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Gastronomy and Wine Portal

Hungary and Poland

The new face of winemaking in Central Europe: Hungary and Poland

19.03.2025,

Hungary and Poland have rich winemaking traditions, now actively revived by blending history with modern technology. 


Hungary, one of Europe’s oldest wine-producing nations, is renowned for its diverse terroirs and indigenous grape varieties. Tokaj is a legendary region famous for its sweet wine, once praised by kings, while Villány is known for its bold Cabernet Franc. Poland’s wine industry has seen rapid growth since the 2000s. The main wine regions – Małopolska, Lower Silesia, and Podkarpacie – focus on cold-resistant varieties like Seyval Blanc, Regent, and Solaris. Polish wines are gaining recognition and winning prestigious awards. Talented influencers and ambassadors, including AI-powered applications, help put Hungary and Poland on the global wine map, promoting them as top wine tourism destinations. Meet the nominees and vote in the WTA!

Tomasz Prange-Barczyński – Wine & Food Influencer/Expert Opinion

tomasz-prange-barczynski

Renowned wine critic, editor, and writer, Tomasz Prange-Barczyński has worked in the wine industry for over 20 years. He is the editor-in-chief of Ferment magazine and hosts a wine show on Radio 357. A founder of Magazyn Wino, he has contributed to Playboy, Newsweek, Voyage, and Marie Claire.

Tomasz has authored several books, including “Riesling and Tapas” (2023), “Italy: A Wine Guide” (2022), and “The World on Wine Trails” (2020). He has translated multiple wine publications into Polish and produced wine-related documentaries. As an international wine judge, Tomasz participates in top competitions (Mundus Vini, Concours Mondial de Bruxelles, Best of Riesling). In 2019, he was named a Riesling Fellow and has been lecturing at the German Wine Academy since 2022.

Beyond wine, he writes about travel, skiing, and cycling tourism. His latest book, “Riesling and Tapas: About Unusual Combinations of Food and Wine on the Routes of Europe” (2024), explores unique food pairings discovered across Europe.

Kristian Kielmayer – Wine & Food Influencer/Expert Opinion

Kristian Kielmayer

Kristian Kielmayer, a wine educator, consultant, and cultural ambassador, makes the world of wine engaging and inspiring. He teaches at Weinakademie Österreich and Hungary’s leading wine school, following the “learning by teaching” approach. His expertise spans winemaking, economics, sommelier studies, beer, sake, and spirits.

A co-author of “Hungarian Wines: Terroirs and Varieties”, Kristian also writes for Vince magazine and explores the intersection of wine and culture. His unique food pairing of Hungarian wines with Mexican chocolate in Mexico City showcases his creative vision. As a consultant for Hungary’s Ministry of Agriculture, he helped establish new PDO wine regions (Mura, Kőszeg, Sümeg, Füred). He is also a judge at prestigious wine competitions (Concours Mondial de Bruxelles, Mundus Vini).

Kristian merges wine with photography, winning the OIV Centenary Photo Contest with an image highlighting climate change. His talks at OIV Volcanic Wines Conference and Prowein span continents.

Holding a Master’s in international wine marketing, he aspires to pursue a PhD in sensory wine analysis, exploring tasting nuances. His mission is to make wine a source of knowledge, culture, and connection.

Tomasz Witkowski – Ambassador/Ambassador of the Year

Tomasz Witkowski

Tomasz runs the wine store and online platform 2Bratanki/Hungarian Wines, the leading importer of Hungarian wines in Poland. His portfolio includes over 200 exclusive Hungarian wines, and his partnerships with restaurants, bars, and retailers help promote them among Polish consumers.

His passion for Hungarian wines began during his first visit to Eger, evolving into years of exploring wine regions. Tomasz frequently travels to Hungary, discovering new producers and attending major wine events like Franc&Franc Conference and Winelovers Wine Awards.

He actively promotes Hungarian wines in Poland through tastings, speaking at fairs (Enoexpo, Warsaw Wine Experience), and writing about wine culture. His article “Budapest by the Glass” in Trybuszon highlights the top wine bars of the Hungarian capital.

Convinced that modern Hungarian winemaking deserves global recognition, Tomasz’s dedication and customer loyalty confirm his outstanding work.

Országos Bortúra – Ambassador/Creative Strategy and Wine & Food Influencer/Expert Opinion

Országos Bortúra

Országos Bortúra is an innovative app that unlocks Hungary’s rich wine culture for enthusiasts. It offers seamless booking for winery tours and a platform for wine lovers to connect. Expanding beyond Hungary, Bortúra also features Spanish and Slovakian wine tastings, catering to both amateurs and professionals.

The app includes two key tools:

  • Boradmin – A B2B system utilizing AI to automate and promote wineries.
  • Bortúra App – A B2C platform helping users find wineries, book visits, and explore new wine routes.

Free to use, the app provides bookings, reviews, interactive quizzes, and events. It has won prestigious awards, and its founders actively develop wine tourism, collaborating with Semmelweis University.

Országos Bortúra is shaping the future of wine tourism by blending digital innovation with cultural heritage!



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