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London, the drink culture capital of the world, will soon become the central location where the world’s best on-trade and off-trade professionals will gather to evaluate thousands of spirits based on quality, value and packaging. The London Spirits Competition is one of the most influential spirits competitions in the world. Drinks+ and the Wine Travel Awards are the information partners of this event.
The London Spirits Competition aims to recognize, evaluate and help promote spirits brands, each created and targeted to a specific audience. “For any alcohol brand to earn its place on a retailer’s shelf or restaurant’s liquor list, and then stay there (which is vital for any brand), it must be marketable and consumer oriented, and not just being produced in the hope that you will be able to find enough fans”, – say the organizers of the contest.
The judges of the competition are bartenders, head bartenders, mixologists, and bar managers of Soho House, Claridge’s, The Connaught, The Savoy, Harbor Hotels, The Donovan Bar, The Ritz, Stafford Hotel, The Cavoots, The Savoy, 12th Knot, and this is not a complete list of the professionals who are judges of the London Spirits Competition.
The competition will take place on March 22-24, 2023.
Every year, the London Spirits Competition becomes more and more prestigious, with a special, key focus on the judges, their names and track records.
The London Spirits Competition is currently one of the most important spirits competitions in the world, with brands from all over the world participating in it. The London Spirits Competition ranks products based on their quality, value and packaging, giving brands a powerful marketing tool.
The first London Spirits Competition took place in 2018.
You can register for participation here.
More detailed information about the competition and the judges can be found on the official website of the London Spirits Competition.
19.04.2024
