1 and 4. Highlights include representation from all major wine-growing regions, the VDP, the MUNDUS VINI tasting zone, and the Gastro-Lounge “urban gastronomy by #asktoni & ProWein.” Organic offerings will also shine, with a large section dedicated to individual exhibitors, the special show Organic World, and the sustainability prize CARLO by Fair and Green.
Italy, the world’s largest wine producer, will take center stage in Halls 15 and 16. Exhibitors will range from boutique wineries to well-established exporters, representing all 20 regions. The Italian Trade Agency (ITA/ICE) will host a robust program featuring Masterclasses and complimentary tastings.
France will present a curated selection in Hall 10, highlighted by the exquisite Champagne Lounge and an exclusive tasting of “Union des Grands Crus de Bordeaux” on ProWein Monday. Renowned producers like Castel Frères, Albert Bichot, and Gérard Bertrand will be present, along with iconic Champagne houses such as Nicolas Feuillatte and Champagne Mailly.
Spain will feature leading names like Miguel Torres and Codorníu, as well as strong regional representation from areas like Valencia and Castilla y León.
The New World will showcase its diversity in Hall 12, with participants from the USA (California, Washington, Oregon), South America (Chile, Argentina, Brazil, Uruguay), South Africa, Australia, New Zealand, and Asia (Japan, Korea, China).
Portugal will have a dedicated space in Hall 9, alongside a robust presence from Central and Eastern Europe, featuring 15 country pavilions.
This year, the Ukrainian pavilion in Hall 9 will feature 12 wine and spirit producers from across the country. We will publish more info about the participants soon, in the meantime, we are happy to confirm that many of them are renowned members of the WTA community. Stay tuned for more details, and best wishes for a successful showcase to Ukrainian winemakers who participate in the Messe despite the on-going russian aggression in Ukraine!
Building on its success in 2024, the ProSpirits brand world returns to Hall 5. In addition to classic spirits, the spotlight will be on trending categories like whiskey, low-alcohol beverages, rum, and fruit brandies. A tasting zone and bar will be hosted by ISW (Meininger’s International Spirit Award).
Nearby, the same but different trend show in Hall 7.0 will feature craft spirits, craft beer, and cider, catering to trade visitors from trendy gastronomy, bars, and food retail.
Tickets for ProWein 2025 are available online, offering the easiest and fastest way to secure your visit. All tickets are personalized, and trade credentials are required, as the event is exclusively for professionals in retail and gastronomy.
For more information, visit www.prowein.com.
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