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Gastronomy and Wine Portal

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Leading UK agents & South Africa return to London Wine Fair

14.03.2024, News

Several of the UK’s leading agents, importers and logistics companies will make a return to the London Wine Fair in 2024.  They include: Mentzendorff, which will take a stand for the first time in 12 years; Buckingham Schenk, celebrating their 50th anniversary; Freixenet Copestick; Hillebrand Gori UK; Lanchester Wines; and Origin Wine. Two and a half months out from the show, 90% of the floor space is already either confirmed or reserved and the organisers fully expect to be at capacity well before the doors open in May.


This year’s London Wine Fair will host an area dedicated to Asia for the first time, with the largest ever selection of Asian producers, covering wine, spirits, sake and more.  Within this, Japan will exhibit with its first generic pavilion, featuring more than a dozen producers and four drinks producers from China have already signed up, with more expected.

After a six-year absence, Wines of South Africa has also committed to the 2024 show and will return with a large Pop-Up Tasting on Wednesday, 21st May.  The tasting will bring together some of South Africa’s best producers and highlight a wide spectrum of wines on offer, from well-known names such as Spier, DGB, Waterkloof and Springfield to less well-known producers and those seeking representation. Groupings for Cap Classique (South Africa’s traditional method sparkling wines) and the Stellenbosch Cabernet Collective highlight how important these two categories are for South Africa in the UK market. 

Jo Wehring, market manager UK & Europe, Wines of South Africa said: “Wines of South Africa is thrilled to be hosting a pop-up tasting at the London Wine Fair this year. Many of the producers showcasing their wines have impressive sustainability credentials and inspiring stories to tell. There will be something for every portfolio and wine list, from our Cap Classique to our Chenin, Cabernet Sauvignon and Pinotage.”

Head of London Wine Fair, Hannah Tovey, said: “After the success of last year’s show, which saw exhibitors up 30% on 2022 and visitors increase by 14%, we are hugely optimistic for the 2024 edition, which sees us on target to reach capacity.  To see so many of the U.K.’s leading companies return, joining the likes of long-term exhibitors, Hatch Mansfield, Awin Barratt Siegel, Richmond Wine Agencies, Ellis Wines, EWGA, Felix Solis, H2Vin, Marcato Direct, Beyond Wine and Friarwood Fine Wines is a very positive sign for the UK market and we are delighted to welcome them back, alongside New and Old World country pavilions, new producers, established brands and more.

“We will be announcing our plans for new and exciting features and content for the London Wine Fair over the coming weeks, to ensure the 2024 edition is the most relevant and unmissable to date, covering everything from industry challenges, future trends, emerging categories and fine wine.”

The London Wine Fair will take place at Olympia from 20th to 22nd May. Visitor registration is now open via: www.londonwinefair.com