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Gastronomy and Wine Portal

London Spirits, Wine and Beer Competition Super Early Bird Ends On August 31

August 31, 2021 is the last day to get super early bird pricing for your wines, beers and spirits.


The London Drinks Competitions pride themselves on being as close to judging beers, wines and spirits as the people who choose to buy them do. Whether it is a busy drinks buyer for a major supermarket, a sommelier for a top Michelin restaurant or a bartender looking for the latest hip spirit for their back bar.

For each product is judged on their quality, their value for money at that price point and what the packaging and design looks like. The separate 2022 awards are now open for London Wine, London Spirits and London Beer and if you enter by August 31 you can take advantage of super early bird pricing.

The London Drinks Competitions are only judged by professional members of the drinks industry with direct buying responsibility. Here’s what to expect from the 2022 awards for the separate London Wine, London Spirits and London Beer competitions.

It’s not just professional drinks buyers that can relate 100% to the judging criteria of three separate London Drinks Competitions, but the people who every wine, spirit and beer is targeted at can do as well – the drinks consumer.

What are the determining factors that will dictate which wine, beer or spirit they pick up from a supermarket shelf, the back bar, or click to buy on a drinks website? Yes, the quality of the product in front of them, how much value for money does it offer and what does it look like? Is it the kind of drink you want to have in your house, or on your table on a bar or restaurant?

Only trade professional with direct buying responsibility is used as judged in the London Drinks Competitions.

Gary Burdekin

Gary Burdekin is one of the professional spirits buyers and bartenders who help judge the London Spirits Competition

In many cases the quality can only be decided once the product is bought, or if it happens to have a gold, silver or bronze medal to its name in a major drinks competition that can help re-assure shoppers that it has been given official third-party approval. Which is where the London Drinks Competitions argues it stands out from its peers as those gold, silver or bronze medals are only awarded to drinks that score high marks in all those three key criteria: quality; value for money; and packaging and design.

It’s why Waitrose’s Anne Jones MW says the London Wine Competition is “unique” in assessing wines in the same way consumers do. “Out of all the competitions I judge for, the LWC is unique in assessing wines in the context of both the liquid in isolation as well as in the context of how a shopper would see it,” she stresses.

For the 2022 competition the organisers of three events, the Beverage Trade Network, has again ramped up the number of professional drinks buyers that take part in the judging of the three competitions. Again, it differs from other major drinks competitions by only having judges with direct drinks buying experience on its panels. Ensuring there is also a Master of Wine or Master Sommelier, and at least one woman on each judging panel.

Sid Patel

Sid Patel, founder of the London Drinks Competitions, says he works hand in hand with its judges to make sure the awards are delivering what they and the drinks industry needs.

Sid Patel, chief executive of the Beverage Trade Network and founders of the London Drinks Competition, explains why he thinks the awards stand out: “We don’t just hold our competitions once a year and walk away. We work with and listen to professional drinks buyers, Masters of Wine, Master Sommeliers all year round to better understand what it is they are looking for from these competitions and how they can help them in their day-to-day jobs.

It is based on their advice and feedback that we have pushed so hard to make sure our judging panels are only made up of individuals with direct buying experience. The experts who know what it is that makes a wine, spirit or beer be selected for a coveted place on a drinks or wine list. That’s what our competitions are all about. Rewarding the most commercially focused wines, beers and spirits there are in the market.”

London Drinks Guide

The London Drinks Guide

The  London Drinks Guide helps to promote award winning drinks in each of the London Drinks Competitions. This new consumer focused website was launched in 2020 and includes profiles on drinks producers, spotlights on winning wines, beers and spirits in the competition. It was launched as a showcase to help promote the medal winners in each of the competitions and provide a direct link with drinks enthusiasts.

Entering the 2022 Competition

Any importer, supplier or distributor that enters from now until August 31 can take advantage of super early bird pricing. The awards are also now open for all entries.

Pricing 2022 awards

London Wine Competition

  • £75 Super Early Bird – May 1 to August 31, 2021
  • £95 Early Bird – September 1 to Nov 30, 2021
  • £110 Regular – Dec 1 to Feb 28, 2022

London Spirits Competition

  • £95 Super Early Bird – May 1 to August 31, 2021
  • £125 Early Bird – September 1 to Nov 30, 2021
  • £170 Regular – Dec 1 to Feb 28, 2022

London Beer Competition

  • £65 Super Early Bird – May 1 to August 31, 2021
  • £85 Early Bird – September 1 to November 30, 2021
  • £100 Regular – December 1 to February 28, 2022

Key deadlines 2022 awards

  • Super Early Bird Ends for all competitions: August 31, 2021
  • Registration Ends: February 28, 2022
  • Warehouse Closes: March 4, 2022
  • Judging Date: March 21, 2022 for wine and beer, March 22 for spirits
  • Winners Announced: April 5, 2022
  • To find out more about how to enter the different awards click on the relevant link.
  • London Wine Competition.
  • London Spirits Competition.
  • London Beer Competition

Header Image: Vitor Lourenco – Judge at the London Spirits Competition

 

August 31, 2021 is the last day to get super early bird pricing for your wines, beers and spirits.

White wines contest in Strasbourg: you still have time to apply!

A few days are left until the end of the registration period for the Le Mondial Des Vins Blancs contest in Strasbourg.


Strasbourg hosts the only wine contest in the world entirely dedicated to the diversity of the white wines organized under the prestigious OIV patronage and Member of VINOFED, the World Federation of Major International Wines and Spirits Competitions. Alsace represents a fabulous mosaic of soils and gathers all types of existing terroirs like sandstone, marl-limestone, shale soils…

Up to now more than a hundred of worldwide wine growers have shipped their best samples. They represent Austria, Chile, Czech Republic, France, Germany, Greece, Italy, Japan, Luxemburg, Moldavia, Slovakia, Slovenia. Japan and Mexico are entering the competition for the first time!

Wine judges of the contest are wine experts coming from 24 nationalities covering the 5 continents!

The Le Mondial Des Vins Blancs takes place on Saturday 2nd & Sunday 3rd October within the Strasbourg Congress Centre. You can register for the contest until September 10 here and ship samples until September 15.

Cécilia Alarcon Salinas

On October 2, within the framework of the contest, a master class will be held by the Chilean wine expert, Cécilia Alarcon Salinas, who will present Chilean wines and conduct a tasting of the 2020 best dry Riesling from Estampa Vina!

The second master class will be dedicated to the wines of Alsace: the focus is on the Grands Crus and the unique terroirs of this famous wine-growing region of France.

A few days are left until the end of the registration period for the Le Mondial Des Vins Blancs contest in Strasbourg.

Mariah Carey’s scandalous Black Irish cream liqueurs

Legendary singer Mariah Carey announced the launch of her brand of Black Irish cream liqueurs and was immediately sued.


The rich and famous, ahead of each other, are in a hurry to announce their new alcoholic beverage enterprises. Drinks+ has written on numerous occasions about wineries of Sting and Francis Ford Coppola, wine lines launched by Australian diva Kylie Minogue and Hollywood actresses Sarah Jessica Parker and Cameron Diaz. We can also recall the alcoholic brands Aviation American Gin and Casamigos, to the incredible success of which actors Ryan Reynolds and George Clooney had a hand.

Now American singer Mariah Carey, who launched her brand of Black Irish liqueurs, has joined the list of celebrities who have released their own alcoholic beverages.

Carey shared the news about the launch of the drink on Instagram, posting her photo there on the beach where the singer poses, lying in a gold dress, with a bottle of liquor standing in front of her. The caption read: “Introducing Black Irish. Two years in the making. Truly a cause for celebration!!!”

The new line includes three drinks with a strength of 17%: original, with salted caramel and with a taste of white chocolate. Speaking about her product, Carey stated: “My goal was to create a drink for holidays and special occasions, and the name was born from my family heritage, as my mother was Irish (Irish), and on my father’s side I have Venezuelan roots (Black). This is how Black Irish was born.”

However, Mariah Carey immediately had to enter into legal battle over the new brand. It turned out that Dublin-based Darker Still Spirits owns the rights to the whiskey-based Black Irish alcoholic beverage, which was released in June 2020. The company said it officially registered the trademark in 2015.

Richard Ryan

Richard Ryan, founder of Black Irish, imitates Carey advertising her cream liqueur bottlings.

David Phelan, director of Darker Still Spirits, said: “Myself and my partners in Darker Still are collective veterans of the Irish drinks industry, and it is unprecedented that we are defending our position against a US company, within an Irish industry that we have helped support for over 30 years.”

Phelan also claims that Carey’s team is claiming trademark rights for other products in the Darker Still Spirits portfolio, which he says is “a tactic to undermine our wider businesses.”

He continued: “What is certain is that we will continue fighting any trademark objection whilst also engaging with the European Commission in regards to specific legalities surrounding Irish cream production. This will provide clarity on the matter and resolve an unfortunate situation not of our making.”

Black Irish, owned by Darker Still Spirits, is available throughout Ireland and can also be purchased online from Amazon and The Whiskey Exchange.

Based on the material of thespiritsbusiness.com

Legendary singer Mariah Carey announced the launch of her brand of Black Irish cream liqueurs and was immediately sued.

Calling International Wines, Beers and Spirits to enter before August 31 to save

The clock is well and truly ticking for anyone looking to enter their wines, beers and spirits into the fifth annual London Wine Competition which closes its super early bird pricing on August 31, 2021.


London Wine, Spirits and Beer Competition is now open for super early bird entries.

London Wine CompetitionStaff posing. Next London Competitions are aimed to be full in person events.

What makes the London Wine, Beer and Spirits Competitions truly unique:

  • Every judge has been currently employed in a front line job in the wine industry and where possible have direct buying responsibility or be involved in commercial decision making.
  • Each panel of judges has at least one MW or MS judge and a female judge as part of their judging team.
  • The competition gets international outreach due to Beverage Trade Network’s international trade presence.

London Drinks Guide

  • Medal winners have the opportunity of being featured and promoted on the London Drinks Guide, a dedicated editorial platform set up to support the producers, importers and distributors that enter the London Competition.
  • The entrants get shelf talkers, tasting notes at no cost as valuable feedback. Entrants can also see their score breakdown by Quality, Value and Package.
  • Entrants will be able to enter their cocktails which will then be published on London Drinks Guide creating more consumer awareness.
  • Hard to get trade buyers will be able to see your package first hand.
  • The winners will not only be promoted on London Drinks Guide but other BTN’s global guides like New York Drinks Guide, Los Angeles Drinks Guide, San Francisco Drinks Guide, Chicago Drinks Guide, Paris Drinks Guide, Mumbai Drinks Guide.
  • The winners will also be published in BTN’s other b2b media assets like Bartender Business, Bev Route, Sommeliers Business.

Entering the 2022 Competition

  1. Spirits: https://londonspiritscompetition.com/
  2. Wines: https://londonwinecompetition.com/
  3. Beers: https://londonbeercompetition.com/

Key dates & deadlines 2022 awards

  • Super Early Bird Ends – August 31, 2021
  • Registration Ends – Feb 28, 2022
  • Warehouse Closes: March 4, 2022
  • Judging Date: March 21, 2022
  • Winners Announced: April 5, 2022

New Quantity Discount Available

  • 4 to 9 entries: 10% discount
  • 10 to 14 entries: 15% discount
  • 15 or more entries: 20% discount

Press Release

The clock is well and truly ticking for anyone looking to enter their wines, beers and spirits into the fifth annual London Wine Competition which closes its super early bird pricing on August 31, 2021.

ProWein family gets ready to go worldwide

ProWein family has been preparing for its trade fairs around the world – Hong Kong, Sao Paulo, Shanghai, Singapore, Mumbai, and Düsseldorf.


Preparations for the forthcoming ProWein – the leading international trade fair for the wines and spirits industry – from 27 to 29 March 2022 in Düsseldorf are in full swing. Just as busy are the organisers preparing the satellite events in Asia and Latin America: ProWine Hong Kong (7 to 9 September 2021), ProWine Sao Paulo (5 to 7 October 2021), ProWine Shanghai (9 to 11 November 2021) as well as ProWine Singapore next year (10 to 13 May 2022). A debut is still due this year with ProWine Mumbai – from 17 to 18 November 2021.

“Over the past months numerous events had to be postponed and cancelled throughout the entire world. Any trade fair we can offer means a spark of hope for the industry,” says Bastian Mingers, Director ProWein, summarising current developments and adds: “We handle the situation very responsibly and strictly comply with all the rules so as to guarantee the highest degree of safety possible.”

prowein

Packed trade fair agenda raises hopes in pandemic times

The next event in the international trade fair agenda of the ProWein family is ProWine Hong Kong. It will now be held for the third time in parallel with HOFEX, Asia’s leading trade fair for Food & Hospitality. At the same time, Natural & Organic Asia will also be held at the fairgrounds again ensuring that trade visitors find a broad-based spectrum of ranges. Due to the pandemic and travel restrictions ProWine Hong Kong will be held with a limited number of exhibitors.  In exchange for this a comprehensive line-up of events is planned in cooperation with WSET, AWSEC (Asia Wine and Service Education Centre) as well as with Decanter.

ProWine Hong Kong

Since 2016 ProWine Hong Kong is held every two years – alternating with ProWine Singapore whose next edition will run from 10 to 13 May 2022. The organisers are Messe Düsseldorf Asia and Informa Markets, which organises the most relevant trade fair for the hospitality, restaurant and catering sectors in Southeast Asia. Next year’s edition will see thematic curated experiences and special itineraries for trade visitors, as well as the WSET® Level 1 course (in wines and spirits).

The situation in Brazil is full of confidence. At the upcoming ProWine Sao Paulo (5 to 7 October 2021) at the Transamerica Expo Center to the tune of 350 international wine producers and vendors of spirits from 15 countries are expected from countries including Argentina, Armenia, Brazil, Chile, Portugal, Spain, the United States of America and Uruguay. A varied seminar area rounds off the presentation of wines and spirits.

prowein Wset

Good prospects for ProWine Shanghai

The prospects are currently very positive for ProWine Shanghai from 9 to 11 November 2021. Many national pavilions or regional wine-growing organisations such as Business France, ICEX (Spain), PRODECA (Catalonia), Wines of Slovenia, Wines of Argentina or the Yinchuan Wine Association have enlarged their stand sizes.

ProWine Mumbai will be held for the first time from 17 to 18 November 2021 at the 5-star hotel, The Regis in Mumbai. It will be organised by Messe Düsseldorf India and All Things Nice – India’s leading wine, spirits and luxury marketing consulting and events agency. The two-day comprehensive conference programme at ProWine Mumbai 2021 is anticipated to be the leading international event in the Wine, Spirits and the allied industry in India. The event will bring together exhibitors from International & Indian wine and spirit companies along with masterclasses, led by leading industry speakers and experts. There will also be a networking evening for the trade attended by HORECA, trade media, the wine and spirits trade and a consumer tasting evening for both days respectively.

For more information, please visit www.prowine.in.

Ptotos: Messe Düsseldorf/ctillmann

ProWein family has been preparing for its trade fairs around the world – Hong Kong, Sao Paulo, Shanghai, Singapore, Mumbai, and Düsseldorf.

Sting: deceived but not disappointed in Il Palagio

The star was tricked into buying the Il Palagio wine estate in Tuscany.


Today Sting is considered one of the most successful celebrity winemakers. His villa Il Palagio – an old building from the mid-16th century – has been completely renovated and welcomes guests. The estate produces fine wines, the creation of which is supervised by a professional team led by the musician himself and his wife Trudie.

However, the path to success was not easy: it turns out that during the purchase of the villa the singer was simply deceived. Sting himself said this in an interview: “We were looking for a house in Italy, and we found this nice comfortable property that was rundown, as were the vineyards. We were negotiating the purchase. We liked the property a lot, even though it was in ruins. The duke asked me if I wanted to taste the wine produced by the estate and I said yes. It was an excellent wine and that convinced me to buy the vineyards as well. It was only later that we found out that the duke had served us a Barolo and not his own wine.”

Subsequently, it turned out that Sting was deceived, and the wine produced at Il Palagio does not have such excellent characteristics. The celebrity recalls with a laugh: “When we served the wine from the estate to our guests, I saw that someone was emptying their glass into a flowerbed. It was then that we decided to avenge ourselves and to show that it was possible to produced excellent wine from the vineyards at Palagio. Our whole Tuscan adventure has really been a way of getting our own back.”

The “revenge” of the star was very successful: today Sting’s winery produces more than 150 thousand bottles a year. Whites, rosés, reds and sparkles are created here, using local and imported grape varieties and organic vineyard care.

Based on thedrinksbusiness.com

The star was tricked into buying the Il Palagio wine estate in Tuscany. Today Sting is considered one of the most successful celebrity winemakers.

Winegrowers of the Côte d’Azur on fire

Producers of Côtes de Provence wines in the Var could not do anything against the flames: if the vines withstood the biggest fire of the summer in France rather well, the material losses are enormous, and some say “annihilated”.


In Grimaud, in the hinterland of Saint-Tropez, Paul Giraud, a winegrower who owns 25 ha of vines producing red, white and of course rosé de Provence, a very popular wine for export, saw the flames taking all his agricultural equipment. “I do not have a grape harvester, a backhoe loader, a vineyard loader, a mower anymore. Everything burned down”: still in shock, he walks in circles in his Tourre estate, in a deep valley in the Massif des Maures.

On Monday evening, a fire that started from a motorway rest area a few miles from his home devastated his property. “The harvest takes place at the beginning of September, what am I going to do? I have nothing left,” wonders the 70-year-old man, who is struggling to hold back tears. “Am I going to have to hire a service provider or rent equipment?” During the terrible fire of 2003 in the same area, in which three firefighters had perished, Mr. Giraud‘s estate had escaped the fire. This time, he could do nothing against the looming flames “three meters” from his house when the fire department arrived.

Further north, near the village of Luc, another winegrower also producing Côtes de Provence believes he has “avoided the worst”. Guillaume de Chevron Villette, owner of the Reillanne estate, testified: “We saved our buildings, that is the most important. Otherwise, it’s a disaster.”

“We are a few days before the harvest. There will inevitably be damage to the crop. We produce a quality rosé wine, so the challenge will surely be to eliminate the risk of the presence of a burnt taste in the wine,” he explains.

If the vines resist fire well, “the fruits have been very hot, and we will have to throw some away”, thinks Nicolas Garcia, from the Côtes de Provence appellation union. “We will not be able to harvest the vines sprayed with a retardant product” for the fire.

The Côtes de Provence appellation of origin covers more than 20,000 ha in three departments: Var, Bouches-du-Rhône and a municipality in the Alpes-Maritimes. Rosé wines from Provence are exported in particular to the United States, Great Britain and European countries such as Germany.

Based on terredevins.com

Producers of Côtes de Provence wines in the Var could not do anything against the flames: if the vines withstood the biggest fire of the summer in France rather well, the material losses are enormous, and some say “annihilated”.

Rosé bottle by Yovanovitch as a work of art

French designer Pierre Yovanovitch has created a bottle for a rosé.


The Commanderie de Peyrassol winery in Provence has invited renowned architect, designer and decorator Pierre Yovanovitch to create a new bottle for their rosé, La Bastide Peyrassol Côtes de Provence 2020.

The Commanderie de Peyrassol was founded by the Knights Templar in the 13th century and has long served as a resting place for pilgrims on their way to the Holy Land. The medieval tower located in the central part of the vineyard inspired the designer to create a bottle of such an unusual shape: the elegant flowing lines of the bottle follow the contours of the ancient structure, and the bright pitchy pink capsule resembles its glazed tile.

The top of the bottle is engraved with a Templar cross, harmoniously integrated into the asymmetrical label created by Yovanovitch.

“The bottle design reflects the architecture of the Commanderie de Peyrassol estate and serves as a homage to the natural tones and colours of the South of France. Light and airy both in aesthetic and taste, this rosé emulates its origins, and my own hometown, of Provence,” notes Yovanovitch.

The grapes to create the rose were harvested according to the lunar phases. According to winemakers, the wine “explodes with all the sweetness of red fruits at the first sip and leaves a velvety light aftertaste.”

Based on the materials of techfan.info

French designer Pierre Yovanovitch has created a bottle for a rosé.

Festival of Polish Spirits Craftsmen

On August 12-15, Poznań hosted the First National Craft Spirits Festival within the framework of the National Festival of Good Taste (Ogólnopolski Festiwal Alkoholi Rzemieślniczych).


The craft segment of Polish spirits has started to develop dynamically in recent years. Following Polish winemakers and brewers, distilleries also began to show activity: their products can increasingly be found both in HoReCa establishments and in specialized stores and even in some retail chains.

Polish craft alcohol

Polish craft alcohol brands Destyl, Herbarius Gin, Jonston Gin, Manufaktura Cieleśnica, OVII Spirits, Podole Wielkie, Smarduch Family Distillery and Wolf & Oak are already known throughout the country and are attracting more and more fans of high-quality domestic alcohol.

Jonston Gin

Young creative people who launched and, despite the difficulties, successfully develop brands of craft spirits, decided to present their products to the general public and for this purpose founded the Festival of Craft Spirits.

Polish alcohol

A bright event, held in Poznań, brought together producers and connoisseurs of high-quality alcoholic beverages. Within the framework of the festival, master classes, revealing the secrets of the production of craft alcohol, as well as tastings with comments from recognized experts in this field were held. After tasting several dozen alcoholic beverages – vodka, distillates, gin and liqueurs – authoritative experts chose the best drinks of the festival.

On August 12-15, Poznań hosted the First National Craft Spirits Festival within the framework of the National Festival of Good Taste.

90 minutes to become an expert in Burgundy wines

The interprofessional organization provides amateurs with an online training module consisting of films, 360° photos, testimonials, and a quiz on the Burgundy vineyard.


In collaboration with winegrowers and merchants, the Bureau Interprofessionnel des Vins de Bourgogne (BIVB) has developed a completely free e-learning module.

In 90 minutes, everyone can discover the specificities of the vineyard. In addition, this is an interesting tool for restaurateurs or wine merchants wishing to train their staff.

Fun and interactive

The BIVB wanted to make this module fun and interactive. It consists of videos, 360° photos, testimonials, files which you can download, and quizzes grouped under four themes.

“Meet the wines of Burgundy” allows you to consolidate your knowledge of the region and its history; “365 days in Burgundy” introduces you to the main stages of production and delves into the heart of the development of Burgundy wines; “Taste the wines of Burgundy”, allows you to learn the vocabulary and a better expression of the sensations felt during the tastings; and “Advise and support your clients” helps in particular to create your own wine cellar.

The module can be followed online or downloaded to occupy one’s journeys by train or plane. It is available in four languages: French, English, Chinese, or Japanese.

Photo: BIVB

The interprofessional organization provides amateurs with an online training module consisting of films, 360° photos, testimonials, and a quiz on the Burgundy vineyard.

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