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One of the major events in the wine world opens the doors, hearts and market of Great Britain for Ukrainian winemakers.
This year’s London Wine Fair will take place on June 7-9, right after the platinum jubilee of the Queen’s reign, when the capital is expected to host the loudest celebrations in history.
The London Wine Fair 2022 will also mark its anniversary: the exhibition will be held for the 40-th time! After a two-year quarantine break, all those involved welcome its return to Olympia. In addition, this year, the event will be held in live and digital formats for the first time.
For the first time in the history of LWF and Ukraine, wines of Ukrainian producers will be widely presented at the joint stand of Wines of Ukraine during this large-scale international event. To support Ukraine in times of hardship, the organizers of LWF 2022 initiated the creation of a joint stand, and gave Ukrainian winemakers the opportunity to present their products for free. Organizational efforts and costs were borne by LWF, and, from the Ukrainian side, by Drinks+ Communication Media Group and Ukrsadvinprom LLC. The wines have already been safely delivered to London, and are waiting for the exhibition opening.
Thus, at E30 stand in GRAND HALL (Ground Level) almost fifty names of drinks from Ukraine will be presented. The following companies are going to present their products: 46 Parallel Wine Group, Father’s Wine, Beykush Winery, Shabo Winery, Prince Trubetskoi Winery, Stakhovsky Wines, Honey Badger, Villa Tinta Winery, Biologist, Wineidea, Chateau Chizay, Vinoman Winery, and Akkerman Distillery.
Given that Ukrainian winemakers will not be able to attend the London Wine Fair 2022 due to the martial law, the stand will be presented mainly by British volunteer sommeliers, and several experts in the field – Sarah Abbot MW from Swirl Wine, Brad Horne, founder of WineTime London and others also agreed to render their assistance in presentation of our wines.
London Wine Fair 2022 opened not only its doors but also its hearts for the Ukrainian winemakers: “We are offering our support to Ukrainian nominees and all others who suffer from this tragic situation”, – the fair’s organizers wrote on their FB page.
London Wine Fair 2022 is a really big and significant event in the world of the wine industry. On the eve of the opening, Hannah Tovey, Director of LWF, said: “To say that we are delighted with the London Wine Fair in 2022 would be a significant understatement. The last two years have become something of a roller coaster, starting with the 2020 cancellation, just two months before a 100% digital show, and then, within a few weeks in 2021. Now, we are looking forward to this year being a real milestone for the 40-th fair. Participants and visitors will see how physical and virtual elements can combine to make a truly groundbreaking event. When talking to our exhibitors, we learn that everyone has a great desire to return to Olympia and normal trade, and we are looking forward to a truly special 40-th London Wine Fair in 2022”.