Gastronomy and Wine Portal

On the cusp of 2026, a headline from London sent ripples through the global wine community: Britain’s most influential wine event, the London Wine Fair, has been acquired by a new company, Vindustrious. Yet for participants, the shift proved far less dramatic than it first appeared – the new venture is led by none other than the fair’s long‑standing Head of London Wine Fair, Hannah Tovey. Drinks+ had the privilege of speaking with Ms Tovey about the evolution and future direction of this iconic exhibition. Given the scale of the changes, our conversation turned out to be a long one – but well worth your patience.

London Wine Fair 2026 will take place from 18th to 20th May at Olympia and will mark the 45th anniversary of the exhibition. This year brings exciting news: Vindustrious has acquired the London Wine Fair, and you have become the owner and head of this new world-class expo operator. Could you tell us more about the reasons behind this transition and its expected impact? How would you define it – “federalization,” a “new chapter,” or perhaps a “divorce”? And what future plans arise from this change?

“London Wine Fair transferred ownership from Hemming Group to Vindustrious – a new company I set up – at the end of October.  Whilst the ownership has changed, all five members of the London Wine Fair team have remained in role, so in that sense the acquisition marks a “new chapter”.  The transition will bring both stability and renewed momentum and marks a new era for London Wine Fair.  The buyout happened because the previous owner – Hemming Group – wanted to focus on their core industries: infrastructure; transport; public sector and healthcare.  The arena of drinks had become an outlier, so it made sense for them to sell the Fair. The buyout was very amicable, and it has happened with the blessing of the Hemming Group.

As the sale has happened part way through the build up to 2026, some of the plans were already in place and announced – such as the Host Nation initiative. There are further partnerships to be announced as we approach May, as well as the third iteration of our Icon Tasting series, but most gratifyingly we have seen a surge in exhibitor bookings since the announcement.”

We have insider information that bookings and prospects for the 2026 exhibition are already 14% ahead of the same period last year. This growth follows the impressive success of the 2025 edition, which saw a 40% increase in revenue compared to the previous year. What other positive developments are you seeing following the transition? Could you also share your assessment of the effectiveness of the Host Nation initiative you introduced?

“Correct!  And this is very much down to the success and growth of 2025.  Two areas of the show have seen particularly significant growth: the Host Nation initiative, which will focus on producers from the UK, spanning all drinks categories.  This initiative alone is set to bring more than 100 English wine producers to the show – we have already had to double the allocated space, such was the demand – so yes, this has been extremely successful.  We are also set to double the size of Signature Serve; this is the spirits and mixers section of the show which launched in 2025. In the last couple of weeks alone we have secured big name spirits brands – including Pernod Ricard – which really underline the renewed status of the event.”

It would probably not be an exaggeration to compare you to the captain of a high-speed ocean-going yacht who has successfully steered the vessel through many turbulent years, including the pandemic. How do you see and feel yourself? Who are the key members of your team, and do you anticipate any changes in roles or personnel?

“I would say that sounds pretty accurate! I have worked in events for 25 years, including running seven London Wine Fairs.  The last five years have seen the most challenging period of the show, against a backdrop of Brexit, the Pandemic and onerous taxation.  But the team and I thrive on challenges!  We created the industry’s first fully digital event during the pandemic, and a hybrid event thereafter.  The Fair has become a key platform which the industry can use to debate and discuss the significant geo-political challenges and opportunities of our time.  So, whilst the industry is seeing significant turbulence, we are also seeing our exhibitors seize opportunities through innovation and strategic decision making.

Alongside myself, the London Wine Fair team comprises: Kate Stretton (Director of International Sales); Mara Veith (Director of Sales: UK, France and Asia); Holly Boatright-Wilson (Marketing Manager); and Kasie-Ella Dixon (Marketing and Sales Executive).  And Dan Warner joined the team at the beginning of the year, as Sales Manager for Signature Serve, the spirits section of the show. Between us we have a terrifying number of years in the drinks industry and events in general. We have a great energy as a team and each one of the team brings a unique and colourful personality and level of experience and knowledge that is a joy to work alongside.”

As we know, the London Wine Fair 2025 was shortlisted for an impressive four Exhibition News Indy Awards: Trade Show of the Year, Content Programme of the Year, Exhibition Growth of the Year, and Best Event Director – the latter recognising your leadership personally. Ultimately, the London Wine Fair received Highly Commended distinctions for both Best Event Director and Trade Show of the Year. Could you comment on these achievements? Which recognition is the most meaningful to you, and which one was the most challenging to attain?

“This was an unprecedented number of awards in a single year for the event.  Being Highly Commended for both Best Event Director and Trade Show of the Year categories meant so much to us all – putting on London Wine Fair is very much a team effort after all – so I would say the Trade Show of the Year was the most meaningful to me personally.”

Over the past three years, we’ve witnessed a noticeable intensification of competition among the leading drink-sector exhibitions, with Paris and Düsseldorf actively vying for dominance. Yet, regardless of how the global “podium” may look today, London continues to hold a truly unique position. In your view, what specific characteristics of the British market allow London to maintain this special status? Would it be fair to say that one of the strongest assets of the UK market is its deeply rooted trading capacity – the network of importers, buyers, and companies whose expertise and international connections in the wine trade have been shaped over centuries?

“With Wine Paris and ProWein only a month apart from each other, we are seeing producers deciding to choose either one or the other of these larger events in addition to participating at London Wine Fair later in the year. So we are not really seeing an impact on us. The UK is the largest importer of wine in the world, as well as the largest exporter of spirits, so in that regard it essential for any producer looking to do business in this market and beyond.  It is of course a highly competitive market, so events like London Wine Fair are essential platforms for getting products in front of the UK’s drinks buyers and decision makers. In terms of reaching this audience, London Wine Fair is unrivalled.”

If we are not mistaken, the London Wine Fair is perhaps the only major international exhibition where importing companies are represented so actively as exhibitors. How do you encourage their participation? What mechanisms or initiatives help you strengthen exhibitors’ motivation?

And on the other side of the equation – how do you increase buyers’ motivation to attend the Fair and participate in its various events? In this context, could you tell us more about the Drinks Buyers Awards and their role in attracting and engaging the buying community?

“The importers have always been the bedrock of London Wine Fair.  As largest global importer of wine, their presence is an essential part of the show’s success.   Leading agents like Hatch Mansfield and Les Producteurs et Vignerons de France have been with us since day one, and alongside other long-term supporters like Buckingham Schenk; Beyond Wines; ABS Wine Agencies and Felix Solis, see the Fair as pivotal event in their calendar.  We were delighted to welcome Mentzendorff back to the show in 2024, and then to see them double the size of their stand in 2025.  This year we are looking forward to seeing more importers of all sizes back to the main Trading Floor of the show, including Seckford Wine, returning to the show.  They participate because London Wine Fair is an essential part of their sales strategy.  They know they will be able to have meaningful meetings with buyers as well as key decision makers and foster relationships with those in customer facing roles; retail managers and sommeliers for example, as well as media. Our ratio of exhibitors to visitors is currently unrivalled in drinks industry events, at 22:1, around four times that of its international competitors.

Our Drinks Buyers Awards – an updated iteration of our Wine Buyers Awards, to recognise our uplift in spirits and no and low alcohol buyers attending the show – do give added pull for our most influential visitor audience. We have had a record number of entries this year illustrating the exceptionally strong credibility these awards have garnered.”

Could you name some of the most reputable trade structures and explain how they typically work with your exhibitors? How have priorities in this area changed today? What characteristics of producers have become most important when selecting partners, and what trends are influencing changes in buyers’ assortment portfolios?

“We work closely with the Wine & Spirit Trade Association when building content for the show.  They always host an Industry Briefing, bringing debate on the issue of the day to the UK, via our platform.  There has been no shortage of content over the last few years as the global industry has faced so many challenges, from Covid-19 to tariff chaos.

The UK market is particularly diverse, which means that producers coming here seeking representation, are not necessarily restricted to a particular characteristic.  We are seeing growth in lower alcohol wines as well as No and Low products, reflecting the fast growth of this sector.  But equally, we are seeing demand for wines from all corners of the winemaking world, particularly those from off the beaten track.  We are seeing increased demand for sustainable products across the board, and over recent years we have seen producers proudly showcasing these initiatives, something which we actively champion.”

As we understand it, LWF 2026 will see several debuts – both among buyers and among exhibitors from adjacent or entirely new sectors. Could you introduce the most notable newcomers, or those that you consider particularly significant?

“Our most exciting debut is our Host Nation initiative, introduced to showcase a specific country or region as the centrepiece of London Wine Fair.  For the first year, the focus will be on British producers, including English and Welsh wine.  We have been absolutely thrilled with how positively this has been received.  Our original English Wine stand sold out, this dedicated space has now doubled in size, with 50% of this already allocated; expectations are that more than 100 UK producers will sign up in time for May, exceeding the original target;  an almost five-fold increase on 2025.  It is great to see so much optimism and growth in this sector.

We are set to see a really interesting mix of English wine producers, including: 1276 Wines; Balfour; Bolney; Chapel Down; Everflyht; Flint Vineyards; Gusbourne; Roebuck; Sandridge Barton; Simpsons; and Williams Family Wine, along with 30 producers from Defined Wines, which will host a Pop-Up Tasting on the middle day. WineGB is also supporting Host Nation and is taking a stand within the Host Nation area, with an education focus.  And we are also updating our annual Wine Writers Edit – the list of 30 “must taste” wines – selected by 10 of the UK’s leading wine writers and influencers ahead of the show; one of the three products to be selected by each of the wine writers must be British.

In terms of other new and returning visitors, we are absolutely delighted to welcome back Chile’s Luis Felipe Edwards, celebrating their 50^th anniversary this year, as well as Wines of Washington, Virginia Wines, Bordeaux, Sherry and – for the first time – Friuli.  We are looking at a really exciting and diverse range of exhibitors this year.”

It would probably not be an exaggeration to say that the dynamic – and highly exhibition-attractive – landscape of the British drinks market is shaped to a large extent by key figures such as Oz Clarke, Jancis Robinson, Robert Joseph, and the many Masters of Wine who live and work in the UK, as well as influential media including The Drinks Business, Decanter, The Wine Merchant, and others. Every ambitious producer worldwide seeks to be on their radar. Which of these opinion leaders and media representatives will take part in LWF 2026, and in what capacity?

“All the influential drinks media publications will be participating in the 2026 show in some capacity, be it through exhibiting, hosting events, or collaborating on what will be a rich timetable of industry briefings and masterclasses. It’s too early to say which key opinion leaders and influencers will be involved on an individual basis, but we have attracted a very high calibre audience in the last two years through the Icon Tasting, which will see its third iteration in 2026.  Last year’s judges included:  Susie Barrie MW, Writer & Broadcaster, Wine Blast podcast; Sam Caporn MW, Director – The Mistress of Wine; Oz Clarke, broadcaster, author; Tom Hewson, Champagne Correspondent, Decanter; Alice Lascelles, Journalist at Financial Times; Matthieu Longuere MS, Wine Development Manager, Cordon Bleu; Peter Richards MW, Writer & Broadcaster, Wine Blast podcast; and Siobhan Turner MW, Wine Consultant.”

Your own marketing experience is virtually impeccable: you led the digital transformation of the London Wine Fair and are credited with founding Imbibe Magazine, one of the industry’s leading publications. From your perspective, what is the role of media today – both digital and print – in shaping the modern wine industry? Which formats or channels do you find most effective, and why? What are the primary communication and promotional channels you plan to focus on going forward, both within the UK and internationally?

“The role of media today is more important than ever.  We are incredibly lucky in this market to have such a breadth of knowledgeable and reputable journalists, wine writers and publications within such a diverse array of platforms, be it print, digital, social or broadcast.  I don’t think it is an exaggeration to say the UK drinks publications are unrivalled and are seen as the voice of the industry the world over.”

As announced on your website, following its notable debut in 2025, the Signature Serve section – showcasing premium spirits – is set to make an even greater impact in 2026. What new elements or experiences will this space offer? And which audience segments is it primarily designed to attract?

“We created Signature Serve specifically for an audience of top end UK based buyers and distributors, from leading cocktail bars to independent retailers and multiples, because we could see the demand was there.  Our research showed that more than 2,000 decision makers working in spirits were already attending and this was down to the increasing crossover between wine and spirits buying roles.  London Wine Fair was already an essential part of their wine-buying remit, but there weren’t enough spirits exhibitors to meet their demand.

“The inaugural show was a huge success with several exhibitors signing up for 2026 on-site – including Brixton Spirits; Beckford’s Rum and O’Donnell Moonshine, which is increasing their stand space by 500%.  We also have a wealth of companies coming for the first time, including Vincenzi; Regal Rogue; Sacred Spirits; Brands Jalisco; Casoni; Claxton’s Spirits; Foreva Farmers; Frontline Spirits;  No & Flow Brands; Pernod Ricard; Pillars Brewery; and Veda Mushroom. We are expecting the space to double for 2026.

“As in 2025, we will run Signature Serve’s Sundowners Session on the Monday evening; Fifty VIPs, comprising the UKs top spirits buyers and media, will be invited to attend this “after hours” event where exhibitors will prepare “signature serve” cocktails.  This will be exclusive sampling occasion, for a VIP audience, with many of the cocktails reflecting the cutting edge trends in mixology.”

“The Signature Serve Theatre will also see a 25% increase in content, and this will be led by our Ambassadors, Millie Milliken, the award-winning drinks and hospitality writer; and Liam Davy, Head of Bars for Hawksmoor Restaurants.

“We can also share that we will be including a brand-new spirits focused category – as well as No&Lo – to our Drinks Buyers Awards, originally created as the Wine Buyers Awards in 2020.  There will be two Spirits Buyer Awards which will recognise outstanding buyers up for grabs, the off-trade: Spirits Buyer Supermarket/Multiples) and Spirits Bury (On-Trade).”

As we know, you plan to devote special attention to the low & no-alcohol category. In which space and format do you intend to present this segment? What other key industry trends will be highlighted at the fair, and how will they be showcased?

Our Mindful Drinking Experience, delivered in partnership with Club Soda, enters its third year of growth –underscoring the rising significance of the No & Low category. Now in a more central location, the experience proudly welcomes back returning exhibitors including Zeno, Jörg Geiger, Smiling Wolf and Wednesday’s Domaine, alongside new international additions such as Oh My Baie from France.

We’re also excited to celebrate a major milestone with Eisberg, one of the UK’s leading alcohol-free wine brands, as they sponsor our newly launched No & Low Drinks Buyer Awards. Eisberg will unveil a dedicated influencer and selfie space within the Mindful Drinking Experience, located alongside their stand.

A key emerging trend within No & Low is the Mid-Strength category, increasingly popular for moderation through sophisticated, flavour-forward products. We’ll be showcasing pioneering brands in this space, like 6 Percent and Future Château. In addition, the programme will feature a minimum of three masterclasses exploring trends, new product development, and practical strategies to monetise No, Low and Mid-Strength drinks across the on and off trade.

We will also be shining a spotlight on sustainability with a brand new partnership, details of which will be announced very soon!

In 2024, our media group Drinks+ had the honor of serving as the information partner of the remarkable Judgement of London event. The star highlight of 2025 was the creative and dynamic Battle of the Bubbles. Are you planning a similarly outstanding competition for the upcoming edition?

“The Icon Tastings have been very well received and are now a firmly established element of the show.  They were created to boost the fine wine element of London Wine Fair as well as become a significant talking point, and in that sense, they have been extremely successful with coverage on the results reaching all key markets around the world.  Yes, there will be an Icon Tasting in 2026 and it will be managed by Sarah Abbott MW and Ronan Sayburn MS again; we are planning to announce the theme on the 24^th February and what will be a high calibre judging panel in early April.”

Please share your advice for producers planning to participate in the London Wine Fair: how can they attract the attention of influential opinion leaders and buyers? The first tip is probably obvious – register as an exhibitor ))). But what should they focus on next?

“Registering early to maximise all the opportunities available is advisable. Beyond this, producers should identify how to ensure their products can capture the attention of their target audience, be it buyers, retail managers, bartenders or media.  Use the show to launch new products with engaging storytelling which will resonate.  Highlight any innovations or trends which capture the zeitgeist: low and no, sustainability, clever packaging, for example.  Participate in the sessions taking place in the shows theatre spaces, as a panellist or within the audience. Investigate sponsorship options to boost visibility beyond your stand. Upload your products onto the show’s database, run by Bottlebooks, to enhance your visibility.  Engage with the visitor audience early on within our networking platform and book-in on stand meetings and 121 tastings with your key targets.”

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On the cusp of 2026, a headline from London sent ripples through the global wine community: Britain’s most influential wine event, the London Wine Fair, has been acquired by a new company, Vindustrious. Yet for participants, the shift proved far less dramatic than it first appeared – the new venture is led by none other […]

In May 2025, Madame May‑Éliane de Lencquesaing, known worldwide as Lady May, turned 100. It felt like a sign from the universe – for that same year marked the 100th anniversary of Pinotage, the flagship grape of South Africa, where the estate still overseen by Madame May‑Éliane is located. And the stars aligned happily for Drinks+, as the legendary Lady May found the time to give an exclusive interview to our media. We are immensely proud that such an extraordinary figure in the world of wine shared with our readers both her precious time and her bright, inspiring thoughts.

May‑Éliane de Lencquesaing is a figure of exceptional stature in global winemaking. Her name is inseparable from entire eras, iconic châteaux, and decisions that have shaped the wine map of the world. Known for her inexhaustible vitality, she was named Decanter’s “Woman of the Year” in 1994, becoming the first Frenchwoman to receive this honour. For decades, May‑Éliane de Lencquesaing helped define the identity of great wine estates – from Château Pichon Longueville Comtesse de Lalande in Bordeaux, which she led for more than thirty years, to Glenelly Estate in South Africa, created later in life as a bold and visionary project. Today, the wine named in her honour, “Lady May”, is considered one of the finest in Stellenbosch. Its distinctive character symbolises the strength of spirit of Madame May‑Éliane.

Château Pichon Longueville Comtesse de Lalande

When she took the helm of Château Pichon Longueville – family legend says it was decided by drawing lots – she became the only woman winemaker in the Médoc, surrounded entirely by authoritarian men. Corinne Mentzelopoulos had not yet arrived at Château Margaux. Only ten years later did Baroness Philippine de Rothschild appear on the scene. But Lady May stood her ground. Her authority extends far beyond the vineyards: in 1993 Madame de Lencquesaing became President, and later Lifetime Vice‑President, of the International Wine & Spirit Competition (IWSC); she was awarded the title of Officier de la Légion d’Honneur, France’s highest state distinction, established by Napoleon Bonaparte in 1802. Lady May is a member of the Bordeaux Académie nationale des sciences, and an honorary member of the Pinotage Association for her outstanding contribution to the global wine industry. And this is only a fraction of the honours bestowed upon this remarkable woman.

Her life and professional experience formed the basis of her memoir My Journey with Wine, a heartfelt account of a woman whose passion and determination not only transformed legendary estates but also inspired generations of winemakers around the world. And her story with wine is still being written – for this woman, whose name breathes spring, still travels from Switzerland to South Africa every year, spending several weeks there to oversee her vineyards.

Glenelly Estate

D+: First of all, Madame May-Éliane de Lencquesaing, allow me to thank you for taking the time and giving us the opportunity to speak with you. When I read Jane Anson’s article about you, it felt like reading a historical novel, leaving a sense of having encountered the lives of people who shaped history. You raised four children while maintaining your passion for science, managed the jewel of France – Château Pichon Longueville Comtesse de Lalande – for over 30 years, and then Glenelly Estate in South Africa for more than 20 years, and you hold numerous honorary titles. Out of everything you have done and achieved in your life, what reflects your true self? Do you ever feel any regret today for not dedicating yourself to another passion –  and if so, what might that have been?

May‑Éliane de Lencquesaing: To create and to share – these are what define me, and this can be done in many different fields. But what I would have loved to study is geology – the soils and the subsoils and archeology, which I did.

D+: In one of your interviews, you spoke with deep respect and warmth about your grandfather, who was a kind and extraordinarily knowledgeable man. He taught you the sciences, foreign languages, and piano, and instilled in you a love for the land and for the terroir. Could you please tell us how your passion for winemaking began?

ML: I was very lucky for having learned from both my 2 grand-fathers. They took me with them to the vineyards, thought me viticulture and I used to pick the harvest. They took me to the cellars and slowly made me discover the different qualities of wine tasting.

D+: For many years, you were the owner and head of Château Pichon Longueville Comtesse de Lalande, one of France’s most luxurious and magnificent châteaux. Could you recall the moment you first stepped into this estate – what were your thoughts and plans at that time?

ML: I married an Army man and was taken away from vineyards. I was over 50 years old when my family asked me to take back running our family vineyards. Château Pichon Longueville Comtesse de Lalande in Pauillac in July 1978. Oenology had developed tremendously since my childhood, and I needed this scientific knowledge. I decided to go back to University to study in the class of Professeur Emile Peynaud.

D+: What prompted you to make such a difficult (as it seems to us) decision – to part with this true gem of France?

ML: I ran Château Pichon Longueville Comtesse de Lalande during 30 years with the greatest pleasure, working day and night. By the time my children were grown-up. They were army children and not interested by viticulture and by country life. This is the reason why I had to sell my family home.

Château Pichon Longueville Comtesse de Lalande

D+: When you sold the château to which you had devoted decades, you were at the age when many people dream of a hammock, fishing, and knitting. Yet you chose an incredible – and undoubtedly challenging – new adventure: to lead a winery in South Africa. Why South Africa, and why not the hammock? 🙂

ML: I just kept Glenelly in South Africa that I had purchased a few years before for 2 reasons: help developing the economy of South Africa in memory of Nelson Mandela and develop also the vineyards knowing the quality of the “terroir” and the kindness of the people.

D+: Speaking of South Africa, we of course have to ask about Pinotage – a variety that has experienced both highs and lows. In your view, why has Pinotage’s path to recognition been so challenging?

ML: The Pinotage variety is very special – the wine making is different and though my best friend does lovely Pinotage wines,  but I cannot tell you more.

D+: Why, having the opportunity to work with Africa’s native varieties, did you remain loyal to Bordeaux grapes?

ML: In 1688 when the Huguenots moved from France to the Cape for religious reasons, they brought with them the French varieties – these varieties developed with the terroir and the climate. No change happened – no other variety was added.

D+: Founded by you in 2003 in South Africa, Glenelly Estate is more than just a winery – it is a world-class wine estate with a luxurious restaurant and a glass museum. Could it be said that glass is another one of your passions? Your unique collection includes over 1,000 rare pieces, ranging from antiquity to modern times, and is housed in two private museums (in Bordeaux and at Glenelly). Could you tell us about this extraordinary hobby.

ML: Glass is like wine. Both are linked to poor soils – glass comes from sand and wine grows on poor soils. They exist by the skills and work of men. Glass and wine are precious and have belonged for ever to our civilization. I collected each piece one by one, some in antique stores, some from studios. I have been close friend with many artists in the US, in Italy, in France, always interested in different techniques, different creations and different skills in such a diversity of creation.

D+: Let’s return to the topic of wine 🙂 Madame Lencquesaing, do you enjoy wine yourself, and if so, how much per day and which types do you prefer? French or South African? Or perhaps something entirely different – have any exotic wine regions impressed you during your travels around the world? And which wine masterpieces do you keep in your personal cellar?

ML: I grew up in the Medoc area, north of Bordeaux, along the Garonne River, known for its classified appellation such as Margaux, Saint Julien, Pauillac and Saint Estèphe an area for only red wines. Wine was always served with our meals. At age 7, we were given a glass of wine mixed with water. But we were educated to look at the color of wines, to the nose related to the age of the wine and to the story of the harvest. Later we were allowed to taste.

I drink wine every day with my food by small quantity – red or white depending what kind of food. I enjoy all kind of wines. They can be so different, more fruity, more tannic, more complex with short or long after taste. I prefer elegant wines to powerful wines.

D+: Have you ever visited vineyards in Eastern Europe? If it is so, which regions and wines have left an impression on you, and why? Have you perhaps had the opportunity to taste any Ukrainian wines?

ML: I am interested in Italian and German wines. Such as their Ice Wines. My grandfather used to collect wines from Tokay. The most Eastern wines I have tasted were from Lebanon and Georgia, they are great. I never have had the privilege of tasting Ukrainian wines and I would love to know more about their soils and their varietals.

D+: You have immense experience and knowledge about wine – you taste and identify styles, and seem to know everything about it. Could you perhaps offer a few tips for people who are just  learning to taste wine: how to develop their palate and keep it sensitive?

ML: No, you never know everything about wine, wine is such a mystery. The color, the brilliance, the intensity in the glass is the first discovery. Then comes the nose, touch of flowerness berries or of notes of spices. This complexity brings you to guess what you will discover in your palate. More your taste, more you learn to discover all these elements. It is a discovering experience to be shared with friends. In the palate you must always look for the fruit more than the alcohol and for balance and also for the quality of the tannins.

Wine is very good for the health. When I was a 10 years old child I had growing problems. Every day I was given by my grandmother, before my lunch, a cookie with a glass of melted sugar in water with two spoons full of red wine mixed. It made me strong.

D+: What are your thoughts on young people today who tend to abstain from alcohol entirely, or from wine specifically, finding it confusing or too complex? How do you view the current development of the non-alcoholic wine industry? Overall, what do you see as the future of wine?

ML: Young people should learn more about wine, the history through the centuries. The precious work of growing a vineyard, the respect for the fruit – this gift of God. Young people should enjoy wines, they just need education and moderation. In France we say “food without wine is a day without sun”.

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In May 2025, Madame May‑Éliane de Lencquesaing, known worldwide as Lady May, turned 100. It felt like a sign from the universe – for that same year marked the 100th anniversary of Pinotage, the flagship grape of South Africa, where the estate still overseen by Madame May‑Éliane is located. And the stars aligned happily for […]

At the recent annual Soirée des Mécènes of the Cité des Climats et Vins de Bourgogne in France, a major international announcement was made: the Cité des Climats et Vins de Bourgogne in Beaune will host the first-ever Global Wine Tourism Day, scheduled for 17 June 2026.

The event is initiated by the Wine Travel Awards and the Cité des Climats et Vins de Bourgogne in Beaune, with the support of the Comité Bourgogne. Its aim is to highlight the cultural, economic and innovative potential of wine tourism by bringing together industry leaders, experts, producers, media representatives and opinion leaders from across the globe.

The annual gathering of patrons of the Cité des Climats et Vins de Bourgogne is a significant moment for Bourgogne. It is here that strategic decisions are made regarding the preservation and promotion of the region’s unique historical sites, many of which are listed as UNESCO World Heritage. The event serves as a platform for reviewing completed projects and presenting new and promising initiatives. Typically, more than fifty sponsors and partners convene to discuss achievements and future plans.

Under this patronage, and within the framework of the 2022–2026 agreement with the Association des Climats, a programme of 23 ambitious projects was developed, including the flagship events of 2025 dedicated to the 10th anniversary of  Bourgogne’s Climats being inscribed on the UNESCO World Heritage List. This included an extensive educational initiative aimed at younger generations, encouraging them to understand and take pride in Bourgogne’s rich heritage. Forty monographs were also produced, exploring the unique history of the region and its individual terroirs. Over the years, with the support of patrons, numerous projects have been implemented – from reinforcing the stone walls of the Climats and mapping historic wine cellars to compiling a glossary of viticultural terms.

The 2026 Soirée des Mécènes highlighted that the Cité des Climats et Vins de Bourgogne continues to evolve as a key cultural and educational centre dedicated to the region’s wine heritage.

At the initial stage, around €6.5 million in patronage funding was raised, enabling the creation of high-quality scenography and cultural content for the exhibitions. It is important to note that the patronage system supports cultural content rather than the operational activities of the institution.

According to statistics, the Cité welcomed around 85,000 visitors in 2024. Experts believe this figure could be higher, given Bourgogne’s strong potential in wine tourism. To this end, the commercial strategy has been strengthened and the operational model optimised. For its cultural development, the Cité is currently considering the acquisition of an exceptional library that could become a unique reference centre for researchers, historians and university programmes.

In 2026, the Cité will introduce new elements to enhance visitor engagement: new sections explaining wine labels and the hierarchy of appellations, as well as an in-depth exploration of wood and cooperage – a topic of growing relevance. Another highlight will be the new film “Bourgogne on a Global Scale”, to be shown in the relaxation area.

The Cité des Climats et Vins de Bourgogne aspires to be not merely a museum, but a true “place of life and experience”, combining culture, gastronomy and learning.

Visitors can expect several updates, including an expanded children’s area (“cabotte”), a more interactive and engaging quest, additional languages for audio guides, and the relocation of wine tastings to the restaurant area – improving comfort and encouraging guests to stay longer while enjoying panoramic views.

In addition, an educational geological trail is being developed for Chablis, and the exhibitions dedicated to winegrowers and the challenges of climate change will be refreshed. The Cité des Climats et Vins de Bourgogne – where the past of wine as a cultural heritage of civilisation meets its future – is gaining increasing authority and recognition on the global stage.

One of the latest confirmations of this was its confident victory in the international Wine Travel Awards 2024–2025. During the patrons’ evening, WTA Ambassador Oleksandra Minenko Decamp presented the main trophy to the institution’s leadership: Benoît de Charette, President of the Cité des Climats et Vins de Bourgogne; Édouard Moghetti, Director of the Cité; and Laurent Delaunay, President of the Comité Interprofessionnel des Vins de Bourgogne (BIVB). The latest edition of the Wine Travel Awards Guide was also handed to Sylvain Naulin, Managing Director and CEO of the Comité Bourgogne.

The upcoming Global Wine Tourism Day, set for 17 June, aims to further strengthen global awareness of Bourgogne’s cultural heritage. The event is poised to become a landmark occasion in the development of wine tourism. On 17 June, the Cité in Beaune will welcome industry professionals for this international gathering and the awards ceremony of the Wine Travel Awards 2025–2026.

Today, wine diplomacy continues to work towards uniting the forces of light and goodwill.

We warmly invite you to the Cité des Climats et Vins de Bourgogne (Beaune) for the Global Wine Tourism Day.

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At the recent annual Soirée des Mécènes of the Cité des Climats et Vins de Bourgogne in France, a major international announcement was made: the Cité des Climats et Vins de Bourgogne in Beaune will host the first-ever Global Wine Tourism Day, scheduled for 17 June 2026. The event is initiated by the Wine Travel […]

In September 2026, Bordeaux will host the international Bordeaux Summer School, dedicated to the sustainable development of viticulture and winemaking in the context of climate change.

From September 7 to 11, 2026, leading academic and research institutions – the University of Bordeaux, Hochschule Geisenheim University, the Australian Wine Research Institute (AWRI) and the University of Adelaide – will bring together their expertise to discuss the future of the wine sector in the face of global environmental challenges.

The summer school programme focuses on sustainable viticulture, biodiversity conservation, responsible resource management and innovation in winemaking. Participants will gain contemporary scientific insight into how vineyards and wines can adapt to climate change while remaining high-quality, competitive and environmentally responsible.

The programme will be delivered entirely in English over five days, combining lectures, discussions and interdisciplinary exchange among students, early-career researchers and scientists from around the world.

The summer school is open to Bachelor’s, Master’s and PhD students, postdoctoral researchers, as well as all those professionally or academically interested in the future of viticulture and winemaking.

The application deadline is June 7, 2026.

Bordeaux Summer School 2026 offers a unique opportunity to look ahead to the future of the wine industry and to contribute to shaping sustainable solutions at the intersection of science, nature and culture.

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In September 2026, Bordeaux will host the international Bordeaux Summer School, dedicated to the sustainable development of viticulture and winemaking in the context of climate change. From September 7 to 11, 2026, leading academic and research institutions – the University of Bordeaux, Hochschule Geisenheim University, the Australian Wine Research Institute (AWRI) and the University of […]

Casa Redondo has officially announced the acquisition of the Sheridan’s brand from Diageo. This deal marks an important milestone in the company’s international strategy and significantly strengthens its global presence.

The Portuguese company Casa Redondo, headquartered in Lousã, has nearly 100 years of experience in the spirits category and is home to leading brands, including Licor Beirão – the #1 spirit in Portugal. The company continues to strengthen its portfolio through strategic acquisitions: after acquiring the Safari brand in 2024, Sheridan’s joined the group in 2026 – a premium, iconic brand recognized worldwide for its distinctive dual-chamber bottle combining coffee and cream liqueurs.

The acquisition of Sheridan’s represents a major step in Casa Redondo’s international expansion, opening more than 20 new markets and complementing the company’s presence in over 70 countries. Key focus markets include Eastern Europe, the United Kingdom, South America, and Canada. Casa Redondo plans to support this growth through active market engagement, strengthened distribution, long-term partnerships, and investments in commercial, marketing, and logistics capabilities.

Daniel Redondo, CEO of Casa Redondo, commented: “Sheridan’s is truly an iconic brand with a premium positioning and a strong emotional connection with consumers across many international markets. Our ambition is to reinforce Sheridan’s presence where the brand is already strong and accelerate its growth in strategically important countries.”

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Source and photo: casaredondo.com

Casa Redondo has officially announced the acquisition of the Sheridan’s brand from Diageo. This deal marks an important milestone in the company’s international strategy and significantly strengthens its global presence. The Portuguese company Casa Redondo, headquartered in Lousã, has nearly 100 years of experience in the spirits category and is home to leading brands, including Licor […]

Wine Paris traditionally opens the year’s wine exhibition calendar. Paris will also traditionally be the inaugural stop on the distribution journey of The Wine Travel Awards Guide 2024–2025. The luxury printed catalogue, presenting the nominees of the 2024–2025 awards edition, will be available free of charge at the fair’s physical media kiosks and its digital version is already accessible on the Wine Paris website. Feel free to pick up your complimentary copy – and don’t wait: based on previous years’ experience, the print run runs out quickly!

In 2026, more than ever, Wine Paris is reaffirming its role as a platform for expertise, development and connection, adopting an inclusive approach that speaks to the entire industry. Led by Vinexposium, the event is set to unveil a redefined programme within a coherent, fast-paced and forward-looking ecosystem that spans every market segment, from alcoholic to alcohol-free beverages.

This year, the Academy has deliberately embraced a contemporary format combining interactive tasting workshops, high-level masterclasses, panel discussions, conferences and trade meetings. Together, these formats are designed to help professionals decipher today’s challenges while anticipating those of tomorrow.

In 2026, the Academy programme features over 180 events, including 50 masterclasses and 20 conferences, firmly positioning it as a major focal point of Wine Paris. The programme is punctuated by new highlights such as the Be No Talks and the Be Spirits Stage, alongside numerous events hosted on exhibitor stands and across the show’s various stages.

“Consumption patterns are evolving, and the industry is diversifying. Wine Paris, Be Spirits and Be No reflect this momentum. In Paris, Vinexposium brings to life a dynamic ecosystem, closely connected to market realities. The Academy is part of this movement: it opens up discussion on the industry’s key challenges and builds bridges between categories, guided by a spirit of complementarity and openness.” – Rodolphe Lameyse, CEO of Vinexposium

Experts, sommeliers, mixologists, producers and flavour artisans will come together to explore key market trends, sharpen their expertise and nurture a shared vision of an industry undergoing profound transformation.

Through its three complementary events – Wine Paris, Be Spirits and Be No – Vinexposium illustrates the full depth and breadth of its Paris exhibition. The international gathering brings together all industry stakeholders to gain a clearer understanding of the changes reshaping the sector. At the heart of these developments are innovation, the ability to adapt to new usages and the growing momentum behind alcohol-free beverages.

2026 ‘PAIRING PERFECTION’ MASTERCLASSES – EXPLORING HARMONY

‘Pairing Perfection’ is the thread woven through this year’s event, structuring the masterclasses and shaping their content. Wine Paris is introducing formats designed to reflect an evolving industry and changing consumption patterns.

Moving beyond food and wine pairings, the masterclasses explore the broader notion of harmony, focusing on the intersection of products, uses, cultures and visions. Pairing thus becomes a lens through which current expectations and industry transformation can be interpreted.

This approach is expressed through several interconnected lines of thought: linking inherited expertise with emerging creations; fostering dialogue between producers and future partners; and connecting revisited traditions with contemporary perspectives.

In an era of shifting drinking patterns, where alcoholic beverages and their alternatives continue to play a pivotal part in moments of togetherness, these masterclasses aim to encourage the sharing of ideas and conversations around industry practices.

The programme spans a variety of formats:

• Battle of the mixologists, comparing and contrasting creativity, technique and meaningful pairings
• The Cocktail Pairing Experience
• Cognac Pairing, to rediscover this iconic spirit through pairings
• Food and Cognac Pairings: The Perfect Alliance to Elevate Gastronomy
• The new pairing frontier, with a session dedicated to matching cheeses with sake as a way of pushing the boundaries of sensory exploration
• The New Pairing Frontier: Enhancing Cheese Pairing Through the Lens of Sake
• An additional session focusing on agave distillates and pairings with Mexican food with attendance by chef Mercedes Ahumada
• The Agave Pairing Experience
• The market / industry focus sessions dedicated to economic and cultural issues and forward planning.

BE NO: NEW FEATURES, ENGAGEMENT AND INSPIRATION

New for 2026: the Be No Talks

For this year’s exhibition, Be No is introducing the Be No Talks – a dedicated space designed to decode and deepen understanding of the alcohol-free market. Conceived as a hybrid, conversational format, the Be No Talks consist of 45-minute sessions combining market analysis, practical insights and expert-led discussions.

Specialists, key players and innovative brands will take the stage to address changing consumer behaviours and expectations, along with the strategies now shaping this thriving category. These conversations aim to provide a clearer view of current trends and growth prospects for alcohol-free beverages.

No Alcohol Wine: From Trend to Transformation

This session explores the development of alcohol-free wine which has evolved from a consumer trend into a category of strategic importance for the industry. It will examine market dynamics, consumption patterns, regulatory frameworks and technological innovation.

• Responsible drinking as a core component of gastronomy

Discussions will explore how alcohol-free wines are finding their place on the fine dining scene, focusing on pairing and service logic, as well as their profile on wine lists.

• Are alcohol-free beverages friends or foes of wines and spirits?

This collective debate examines the impact of alcohol-free wines and spirits on traditional models, scrutinising issues of complementarity, evolving usage and emerging market equilibriums.

BE SPIRITS STAGE AND THE INFINITE BAR: LEARNING, OBSERVING AND FINDING INSPIRATION

Be Spirits Stage: honouring the art of mixology

Designed as a forum for discussion, the Be Spirits Stage hosts a programme where trade practices and the evolving mixology scene take centre stage. Mixology is explored through a variety of formats – workshops, training sessions and demonstrations – all designed to deliver a practical and immersive experience. Curated by mixologists and international experts, the sessions delve into techniques, products and working methods, while encouraging contributions from speakers and participants from the international arena to share their experience.

From the opening day, the Stage sets the tone by examining major global trends with Melita Kiely (The Spirits Business), before turning to more exploratory themes such as the subtle pairing of sake and cheese or the diversity of French ciders. Day two celebrates innovation and expertise: Pegasus Distillerie reveals its terroir-driven distillation approach; Glen Moray lifts the curtain on the role of cask ageing; while Japanese distillation traditions for Shochu and Awamori invite participants to discover distinctive flavour profiles. On Wednesday, the IWSR will deliver an analysis of the global spirits arena and masterclasses will focus on food and spirits pairings – from Cognac to Agave – offering a comprehensive and inspiring sensory journey.

Infinite Bar

Located at the heart of Be Spirits, the Infinite Bar spans 40 metres and features 20 mixologists from some of Paris’ most creative and internationally acclaimed bars, including Danico, Moonshiner, Mr Antoine, Red Poppy, Bisou and L’Ours. The space serves as a true showcase for contemporary skills, hosting live demonstrations where cocktails are crafted using exhibitors’ spirits and ingredients, techniques are displayed and methodological approaches to cocktail design are brought to life. Acting as an observatory of emerging industry trends, the Infinite Bar highlights the influences set to shape the drinks lists of the future.

INTERNATIONAL TRADE AND PUBLIC POLICY: A CORE FOCUS OF THE WINE PARIS 2026 PROGRAMME

In 2026, Vinexposium will champion its mission as a strategic international platform more than ever before by structuring a programme of conferences and panel discussions dedicated to public policy, international trade and the major societal issues facing the wine and spirits industry.

Developed in collaboration with its institutional partners, this series of high-level discussions will offer insight into the major topics currently shaping the industry – from free-trade agreements and tariff and regulatory policies to questions of control and responsibility. Three flagship sessions will set the pace of the programme: a panel discussion examining the EU-Mercosur agreement and its implications for European and South American markets; a session focused on the Indian market and the economic growth opportunities generated by free trade agreements concluded or under negotiation with key trading partners such as the European Union, the United Kingdom and Australia; and a debate on transatlantic trade relations analysing the impact of recent American tariffs on the spirits industry and global trade balances with contributions by American and British industry spokespeople.

FREE-POUR TASTINGS: SPENDING TIME ON SOURCING BEFORE MEETING THE MAKERS

Designed as areas for sampling beverages before meeting their producers, these spaces offer a selection of wines from a wide range of origins that can be explored at leisure. They allow visitors to hone their sourcing choices, identify wines of interest and prepare their meetings at the exhibition more effectively.

The areas offer the chance to taste, compare and rapidly identify wines that deserve attention. They also feature a range of alcohol-free alternatives curated in partnership with Meininger’s International.

The free-pour tasting spaces can be found in the following locations:

Hall 7.1: free-pour tastings of French and international wines

Hall 7.3: free-pour tastings dedicated to Loire wines

Hall 2.1: Be No – over 250 alcohol-free labels

THE MAJOR TASTINGS

On Monday 9 and Tuesday 10 February 2026 from 10 am to 5 pm, the Union des Grands Crus de Bordeaux is hosting tastings of the 2023 and 2019 vintages.

Over 100 wines will be presented to visitors, offering a unique opportunity to discover and compare different wines. This session will take place in Hall 7.1.

On Wednesday 11 February 2026 from 10 am to 5 pm, Gambero Rosso will present its Tre Bicchieri tasting featuring wines by 60 producers showcased in its 2026 Vini d’Italia guide.

This event will allow visitors to discover outstanding wines and identify the most remarkable producers, again in Hall 7.1.

WINE TECH PERSPECTIVES: INNOVATION & DIGITALISATION

Wine Tech Perspectives is an area designed for observing and understanding technology, digital tools and emerging practices shaping the wine industry. Aimed at industry members, it provides solutions, practical feedback and analysis around digitalisation, new business models and technology adoption, while providing concrete insights into the transformations currently underway across the sector.

By bringing together artificial intelligence, start-ups poised to revolutionise the industry, neuromarketing and new industry entrants, Wine Tech Perspectives and Vinexposium are cementing their mission to unite industry stakeholders around the key challenges of innovation, idea-sharing and market transformation.

OFF: EXTENDING THE WINE PARIS EXPERIENCE

OFF is Wine Paris’ invitation to extend the experience beyond the exhibition halls. Its 2026 guide features over 140 Parisian venues – restaurants, wine bars, cocktail bars and wine merchants – selected for their unique wine and spirits propositions.

Curated by a dedicated committee, the selection turns the spotlight on inspiring locations suited to all budgets, reflecting the vibrancy and creativity of the Parisian scene. Print books of the 2026 OFF Guide will be available throughout Wine Paris.

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Wine Paris traditionally opens the year’s wine exhibition calendar. Paris will also traditionally be the inaugural stop on the distribution journey of The Wine Travel Awards Guide 2024–2025. The luxury printed catalogue, presenting the nominees of the 2024–2025 awards edition, will be available free of charge at the fair’s physical media kiosks and its digital version is […]

• Sparkling Visions – a new stage showcases the true potential of this category: economically strong, stylistically diverse, and globally relevant.
• ProWein Zero – a dedicated platform for the No & Low category, featuring new discussion formats and presentations by leading brands.
• Organic World – a specialised zone showcasing organic wines, certification systems, and sustainable production practices.
• Champagne Lounge – an exclusive space to explore leading Champagne houses and taste premium selections.
• Packaging & Design – a focus on innovations in bottle design, materials, and environmentally friendly packaging solutions.
• Urban Gastronomy – a fresh perspective on food and wine pairings within contemporary urban culinary culture.

ProWein City Vibes 2026: Düsseldorf as the Capital of Taste

• pop-up tastings
• gastronomic collaborations
• art events and music formats
• special wine menus in bars and restaurants
• interactive spaces and new wine and spirits experiences

ProWein 2026: Where the Future of the Industry Is Shaped

• a global overview of key industry trends
• opportunities to discover new partners and markets
• access to the latest products, innovations, and concepts
• world-class professional networking

In contrast to the world of politics, which is currently experiencing a dramatic global divide, the world of wine is striving for consolidation and dialogue. A key role in this process is played by the industry’s leading trade fair, ProWein. In 2026, the world’s most influential wine exhibition promises to showcase significant – even transformative – changes. What are they? In 2026, […]

2026 is shaping up to be the year when your brand becomes known across Europe faster than the average Brit can complain about the rain – which is saying quite a lot. As we approach the Year of the Fire Horse, Drinks+ Communication Media Group already has a clear vision for the first half of the year. Unsurprisingly, it involves a series of rather heated marketing races.

We warmly (and somewhat insistently) invite all ambitious and energetic players to join our plans, developed in collaboration with leading wine-industry partners across key global markets.

A gentle reminder: members of the Wine Travel Awards community – including those joining the fifth, anniversary edition of WTA 2025–2026, launched on 15 December 2025 – receive up to 50% off participation in the following marketing projects.

1. France – WINE PARIS & The Wine Travel Awards & Drinks+ (9–11 February)

The final touches are being put on the Wine Travel Awards Guide – a special English‑language publication in both print and digital formats. This full‑colour, beautifully produced guide covers 45 countries and features the nominees of WTA 2024–2025. It reaches more than 150,000 wine professionals worldwide.

The Guide will be published in January 2026 and distributed at major global exhibitions: WINE PARIS, ProWein, London Wine Fair and other international events.

If you want to introduce your brand to visitors of the world’s leading wine exhibitions, now is the time to join. Deadline: 12 January 2026.

2. Germany – ProWein Düsseldorf & Drinks+ (15–17 March)

We invite you to take part in a special edition of Drinks+ dedicated to ProWein Düsseldorf. The magazine will be published in Ukrainian and English, in both print and digital formats, with a combined circulation of 10,000 copies distributed among exhibition visitors in Düsseldorf and across Ukraine.

The ProWein programme will also include the traditional Wine Travel Awards lecture‑tasting. Applications are welcome.

    3. United Kingdom – London Wine Fair & The Wine Travel Awards & Drinks+ (18–20 May 2026)

In May, the international Wine Travel Awards community will be showcased at a prominent stand at the London Wine Fair. This is your chance to present your beverages to potential partners in the UK market – as well as international buyers – on exceptionally favourable terms.

Become a WTA nominee to receive exclusive conditions for participation at the stand and at a special London event featuring distinguished figures from the wine world.

Applications: dimdi@ukr.net, +38067 4474578 (WhatsApp)

4. Ukraine – Drinks+ Spring Special Edition (April–May)

Drinks+ Communication Media Group is preparing a special spring issue for the leading Ukrainian exhibitions: Wine&Spirits Ukraine and Be Wine International Wine Show. We welcome brands aiming to enter the Ukrainian market – which continues to develop despite the war – or those wishing to support their Ukrainian distributor partners.

5. And Back to France – The Cité des Climats et Vins de Bourgogne & Wine Travel Awards (10–17 June 2026)

Burgundy will host the Awards Ceremony for the WTA 2025–2026 winners. To mark the fifth anniversary of the Wine Travel Awards, a unique global event will take place for the first time: Global Wine Tourism Day, organised in collaboration with The Cité des Climats et Vins de Bourgogne, Drinks+ Communication Media Group and leading international wine associations.

Guests will enjoy a gala dinner, followed by an exclusive tour along Burgundy’s wine routes for international experts and enthusiasts.

Join the Wine Travel Awards 2025–2026 – together we create a world filled with light, flavour and a genuine zest for life.

Partners and sponsors are welcome. Details: dimdi@ukr.net, +38067 4474578 (WhatsApp)

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2026 is shaping up to be the year when your brand becomes known across Europe faster than the average Brit can complain about the rain – which is saying quite a lot. As we approach the Year of the Fire Horse, Drinks+ Communication Media Group already has a clear vision for the first half of […]

Vinexposium is giving its 2026 Paris event a new scale and a renewed strategic direction. Wine Paris, the international wine exhibition, is expanding, restructuring and adapting to evolving beverage consumption trends. For the first time, three dedicated spaces – Wine Paris, Be Spirits and Be No – will be brought together under one roof, covering the full spectrum of alcoholic and no‑alcohol drinks. In doing so, Vinexposium strengthens its role as one of the key drivers of the global wine industry, responding to major shifts in the international market.

The Drinks+ media group traditionally provides information support for the event, while Ukraine is demonstrating participant growth of more than 70%.

WINE PARIS: Central and Eastern Europe show strong momentum

Wine Paris has evolved into a flagship international event, set to welcome more than 6,000 exhibitors from 60 countries and over 60,000 visitors from 155 markets in 2026. Next year’s edition will introduce a number of new national and regional pavilions, including Croatia, Czech Republic, Romania, Cyprus, Turkey, New Zealand, Bulgaria and Germany.

Central and Eastern Europe is showing particularly dynamic growth: 15 participating countries and an average 60% increase in exhibition space compared with 2025. Nine collective pavilions – including four new ones (Romania, Czech Republic, Croatia, Cyprus) – highlight the region’s expanding presence. Croatia, Cyprus and Czech Republic will join the event for the first time, while Bulgaria returns after a break.

The strongest growth comes from: Romania (+84%), Ukraine (+71%), Hungary (+65%) and Georgia (+51%).

“Each year, Wine Paris strengthens its international reach thanks to the arrival of new exhibiting countries. The remarkable growth of participants from Central and Eastern Europe is a clear illustration of this dynamic. Their collective rise is turning the region into one of the driving forces of the event,” says Nicolas Cuissard, Director of Wine Paris.

BE SPIRITS: a global stage for spirits and mixology

Launched in 2020, Be Spirits has rapidly become one of the most creative and innovative segments of Wine Paris. In 2025, it brought together more than 300 exhibitors from 34 countries. In 2026, Be Spirits will transition into a standalone event, reflecting its growing international scale. New pavilions will represent Scotland, Mexico, Japan, the United States, Ireland and Australia.

This momentum is supported by the participation of leading global brands, craft distilleries, and producers of premium mixers. New country attendees include the Philippines, Monaco, Madagascar, Panama, Bulgaria and Ukraine.

Be Spirits has developed a distinct identity through formats such as the Infinite Bar and the Be Spirits Stage, focusing on mixology, craftsmanship and innovation. Its product range is expanding to include beers, ciders, sakes and RTDs, aligning with new consumption patterns and the growing spirits market.

BE NO: a strategic breakthrough in the no‑alcohol segment

In 2026, Vinexposium will launch a new B2B platform – Be No, dedicated to no‑alcohol alternatives and the rapidly expanding low‑and‑no‑alcohol market.

“Be No encompasses no‑alcohol wines, spirits, beers and RTDs – both de‑alcoholised and created without fermentation – as well as products with similar characteristics, such as sparkling teas and fermented drinks. This is not about juices or soft drinks – it is a curated environment for professionals seeking alternatives,” explains Audrey Marqueyssat, Director of Be Spirits and Be No.

Be No provides structure to a rapidly expanding global market showing double‑digit growth. Participation from 12 countries, from Europe to Australia, is shaping an international platform supported by leading brands such as Moderato and Noughty by Thomson & Scott.

To help professionals navigate this emerging segment, Be No will introduce Be No Talks, a new 45‑minute format designed to encourage exchange and inspiration. Be No completes the new product segmentation of Wine Paris 2026, offering a clear framework for a fast‑changing drinks industry landscape.

“What we are building in Paris is part of a broader 360° vision that we will implement across our entire event ecosystem. Vinexpo Americas, Vinexpo Asia and Vinexpo India will also adopt this segmentation. By staying ahead of major industry shifts, we support the sector’s international development with clear benchmarks and a shared structure,” notes Rodolphe Lameyse, CEO Vinexposium.

Wine Paris, Be Spirits and Be No 2026 will take place from 9 to 11 February 2026 at Paris Expo Porte de Versailles.

The Drinks+ media group traditionally prepares a special publication for the Paris exhibition – a luxury catalogue featuring the nominees of the Wine Travel Awards 2024–2025.

We invite all those wishing to be represented at this event in an economical format, or those seeking to increase the visibility of their stand at the world’s leading expo hub.

Contact: dimdi@ukr.net, +38067 4474578 WhatsApp

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Vinexposium is giving its 2026 Paris event a new scale and a renewed strategic direction. Wine Paris, the international wine exhibition, is expanding, restructuring and adapting to evolving beverage consumption trends. For the first time, three dedicated spaces – Wine Paris, Be Spirits and Be No – will be brought together under one roof, covering […]

Mr. Yang Shen – Estate Director of Cloudy Bay (one of New Zealand’s most outstanding wineries, part of the LVMH group – the world leader in the luxury industry). Born in China, he studied oenology at the University of Montpellier and wine marketing at the Montesquieu University Bordeaux, although his introduction to fine wine had begun long before that, in his native Chengdu. Throughout his career, Mr. Shen held top positions at Moët Hennessy, Diageo and Chandon China. “My mission at Cloudy Bay is to create wines of exceptional quality that highlight and express New Zealand’s distinctive terroir.” For the second year, Mr. Yang Shen has been an honorary member of the WTA jury.

On December 15, 2025, the Fifth Anniversary Edition of the Wine Travel Awards (WTA) 2025–2026 will be launched. The Organizing Committee continues its exciting journey through the world of wine and gastronomic tourism, meeting remarkable personalities, businesses, and destinations that shape the global WTA community. On December 15, 2025, the Fifth Anniversary Edition of the Wine Travel Awards […]