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The most eagerly-awaited business and promotion event in the wine sector returned with attendance in person after two years on the side-lines: Veronafiere at last hosted Vinitaly again from 10-13 April.
Impressive, large-scale, uniting, tasty, welcoming, ambitious, reputable and many more… All this is about this year’s Vinitaly; in fact, as always! Numerous beautifully dressed, sometimes even glamorous, visitors were quickly moving between the halls in order to fulfill their intense programs and not miss a single scheduled meeting. In total, there were 17 halls (identified by a number from one to 12 and A-F letters of the alphabet).
The 54th International Exhibition of Wines and Spirits featured 4,400 companies from 19 countries, more than 30 conferences and 76 super-tastings on the schedule. An integrated system with the online VinitalyPlus b2b platform, with more than 17,000 labels uploaded in digital format by producers. Vinitaly 2022 set a new record for attendance by international foreign buyers as a percentage to total admissions: 25,000 operators from 139 countries in fact represent 28% of the total number of operators attending the event (88,000).
Innovations in the 17 show halls – over and above the ‘fourth colour of wine’ area focusing on Orange wine – included “MicroMegaWines – Micro Size, Mega Quality”, the new section specifically for niche and limited edition production of the highest quality, the Organic Hall implementing the offering by Vinitaly Bio, and the Mixology section making its official debut with its own format.
Vinitaly also offered space for international exhibitors in the International Wine Hall set up exclusively for international wines from France, Brazil, Slovenia, Argentina, Spain, Serbia, Macedonia, Lebanon and South Africa, as well as international media where Drinks+ welcomed visitors at its own stand.
In the evening of 9 April, when the night was falling on the city of Verona, Vinitaly 2022 was officially open! The magic of opera and the largest theatre under the stars in the world were the protagonist of the first act, together with creations of chef Davide Oldani and wines selected by VINITALY.
Awards ceremony for the 2022 International Vinitaly Prize and announcement of the IWSC The Wine Communicator of the Year (Sarah Heller, the youngest Master of Wine in Pacific Asia) took place this evening as well.
The Vinitaly program was diverse and intense, raising such questions as emergencies and competitiveness of Italian wine at the conference organized by Coldiretti, biodiversity in the Italian Constitution, Italian autochthonous reds, the strength of lightness (Grand Tasting), organic wine and its trends and challenges, etc.
One of the brightest discussions of the first day – “Iconic Women in Italian Wine” – was hold by two leading international female journalists Monica Larner of Robert Parker Wine Advocate and Alison Napjus of Wine Spectator, the female managing director of Vinitaly International, and seven renowned Italian women wine producers:
The event followed by the wine tasting focused on personal stories, camaraderie, and the aspiration all these women hold for the future of Italian wine.
The second day of Vinitaly opens under the banner of solidarity for Ukraine. As a media communication group who always represents and promotes the Ukrainian wine industry, Drinks+ cannot help but mention some events and discussions in support of Ukraine that took place in the course of this large-scale exhibition. Thanks to our partner “Ukrvinprom” in cooperation with Italian team from Tony Sasa, two Ukrainian wineries, WTA nominees, Beykush Winery and Château Kurin were presented at Vinitaly 2022.
The international exhibition of wines and spirits, scheduled at Veronafiere until April 13, has chosen to allocate all the proceeds of the 76 super-tastings and all the paid masterclasses to Caritas initiatives in support of the populations affected by the war in Ukraine. The amount, estimated at 80 thousand euros, will be entirely donated to the reception of refugees and, in particular, Ukrainian families.
In the afternoon of 11 April, in hopes of the war’s imminent ending, the Consortium of Brunello di Montalcino DOCG in collaboration with the Consortium of Chianti Classico DOCG and the Consortium of Bolgheri and Bolgheri Sassicaia DOC joined forces to bring to life a charitable auction for the people of Ukraine. 33 impressive lots of prized bottles and vintage wines offered by the member producers of each Consortium were bid both online and in the hall. Almost all bottles had a volume of magnum (1.5 l) or Jeroboam (3 l).
The auction “Wine for Peace” started with an opening speech of the President of Vinitaly and proceeded with words of support from representatives of consortiums. The organisers noted that nowadays we are used to doing charity silently, but we cannot help but use such a big and well-known platform as Vinitaly to voice the devastating war taking place in Ukraine and thousands of ruined lives. Ukraine and its people should feel supported by the world of wine!
Dr. Ricardo Nuñez, an owner of Vinos de La Luz, a big friend of Ukraine and a sponsor of Wine Travel Awards (WTA), actively participated in the auction showing once again his support to Ukraine. “Ukraine is my country,” he said.
Talking about our innovative project in the wine tourism industry, Vinitaly turned out also to be a place where we could reunite with the WTA nominees and partners, as well as build bridges and develop our international community even further.
Photos: Ukrvinprom, VINITALY