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ProWein, the world’s leading international trade fair for wines and spirits, has released its first comprehensive report exploring the key trends and future prospects shaping the global sparkling wine market.
The sparkling wine category remains one of the most dynamic segments of the wine industry. Despite shifting consumer preferences, economic uncertainty and a decline in overall wine consumption, sparkling wines continue to demonstrate remarkable resilience compared to many other wine categories. The global sparkling wine market is projected to reach approximately USD 54.7 billion in 2025. At the same time, new consumption occasions are emerging, new consumer groups are discovering sparkling wines, and innovative product segments are becoming increasingly important.
From traditional European sparkling wine strongholds to rapidly developing new origins, the Sparkling Report maps the changing dynamics of the sector. The study reviews major categories such as Prosecco, Champagne, Crémant, Cava, German and Austrian Sekt, Franciacorta and Lambrusco, while also drawing attention to the growing role of regions such as the United Kingdom, Hungary, California and Tasmania in the international sparkling wine market.
One of the report’s central conclusions is the continued strengthening of the premium segment. While some traditional categories are facing pressure from economic conditions and changing consumer behaviour, others continue to expand. Crémant is recording particularly strong growth and achieving record sales volumes, Prosecco continues to reinforce its leadership position internationally, and emerging regions are increasingly defining their own identities. Meanwhile, demand for premium terroir-driven sparkling wines and alcohol-free alternatives continues to gain momentum worldwide.
Among the categories receiving particular attention is alcohol-free sparkling wine, which continues to gain momentum worldwide. Sales in Germany have already surpassed 22 million bottles, and industry forecasts suggest that strong double-digit growth will persist in the years ahead.
“The global sparkling wine market is undergoing an exciting transformation. Alongside established producing regions, we are seeing the emergence of new markets, new styles and new consumption occasions. With the Sparkling Report, we aim to provide the industry with valuable guidance and a concise yet comprehensive overview of current developments,” says Frank Schindler, Director of ProWein Düsseldorf.
The launch of the Sparkling Report marks another step in ProWein’s ongoing commitment to providing information, insights and educational resources for the international wine sector. Building on the foundation established by Sparkling Visions, first introduced at ProWein 2026, the new publication explores the major trends and growth drivers influencing the future of the global sparkling wine market.
The project was initiated and developed by A2 Wine & Things under the leadership of Alexandra Wrann, wine journalist and DipWSET graduate.
The full Sparkling Report is available for free download via the ProWein website.
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Source and photo: prowein.com
