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Gastronomy and Wine Portal

ProWein 2026: The Great Reunion of the Wine World

In contrast to the world of politics, which is currently experiencing a dramatic global divide, the world of wine is striving for consolidation and dialogue. A key role in this process is played by the industry’s leading trade fair, ProWein.

In 2026, the world’s most influential wine exhibition promises to showcase significant  even transformative  changes. What are they?


In 2026, one of the world’s most influential events in the wine and spirits industry – ProWein 2026  will take place in Düsseldorf from March 15 to 17, presenting itself in a radically updated format. The exhibition is expected to welcome guests from 140 countries, more than 5,000 exhibitors from over 65 countries, and representatives of more than 500 wine-growing regions worldwide. This year’s programme stands out for its scale, innovation, and new formats designed to shape the future of the global wine industry.
As the organisers emphasise, in 2026, winemakers, wine suppliers, and grape growers will gather in Düsseldorf for a major “reunion,” showcasing their finest wines from around the world. Whether your interest lies in wines from Europe, Africa, North or South America, Asia, or Oceania, ProWein offers a unique opportunity to embark on a global wine journey – visiting tasting areas that would otherwise require long-haul flights.
Key Events and Thematic Areas of ProWein 2026
ProWein 2026 presents an expanded program that combines education, tastings, trend insights, and professional networking.
Among the main thematic hubs are:
  • Sparkling Visions – a new stage showcases the true potential of this category: economically strong, stylistically diverse, and globally relevant.
  • ProWein Zero – a dedicated platform for the No & Low category, featuring new discussion formats and presentations by leading brands.
  • Organic World – a specialised zone showcasing organic wines, certification systems, and sustainable production practices.
  • Champagne Lounge – an exclusive space to explore leading Champagne houses and taste premium selections.
  • Packaging & Design – a focus on innovations in bottle design, materials, and environmentally friendly packaging solutions.
  • Urban Gastronomy – a fresh perspective on food and wine pairings within contemporary urban culinary culture.
In addition to its thematic hubs, ProWein 2026 offers a comprehensive educational programme, including seminars, masterclasses, tasting sessions, and discussions led by leading industry experts.
This year, the exhibition clearly structures its content around eight key product categories. From premium wines from renowned regions to distinctive offerings from craft producers, from sparkling wines and Champagne to fine spiritsProWein presents the full spectrum of the alcohol industry. The showcase is further enriched by innovative no- and low-alcohol products.
A dedicated area is also reserved for essential accessories for the wine trade and gastronomy, as well as hardware and software solutions, professional services, and mineral water brands.

ProWein City Vibes 2026: Düsseldorf as the Capital of Taste

For years, there has been a lingering debate about what Düsseldorf offers visitors beyond the leading exhibition hub itself. Comparisons with Paris, Verona, or London have often not worked in the German city’s favour. In 2026, however, this narrative is set to change. ProWein is launching a true leisure revolution.
One of the most anticipated new initiatives is ProWein City Vibes 2026  a large-scale city festival running from March 12 to 17, 2026, transforming Düsseldorf into a vibrant centre of contemporary wine and spirits culture.
The program includes:
  • pop-up tastings
  • gastronomic collaborations
  • art events and music formats
  • special wine menus in bars and restaurants
  • interactive spaces and new wine and spirits experiences
Many events will have limited capacity, and the organisers therefore strongly recommend early booking.

ProWein 2026: Where the Future of the Industry Is Shaped

ProWein remains the largest and most influential professional platform for winemakers, importers, distributors, sommeliers, and restaurateurs worldwide. In 2026, the exhibition offers:
  • a global overview of key industry trends
  • opportunities to discover new partners and markets
  • access to the latest products, innovations, and concepts
  • world-class professional networking
It is worth reminding those who may have forgotten: ProWein 2026 is not merely an exhibition, but an intellectual and cultural hub of the global wine industry, a place where ideas are formed and directions are set for years to come. Participation is therefore essential for every forward-looking producer.
⇒Drinks+, a permanent information partner of ProWein, also announces a true must-have: at the ProWein media stands, visitors and exhibitors will be able to receive a free copy of the latest catalog of the WINE TRAVEL AWARDS 2024-2025 nominees.
This publication was created through the extraordinary efforts of the Ukrainian editorial team in Kyiv – a city frozen yet unbreakable  under conditions of power outages, limited heating, and constant rocket attacks. Despite these challenges, the catalog has become a bright and inspiring guide to the international wine and wine tourism community. Featuring both world-renowned and small craft wineries, guides and gastro-bloggers, travel agencies, and wine museums from across the globe, it has evolved into a true ambassador of peace. Filled with sunny personalities and the product of the sun itself  wine  this guide radiates remarkable energy. See for yourself!
⇔As is tradition, we also invite you to visit the Ukrainian joint stand under the Wines of Ukraine brand at ProWein 2026.
In addition, Drinks+ announces the preparation of a bilingual special issue of the magazine (English–Ukrainian) for ProWein 2026, dedicated to the anniversary of the most authoritative association of the Ukrainian wine sector – Ukrsadvinprom. Producers interested in international representation are invited to participate on special terms.
Details on request:
📧 dimdi@ukr.net
📱 +38 067 447 4578 (WhatsApp)

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In contrast to the world of politics, which is currently experiencing a dramatic global divide, the world of wine is striving for consolidation and dialogue. A key role in this process is played by the industry’s leading trade fair, ProWein. In 2026, the world’s most influential wine exhibition promises to showcase significant – even transformative – changes. What are they? In 2026, […]

Raise Your Glasses: 2026 Is Set to Be a Hot One – And Not Just Because of the Fire Horse

2026 is shaping up to be the year when your brand becomes known across Europe faster than the average Brit can complain about the rain – which is saying quite a lot. As we approach the Year of the Fire Horse, Drinks+ Communication Media Group already has a clear vision for the first half of the year. Unsurprisingly, it involves a series of rather heated marketing races.


 

We warmly (and somewhat insistently) invite all ambitious and energetic players to join our plans, developed in collaboration with leading wine-industry partners across key global markets.

A gentle reminder: members of the Wine Travel Awards community – including those joining the fifth, anniversary edition of WTA 2025–2026, launched on 15 December 2025 – receive up to 50% off participation in the following marketing projects.

 

  1. France WINE PARIS & The Wine Travel Awards & Drinks+ (9–11 February)

The final touches are being put on the Wine Travel Awards Guide – a special English‑language publication in both print and digital formats. This full‑colour, beautifully produced guide covers 45 countries and features the nominees of WTA 2024–2025. It reaches more than 150,000 wine professionals worldwide.

The Guide will be published in January 2026 and distributed at major global exhibitions: WINE PARIS, ProWein, London Wine Fair and other international events.

If you want to introduce your brand to visitors of the world’s leading wine exhibitions, now is the time to join. Deadline: 12 January 2026.

2. Germany ProWein Düsseldorf & Drinks+ (15–17 March)

We invite you to take part in a special edition of Drinks+ dedicated to ProWein Düsseldorf. The magazine will be published in Ukrainian and English, in both print and digital formats, with a combined circulation of 10,000 copies distributed among exhibition visitors in Düsseldorf and across Ukraine.

The ProWein programme will also include the traditional Wine Travel Awards lecture‑tasting. Applications are welcome.

 

    3. United Kingdom London Wine Fair & The Wine Travel Awards & Drinks+ (18–20 May 2026)

In May, the international Wine Travel Awards community will be showcased at a prominent stand at the London Wine Fair. This is your chance to present your beverages to potential partners in the UK market – as well as international buyers – on exceptionally favourable terms.

Become a WTA nominee to receive exclusive conditions for participation at the stand and at a special London event featuring distinguished figures from the wine world.

Applications: dimdi@ukr.net, +38067 4474578 (WhatsApp)

 

 

4. Ukraine Drinks+ Spring Special Edition (April–May)

Drinks+ Communication Media Group is preparing a special spring issue for the leading Ukrainian exhibitions: Wine&Spirits Ukraine and Be Wine International Wine Show. We welcome brands aiming to enter the Ukrainian market – which continues to develop despite the war – or those wishing to support their Ukrainian distributor partners.

 

5. And Back to France The Cité des Climats et Vins de Bourgogne & Wine Travel Awards (10–17 June 2026)

Burgundy will host the Awards Ceremony for the WTA 2025–2026 winners. To mark the fifth anniversary of the Wine Travel Awards, a unique global event will take place for the first time: Global Wine Tourism Day, organised in collaboration with The Cité des Climats et Vins de Bourgogne, Drinks+ Communication Media Group and leading international wine associations.

Guests will enjoy a gala dinner, followed by an exclusive tour along Burgundy’s wine routes for international experts and enthusiasts.

 

Join the Wine Travel Awards 2025–2026 together we create a world filled with light, flavour and a genuine zest for life.

 

 

 

Partners and sponsors are welcome. Details: dimdi@ukr.net, +38067 4474578 (WhatsApp)

 

 



⇒ Join our social networks

⇒ Optimistic D+ editors will take this as a compliment.

⇒ Every like is taken as a toast!

2026 is shaping up to be the year when your brand becomes known across Europe faster than the average Brit can complain about the rain – which is saying quite a lot. As we approach the Year of the Fire Horse, Drinks+ Communication Media Group already has a clear vision for the first half of […]

WINE PARIS 2026: BE SPIRITS! BE NO!

Vinexposium is giving its 2026 Paris event a new scale and a renewed strategic direction. Wine Paris, the international wine exhibition, is expanding, restructuring and adapting to evolving beverage consumption trends. For the first time, three dedicated spaces – Wine Paris, Be Spirits and Be No – will be brought together under one roof, covering the full spectrum of alcoholic and no‑alcohol drinks. In doing so, Vinexposium strengthens its role as one of the key drivers of the global wine industry, responding to major shifts in the international market.

The Drinks+ media group traditionally provides information support for the event, while Ukraine is demonstrating participant growth of more than 70%.


WINE PARIS: Central and Eastern Europe show strong momentum

Wine Paris has evolved into a flagship international event, set to welcome more than 6,000 exhibitors from 60 countries and over 60,000 visitors from 155 markets in 2026. Next year’s edition will introduce a number of new national and regional pavilions, including Croatia, Czech Republic, Romania, Cyprus, Turkey, New Zealand, Bulgaria and Germany.

Central and Eastern Europe is showing particularly dynamic growth: 15 participating countries and an average 60% increase in exhibition space compared with 2025. Nine collective pavilions – including four new ones (Romania, Czech Republic, Croatia, Cyprus) – highlight the region’s expanding presence. Croatia, Cyprus and Czech Republic will join the event for the first time, while Bulgaria returns after a break.

The strongest growth comes from: Romania (+84%), Ukraine (+71%), Hungary (+65%) and Georgia (+51%).

“Each year, Wine Paris strengthens its international reach thanks to the arrival of new exhibiting countries. The remarkable growth of participants from Central and Eastern Europe is a clear illustration of this dynamic. Their collective rise is turning the region into one of the driving forces of the event,” says Nicolas Cuissard, Director of Wine Paris.

BE SPIRITS: a global stage for spirits and mixology

Launched in 2020, Be Spirits has rapidly become one of the most creative and innovative segments of Wine Paris. In 2025, it brought together more than 300 exhibitors from 34 countries. In 2026, Be Spirits will transition into a standalone event, reflecting its growing international scale. New pavilions will represent Scotland, Mexico, Japan, the United States, Ireland and Australia.

This momentum is supported by the participation of leading global brands, craft distilleries, and producers of premium mixers. New country attendees include the Philippines, Monaco, Madagascar, Panama, Bulgaria and Ukraine.

Be Spirits has developed a distinct identity through formats such as the Infinite Bar and the Be Spirits Stage, focusing on mixology, craftsmanship and innovation. Its product range is expanding to include beers, ciders, sakes and RTDs, aligning with new consumption patterns and the growing spirits market.

 

BE NO: a strategic breakthrough in the no‑alcohol segment

In 2026, Vinexposium will launch a new B2B platform – Be No, dedicated to no‑alcohol alternatives and the rapidly expanding low‑and‑no‑alcohol market.

“Be No encompasses no‑alcohol wines, spirits, beers and RTDs – both de‑alcoholised and created without fermentation – as well as products with similar characteristics, such as sparkling teas and fermented drinks. This is not about juices or soft drinks – it is a curated environment for professionals seeking alternatives,” explains Audrey Marqueyssat, Director of Be Spirits and Be No.

Be No provides structure to a rapidly expanding global market showing double‑digit growth. Participation from 12 countries, from Europe to Australia, is shaping an international platform supported by leading brands such as Moderato and Noughty by Thomson & Scott.

To help professionals navigate this emerging segment, Be No will introduce Be No Talks, a new 45‑minute format designed to encourage exchange and inspiration. Be No completes the new product segmentation of Wine Paris 2026, offering a clear framework for a fast‑changing drinks industry landscape.

“What we are building in Paris is part of a broader 360° vision that we will implement across our entire event ecosystem. Vinexpo Americas, Vinexpo Asia and Vinexpo India will also adopt this segmentation. By staying ahead of major industry shifts, we support the sector’s international development with clear benchmarks and a shared structure,” notes Rodolphe Lameyse, CEO Vinexposium.

Wine Paris, Be Spirits and Be No 2026 will take place from 9 to 11 February 2026 at Paris Expo Porte de Versailles.

The Drinks+ media group traditionally prepares a special publication for the Paris exhibition – a luxury catalogue featuring the nominees of the Wine Travel Awards 2024–2025.

We invite all those wishing to be represented at this event in an economical format, or those seeking to increase the visibility of their stand at the world’s leading expo hub.

Contact: dimdi@ukr.net, +38067 4474578 WhatsApp



 

⇒ Join our social networks

⇒ Optimistic D+ editors will take this as a compliment.

⇒ Every like is taken as a toast!

 

Vinexposium is giving its 2026 Paris event a new scale and a renewed strategic direction. Wine Paris, the international wine exhibition, is expanding, restructuring and adapting to evolving beverage consumption trends. For the first time, three dedicated spaces – Wine Paris, Be Spirits and Be No – will be brought together under one roof, covering […]

Wine Travel Awards 2025–2026: Fifth Anniversary Highlights

On December 15, 2025, the Fifth Anniversary Edition of the Wine Travel Awards (WTA) 2025–2026 will be launched. The Organizing Committee continues its exciting journey through the world of wine and gastronomic tourism, meeting remarkable personalities, businesses, and destinations that shape the global WTA community.

On December 15, 2025, the Fifth Anniversary Edition of the Wine Travel Awards (WTA) 2025–2026 will be launched. The Organizing Committee continues its exciting journey through the world of wine and gastronomic tourism, meeting remarkable personalities, businesses, and destinations that shape the global WTA community.

The formation of the WTA Jury this year is reaching its final stage. We are proud of every one of the outstanding professionals in the field of enogastronomy who have joined the committee. With great pleasure, we announce a new name – Christian Zechmeister (Austria). The rest of the jury members have once again decided to support our project, which eloquently demonstrates the stability of interest in wine tourism and the strength of the friendly community we have built across 45 countries worldwide. And we are confident that this number will grow further this year, as the season has only just begun!

Another exciting update is the change of location for the Award Ceremony. We are certain this news will pleasantly surprise our participants and partners, with details to be revealed soon.

At the same time, WTA remains committed to its presence at the world’s key professional wine arenas: ProWein, Wine Paris, and the London Wine Fair.

The Fifth Anniversary of the Wine Travel Awards marks a special milestone in the development of the international wine community. New names, new locations, and an unwavering dedication to the theme of wine tourism make this season even more intriguing and promising.

 

Wine Travel Awards Jury 2025–2026

The jury includes renowned professionals from the wine and wine tourism industry, among them:

Christian Zechmeister (Austria)

Christian Zechmeister

Christian Zechmeister, MA, is the Managing Director of Wein Burgenland, the official wine marketing organization representing one of Austria’s leading wine regions. Under his leadership, Burgenland has significantly expanded its global visibility and strengthened its reputation for producing high-quality red, white and sweet wines, including internationally recognized Blaufränkisch and noble sweet specialties.

With an academic background in communications and marketing, Christian Zechmeister has more than 20 years of experience in wine marketing, regional promotion, international trade relations and event diplomacy. He has successfully developed strategic partnerships with global wine events, tourism boards, and professional associations, helping to position Burgenland as a key player in European premium wine tourism.

Christian Zechmeister is a member of the Austrian Wine Marketing Board collaborative network, a regular expert contributor and speaker at international wine conferences, and a jury member at prestigious global wine competitions. He is committed to fostering innovation, sustainability, and excellence within the global wine community.

Wine Tourism in Austria  (Burgenland): Wine tourism in Austria continues to thrive, with Burgenland positioning itself as a hub for premium experiences. The region has invested heavily in wine routes that combine tastings with cultural events. Each year, more than 250,000 wine tourists visit Austria, with Burgenland standing out for its Blaufränkisch reds and sweet wine specialities.

Marinela Ardelean (Romania)

Марінела Арделіан

Marinela Ardelean holds an Executive MBA degree and a Doctor of Philosophy (PhD) in Marketing. A global expert in wine and spirits, she is one of the most renowned promoters of Romanian wines. She has a number of diplomas in the fields of winemaking and business.

She is the organizer of the RO-Wine Festival – the International Wine Festival of Romania, which became the first Romanian indigenous wine festival focused exclusively on the premium and luxury wine segment.

She is also the author of a book that pairs Romanian wines with Italian cuisine, demonstrating an innovative approach to intercultural culinary combinations and highlighting her deep commitment to Italian culture.

Among her awards:

  • Winner of the “Best Romanian Sommelier Award” in 2014.
  • Laureate of the Gourmand Drinks Awards in 2015.
  • Honored at the CONAF Gala Conference “Women in Economy – Day by Day Heroes” in 2023.

Wine Tourism in Romania:Romania’s wine tourism is gaining momentum, particularly in Dealu Mare and Transylvania. Festivals such as RO-Wine have become central to the country’s appeal, drawing international visitors and showcasing premium wines. Increasingly, wine tours are integrated into broader gastronomic and cultural itineraries, helping Romania establish itself on the European wine tourism map.

Dr. Matthew Horkey (USA) 

Dr. Matthew Horkey

Dr. Matthew Horkey is a renowned wine expert, author, and founder of a popular wine channel on YouTube.

Matthew Horkey is the author of three books on wines, hundreds of articles, and thousands of videos, which regularly attract dozens and sometimes hundreds of thousands of views from wine lovers around the world. His motto is “Bringing FUN back to the world of WINE!”

He serves on the juries of many international wine competitions and tastes thousands of wines from across the globe each year. He is currently traveling the world full-time, continually discovering new regions, wineries, grape varieties, and wine styles for himself and his followers.

An experienced public speaker, he’s been a guest speaker at the American University of Rome, Life University, and various companies, including Microsoft, TripAdvisor, Norton Rose, and JP Morgan.

Wine Tourism in United States (California, Oregon, Washington): The United States remains a global leader in wine tourism. California alone generates more than $20 billion annually from wine-related travel, with Napa Valley welcoming over three million visitors each year. Beyond California, Oregon and Washington are attracting new waves of tourists, thanks to their distinctive terroirs and boutique wineries.

Dr. Ricardo F. Nunez (Argentina)

Ricardo F. Nunez

Dr. Ricardo F. Nunez is the head of the international group of companies Vinos de La Luz, which unites wineries in Argentina, Spain, Italy, the United States and Ukraine. He was born in Argentina. As a grandson and son of winemakers, he grew up in the vineyards of the Andean Cordilleras and explored every corner of the Uco Valley. Dr. Nunez is an investor participating in the development of the wine-growing market of Ukraine, also thanks to his new company Big Wines. Dr. Nunez participates in the world’s leading annual conferences and international wine competitions and is actively involved in the development of winemaking. In 2025, he received the OIV Merit Award for his work in strengthening ties and integrating Ukrainian winemaking into the global professional community.

Wine Tourism in Argentina:Argentina’s Mendoza region, particularly the Uco Valley, is a magnet for wine lovers, drawing more than one million visitors annually. Wine tourism here blends tastings with eco-tourism and mountain adventures, offering a unique combination of culture and landscape. The country’s focus on premium Malbec and innovative wine tourism programmes has strengthened its global reputation.

Wine Tourism in Spain:  Spain invites travellers to savour its legendary wine routes – from the rolling vineyards of Rioja to the sparkling cava cellars of Catalonia. Each glass is steeped in centuries of tradition, offering not just flavour but a journey through the soul of Iberian culture.

Wine Tourism in Ukraine: A New Authentic Destination Revealing Europe’s Gastronomic Treasures. Despite Russia’s ongoing military aggression, Ukraine is quietly carving out a reputation as one of Europe’s most intriguing new wine destinations. Both domestic and, perhaps surprisingly, international wine tourism are flourishing. From the distinctive terroirs of Transcarpathia, through the Danube vineyards of Bessarabia, to the artisan estates of the Kyiv region, new routes are emerging for wine enthusiasts eager to explore. Over the past three years, the country has seen the opening of 70 new wineries – almost all of them small-scale, craft producers – underscoring a remarkable growth in Ukraine’s wine tourism sector.

Richard Bampfield MW (United Kingdom)

Richard Bampfield

Wine expert and consultant Lidl, Albert Bichot (Burgundy), Santa Rita Estates (Chile) and Château Brown (Bordeaux). 

Richard Bampfield MW – Master of Wine with a rich background in international wine education and consultancy. He is a profound expert, writer and is regarded as an influential figure in wine commentary and evaluation. His early career in retail paved the way for a deeper involvement in the wine business, especially when he was managing Brown Brothers’ European operations. Richard advises numerous clients, including wine producers and retailers. He is a fervent advocate for sustainability, contributing to global initiatives such as the Sustainable Wine Roundtable, which aims to foster more collaboration between all links in wine’s value chain.

Wine Tourism in United Kingdom:Wine tourism in the UK is expanding rapidly. In 2024–2025, vineyard visits rose by 55 per cent, with 1.5 million recorded visits last year. English sparkling wine has become a major attraction, and wine tourism now accounts for around a quarter of vineyard revenues. Sustainability initiatives are also shaping the industry, appealing to environmentally conscious travellers.

Paul Wagner (USA)

Пол Вагнер

Senior Wine Tourism Consultant for Expedia Cruise Ship Centers. Co-host at “Bottle Talk With Rick and Paul”. Adjunct Instructor, MacPherson Distinguished Teacher at Napa Valley College.

Paul Wagner is the distinguished leader in the wine industry, celebrated for his strategic acumen, marketing innovation, and extensive involvement in wine tourism and education. He has been an instructor for Napa Valley College’s Viticulture and Winery Technology Department for more than thirty years.  He is also a guest lecturer at many universities, such as the Wintour MBA program in Europe, OIV Wine Marketing Master Class at UC Davis, and the Culinary Institute of America at Greystone. Paul Wagner now works as a Senior Advisor, Wine Tourism for Expedia Cruise Ship Centers. As the founder of Balzac Communications & Marketing, he was highly influential in boosting global wine brands through creative promotional campaigns. His book, “Wine Marketing & Sales,” co-written with Liz Thach and Janeen Olsen, addresses the complexities of a saturated market and sets industry benchmarks.

In 2024–2025 he hosted Mediterranean wine cruises, including:

  • The Italy & Greece Wine Cruise Adventure aboard Oceania Allura, in partnership with the American Wine Society.
  • The Athens to Barcelona Wine Cruise aboard Oceania Riviera, a 10-night voyage featuring wine seminars, tastings and exclusive wine dinners.

Current wine tourism data on cruises (2025):

  • According to the Cruise Lines International Association, the cruise industry will welcome 37.7 million passengers across 310 ships in 2025.

Wine cruises are now a distinct segment, combining tastings, educational lectures and gastronomic tours, and are a growing driver of global wine tourism.

Stéphane Badet (France)

Стефан

A lecturer at ISVV – the Institute of Vine and Wine at the University of Bordeaux. A professor, wine economist, and expert for the Ministry of Agriculture and Food Sovereignty of France. He teaches at the Institute of Vine and Wine Science (ISVV) at the University of Bordeaux, one of the world’s leading educational institutions, and is also a lecturer at Bordeaux Sciences Agro.

Stéphane Badet specializes in wine economy, industry management, business, marketing and tourism for many years, has extensive experience as an expert and consultant in various cooperation and sustainable development programs in the field of winemaking around the world, together with Interco Nouvelle-Aquitaine, UN-FAO, Ministry of Agriculture and Food of France, French and German embassies. Since the first year of the WTA’s founding, Stéphane Badet has been an honorary member of its jury.

Wine Tourism in France: Bordeaux remains the capital of wine tourism. In 2025, the region is offering eco-villas and curated wine tours in Saint-Émilion, Cognac and along the Atlantic coast. Every second, 21 bottles of Bordeaux wine are sold worldwide, underscoring its global appeal. Equally popular is Burgundy, an oasis of premium winemaking that last year reaffirmed its status as one of the world’s most prestigious wine regions. It attracts visitors with a blend of wine tastings, historic landmarks and gastronomic experiences. The growing demand for private tours and Grand Cru routes highlights the steady expansion of wine tourism across the region.

A major boost has come from the new museum, Cité des Climats et vins de Bourgogne, which opened in 2023 with three sites in Beaune, Chablis and Mâcon. Dedicated to the culture, history and heritage of Burgundy, the museum celebrates the region’s unique “climats” – vineyard parcels inscribed on UNESCO’s World Heritage List in 2015. In 2025, the museum won the Wine Travel Awards in the category Education in Enotourism (Cultural Mission). 

According to local tour operators, wine tourism in Burgundy is growing annually by 12–15 per cent. The average cost of a wine tour ranges from €250 for vineyard walking routes to €2,990 for full gastronomic programmes including accommodation and dining. Most visitors opt for five-to-seven-day itineraries, combining visits to several wine estates with tastings.

Prof. Dr. Prof. h.c. Gergely Szolnoki (Germany, Greece)

Sustainable Wine Tourism

Gergely Szolnoki – Professor of Market Research at Geisenheim University (Germany) and honorary professor of Wine and Beverage Management & Marketing at the University of West Attica (Athens/Greece). His research fields cover consumer behaviour, communication and social media, organic wines, market analysis and wine tourism. In addition to his scientific activities, Gergely is a delegated expert in the International Organisation of Vine and Wine (OIV), where he leads an expert group, as well as in Great Wine Capitals Global Networks. Since the beginning of the unique Wine Travel Awards project activity, Professor Szolnoki has been its respected judge.

Wine Tourism in Germany (Rheingau, Mosel, Pfalz):Germany’s wine regions welcomed more than three million visitors in 2025. Rheingau, Mosel and Pfalz are particularly popular, combining vineyard tours with cultural festivals. The country’s emphasis on Riesling and organic wine production has made it a key destination for wine enthusiasts seeking authenticity and sustainability.

Wine Tourism in Greece (Attica, PeloponneseSemeli Estate, Crete):Greeceis integrating wine tourism into its broader cultural and gastronomic offerings. Attica, the Peloponnese and Crete are leading the way, with tours that combine vineyard visits, local cuisine and ancient heritage. The country’s boutique wineries are increasingly recognised for their role in diversifying Europe’s wine tourism landscape.

Per Karlsson (Sweden, France)

Per Karlsson

Per Karlsson is an an internationally awarded, professional wine and travel writer and photographer. As co-founder of BKWine, together with Britt Karlsson, he is a wine journalist on BKWine Magazine and Forbes.com, editor of BKWine Magazine, and co-owner of BKWine Tours, one of the world’s leading specialist wine tour operators active across Europe, South America, South Africa and New Zealand. As such, he spends a large part of the year travelling in wine regions visiting vineyards and meeting winemakers. With Britt he has co-authored thirteen wine books (including the award winning “Biodynamic, Organic and Natural Winemaking: Sustainable Viticulture and Viniculture” and the 2026 forthcoming “The Wine for the Future” on sustainability). Per Karlsson is also consultant and speaker on wine tourism and a wine competition judge and taster in many international and national wine competitions. Per Karlsson has been a distinguished jury member of the Wine Travel Awards since its inaugural edition.

Wine Tourism in Sweden:Sweden’s wine tourism is still emerging but has gained attention in regions such as Skåne and Gotland. These northern terroirs offer a distinctive experience, appealing to travellers interested in innovative viticulture and unique climates.

Yang Shen (China, New Zealand)

Yang Shen

Mr. Yang Shen – Estate Director of Cloudy Bay (one of New Zealand’s most outstanding wineries, part of the LVMH group – the world leader in the luxury industry). Born in China, he studied oenology at the University of Montpellier and wine marketing at the Montesquieu University Bordeaux, although his introduction to fine wine had begun long before that, in his native Chengdu. Throughout his career, Mr. Shen held top positions at Moët Hennessy, Diageo and Chandon China. “My mission at Cloudy Bay is to create wines of exceptional quality that highlight and express New Zealand’s distinctive terroir.” For the second year, Mr. Yang Shen has been an honorary member of the WTA jury.

Wine Tourism in New Zealand: New Zealand boasts around 700 wineries across 13 appellations. Marlborough, Hawke’s Bay and Central Otago are the most visited regions, offering immersive tours that highlight the country’s distinctive terroir. Wine tourism has become a vital part of the economy, with vineyards covering more than 40,000 hectares.

Wine Tourism in China: China’s wine tourism is developing rapidly, particularly in Ningxia and Shandong. These regions are combining wine routes with cultural events and gastronomy, positioning China as an emerging player in global wine tourism.

Felicity Carter

Фелісіті Картер

Based in Europe, Felicity Carter is the founder of Drinks Insider – a podcast, newsletter, and consultancy offering analysis and insight on the global drinks business. She is also Editorial Director of Areni Global, the London-based fine wine think tank, and a guest lecturer at the University of Cape Town’s Graduate School of Business. Previously, she was the founding Executive Editor of The Drop at Pix, an editorial consultant for Liv-ex, and Editor in Chief of Meininger’s Wine Business International, which she built into the world’s leading wine trade publication. Her writing has appeared in The Age, Sydney Morning Herald, and The Guardian US. A sought-after keynote speaker on global drinks trends, wine tourism, and the anti-alcohol lobby, she has judged wine competitions across Europe and was named a 2024 Industry Leader by WineBusiness Monthly and winner of the 2025 67 Pall Mall Global Communicators Award for Audio.

International Wine Tourism: Global wine tourism has become one of the fastest-growing sectors of the drinks industry. According to the Global Wine Tourism Report 2025, more than 47 countries and 1,300 wineries now offer structured wine tourism programmes. The sector is expanding at an annual rate of 10–12 per cent, driven by sustainability, the integration of wine tours with gastronomy and cultural events, and the rise of new destinations in South America, China and Georgia. Europe remains the anchor of global wine tourism, but the internationalisation of the market is reshaping the way wine regions present themselves to visitors.

Robert Joseph (United Kingdom)

Роберт Джозеф

A renowned British wine expert, technology consultant, winemaker, and editorial consultant for Meininger’s Wine Business International. Author of numerous bestselling books, wine critic, and founder of several wine competitions.

Robert Joseph is one of the most experienced and influential figures in the wine world. He is a consultant, wine brand co-creator and co-owner, associate editor, and author with over 30 years of experience in the wine industry. His mission is to share his knowledge, insights, and expertise with the global wine community and beyond.

Robert Joseph is an award-winning author of more than 30 books on wine. His two most recent works are Wine Thinking and The Wine People. He also publishes weekly newsletters on LinkedIn (Wine Advocate) and Substack (Wine Thinking).

As a public speaker, Robert Joseph regularly delivers keynote presentations at high-level industry events around the world and lectures at leading business schools.

Robert Joseph has been a distinguished jury member of the Wine Travel Awards since its inaugural edition, a speaker at WTA events, and the host of the WTA Ceremonies.

Food and Wine Tourism in the UK: Britain’s wine tourism sector is expanding rapidly. In 2025, the market was valued at $15.5 billion, with forecasts suggesting it could reach $43.5 billion by 2035, reflecting a compound annual growth rate of 10.8 per cent. Vineyard visits rose by 55 per cent between 2024 and 2025, with 1.5 million recorded visits last year. English sparkling wine has become a major draw, and wine tourism now accounts for roughly a quarter of vineyard revenues.

Food and Wine Tourism in Georgia: Georgia continues to position itself as the “cradle of wine”. Tourism revenues in 2025 are projected at $4.6 billion, with wine tourism playing a central role. Kakheti has emerged as the country’s premium wine tourism hub, and international arrivals in the first quarter of 2025 exceeded 1.3 million. Wine tourism is growing at 5–6 per cent annually, while wine exports rose by 7 per cent this year. Visitors are drawn to Georgia’s unique qvevri winemaking tradition and the integration of wine tours with traditional cuisine, reinforcing its reputation as a distinctive destination for enogastronomy. By the way, in Georgia, with the involvement of Robert Joseph and Vladimir Kublashvili at the Khareba winery, a unique range of blended wines under the K’AVSHIRI label is produced. These wines were showcased at the tasting during the London Wine Fair ceremony Wine Travel Awards in May 2025.

Join us for the fifth edition of the Wine Travel Awards – embark on an unforgettable journey through the world of wine tourism, where every glass tells a story.



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On December 15, 2025, the Fifth Anniversary Edition of the Wine Travel Awards (WTA) 2025–2026 will be launched. The Organizing Committee continues its exciting journey through the world of wine and gastronomic tourism, meeting remarkable personalities, businesses, and destinations that shape the global WTA community. On December 15, 2025, the Fifth Anniversary Edition of the Wine Travel Awards […]

American craft beer trends coming your way!

Lotte Peplow, Brewers Association American Craft Beer Ambassador for Europe, looks at the latest craft trends to emerge from across the pond.


The U.S. craft brewers are renowned for their brewing innovation and boundary-pushing creativity with new trends, tastes and flavours tending to start in America and ripple across the world.  Here then, are the latest in U.S. craft beer trends gleaned from the recent Great American Beer Festival (GABF) held in Denver, Colorado, and organised by the Brewers Association, the not-for-profit trade association representing small and independent American craft breweries.

The Haze Craze Lives On

Even after a decade in the spotlight, juicy/hazy IPAs continue to dominate the American craft beer landscape. Originating in Vermont in the early 2000s, the style exploded in popularity by the mid- 2010s, capturing beer drinkers’ interest with its unfiltered appearance, fruit-forward character, and ease of drinking. The Brewers Association recognised the Juicy/Hazy IPA style as an official category in 2018, and it has since become the most competitive category at both the GABF competition and the World Beer Cup.

The wide range of ‘hazies’ showcased at the Festival demonstrated the style’s staying power, as brewers find new and creative ways to refine mouthfeel, develop aroma and flavour and layer complexity while maintaining a subdued bitterness that appeals to first time drinkers as well as die-hard IPA fans. Flagship examples like Sierra Nevada Brewing Co’s Hazy Little Thing was launched in 2018 and is now the best-selling juicy/hazy IPA in the USA and widely available around the world.

Great American Beer Festival

Lager than Life

For many years beer commentators have opined that ‘this is the year of the lager.’ Judging by this year’s Festival perhaps that sentiment might finally ring true.  Brewers dazzled with an eclectic array of lager brewing excellence.  From much loved favourites such as Firestone Walker’s Pivo Pils to award winners such as Deschutes Fresh Hop King Crispy there was every range of lager style conceivable including dry-hopped, wet-hopped, fresh-hopped, smoked, lager with lime, salt or fruits, Japanese rice lager, Mexican, Italian and Czech style lagers and the seasonally requisite Oktoberfest beers.  Dunkels, Schwarzbiers and Bocks were also out in force.

Packaging Formats

Talking of lager, Sierra Nevada has recently taken the bold move of packaging their German style pilsner, PILS, in 8.4oz/250ml cans claiming that it better reflects European culture and ensures the beer stays “fresh, crisp and cold from the first to the last sip.”  Look out for it in export markets shortly.

On the other end of the scale, the 19.2oz/568ml/one pint can format or ‘stovepipe’ is also proving popular, offering cash-conscious consumers more ‘bang for their buck.’

Beyond Beer

According to the Brewers Association’s annual production survey one in four craft breweries produces a beverage other than beer as they seek to broaden appeal and remain relevant to shifting consumer tastes.  Beverages including cider, kombucha, hard tea and ready-to-drink cocktails are increasingly found in and bars and taprooms throughout the States.

Low and No Alcohol

A small but fast-growing segment of the beer industry, low and no alcohol options were well-represented throughout the festival and reflected the mindful moderation trend.  In the States 9% of all drinkers consume low or no-alcohol options weekly. Among Gen Z, that’s 15%; Millennials, 13% and for regular craft drinkers, it’s even higher at 18%.Beer has led the way in non-alcoholic innovation, and consumers are now familiar with the concept, opening the way for bars, pubs and taprooms to turn the spotlight on no and low options.

In Ukraine, American craft beer is available in Silpo or Good Wine stores.

The Brewers Association publishes a wealth of resources to understand and enjoy craft beer, downloadable free of charge from www.brewersassociation.org 

Great American Beer Festival

_______________________________________

About the Brewers Association

The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 5,600-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference®& BrewExpo America® and American Craft Beer Week®. The BA publishes The New Brewer® magazine, and Brewers Publications® is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com® and about homebrewing via the BA’s American Homebrewers Association® and the free Brew Guru® Follow us on Facebook, Xand Instagram.

Issued on behalf of the Brewers Association, 1327 Spruce Street, Boulder, Colorado, 80302 USA.  www.brewersassociation.org

For further press information: Lotte Peplow  atlotte@brewersassociation.org  +44 (0)7973 698 414



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Lotte Peplow, Brewers Association American Craft Beer Ambassador for Europe, looks at the latest craft trends to emerge from across the pond. The U.S. craft brewers are renowned for their brewing innovation and boundary-pushing creativity with new trends, tastes and flavours tending to start in America and ripple across the world.  Here then, are the […]

London Wine Fair Changes Hands: Vindustrious Steps Onto the Expo Stage

A sensational announcement from London: The London Wine Fair Changes Hands to Vindustrious. In 2026 the world will see the UK’s largest wine exhibition, the London Wine Fair, in a refreshed format and under new ownership. On 31 October, ownership passed from Hemming Group to Vindustrious – a newly formed entity created by the Fair’s Director, Hannah Tovey, through a management buyout supported by private investor Perrin & Partners.


 

It has been confirmed that Ms Tovey will continue to lead the LWF, now also as its owner and Managing Director for Vindustrious Ltd. This continuity of management ensures seamless preparation for the 2026 edition. For exhibitors and visitors alike, the changes are clearly positive: the experienced team guarantees reliability, while fresh investment opens up new opportunities.

The timing of the deal is symbolic, coming just ahead of the Fair’s 45th anniversary celebrations next year. Industry observers predict that this change of ownership – bringing fresh ambition and inspiration – will usher the exhibition into a new era for the drinks sector.

The London Wine Fair has achieved notable success over the past two years, with growth returning to pre‑pandemic levels. Since taking the helm in 2017, Hannah Tovey has steered the Fair through its most challenging period, launching the first fully digital edition during lockdowns and later developing today’s hybrid format. A seasoned drinks industry professional, she founded Imbibe Magazine, imbibe.com and Imbibe Live, and has worked across several leading publications and event businesses.

 The London Wine Fair Changes Hands to Vindustrious, but LWF team reports that bookings and prospects for the 2026 show are already 14% ahead of last year. The 2025 edition also demonstrated strong momentum, securing a place on the shortlist for four prestigious Exhibition News Indy Awards: Trade Show of the Year, Content Programme of the Year, Show Growth of the Year, and Best Event Director for Hannah Tovey. It went on to receive high commendations in two categories – Best Event Director and Trade Show of the Year.

Commenting on the acquisition, Hannah Tovey said:

“The buyout of the London Wine Fair marks an important and exciting chapter in the event’s history. We are committed to ensuring the Fair remains at the heart of the UK drinks industry, providing a vital platform for business, debate, education and networking. Following a fantastic 2025 edition, which delivered 40% revenue growth against wider negative market trends, we are now preparing for our 45th show and anticipate that the 2026 Fair will be an even more vibrant occasion.”

Long‑standing media partner Drinks+ has spoken with Ms Tovey in detail about the organisers’ plans for the London Wine Fair 2026, which will take place from 18–20 May at Olympia. Look out for the full interview in our upcoming issues.

We wish Hannah Tovey and her team many more fruitful years ahead!

And a reminder: as tradition dictates, Drinks+ and our Wine Travel Awards project (celebrating its 5th anniversary in 2026) will once again present the WTA nominees’ catalogue and showcase drinks from our international community at a joint stand during the London Wine Fair.

We warmly invite you to join this landmark event in London.

For further information, please contact: dimdi@ukr.net



 

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A sensational announcement from London: The London Wine Fair Changes Hands to Vindustrious. In 2026 the world will see the UK’s largest wine exhibition, the London Wine Fair, in a refreshed format and under new ownership. On 31 October, ownership passed from Hemming Group to Vindustrious – a newly formed entity created by the Fair’s […]

25 Years of Excellence: Join MUNDUS VINI Spring Tasting 2026

For 25 years, MUNDUS VINI has been one of the most important wine competitions worldwide. In 2026, they will celebrate this anniversary together with Drinks+, as part of the professional judging community, and with all judges and wineries participating in the MUNDUS VINI Spring Tasting 2026, the 38th edition of the Grand International Wine Award.


Every year, over 12,000 wines from around the world are submitted, making MUNDUS VINI an international benchmark for quality. Award-winning wines are now available in shops and restaurants across the globe.

The mission of MUNDUS VINI is to recognise, promote, and highlight excellence in wine. MUNDUS VINI offers consumers trustworthy guidance, while for producers it serves as confirmation of their expertise and a powerful marketing tool.

Celebrate 25 years of passion for wine with MUNDUS VINI and register your wines now for the 2026 Spring Tasting. Secure our anniversary discount until 30 January and save €25 per registration!

Do you also have dealcoholised still or sparkling wines in your portfolio? Feel free to register them for MUNDUS VINI Non-Alcoholic.

The results will be published on Tuesday, 3 March 2026, ensuring maximum visibility and promotional opportunities ahead of ProWein 2026.

The MUNDUS VINI Spring Tasting 2026 will be the 38th edition of the Grand International Wine Award.

Register your wines now! www.mundusvini.com



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For 25 years, MUNDUS VINI has been one of the most important wine competitions worldwide. In 2026, they will celebrate this anniversary together with Drinks+, as part of the professional judging community, and with all judges and wineries participating in the MUNDUS VINI Spring Tasting 2026, the 38th edition of the Grand International Wine Award. […]

RIBERA DEL DUERO: A REGION MOVING FASTER THAN ITS OWN REPUTATION

It’s difficult to describe the moment when a wine region begins to rethink itself, but in Ribera del Duero  the signs are impossible to miss. You feel it in the way growers speak about their vineyards – less about yields, more about strategy. You sense it in the quiet confidence of younger winemakers, many of whom have worked harvests in Burgundy, Barossa, Stellenbosch or Oregon and returned home with a different instinct for balance. And you see it clearly in the glass: wines that don’t rush to display their power, wines that breathe, wines that feel like they’ve stopped performing an idea of Ribera and started expressing one.


The region has been famous for its intensity for decades. Generous fruit. Altitude-driven concentration. A kind of monumental structure that defined its benchmark reds. But the most interesting part of Ribera today is not what it used to be – it’s how fast it is moving away from predictability. The vocabulary has widened. The texture has shifted. Power has not disappeared, but it has learned discipline.

This evolution set the tone for my conversation with Tim Atkin MW in London. Atkin doesn’t speak about Ribera like an outsider assessing a distant landscape. He talks like someone who has walked the villages often enough to understand the region’s pulse. There was no drama in his voice – only clarity. “The region is moving faster than people realise,” he said, almost as if reporting a change in the weather. “Momentum is real here.”

I asked what exactly he meant. His answer came without hesitation.

 

Q: What stands out the most when you look at Ribera today?

Tim Atkin MW: “The acceleration. And the new generation. They’re doing things differently – but intelligently. Earlier picking. Bigger oak. Amphora. Not to copy anywhere else, but to articulate the plateau.”

This articulation – of altitude, of tension, of restraint – is the most exciting shift happening in Ribera. Wines are becoming more vertical. More deliberate. More concerned with proportion than size. It’s a stylistic evolution driven less by fashion than by necessity: climate change has shortened picking windows, exaggerated heat spikes, and made balance a strategic choice.

The New Generation

The younger winemakers shaping today’s Ribera don’t consider themselves rebels. They consider themselves caretakers of nuance. Their wines prove that generosity doesn’t have to be heavy, and that Tempranillo’s depth becomes more interesting when it’s allowed to stay fresh. They work with concrete and fountains, not because it’s trendy, but because it lets the altitude speak for itself. They talk about phenolics more than colour. About energy more than richness.

 

Q: How critical is this new generation for Ribera’s future?

Atkin: “Crucial. They’re the first to ask the right question: not ‘what was Ribera?’ but ‘what can Ribera be?”

 

The answer is already visible in the bottle.

Ribera’s reinvention isn’t limited to reds. Clarete – the co-fermented, gastronomic, defiantly local category – has reappeared with surprising authority. It is not a revival for nostalgia’s sake. It is the first stylistic movement the region has produced that belongs entirely to its own history.

And then there are the whites. Albillo Mayor, once considered peripheral, is now producing some of Ribera’s most distinctive wines. They are textural, elegant, structured – serious wines, not curiosities.

 

 

Q: Do whites now play a fundamental role in Ribera’s identity?

Atkin: “Yes. The best ones aren’t experimental anymore. They’re part of the region’s future.”

 

One part of the conversation that stayed with me was Tim’s breakdown of recent vintages, not because of the usual debate about “good” and “bad” years, but because his summary captured the rhythm of a region living on a climatic knife-edge. Ribera has always swung between Atlantic freshness and Mediterranean heat, but the oscillations have become sharper, the patterns more compressed.

 

Q: If you had to describe the last decade in one line, what would it be?

Atkin: “Hot years getting hotter. Cold years are getting rarer. And frost hits when you don’t expect it.”

His vintage map made the trend unmistakable.

The hot/dry sequence – 2009, 2011, 2012, 2015, 2017, 2020, 2022 – now reads like the region’s new normal.

Cooler or unsettled years – 2007, 2008, 2013, 2014, 2016, 2018, 2021 – are increasingly exceptions.

And the frost years – 2001, 2007, 2008, 2010, 2017, 2023, 2024 – underline how fragile the plateau has become.

Since 2003, only one vintage has begun harvest in October.

The rest started earlier, some dramatically so.

 

“2015 was the tipping point,” Tim noted. “From then on, everything moved forward.”

2023, 2024 and the upcoming 2025 are, as he said, “a bit of everything” vintages – the kind that force winemakers to react quickly rather than rely on patterns that no longer exist.

What this means for Ribera isn’t panic; it’s precision.

Picking windows shrink. Decisions tighten. Altitude stops being a theory and becomes a survival strategy.

 


A Voice From Inside: Pablo Baquera

From the inside, the evolution appears both inevitable and intentional. Pablo Baquera, the commercial director of the Consejo Regulador, sees stylistic change not as disruption but as alignment.

Q: Does the DO Ribera del Duero see this stylistic shift?

Pablo Baquera: “We see more freshness, more balance, more terroir expression. Innovation is happening – but authenticity stays. They aren’t opposites.”

He’s candid about the challenges, too.

Q: Is Ribera ready for the next decade?

Pablo Baquera: “We’re already adapting. Every year, something happens – frost, heat, hail. But this region has experience with extremes. Growers know how to work through them.”


 

His realism grounds the conversation. Atkin’s analytical clarity and Baquera’s on-the-ground perspective meet in the same place: Ribera is evolving because it must – and because it can.

“What next?” for Ribera del Duero isn’t a bureaucratic question.

It is a reality check.

The region can’t continue expanding indefinitely –  not after the 2025 harvest, which became Ribera’s second-largest crop ever. Grape prices softened immediately. Demand didn’t match supply. More vineyards do not equal more value. The following strategic step isn’t growth. It’s discipline.

A soil map is long overdue. Altitude alone cannot explain Ribera’s diversity. Until the region classifies its vineyards by what they are, not by how long the wine spends in oak, its strongest producers are constrained by a system that measures ageing instead of origin. Great regions don’t hide their soils behind bureaucracy; they define them.

Irrigation is becoming the dividing line. In 2024, the stakes became clear: water will determine yields, but also identity. Used carefully, irrigation can preserve balance in extreme years. Used indiscriminately, it flattens differences and accelerates sameness – the very opposite of what the region needs.

Organic farming, once a footnote, has gained critical mass – 65 certified bodegas and counting. This is not ideology. It is self-preservation. In a climate this volatile, soil health is not a trend; it’s a survival strategy.

Machine harvesting versus hand picking… this is not a question of romance. It is a question of segmentation. The region will eventually have to decide which wines can be machine-harvested and which must be handpicked if it wants to maintain its integrity at the top.

Even technical discussions – massal selections, clones like CL-179, CL-98, CL-261, mixed vineyards — speak to a deeper truth: climate change does not reward uniformity. Ribera’s genetic and viticultural diversity is not an aesthetic detail. It is a competitive advantage. It must be protected, not flattened.

And then there is the new generation –  educated abroad, stylistically fluent, unafraid. Their wines already point toward a future where purity matters more than extraction, shape more than volume, and clarity more than intensity.

The next chapter will not be written by hectares or yields.

So where does that leave Ribera del Duero?

Not in crisis. Not in transition.

In definition.

The region is moving quickly –  faster than its own reputation, faster than many outsiders realise. It is learning to treat power as material, not message. It is rediscovering its own diversity. It is reconsidering growth. It is rethinking identity through whites, claretes, old vineyards, and new philosophies. And it is embracing a generation that sees no conflict between respecting tradition and redefining it.

I asked Atkin one final question – the only one that matters when a region stands on the edge of its next decade.

 

Q: Where do you see Ribera in ten years?

Atkin: “If the region makes the right choices – at the top. Truly at the top. The potential is extraordinary.”

 

Potential is not a guarantee.

But Ribera del Duero feels like a region finally ready to earn it.

It is no longer shaped by what it once was.

It is shaped by what it refuses to remain.

And perhaps that is the most exciting thing:

Ribera is not standing still.

Not for a moment.

 


 

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It’s difficult to describe the moment when a wine region begins to rethink itself, but in Ribera del Duero  the signs are impossible to miss. You feel it in the way growers speak about their vineyards – less about yields, more about strategy. You sense it in the quiet confidence of younger winemakers, many of […]

A New Era for ProWein Düsseldorf

Interview with Frank Schindler, Director ProWein Düsseldorf.


ProWein Düsseldorf is opening a new chapter. With its relaunch this September, the trade fair is responding to current industry challenges and setting important impulses for its continued transformation. There is also fresh momentum on the personnel side: In October 2025, industry expert Frank Schindler took over as Project Director of the world’s leading trade fair for wines and spirits. In this interview, Mr. Schindler shares his vision, new concepts, and the future of ProWein Düsseldorf. 

ProWein Düsseldorf.

ProWein Düsseldorf 2026 is being reimagined, both visually and conceptually. What can visitors and exhibitors look forward to?

Our aim is to make ProWein Düsseldorf even more convenient and accessible for trade visitors. This includes an expanded hotel booking platform offering exclusive discounts, as well as a shuttle service that connects central locations in Germany, Belgium, and the Netherlands directly with Düsseldorf – and back again in the evening.We’ve also launched the Buyers & Concierge Team, ensuring that top international buyers from key markets are on-site. To connect exhibitors and buyers even more effectively, we have significantly enhanced our matchmaking tool, Fair Match.Another major addition is the ProWein Agora, a new platform for trends, innovations, and future-focused topics. It will host inspiring keynotes, visionary talks, and thought-provoking sessions that extend far beyond the industry itself.

And this is only the beginning. Many more innovations and highlights are planned in the coming years, making ProWein Düsseldorf even more attractive, forward-looking, and relevant. Our goal is to give the industry the momentum and the right framework to take action, shape the future together, drive innovation, and generate business – fully in line with our new motto: “Shape. Create. Elevate.”

You also announced a new hall concept. What does that mean in practical terms for exhibitors and visitors?

Halls 1 to 7 are being restructured to offer the same exhibition space with much clearer and shorter walking routes, significantly increasing visibility for exhibitors. Our rapidly growing ProSpirits segment will also gain new prominence: For the first time, it will occupy two full halls – a clear signal of the dynamism and importance of the global spirits market.

We are rethinking the overall concept of the fair as well, aiming to inspire visitors with a festival-like atmosphere and memorable experiences that bring current trends to life. In Hall 5, for example, ProWein Zero will spotlight non-alcoholic wines and spirits, accompanied by interactive tastings.

Another highlight awaits in Hall 4: Under the theme ProWein Sparkling, visitors can embark on an effervescent journey of discovery with its own bar, impulse tastings, and inspiring sessions.

You have an impressive career spanning several decades in the wine industry. How will you apply your experience to the redesign of ProWein Düsseldorf?

I’ve been at home in the wine world for 25 years and have visited trade fairs across the globe as a visitor, buyer, distributor, and producer. This gives me the ability to view a fair from multiple angles and understand the needs of each stakeholder.

In my new role, I’m experiencing yet another perspective that makes many things even more tangible. Producers want visibility and the right audience; buyers look for relevance and efficiency – two sides of the same coin. ProWein Düsseldorf’s task is to bring those two sides together. Today, this is primarily achieved through digital solutions: it’s about structuring and simplifying data to enable effective matchmaking.

What are you personally looking forward to most when ProWein Düsseldorf 2026 opens its doors in March?

In recent years, I’ve increasingly gravitated toward solving structural and organizational challenges. Being able to pursue this passion at ProWein Düsseldorf is a great privilege, because this truly is the “most wonderful industry in the world” to me.And I – together with the entire ProWein team and Messe Düsseldorf – don’t simply think about the next event. Our goal is to build a sustainable pathway that delivers real value for the industry.That’s why I’m especially looking forward to the moment in March 2026 when the doors open and we can see and feel our visitors’ reactions – the result of our planning, our passion, and countless hours of dedicated work. When the halls fill and our vision comes to life.For me, the personal exchange with exhibitors, partners, and visitors in this special atmosphere is essential. Honest, open conversations create clarity – and a shared glass of wine creates the closeness needed to spark great ideas. That’swhatmakes ProWein Düsseldorf so specialto me.

ProWein Düsseldorf will take place from 15 to 17 March 2026.
More information and tickets are available at www.prowein.com

ProWein Düsseldorf.



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Interview with Frank Schindler, Director ProWein Düsseldorf. ProWein Düsseldorf is opening a new chapter. With its relaunch this September, the trade fair is responding to current industry challenges and setting important impulses for its continued transformation. There is also fresh momentum on the personnel side: In October 2025, industry expert Frank Schindler took over as […]

Wine & Spirits Ukraine 2025: Three Days Connecting Ukraine with the Global Wine Scene

Just recently Kyiv welcomed Wine & Spirits Ukraine 2025, a landmark event in Ukraine’s wine and spirits industry. Over three bustling days, Ukrainian and international professionals came together on a single platform, sharing knowledge, discoveries, and connections.


The expo kicked off with the Wine & Spirits Awards tasting competition, featuring nearly 200 entries — including wines, spirits, vermouths, and ciders from Ukrainian producers. Blind-tasted by a professional jury and scored on a 100-point scale, the competing wines and spirits have demonstrated striking results: a total of 173 awards were handed out. In wines: 1 platinum, 47 gold, 38 silver, and 7 bronze medals. In ciders: 2 golds and 1 silver. Spirits earned 9 platinum, 44 gold, 15 silver, and 9 bronze awards — a truly abundant harvest.

Dr. Matthew Horkey, renowned U.S. wine critic and popular YouTube host, attended as part of the international judging panel. “The Wine & Spirits Awards were a real pleasure,” he said. “I discovered so much new, and the quality of many wines was impressive, especially some sparkling wines. Interestingly, I even awarded a gold medal to a wine made from grapes that are only 75% Vitis Vinifera genetically. This variety, called Zagrej, produced an outstanding oak-aged wine.”

Wine&Spirits Ukraine 2025

Three days, 200 samples, 173 awards, and countless new discoveries — Wine & Spirits Ukraine 2025 proved once again that the country’s wine scene is not only growing but also connecting confidently with the world.

Irina D’yachenkova, co-founder of Drinks+ Media Group, a long-time media partner of the event, sees participation in the Ukraine Wine & Spirits Awards as a fantastic opportunity for Ukrainian winemakers to showcase new releases and assess how their wines are positioned not only in the domestic market but also internationally.

“To date, this is the only international tasting competition in Ukraine,” she explains. “For many local producers, it’s an inspiration to later participate in major international contests such as the Concours Mondial de Bruxelles, Decanter, or MUNDUS VINI. Having wines judged by renowned experts like Matthew Horkey, Davide Bortone, Ricardo Núñez, and other specialists invited by the organizers allows Ukrainian wines to be evaluated by the highest international standards. Moreover, each year, the Ukraine Wine & Spirits Awards jury increasingly includes Ukrainian experts with experience judging prestigious international competitions.”

Irina, who has over 20 years of experience as a judge at renowned international competitions, praised both the organization of the Wine & Spirits Awards and the quality of the wines presented. “The organization was top-notch — from the location and setup to the convenience of the tasting process and the composition of the tasting panels. Our team worked in a friendly, professional atmosphere, expertly guided by the panel chair, Oleh Kravchenko.”

According to Irina, the overall quality of the wines judged by her team was exceptionally high. “It seems we awarded the most gold medals both to white and red wines in all categories: classic, skin-contact, special types, and vermouths,” she comments. “What impressed me most was the quality of the special-type wine ‘OLEGRO’ 2024 from the Tairov National Institute of Vine and Wine (a dry white sherry-style wine), and two outstanding vermouths — Vermouth Rosato Reserva 2023 and Vermouth Rosso Bitter Reserva from TM ‘Enthusiast’, Dr. Gromoff. My highest gold scores also went to Furmint Wild! 2024 (Chateau Chizay), Rkatsiteli Amber 2023 (Narovylo Winery), Traminer Orange ‘Forgotten Tradition’ 2024 (TM KRITSKI), Cabernet Pilot’s Wine 2024, Cabernet Sauvignon 2022 (Rodynna Wynorobnia Zelenytsi), Lytse Cabernet Sauvignon 2023 (Father’s Wine), Malbec 2023 (Kulinichenko Winery), and Saperavi 2022 (Kubal). Heartfelt congratulations to all participants, as they received the most valuable reward a competition can give — an unbiased expert evaluation of the product they have created.”

This year, Wine & Spirits Ukraine brought together over 60 participants — producers and importers, new brands alongside established companies, showcasing their collections of wines, craft beverages, and specialty products for HoReCa and retail. Thousands of glasses of wine and spirits were poured, hundreds of new contacts and partnerships were formed, and countless valuable insights and tasting experiences were shared. Above all, the exhibition fostered an inspiring atmosphere that drives the industry forward.

Kateryna Yushchenko, DipWSET, founder of the Ukrainian Wine & Spirit School and the Capstone California educator, shared her impressions: “This year, Wine & Spirits Ukraine once again became the main meeting point for the entire wine community in the country — producers, importers, experts, sommeliers, and media alike. It’s more than just an exhibition; it’s a true festival of energy, knowledge, and inspiration, showcasing how confidently Ukrainian wine continues to develop despite all challenges. Wine & Spirits Ukraine is a platform where the industry speaks with one voice, seeking new ideas, partnerships, and meaning. Here, the modern face of Ukrainian wine is taking shape — from young winemakers to seasoned experts, from local stories to global initiatives.”

Hlib Koshelev, Head Sommelier at Edem Resort Kyiv, brand ambassador for Vitis Group, and founder of the Vitis Wine School, shared his impressions of Wine & Spirits Ukraine 2025: “I was genuinely impressed by the new location, which allowed the event format to evolve slightly — and it suited it perfectly. The atmosphere was lively, dynamic, and without any unnecessary pomp. Industry representatives, buyers, sommeliers, and wine lovers tasted, networked, and discovered new styles and products. Many of the participating brands were new to me, especially international ones — which means one thing: Ukraine is catching the attention of exporters seeking new partners and opportunities here.”

Hlib also highlighted the presence of international experts both at the exhibition and on the Wine & Spirits Awards jury as a strong signal: “Matthew Horkey’s personal visit sent a clear message to me: Ukrainian wine is now in the global spotlight. You could feel it in the conversations, the reactions, and the way people approached the tastings. I see real progress: new grape varieties, experiments — for example, an oak-aged Semillon from Kyiv region by Hryhoriy Kulinichenko. And of course, our strongest asset — powerful reds. As for spirits, I’m thrilled! The whisky category was particularly strong: modern techniques, barrel aging in sherry, muscat, Banyuls, and Madeira casks… Ukrainian producer Yanolinkt once again proved that our whisky can compete on its own, rather than copy others.”

Wine&Spirits Ukraine 2025

Hlib Koshelev concluded: “Despite the war, shelling, power outages, logistics challenges, risks, and fatigue, Ukraine is not just surviving — it continues to create. Winemakers haven’t given up. The Ukrainian wine industry is alive and developing, and the world is taking notice. And as long as we have people making wine, pouring it into glasses, and refusing to give up — we win not only on the front lines but also in culture, taste, and identity.”

During the expo, the Wine & Spirits Academy hosted 21 educational sessions — masterclasses, lectures, and tastings for industry professionals. The topics covered were broad and diverse: wine journeys through California and Italy, the interplay of biodynamics and innovation from Château Couronneau in France, classic traditions in modern production from Kinsale Irish Whiskey and Cognac Deau, and discussions on moderate consumption and the global No/Low trend. On a practical level, attendees learned about the influence of terroir on the organoleptic features of wine, fermentation techniques, basic food-pairing principles, sustainable and technological packaging solutions, as well as how to create impeccable service in venues and help craft winemakers get their wines onto restaurant lists.

Wine&Spirits Ukraine 2025

Kateryna Yushchenko, speaker at Wine & Spirits Academy, commented: “My masterclasses were part of the professional program — we explored the history, terroir, and contemporary philosophy of Californian wine through the Capstone California program, and also discussed sustainability in winemaking: from certifications to practical case studies and the role of social responsibility. The sessions were highly interactive, with participants actively asking questions and comparing the Californian experience with European and Ukrainian contexts. The energy and engagement in the room were palpable. Wine & Spirits Ukraine demonstrates that the Ukrainian wine industry is not merely surviving; it is shaping its own professional discourse. Participants discuss marketing, sustainability, export, technology, and tourism — a whole new level of industry awareness. It’s gratifying to see education and professional development emerge as core priorities. Masterclasses, training sessions, and meetings with producers all create the synergy that Ukrainian wine has long needed.”

A standout masterclass was hosted by Victoria Palinkash and Olga Pinevych-Todoriuk, co-founders of the wine consultancy agency VH Selection. They presented exclusive wines from remarkable family wineries in Austria, France, Hungary, and Portugal. VH Selection made its debut at Wine & Spirits Ukraine 2025, with the mission of introducing the Ukrainian market to the hidden gems of European winemaking. Victoria and Olga, both long-time colleagues from Drinks+, continue to bring fresh insights to the industry, and we look forward to their upcoming wine discoveries.

Wine&Spirits Ukraine

The highlight of the educational program was the first vertical tasting of wines from Ukraine’s flagship grape, Odesa Black, organized by the international media group Drinks+ with support from Wines of Ukraine. “Evolution of Odesa Black” was a journey through years, styles, and regions, showcasing the complexity, elegance, and potential of Ukraine’s flagship red variety. The tasting drew a full house — every seat in the lecture hall was taken, and some guests even participated standing. The event was moderated by Nataliya Burlachenko, international ambassador for Odesa Black and Ukrainian wines, Drinks+ columnist, and CEO of Big Wines. The tasting featured releases from Shevchenko Winery, Narovylo Winery, Big Wines, Leleka Wines, Winedia, GIGI Winery, and Villa Tinta, offering a professional showcase that highlighted both the development and diversity of Odesa Black wines and the characteristics they acquire through years of ageing. The evolution continues!

Victoria Agromakova, organizer of Wine & Spirits Ukraine, is already planning the next event in spring 2026 and reflects:

“The number of participants at Wine & Spirits Ukraine continues to grow. What is most valuable is that, despite the on-going russian aggression, international producers and buyers recognize Ukraine as a promising market and want to be present here. This confirms that our event is a significant platform for the industry development.
By spring 2026, Wine & Spirits Ukraine will reach a new level of international reach and business opportunities. I promise — it will be large-scale, meaningful, and highly productive.”

Wine&Spirits Ukraine 2025

The story is best concluded with the words of the French guests, Côme and Grégoire Piat, representing Château Couronneau and Château de Tiregand at Wine & Spirits Ukraine: “We came to Ukraine for a wine event — and found something far greater: courage, hope, and open hearts. Thank you for welcoming us with such warmth, even in the most difficult times. The exchange of feelings always begins with a glass of wine — and continues with smiles and unforgettable moments.”



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Just recently Kyiv welcomed Wine & Spirits Ukraine 2025, a landmark event in Ukraine’s wine and spirits industry. Over three bustling days, Ukrainian and international professionals came together on a single platform, sharing knowledge, discoveries, and connections. The expo kicked off with the Wine & Spirits Awards tasting competition, featuring nearly 200 entries — including […]

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