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The conference, based on a global study conducted by Geisenheim University in collaboration with WineTourism.com, will be held online on January 25, 2022.
Gergely Szolnoki, Professor of Market Research at Geisenheim University (Germany) and honorary professor of Wine and Beverage Management & Marketing at the University of West Attica (Greece), Judge of the international Wine Travel Awards, together with his colleagues from Geisenheim University and WineTourism.com from Sweden conducted a study entitled “Sustainable Wine Tourism – Findings of a global survey”. The aim of the study was to better understand the importance of sustainability in global wine tourism.
Data began to be collected in November 2021. In total, more than 1,500 wineries took part. “As the pandemic gradually recedes, other issues become the focus of wine tourism. Sustainable development is one of such topics,” say the project organizers.
The scholars will present the results of the research at a webinar to be held on January 25, 2022, at 4 PM (CET). Speakers will be Gergely Szolnoki and Niklas Ridoff, CEO at WineTourism.com.
Agenda of the event:
You can register and join the event here.
The research report will be published here.