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Gastronomy and Wine Portal

The 14th Edition of the Balkans International Wine Competition 2025 (BIWC) Marks a New Era

The Balkans International Wine Competition (BIWC) enters its 14th year with an evolved format, reaffirming its role as a key platform for showcasing the diversity and excellence of Balkan wines. This year, the competition moves to Naoussa, Greece – a region known for its deep-rooted winemaking traditions. The BIWC will be held under the auspices of the Municipality of the Heroic City of Naoussa and will take place from May 28-30, 2025, followed by an exclusive international conference on May 31, 2025.


For over a decade, BIWC has been instrumental in elevating Balkan wines onto the global stage. Igor Lukovic, President of BIWC, highlights the competition’s impact: “BIWC has become a benchmark for the dynamic and evolving wine industry of the Balkans. Year after year, we witness wines that receive their first major recognition here, only to later gain international acclaim. This growth is a testament to the dedication of our team and the meticulous selection process by our panel of world-class judges.”

This year, the Balkans International Wine Competition is nominated for the Wine Travel Awards in the Enogastronomic Events/Event of the Year category.

The competition maintains its core structure, featuring a jury of distinguished wine experts from across the world, carefully evaluating and awarding the best wines from the region.

Balkans International Wine Competition

Hosting BIWC in Naoussa, a place deeply connected to the winemaking heritage of Greece, further strengthens the event’s mission. Nikolaos Koutsogiannis, Mayor of Naoussa, expresses his enthusiasm: “Naoussa has a winemaking heritage that spans centuries, and we are proud to welcome BIWC 2025 to our region. This event will not only highlight our local wines but also reinforce the Balkans’ position as a dynamic and thriving wine region on the global stage.”

Additionally, for the first time, BIWC introduces an international conference under the theme “BALKAN WINE 2040 – Vision & Perspective.” The conference will bring together some of the most influential figures in the wine industry, including top winemakers, marketers, business leaders, and sommeliers, to discuss the future of Balkan wines for the next 15 years. Key topics will include:

  • Climate change and the challenges for Balkan winemakers
  • The role of indigenous vs. international grape varieties
  • Positioning Balkan wines on the global wine scene – marketing strategies and success stories
  • Wine tourism in the Balkans – an essential tool for industry growth

Following the conference, a series of exclusive masterclasses will be held, providing valuable insights and expertise to both wine professionals and enthusiasts. Additionally, a wine exhibition will take place, offering the residents and visitors of Naoussa a unique opportunity to explore and taste some of the finest wines from the Balkans.

Additionally, producers will have the opportunity to attend and present their wines to an audience of industry professionals, sommeliers, and wine enthusiasts, creating a valuable networking and promotional platform.

Galina Niforou, Wine MBA and Director of BIWC, emphasizes the importance of this new initiative: “Since its inception, BIWC has been more than a competition – it is a platform for collaboration, education, and market expansion. This conference marks the next step in our mission to create synergy between Balkan winemakers and the global industry. Our goal is to set the course for the future of Balkan wines and solidify their place on the world wine map.”

Balkans International Wine Competition

BIWC 2025 promises to be a landmark edition, celebrating the heritage of Balkan winemaking while shaping its future.

For more details, visit: www.balkanswine.eu

  • Mrs. Galina Niforou, Director of BIWC – e-mail: niforou@balkanswine.eu
  • Miss Miroslava Naydenova, Communications Manager – e-mail: pr@balkanswine.eu


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The Balkans International Wine Competition (BIWC) enters its 14th year with an evolved format, reaffirming its role as a key platform for showcasing the diversity and excellence of Balkan wines. This year, the competition moves to Naoussa, Greece – a region known for its deep-rooted winemaking traditions. The BIWC will be held under the auspices […]

Wine, Mastery, Adrenaline: How Ukraine’s Best Sommelier of 2025 Was Chosen

The winner of the Best Sommelier of Ukraine competition, organized by the Ukrainian Sommelier Association, has been determined.


The world of wine is not just about delicate aromas, refined flavors, and lingering finishes. It is also a test of intellect, discipline, intuition, and true artistry. After a long pause caused by the full-scale invasion, the Best Sommelier of Ukraine competition made its return – proving that even in the darkest times, skill and passion remain unbreakable. This year, the competition was more than just a contest to determine the winner and finalists. Amid the realities of war, it became a test – of unity, resilience, and, ultimately, courage – for the entire Ukrainian sommelier community. And today, without unnecessary pathos, every professional in this field can proudly say: “We are the best!”

Кращий сомельє України 2025

A Spectacular Start and an Intense Battle for the Title

This year, the competition took place within the modern walls of the Parkovy Convention and Exhibition Center, where every detail emphasized the prestige and high caliber of the event. The international media partner, Drinks+ communications group, actively supported the initiative, closely followed the confident actions of the experienced organizers, monitored the selection of candidates, and covered the grand finale – continuing to highlight all key moments of the competition. I won’t recount all the twists and turns of the competition, where the country’s top sommeliers showcased their skills. Instead, let’s dive straight into the most exciting part – the grand finale.

From the very first moments, the atmosphere was charged with professionalism, anticipation, and adrenaline. Every stage of the event was meticulously planned and masterfully executed. The evening kicked off with tastings presented by the event’s partners – Marusia Beverages Ukraine and SHABO.

A guided tasting led by SHABO brand ambassador Oleg Antipin captivated guests with an exquisite selection of sparkling wines. Each glass told a story of winemaking mastery, unveiled new trends – such as sparkling wine made from the Telti Kuruk grape – and once again showcased the high level and potential of Ukrainian winemaking.

SHABO

Hanna Kovalevska, a member of the Ukrainian Sommelier Association and a prominent figure in the national wine industry, presented wines from Château Mukhrani. She skillfully introduced the noble white Goruli Mtsvane and two distinctive Saperavi wines, which impressed guests with their depth of flavor and refined character. Her presentation brought to life the history of the legendary château, echoing centuries of tradition and winemaking artistry passed down through generations.

Шато Мухрані

This was more than just a presentation – it was a true journey into the world of wine harmony, where each sip revealed a new facet of winemaking mastery. Guests enjoyed the wines and expert commentary, while the anticipation among the contestants grew. Everyone was waiting for the resolution of the main intrigue – the announcement of the finalists.

After a short break, the moment arrived. And, to be honest, this year’s top three finalists formed one of the strongest line-ups in all of Drinks+’s history of observing Ukrainian sommelier competitions. The finalists were Ihor Postoiankin, Pavlo Mnukhin, and Olga Hirman. The semi-finalists included Oleksii Bondar (Vinnytsia) and Pavlo Kuznetsov (Odesa). The final stage promised to be anything but dull.

The Final Duel: Tension, Mastery, and the Battle for the Title

The finalists faced a series of rigorous challenges that required not only extensive knowledge but also a high level of skill, quick reflexes, and the ability to perform under intense pressure. Each task was carefully designed (of course – it was developed by true professionals from the ASU leadership!) to reveal the contestants’ best professional qualities and test their ability to navigate complex situations.

The competition was conducted in English and included the following tasks:

  • Service under pressure 🙂 and unexpected twists: Two tables, six guests, a personal bar, and just 21 minutes to handle everything – from recommending wines to crafting a cocktail for mixology professionals.
  • Blind wine tasting6 minutes to describe a wine according to international standards, identify its origin, vintage, and grape variety.
  • Blind tasting of five spirits in 5 minutes – Competitors had to determine the base material, type, aging, and country of origin.
  • Perfect pairing challenge – Choosing the ideal beverage for… the legendary Kyiv Cake, provided by the Ukrainian Chefs Association. (3 minutes)
  • Wine list challenge – Finding errors in a wine menu within 3 minutes.

Кращий сомельє України 2025

The contestants showcased their talent, resilience, and mastery, overcoming intricate challenges that demanded not just knowledge but lightning-fast reactions and flawless service. And finally, the most anticipated moment – the announcement of the winner. After an intense and thrilling competition, the panel of judges – including past champions of Best Sommelier of Ukraine, honorary jury members, and representatives of the All Ukrainian Bartenders Association, Iryna Mashykhina and Andrii Petrovskyi – made their final decision.

Кращий сомельє України 2025

The winner of the competition and the title of “Best Sommelier of Ukraine 2025” was awarded to Ihor Postoiankin. Vice-champion and best theorist of the competition – Pavlo Mnukhin. Third place and the title of “Best Nose of Ukraine 2025” – Olga Hirman.

Behind the Scenes: Insights from Organizers and Winners

Of course, we couldn’t miss the opportunity to speak with the organizers and winners of the competition to hear firsthand about the challenges of the trials, the surprises in the tasks, and their initial impressions of this exceptional event. Ivan Bachurin, President of the Ukrainian Sommelier Association, shared his thoughts: “When the Board decided to hold the competition, we took on a great responsibility in these challenging times. We managed to organize an event that was engaging for guests, professional for industry representatives, and exciting for a wider audience. The competition tasks were designed to closely mirror those faced by Ukrainian sommeliers in international championships. For example, participants encountered tricky challenges related to the level of effervescence in sparkling wines, serving temperatures, and glass cleanliness.

Thanks to the support of our partners and the incredible efforts of the Association’s Board team, we were able to raise the bar for this competition and bring more attention to a profession that, like the entire country, is going through difficult times. However, based on my experience as a judge since 2011 and as an organizer of championships since 2018, I have noticed a decline in the overall qualification level of participants. We must work to restore the prestige of this profession. That’s why we decided to conduct all competition tasks exclusively in English this year, adding an extra challenge for the candidates. After all, it is professionalism and attention to detail that distinguish a true master from an amateur.”

The Vice President of the Association, Nataliia Vilinska, noted that this year the team put in tremendous effort to make the competition even larger in scale and more professional than in previous years.

“The world doesn’t stand still, and we must move forward. Many said that now was not the time, but I was confident that we would succeed. And it seems we managed to hold the competition at a truly high level,” shared Nataliia.

Speaking about the preparation, she noted that the organizational process lasted almost two months: negotiations with venues, coordination with partners, and working with the technical team, which ensured flawless support over the two days. This time, the Association’s archive will not only include photos but also a professional video of the competition, which was broadcast live.

“For the past six years, I have regularly attended ASI events and competitions in the Baltic countries. Thanks to professionals like Raimonds Tomsons and Jānis Kaļķis (Latvia), Arminas Darasevičius (Lithuania), and Kristjan Markii (Estonia), I have come a long way in judging, organizing competitions, and working with partners and participants. There’s still a lot that remains behind the scenes – those are plans for the future.

We take the global Association as our benchmark because our best sommeliers must represent Ukraine with dignity on the international stage. In ASI, every competition is a game, and this year, we decided to join in alongside the jury, the board, and the participants. I am sure you noticed it – this competition was unlike any before. And the next ones won’t be like this one either because we are not going to stop,” concluded Nataliia.

The Art of Wine Service: Do Sommeliers Need Cocktails?

After the final competitions, when the tension had eased and the winners and finalists could finally catch their breath, we asked them about their impressions. They had successfully tackled all challenges, quickly adapted to unexpected tasks, and – interestingly – agreed that modern sommeliers should pay more attention to cocktail culture.

Кращий сомельє України 2025

Despite this, debates continued behind the scenes: do sommeliers really need cocktails? Some argued that a wine service expert should focus exclusively on wine and neat spirits. Meanwhile, others emphasized that the modern world sets new standards, and the more a professional knows, the more opportunities open up.

After all, mixology is not just about blending drinks – it’s a deep understanding of balance, textures, and aromas. Today’s sommelier must be more than just a wine expert; they should be a true gastronomic consultant, capable of crafting perfect pairings, staying ahead of trends, and surprising guests with unexpected flavor discoveries.

Perhaps this very competition will mark the beginning of a new perspective on the sommelier profession in Ukraine? Time will tell, but one thing is certain – growth and the pursuit of knowledge will always be the key to success.

Impressions from the Winners

Ihor Postoiankin, Best Sommelier of Ukraine 2025, head sommelier at CATCH, and co-founder of Ginius LTC:
“This competition was special for me – I felt confident, not just in the contest but in my profession as a whole. Ten years of experience paid off. The tasks were tougher, the competitors stronger, and it was an honor to compete with Pavlo and Olga. I saw the competition as a chance to showcase my service philosophy – like working in a new restaurant. Maintaining focus until the very end was the hardest part. Mastery isn’t just knowledge, it’s the ability to adapt – whether it’s a warm bottle, a dirty glass, or an unfamiliar cocktail. The competition is growing, but there’s still room for expansion – I’d love to see a bigger stage and audience. After all, this is the ‘Champions League Final’ of Ukraine’s wine world!”

Pavlo Mnukhin, Vice-Champion & Best Theorist, HoReCa Manager at Wine Bureau:
“The competition was fantastic! The challenges matched global standards, making it an invaluable experience. It was dynamic, tough, and thrilling. One thing’s clear – I need to focus more on cocktails! Wine culture and mixology go hand in hand, and this skill is becoming more relevant. Above all, the energy, excitement, and genuine passion made it an unforgettable celebration of our craft.”

Olha Hirman, Finalist, sommelier at Goodwine, founder of “Vynni Vechornytsi”:
“I’m happy with my result, especially considering the last competition was before the war. This event is an incredible opportunity for sommeliers to test their skills and grow. Huge thanks to the organizers – pulling off an event of this level under current circumstances is a true achievement. The competition felt world-class, and the 100 theoretical questions were tougher than ever, adding to the challenge. It’s unfortunate that many colleagues couldn’t participate due to the situation in the country, but those who did were incredible. Don’t fear mistakes – keep learning, improving, and striving for excellence!”

Conclusion

The Best Sommelier of Ukraine 2025 competition was more than just a contest – it was a testament to the strength of Ukraine’s sommelier community, its commitment to growth, and alignment with international standards. Participants, judges, and organizers all praised the high level of preparation and execution, reinforcing the importance of advancing wine culture in Ukraine. The event once again proved that the sommelier profession in Ukraine is evolving, and its representatives are ready for new challenges.

Despite the difficulties the country faces, this competition became a symbol of resilience, inspiration, and the pursuit of excellence. May the coming years bring even more remarkable discoveries, professional achievements, and unforgettable moments. Wishing for Victory – so that future competitions take place in a peaceful and prosperous Ukraine!

Кращий сомельє України



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The winner of the Best Sommelier of Ukraine competition, organized by the Ukrainian Sommelier Association, has been determined. The world of wine is not just about delicate aromas, refined flavors, and lingering finishes. It is also a test of intellect, discipline, intuition, and true artistry. After a long pause caused by the full-scale invasion, the […]

Registration Now Open for London Wine Fair 2025!

The UK’s biggest drinks trade event, London Wine Fair 2025, is set to take place from May 19th to 21st at Olympia Events, London. This prestigious fair is a must-attend for industry professionals, featuring an impressive lineup of exhibitors, engaging panel discussions, and exclusive tastings.


Take advantage of the early bird ticket offer – get £10 off a 3-day ticket to the Fair! Offer valid until March 10, 2025. Secure your spot now: Register here.

Exciting Highlights Await at LWF 2025!

London Wine Fair continues to be a premier platform for global wine professionals. This year, the event will feature:

  • 400+ premium exhibitors across dedicated zones.
  • 75+ panel discussions, masterclasses, and tastings.
  • Daily pop-up tastings, showcasing a new showstopper each day.
  • An intuitive planner platform to seamlessly schedule meetings and sessions.

This year, London Wine Fair is thrilled to welcome back industry leaders such as Felix Solis UK, Hatch Mansfield, Lanchester Wines, and Mentzendorff. Additionally, after an outstanding debut in 2024, Wines of Serbia will expand their presence by 25%, while The Japanese Pavilion is growing by 50%. Romania will also return with its largest-ever pavilion, bringing even more producers eager to collaborate with the UK market. New territories are also planning pavilions – stay tuned for updates!

Drinks+ and Wine Travel Awards at London Wine Fair 2025

Drinks+ Communication Media Group, in collaboration with the Wine Travel Awards, is proud to be an official media partner of London Wine Fair 2025. This year, we are excited to participate with our own stand, providing a unique platform to promote global wine tourism, connect industry professionals, and share exclusive insights.

Don’t miss out on London Wine Fair 2025 – the ultimate destination for discovering your next must-stock drinks! Register now and be part of this world-class event!



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The UK’s biggest drinks trade event, London Wine Fair 2025, is set to take place from May 19th to 21st at Olympia Events, London. This prestigious fair is a must-attend for industry professionals, featuring an impressive lineup of exhibitors, engaging panel discussions, and exclusive tastings. Take advantage of the early bird ticket offer – get […]

WTA and ProWein 2025 Explore Wine Tourism Consumer Trends and Sustainability

As the wine industry continues to evolve, understanding the shifting landscape of consumer preferences and sustainable practices has never been more critical. This March, the Wine Travel Awards (WTA) in partnership with Drinks+ Media Group will present a compelling session at ProWein 2025, titled “Introducing the Wine Consumer of the Future.” Scheduled for March 16, the prestigious opening day of the world’s largest wine and spirits fair in Düsseldorf, Germany, this session promises to deliver cutting-edge insights into the future dynamics of wine tourism and consumer behavior.


The Setting and the Stakes

ProWein, renowned for drawing global industry leaders, offers the perfect backdrop for this exploration. The session will unfold in the Business Forum of Hall 16, a space that has been the nucleus of thought leadership at the fair. Here, industry experts and wine connoisseurs will gather to discuss the pressing topics shaping the global wine market of tomorrow.

Expert Panels and Rich Dialogues

The WTA has curated an exceptional panel to lead the discourse, featuring Professor Dr. Gergely Szolnoki from Geisenheim University and Adrian Bridge, CEO of The Fladgate Partnership, World of Wine Porto, and Managing Director of The Porto Protocol. Veronika Busel, a seasoned wine marketing expert and the Head of Operations for Wine Travel Awards and Drinks Media, will moderate the session, ensuring a focused and enriching dialogue.

Gergely Szolnoki

Professor Dr. Gergely Szolnoki

Professor Dr. Szolnoki will open the session by sharing insights from a series of comprehensive studies he has conducted with teams of leading experts. These studies focus on the evolving demographics of winery visitors and global wine consumers, framing the future landscape of wine preferences and engagement strategies. His presentation will underscore innovative methods to cater to these changing demographics, providing valuable insights that are applicable across the wine business spectrum, from large enterprises to medium and small-sized wine companies.

Adrian Bridge

Adrian Bridge, CEO of The Fladgate Partnership, World of Wine Porto, and Managing Director of The Porto Protocol

Following the academic insights, Adrian Bridge will share his firsthand experiences from leading The World of Wine, one of the most vibrant global wine tourism projects. He will explore the role of wine tourism as a significant economic driver, highlighting how it offers novel pricing strategies and contributes to financial sustainability. Emphasizing the strategic advantage of urban proximity, Adrian will explain how integrating urban centers with vineyard experiences makes wine tourism more accessible and appealing to a wider audience. Further, he will delve into how wine tourism can complement traditional wine business models, contrasting these activities with the primary economic activities of wine production. His insights will provide a unique perspective on how wine tourism is evolving and interacting with broader business strategies in the global wine market.

Interactive Discussions and Takeaways

A unique feature of this session will be the interactive discussion between Professor Dr. Szolnoki and Adrian Bridge, moderated by Veronika Busel. This part of the program will weave together the theoretical and practical aspects presented, offering attendees a multi-dimensional view of the challenges and opportunities within wine tourism today. Topics will include the integration of wine tourism with local and natural tourism efforts, the use of modern technologies, and the impactful role of educational content in promoting sustainable practices.

The session will conclude with a Q&A segment, inviting the audience to engage directly with the panelists, fostering a deeper understanding and possibly sparking collaborative initiatives.

Why This Matters

This session at ProWein 2025, led by notable experts in the field, is crucial for anyone looking to understand and influence the future of the wine industry. By introducing attendees to cutting-edge consumer research and proven business strategies, the session aims to equip wine tourism professionals with the knowledge and tools needed to adapt to a rapidly changing global market. Attendees will gain actionable insights into attracting new demographics and integrating sustainable practices, ensuring the wine industry continues to thrive in alignment with contemporary consumer values and economic realities.



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As the wine industry continues to evolve, understanding the shifting landscape of consumer preferences and sustainable practices has never been more critical. This March, the Wine Travel Awards (WTA) in partnership with Drinks+ Media Group will present a compelling session at ProWein 2025, titled “Introducing the Wine Consumer of the Future.” Scheduled for March 16, the […]

Just Taste It: Ukraine’s finest wines set to conquer ProWein 2025

Top global wine events are a key platform for promoting Ukrainian wines. With this in mind, in just a few weeks the Wines of Ukraine team, along with the most ambitious Ukrainian winemakers and spirits producers, will head to ProWein 2025, the world’s largest international wine trade fair, taking place March 16–18 in Düsseldorf, Germany.


This year, the Ukrainian stand will feature 12 participants:

Artwinery
Beykush Winery
Big Wines
Biologist
Bolgrad
Chateau Chizay
Grande Vallee
Koblevo
Kolonist
46 Parallel
Honey Badger
Villa Tinta

Additionally, SHABO, Ukraine’s most internationally awarded winery, will present its own stand at ProWein 2025.

Visitors to the Ukrainian stand can expect exciting new releases, wines from the challenging yet fascinating 2024 vintage, notable aged wines, interesting local varieties and indigenous grapes, wines from unique terroirs across Ukraine, an incredible spectrum of flavors and aromas, exceptional quality, and a true Ukrainian character.

вина України

The Wines of Ukraine team and producers warmly invite buyers, industry experts, media representatives, and friends of Ukrainian wine to visit our stand — to discuss business, connect, share a toast (or a hug!), and, of course, taste some remarkable wines!

Just taste it!

  • When: March 16-18, 2025
  • Where: Messe Düsseldorf, Stockumer Kirchstraße 61, 40474 Düsseldorf, Germany.
  • Wines of Ukraine: 9A89 

For more information about the participants of the Ukrainian stand, their wines, and Ukrainian winemaking, please visit the Wines of Ukraine website or follow them on Facebook, Instagram, and LinkedIn.

Drinks.ua wishes Ukrainian producers and the Wines of Ukraine team tremendous success at this year’s expo and profitable new contracts!

вина України



⇒ Join our social networks ⇒ Optimistic D+ editors will take this as a compliment.

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Top global wine events are a key platform for promoting Ukrainian wines. With this in mind, in just a few weeks the Wines of Ukraine team, along with the most ambitious Ukrainian winemakers and spirits producers, will head to ProWein 2025, the world’s largest international wine trade fair, taking place March 16–18 in Düsseldorf, Germany. […]

Organic Winemaking in Kyiv Region: Biologist Receives Organic Standard Certification

The Biologist winery based in Kyiv region has officially been granted Organic Producer status by Organic Standard, the first Ukrainian certification body for organic production, recognized in the EU, Switzerland, and Canada.


The certification meets both Ukrainian and EU standards. Biologist received it for wines produced from grapes grown in their vineyards in the Kyiv region (the company also owns vineyards in Odesa region).

Biologist

“This process started three years ago and has finally been accomplished. It has been a complex and challenging journey of learning and research,” commented Igor Petrenko, Biologist’s co-owner and winemaker, on this joyful occasion.

The key principle of organic winemaking is the absence of chemical substances in the soil and vineyard, as well as the pursuit of harmony between humans and plants. Organic production is not just a trend. For Biologist, it is a philosophy rooted in the desire to offer winelovers a product that is both high-quality and natural. The Biologist team cares not only about consumers but also about the future of their homeland’s environment and nature.

“The Organic Standard certificate confirms that our grapes are grown with care for the ecosystem, without chemical fertilizers or pesticides. It may seem strange to focus on the land and vineyards during a devastating war, but we believe it is incredibly important. For us, organic certification is yet another step toward excellence,” reflects Petrenko.

Biologist

Wines produced from grapes grown in Biologist’s certified organic vineyards in Kyiv region are featured in the “Pershotvir” collection. These wines are crafted from exceptionally high-quality grapes and made with minimal intervention.

Biologist

“These wines are complex and quite different from classic wines,” says Igor Petrenko. “They have incredibly beautiful aromatic characteristics and a certain amount of sediment—this is because they are unfiltered. We are returning to ancient traditions, making wines without chemicals, using only natural treatments, and practicing minimal intervention. ‘Pershotvir’ is a product we are proud of, it demonstrates our unique terroir features and the principles we uphold: the purity of nature, the craftsmanship of the winemaker, and the pursuit of harmony.”

Biologist

The Drinks+ editorial team sincerely congratulates the entire Biologist team on this achievement, which is significant not only for them but also for Ukrainian winemaking as a whole. We wish them incredible success and outstanding vintages!



⇒ Join our social networks ⇒ Optimistic D+ editors will take this as a compliment.

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The Biologist winery based in Kyiv region has officially been granted Organic Producer status by Organic Standard, the first Ukrainian certification body for organic production, recognized in the EU, Switzerland, and Canada. The certification meets both Ukrainian and EU standards. Biologist received it for wines produced from grapes grown in their vineyards in the Kyiv […]

AMARONE OPERA PRIMA 2025 Expects Record Number of Guests and Participants

This year’s premiere of Valpolicella wines, coinciding with the 100th anniversary of the Valpolicella Consortium, will be held in Verona from January 31 to February 2. The event will gather 78 wineries and 106 invited journalists from leading specialized publications worldwide.


Most of the authors, specifically 73 individuals, hail from 26 countries, including Argentina, Australia, Austria, Canada, China, South Korea, Denmark, the UAE, Finland, France, Germany, Japan, Hong Kong, Israel, Kazakhstan, Latvia, Norway, the Netherlands, Poland, the Czech Republic, Singapore, Sweden, the United Kingdom, and the USA.

WTA also received this prestigious invitation to strengthen the partnership as the Valpolicella region, home to this distinguished gathering, has been further highlighted for its excellence on an international stage. The Consorzio per la Tutela dei Vini Valpolicella, a key sponsor of the Wine Travel Awards, has nominated Valpolicella in the ‘Region of the Year’ category for the Wine Travel Awards 2023-2024, underscoring its significant impact and popularity among wine enthusiasts globally.

The event marks the beginning of celebrations for one of Italy’s most renowned wine denominations. The spotlight will be on the Amarone 2020, which officially debuts in the market. Christian Marchesini, president of the Valpolicella Wine Consortium, commented on the upcoming event: “In this special edition, Amarone Opera Prima looks to the future, particularly focusing on the new potential growth areas for the denomination in an accelerated evolving landscape. This shift requires a paradigm change based on renewed strategies and approaches. Our commitment to promotion is yielding results, with record participation in the event and 51 new members joining the Consortium in 2024.”

Valpolicella Education Program

Christian Marchesini, president of the Valpolicella Wine Consortium

Amarone Opera Prima will begin on Friday, January 31, with an exclusive program for the national and international press, including two unique masterclasses.

The first, “Amarone: Iconic of Fine Dining in the World’s 50 Best” will be led by expert JC Viens*. Along with him, participants will explore the selection of Amarone presented in the wine lists of the world’s top 50 restaurants, as ranked by UK’s Restaurant magazine (Palazzo della Gran Guardia, 10:30 AM). Seven wines will be tasted: Meroni Il Velluto 2011 (Mountain Beak St, London), Cà La Bionda Vigneti di Ravazzol 2012 (Sezanne, Tokyo), Monte dall’Ora Stropa 2013 (Le Calandre, Italy), Zymé 2013 (Cenci, Kyoto, Asia), Buglioni Il Lussurioso 2016 (SingleThread, Sonoma Valley), Tezza Brolo delle Giare 2016 (Fat Duck, London), and Quintarelli 2017 (Eleven Madison Avenue, New York).

Following this, invited guests at Teatro Filarmonico will enjoy a refined lunch curated by renowned three-Michelin-star chef Giancarlo Perbellini.

In the afternoon, the Consortium’s Vice President, Andrea Lonardi MW, will present a spectacular second masterclass titled “The Memory of Time, A Journey Through Amarone’s Historic Vintages” (15:00 PM, Palazzo della Gran Guardia). This unforgettable tasting will introduce participants to Amarone Bolla 1950, Montresor 1969, Bertani 1975, Santa Sofia 1983, Cecilia Beretta 1985, Mazzi 1997, Bussola 2000, Marion 2007, and Cesari 2010. The esteemed names of these vintage wines exude brilliance, and Mr. Lonardi’s insightful commentary will make this an event to be remembered for generations.

The next day, February 1, the focus will be on “Valpolicella: 100 Years of the Denomination’s Past and Future.” The session will feature esteemed speakers such as Christian Marchesini, President of the Consortium,  and Carlo Flamini, head of the Wine Observatory at Unione Italiana Vini, moderated by Andrea Andreoli, director of Telenuovo.

The day’s events will culminate in a unique theatrical performance: actor and theater director Andrea Pennacchi will present a monologue titled ““Amarone, an Epic in Valpolicella” specially created for the centenary of the Consortium.

From 12:30, roundtable tastings from 78 wineries will begin, and from 16:00, the event will open to Amarone enthusiasts.

The festivities will continue on Sunday, February 2 (from 10:00 to 17:00). This day will particularly emphasize the pairing of Valpolicella wines with restaurateurs, ending with an event-appetizer titled “Valpolicella: Freshness and Creativity in the Glass,” organized by the the Consortium’s Young Group.

______________________

*Editor Note: JC Viens

JC Viens is a certified provider of WSET programs and teaches wine courses tailored to the needs of winemaking professionals, aimed at strengthening their careers and fostering business development. He also offers consultations on wine communications, including strategy and content development. JC Viens strives to enhance the reputation of Italian wines on international markets through effective storytelling. He holds a WSET Diploma level 4. For 12 years, he was a certified WSET wine instructor and later became an approved WSET program provider in Hong Kong, before moving to Verona in 2021, where he continues to conduct WSET Levels 1 – 3 courses. His passion for wine education led him to join the Masters of Wine program, during which he gained invaluable international insights into the world of wine. Throughout his wine career, he has conducted courses on winemaking in Bordeaux, Burgundy, and Italy. He has been an accredited instructor at L’École Du Vin De Bordeaux, as well as an ambassador for Italian wine at Vinitaly. An experienced wine judge for the Decanter Asia Wine Awards and 5-Star Wines (Vinitaly), he has also completed the rigorous Advanced Wine Assessment Course (AWAC), presented by AWRI to prepare judges for Australian wine shows.



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This year’s premiere of Valpolicella wines, coinciding with the 100th anniversary of the Valpolicella Consortium, will be held in Verona from January 31 to February 2. The event will gather 78 wineries and 106 invited journalists from leading specialized publications worldwide. Most of the authors, specifically 73 individuals, hail from 26 countries, including Argentina, Australia, […]

Save the dates: WTA and Drinks+ will host two exclusive events at ProWein 2025!

Join us on March 16, the prestigious opening day of ProWein 2025, the world’s largest wine and spirits fair, held in Düsseldorf, Germany. The Wine Travel Awards (WTA), an international wine tourism initiative representing members from 44 countries, in collaboration with Drinks+ Media Group, will present a dynamic event as part of ProWein’s meticulously curated educational program.


March 16: Opening Day Event – ProWein 2025

The “Introducing the Wine Consumer of the Future” This session will explore cutting-edge research and practical insights into the evolving demographics of winery visitors and wine consumers worldwide.

ProWein

 

WTA Panel: “Sustainable Wine Tourism”

  • When: March 16, 15:15–16:15
  • Where: Business Forum ProWein – Hall 16, K05

Description:
As health, wellness, and sustainability increasingly define consumer priorities, this session will delve into opportunities for wine tourism businesses to adapt. Learn how to attract new audiences with innovative strategies, emphasizing environmental and economic sustainability.

Speakers:
The panel will be led by Dr. Gergely Szolnoki of Geisenheim University, with another distinguished guest speaker to be announced soon.

March 18: Closing Day Event – WTA and Wines of Ukraine Presentation and Tasting

On March 18, as ProWein 2025 concludes, the WTA, in collaboration with Wines of Ukraine, will host a compelling presentation and guided tasting of wines from Ukrainian WTA nominees and participants of the Wines of Ukraine national booth.

Wines of Ukraine

This tasting was made possible thanks to the generous support of Dr. Ricardo Nunez, owner of the international wine group Vinos de La Luz and a passionate advocate for Ukrainian winemaking.

Wines of Ukraine

Presentation and Tasting: “Paradoxes of Ukraine: Winemaking and Tourism in Wartime”

  • When: March 18, 16:00–17:00
  • Where: Hall 12, D02

Description:
Discover the resilience and innovation of Ukrainian winemakers as six producers showcase their stories and finest wines. The session will highlight both emerging brands investing amid wartime and established leaders shaping the future of Ukrainian winemaking.

Speakers:
The tasting will be hosted by Nataliia Burlachenko, CEO and owner of Big Wines, part of the Vinos de La Luz group, internationally renowned for its patronage, support of progressive international projects, and investments in Ukraine. Other speakers will be announced soon.

Exclusive Preview: The WTA Guide 2023–2024

During ProWein 2025, the Wine Travel Awards will also unveil the latest edition of the WTA Guide 2023–2024, featuring vibrant print and digital catalogs of this year’s nominees.

Stay tuned for updates on speakers, featured wines, and registration details for these unmissable events. Don’t miss your chance to be part of these extraordinary moments at ProWein 2025!



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Join us on March 16, the prestigious opening day of ProWein 2025, the world’s largest wine and spirits fair, held in Düsseldorf, Germany. The Wine Travel Awards (WTA), an international wine tourism initiative representing members from 44 countries, in collaboration with Drinks+ Media Group, will present a dynamic event as part of ProWein’s meticulously curated […]

Valpolicella Education Program – A Future-Forward Education Initiative and Prologue to Amarone Opera Prima

In the final three days of January, twenty-one wine specialists from eleven countries will convene for the now customary intensive training at the ‘Valpolicella School’.


These experts are enrolled in the Valpolicella 2025 (VEP) educational program, scheduled from January 28 to 30 in the DOC zone of the Verona district. Designed by the Consortium, the VEP program delivers an all-encompassing learning experience, featuring lectures, practical training sessions, winery tours, and masterclasses, culminating in two rigorous assessments: a written exam and a blind tasting. Successful completion awards participants a diploma certifying their expertise in Valpolicella wines.

Valpolicella Education Program

Since its founding in 2018, the program has drawn professionals from around the globe – including sommeliers, journalists, wine educators, trendsetters, and other top-tier industry figures – who have passed these tests and earned recognition as certified Valpolicella wine specialists. The Consorzio per la Tutela dei Vini Valpolicella, a key sponsor of the WTA, has also nominated the Valpolicella region in the “Region of the Year” category for the Wine Travel Awards 2023-2024, further highlighting its commitment to promoting the region’s wine heritage.

Christian-Marchesini

Christian Marchesini, President of the Valpolicella Consortium

“The Consortium’s decision to develop a specialized education program was a visionary one,” evaluates this initiative, Christian Marchesini, President of the Valpolicella Consortium. “’It allowed us to create a community of experts in key markets for our denomination.” he continues, “Over the last three years, we have expanded VEP, adding two levels of training: a course for beginner consumers and an advanced study course for professionals. These courses can be taken both on-site and remotely online. Since 2021, we have certified over 700 Valpolicella enthusiasts worldwide. ”

Valpolicella Education Program

Notably, this year’s VEP will take place on the eve of Amarone Opera Prima and will include visits to several leading wineries in the region, including Zýme, Pasqua Vini, and Villa Canestrari for educational sessions, as well as I Tamasotti, Talestri, and Palazzo della Torre by Marilisa Allegrini for production tours.

The training for the 21 candidates (from Australia, Brazil, Canada, China, France, Germany, Hong Kong, India, Latvia, Malaysia, and the Netherlands) will include five lectures from distinguished experts such as Maurizio Ugliano, professor of enology at the University of Verona; Alberto Brunelli, enologist of the Consortium; Paolo Veronesi, a lawyer appointed by the Consortium to protect the association’s interests worldwide; Giambattista Tornielli, professor of viticulture at the University of Padua; and Marianna Fasoli, professor of viticulture at the University of Verona. The tasting will be conducted by Filippo Bartolotta, sommelier and wine educator.



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In the final three days of January, twenty-one wine specialists from eleven countries will convene for the now customary intensive training at the ‘Valpolicella School’. These experts are enrolled in the Valpolicella 2025 (VEP) educational program, scheduled from January 28 to 30 in the DOC zone of the Verona district. Designed by the Consortium, the […]

Wine Travel Awards Guide 2023-2024 – Third Edition Launched!

The Wine Travel Awards (WTA) are proud to announce the launch of the WTA Guide 2023-2024, the third edition of its prestigious annual publication. Highlighting members of the WTA community from 42 countries, this essential guide offers a rich panorama of inspiring experiences and showcases the influential personalities shaping the world of wine tourism.


A Comprehensive Resource for Wine Tourism Professionals

The WTA Guide is a must-have resource for professionals and enthusiasts in the wine and wine tourism industry. Packed with insights into emerging trends, renowned wine regions, notable producers, and global wine tourism opportunities, the Guide serves as a definitive reference for industry leaders.

Wine Travel Awards Guide 2023-2024

Available in Print and Digital Formats

The Guide is available in both print and digital formats, ensuring accessibility for a wide audience:

  • Print Distribution: The printed version will be featured at major international wine and wine tourism events throughout 2025, including Wine ParisProWeinIWINETC, and the London Wine Fair, among others.
  • Digital Access: The digital edition is available via the WTA Guide link and at digital kiosks at Wine Paris and ProWein.

Innovative QR Code Accessibility

The printed Guide includes QR codes that link directly to the digital version, offering readers a seamless way to access additional content and explore WTA community members’ profiles. At Wine Paris and ProWein, attendees can scan QR codes on posters displayed across various halls, granting instant access to the Guide on their mobile devices.

Distribution and Networking Opportunities

Scheduled for circulation at premier wine fairs and tourism events, the WTA Guide 2023-2024 is set to facilitate unparalleled networking and promotional opportunities for its participants.

WTA Community Members Benefit

WTA community members receive the Guide free of charge, with only logistic costs to cover. For those interested in purchasing the Guide, our team is ready to assist.

Advertising and Promotional Value

Produced by Drinks+ Communication Media Group, the WTA Guide is a distinguished advertising platform. With around 200 pages (A4 size) of curated content and various advertising options, it offers unmatched visibility at leading international wine exhibitions.

  • Each issue has premium advertising options, offering brands an opportunity to showcase their presence to a highly targeted audience.
  • The Guide’s strategic distribution guarantees exposure to over 150,000 wine professionals globally.

Targeted Email Marketing Campaigns

The Guide is also a key component of WTA’s targeted email campaigns, reaching a database of 23,750 international wine and tourism professionals. These campaigns aim to expand awareness, foster new partnerships, and attract distributors and consumers worldwide.

Elevate Your Brand with WTA

The WTA Guide continues to function as a vital resource for professionals, consolidating the WTA community and offering unparalleled visibility in the global wine and wine tourism markets.

To learn how to be featured in the next edition of the WTA Guide 2024-2025, please contact us at partnership@winetravelawards.com.

Join Us in Shaping the Future of Wine Tourism

The Wine Travel Awards Guide is your gateway to the global wine community. Don’t miss the chance to be part of this influential network – available now in both print and digital formats.



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The Wine Travel Awards (WTA) are proud to announce the launch of the WTA Guide 2023-2024, the third edition of its prestigious annual publication. Highlighting members of the WTA community from 42 countries, this essential guide offers a rich panorama of inspiring experiences and showcases the influential personalities shaping the world of wine tourism. A Comprehensive […]

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