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In 2024, the renowned ProWein trade fair for wine and spirits will once again welcome thousands of global wine professionals to Dusseldorf from March 10 to 12.
The collaborative partnership between the Wine Travel Awards, an innovative annual global project in the field of wine tourism initiated by Communication Media Group Drinks+, and one of the primary exhibitions, persists with continued success.
This year in collaboration with ProWein the Wine Travel Awards Team will gather the professionals in the global wine and spirits market to take place at the ProWein forum event: The Wine Travel Awards Tasting Around the Sustainable World.
In the framework of the event Wine Travel Awards presents the Wine Tasting showcasing six Community Members of the project. These producers, hailing from various countries worldwide, embody established models of business and production.
In addition, attendees of the event will have the opportunity to savor the results of progressive practices, and the theoretical “aperitif” of the tasting will be a brilliant performance of Prof. Dr. Gergely Szolnoki* from Geisenheim University, the WTA jury for the third year in a row, who will address: where does sustainable wine tourism start and where does it end; which concrete measures contribute most effectively to the sustainable development of the wine tourism sector; and what are the main drivers and barriers to the implementation of sustainable wine tourism. The conclusions and specific recommendations, set out in the presentation, are based on study the guidelines and best practice of more than 1,500 wineries in 42 countries – the main drivers of sustainable wine tourism.
Moreover, at the ProWein international trade press stand, the Wine Travel Awards (WTA) Guide 2022—2023* — the final catalogue of the WTA community members of the second WTA season, a unique print and digital edition is going to be presented and distributed.
The WTA Guide aims to showcase the most dynamic and inventive wine and spirit businesses, brands, personalities, and projects participating in the second edition of the Wine Travel Awards. Beyond the printed version, the WTA Guide will be featured on the Digital Trade Press Stand — an online platform by Messe Düsseldorf, enhancing its visibility through integration with the ProWein Web Portal.
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*Communication Media Group Drinks+ has been operating within the Eastern and Southern Europe markets since 1993, and have been successfully working as a media partner with the ProWine exhibition for 15 years.
*Gergely Szolnoki, Professor of Market Research at Geisenheim University (Germany) and honorary professor of Wine and Beverage Management & Marketing at the University of West Attica (Athens/Greece). His research fields cover consumer behaviour, communication and social media, organic wines, market analysis and wine tourism. In addition to his scientific activities, Gergely is a delegated expert in the International Organisation of Vine and Wine (OIV) in the fields of wine economics and statistics.