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Gastronomy and Wine Portal

Bernard Magrez Group, лауреат V d’Or, візьме участь у Wine Paris & Vinexpo Paris-2024

З 12 лютого 2024 року у Парижі стартує провідна виставка Європи – Wine Paris & Vinexpo Paris, яка збере під своїм дахом 4026 експонентів та 40 000 відвідувачів-фахівців з усього світу.


Серед учасників Wine Paris & Vinexpo Paris-2024 – такі гранди світової винної галузі, як Bernard Magrez Group, до якої входять справжні зірки: Château Pape Clément (Grand Cru Classé of Graves), Château La Tour Carnet (Grand Cru Classé, Haut-Médoc), Château Fombrauge (Grand Cru Classé of Saint-Émilion), Clos Haut-Peyraguey (Premier Grand Cru Classé of Sauternes) та ще десятки видатних виноробень з різних країн світу. Усі ці неймовірни вина чекатимуть гостей на стенді Bernard Magrez Group (Hall 4 – D133).

Можливо відвідувачам стенду пощастить зустрітися з самим Маестро – месьє Бернаром Магре, найбільш креативною та видатною фігурою сучасного винного світу. Бернар Магре уславився не лише вищою якістю своїх вин, а й меценатською підтримкою мистецьких проєктів та видатних стартапів.

Bernard Magrez Group

Цього року Bernard Magrez Start-Up Win було номіновано на V d’Or, Vinexposium’s Business Awards, у категорії «Best Transmission Initiatives», премія буде вручена на святкової церемонії 11 лютого, під час La Nuit des V d’Or, напередодні Wine Paris & Vinexpo Paris. Премія V d’Or відзначає видатні досягнення представників галузі з погляду продуктивності та сталого розвитку.

Bernard Magrez Group

Месьє Родольф Ламейз (Rodolphe Lameyse), СЕО Vinexposium так прокоментував місію заходу: «Нагорода V d’Or є твердим вираженням нашої прихильності до стійкої та відповідальної виноробної промисловості, символом досконалості та збереження нашого терруару для майбутніх поколінь».

«Винний світ сповнений сильних особистостей, які постійно виявляють себе через амбітні ініціативи та проєкти. Ми розробили V d’Or, щоб винагородити їх енергію та ентузіазм», – пояснює задум Мішель Шапутьє (Michel Chapoutier), голова комітету V d’Or.

Команда Wine Travel Awards вітає переможця і з гордістю підкреслює, що відчуває цю приємну подію як особисте свято. У 2023 році WTA було обрано з 2000 стартапів до членства Інкубаторі Bernard Magrez Start-Up Win і тепер ми є частиною активного середовища, яке підтримує цінні ідеї та проєкти, що сприяють розвитку індустрії вина та винного туризму.

Фото: facebook.com/Bernard.Magrez.Vignobles.Proprietaire

З 12 лютого 2024 року у Парижі стартує провідна виставка Європи – Wine Paris & Vinexpo Paris, яка збере під своїм дахом 4026 експонентів та 40 000 відвідувачів-фахівців з усього світу. Серед учасників Wine Paris & Vinexpo Paris-2024 – такі гранди світової винної галузі, як Bernard Magrez Group, до якої входять справжні зірки: Château Pape […]

Expect An Impressive On! Wine Paris & Vinexpo Paris 2024 Will Come Soon

In 2024, Drinks+ & Wine Travel Awards continues its fruitful and active cooperation with Wine Paris & Vinexpo Paris. This partnership is deepening as Wine Paris & Vinexpo Paris is a Wine Travel Awards nominee in the Enogastronomic Events / Event of the Year category.


From 12 to 14 February 2024, Paris Expo Porte de Versailles will be the stage for Vinexposium’s flagship exhibition that mirrors the political and economic trends within the wine and spirits industry – Wine Paris & Vinexpo Paris. The event will gather 4,026 exhibitors, welcome 40,000 trade visitors from across the globe and host an extensive programme of 122 conferences, debates, panel discussions and masterclasses.

Wine Paris & Vinexpo Paris

For three days, Wine Paris & Vinexpo Paris’ boundless energy promises to scale new heights. The ON! programme, which has been broadened to get conversations going and fuel reflection within the industry, will be at the very core of this buzz. Details of the 122 sessions available at the exhibition can now be viewed online.

For the fifth time, Europe’s leading trade fair will become one of the most important events in the industry’s business calendar and the first major international event of the year. In 2023, the event was attended by more than 36,000 visitors from all continents from 42 countries. Looking to the future, the organizers predict an expansion of horizons, namely +72% of visitors compared to 2023.

Wine Paris & Vinexpo Paris

Wine Paris & Vinexpo Paris Events

With its sights set squarely on the trends and movements that drive the wine and spirits industry, the ON! programme will be curated by international experts. Drawing on extensive, long-standing knowledge of the sector, their mission will be to decipher and deliver information on innovative projects that help understand markets and their development.

The exhibition will feature numerous special events, such as tasting areas, forums, and conferences.

A taste for discovery

The ON! will provide an enhanced programme of world-class tastings and masterclasses offering a taste of the quintessential features of regions, appellations, products, brands and wineries from around the world, or alternatively fulfilling a desire for discovery:

  • Masterclasses featuring regions such as Alsace, Bourgogne, Champagne, Languedoc, Beaujolais, Cognac, Auvergne, Bordeaux, the Loire, and the Rhone Valley, alongside Friuli, Tuscany, Vinho Verde and the State of Virginia, or grape varieties such as Sauvignon Blanc, Pinot Noir and Chardonnay, or Grüner Veltliner; or a specific terroir, like vineyard sites for volcanic wines, CentreLoire or Cognac.
  • Masterclasses focusing on Italian wines – Prosecco, Chianti and Pinot Grigio – or iconic Australian wines by Penfolds or from Coonawarra, the finest Cabernets from the Napa Valley, enterprising wines from New York or wines from the ancient vineyards of Türkiye, ranging from the great classics to new styles of wine.
  • A series of conferences hosted by the California Wine Institute, New York Wines and Oregon Wine.
  • The Vinexpo Challenge, the traditional blind tasting challenge organized by the International Sommelier Association (ASI) and Vinexposium, hosted by Raimonds Tomsons (Latvia), 2023 Best Sommelier of the World, and Valeria Gamper (Argentina), 2022 Best Sommelier of the Americas.

Wine Paris & Vinexpo Paris

The growth of no/low drinks

Salient trends to watch out for this year at Wine Paris & Vinexpo Paris include the no/low category which will be the topic of conferences and masterclasses, among them:

  • Can sobriety become jolly? by Antoine Besse and Caroline Noirbuisson.
  • How to implement an inclusive choice of no/low drinks by Jérôme Cuny and Christine Parkinson.
  • The taste of the future: alcohol-free Grands Crus? – a masterclass exploring the future of superpremium alcohol-free wine, hosted by Rodolphe Frerejean-Taittinger, CEO of French Bloom.
  • Secrets of a Sobrelier: alcohol-free craft drinks with Benoit d’Onofrio.
  • The Battle of the Sommeliers will address The role of alcohol-free drinks, by Marc Almert, 2019 Best Sommelier of the World.
  • Chef Sommelier at Baur au Lac (Zurich) with Dominique Laporte, 2004 Best Sommelier of France and leading critic Robert Joseph.

Robert Joseph also is a member of the WTA Jury in 2024.

Wine Paris & Vinexpo Paris

Sustainability, from the vineyard to the packaging

Sustainability has become a major challenge for the beverage alcohol industry and will be a part of the ON! programme with:

  • A Vinexposium panel discussion addressing ways of raising awareness about sustainability.
  • Conferences featuring biodynamics, a vector of excellence and winegrowing of the future, coinciding with the 100th anniversary of biodynamics, hosted by Gérard Bertrand; the impact of a changing climate on terroir-driven wines, with François Gilbert.
  • Masterclasses, including Sustainable tasting: exploring climate solutions, with Marta Mendoca for the Porto Protocol and Jamie Goode.
  • Tastings by a number of wineries and regions revolving around research into the contribution of stems in winemaking, a versatile response to climate issues, hosted by Jérémy Cukierman and Frédéric Massie.

Wine Paris & Vinexpo Paris

Industry developments

With many conferences, panel discussions and debates on the future of wines internationally:

  • The conference Wine by colors: what are the global trends? on changing consumer and production patterns will be presented by John Barker, director of the International Vine & Wine Organisation (OIV) and Giorgio Delgrosso.
  • Who will win in tomorrow’s global wine market? hosted by the Hopscotch Sopexa agency will reveal the findings of the 10th Wine Trade Monitor, its forward-looking research conducted in 2023 in 9 key markets.
  • Looking for opportunities to win in challenging times, a conference hosted by the IWSR which will examine the impact of the economic landscape on the global beverage alcohol market.
  • Taste shift: 2024 prospects for French consumers, hosted by Bernard Burtschy, Julia Markowski and Sarah Multigner.
  • Doing business within the context of Brexit in 2024. Faced with the challenges thrown up by new laws that aim to change the very definition of wine, should wine producers continue to invest time and effort in the United Kingdom? with Miles Beale (WSTA), Justin LiddleNadine MaccallionChuck Cramer and Andrew Catchpole.

Wine Paris & Vinexpo Paris

Innovation

This topic will bring together experts in technology, research and trend analysis, digital communications and e-commerce. The WineTech Perspectives, an area dedicated to industry innovation and digitalisation created in conjunction with the Wine Tech and Vinocamp, will host a series of 26 hard hitting presentations in dynamic, participatory formats on the following 3 themes:

  • Tech for Good/Sustainable, featuring a panel discussion on Re-use: is the wine industry ready to take the leap? and a keynote interview with Laurent David, chairman of LWT.
  • Data, A.I. and Web 3.0 will be addressed at a panel discussion on Wine labels: different perspectives on innovation and regulations and a keynote interview with Heini Zachariensen, Vivino CEO.
  • Consumption & Retail, with a panel discussion on sharing the culture of wine: the potential for new communication formats, with Marion ChâteauSylvain DadéDiane SouquièreGilles Raison and a keynote interview of Michel Chapoutier.

The exhibition will end with an after-show cocktail party Rhone in white.

Check the website to find out more information.

In 2024, Drinks+ & Wine Travel Awards continues its fruitful and active cooperation with Wine Paris & Vinexpo Paris. This partnership is deepening as Wine Paris & Vinexpo Paris is a Wine Travel Awards nominee in the Enogastronomic Events / Event of the Year category. From 12 to 14 February 2024, Paris Expo Porte de Versailles will be the stage for […]

The Wine Travel Awards Guide 2022-2023 – Traveling Around the World

Good news from the Wine Travel Awards team: starting this year, the advertising campaign for the award nominees will last at least a year and a half instead of a year and a half as it used to be before.


This happened due to the improvement of the award algorithm: now the catalog of nominees – The Wine Travel Awards Guide – will be released at the beginning of the year following the award year and distributed at the world’s leading wine exhibitions until June. This adds six months of active marketing for each new participant – so we invite you to join us: there are 27 days left until the application deadline.

So, in line with these changes, The Wine Travel Awards Guide 2022-2023, a unique printed and digital catalog uniting WTA community members of the second awards season, has recently been published. The WTA Guide is a true navigator of exciting experiences and personalities in the world of wine and wine tourism for professionals and wine lovers.

This edition on around 250 pages will be distributed throughout 2024 at major wine fairs and events globally, including Wine Paris-Vinexpo Paris 2024, ProWine 2024, Vinitaly 2024, London Wine Fair 2024, as well as fairs and events in Georgia, Poland, Baltic countries, Ukraine, etc. The WTA Guide is a strong introduction to the target audiences of the most powerful world’s exhibitions where participants will get a printed copy of the Guide.

Wine Travel Awards Guide 2022-2023

Visitors to ProWein will also be able to scan a QR-code from the posters which will lead to the digital WTA Guide. The digital version will be available on the WTADrinks+ProWine and Wine Paris-Vinexpo Paris websites. Additionally, the WTA Guide will feature in email marketing campaigns to our database of 22,650 international wine and tourism professionals and operators to enhance global awareness and attract new partners, distributors, and consumers.

Robert Joseph

Robert Joseph

The sponsor of this informative publication is Consorzio dell’Asti DOCG. In this issue, you will learn what Robert Joseph’s assessment of local wines, including the world’s first sparkling quevrey, was during his visit to Shumi Winery (Georgia).

Chris Yorke

Where to Go to Taste Real American Beef in Georgia, Kazakhstan, Ukraine and Uzbekistan… How Chris Yorke, CEO of Austrian Wine, evaluates such an outstanding wine event as The VieVinum… What corners of France and what ways privileged tourists of the premium Wine Paths agency get to… What plans Nicolas Clerc MS — President of the United Kingdom Sommelier Academy has as an ambassador… What Winalist proposes to visitors today… Or what modern cocktails based on wine are recommended by Giorgio Facchinetti, Ambassador of Consortium of Asti Spumante and Moscato d’Asti DOCG… And many, many other things that boggle the imagination and call every oenotourist to travel.

Nicolas Clerc

Nicolas Clerc

Anyone who does not rely on chance and would like to receive a guaranteed copy of The Wine Travel Awards Guide 2022–2023, we invite you to fill out an application for the Guide, paying only for delivery.

Giorgio Facchinetti

For collaborations and partnerships, please contact: partnership@winetravelawards.com or +38 067 447 45 78 (WhatsApp).

Good news from the Wine Travel Awards team: starting this year, the advertising campaign for the award nominees will last at least a year and a half instead of a year and a half as it used to be before. This happened due to the improvement of the award algorithm: now the catalog of nominees – The […]

Holiday Surprises from Rutabalm Company

On the eve of the New Year holidays, the WTA nominee — Rutabalm — has prepared festive packaging for its well-known RUTA balm. Now the beautiful bottle of the balm is complemented by a bright gift box. So, as before, so now, RUTA balm is a worthy gift for any festive or business event.


Winter is still ongoing, and the festive vibe still fills the air. That’s why RutaBalm decided to update the design of its famous RUTA balm. So now fans of RutaBalm products have a chance to add a rare bottle to their collection!

RutaBalm

The packaging design was developed by a graphic designer — Vitaliya Levchenko from the RutaBalm team. The gift box is made of durable metallized cardboard. RUTA balm is a worthy gift for any festive or business event.

RutaBalm

RUTA is a craft herbal balm created from 96 of the best botanicals collected from different parts of our beautiful Ukraine – from Chernihiv forests to Crimean steppes, from the Carpathian Mountains to the meadows of Poltava region.

On the eve of the New Year holidays, the WTA nominee — Rutabalm — has prepared festive packaging for its well-known RUTA balm. Now the beautiful bottle of the balm is complemented by a bright gift box. So, as before, so now, RUTA balm is a worthy gift for any festive or business event. Winter is still ongoing, and the […]

The picturesque Cloudy Bay – the door is open to wine lovers

The warmest month in New Zealand is January. And it is not surprising that right now it is summer in the southern hemisphere. Cloudy Bay, one of New Zealand’s greatest wineries, a Wine Travel Awards nominee in Brand – the Visiting Card of the Country, opens its doors to anyone who loves summer, fine wine and breathtaking scenery.


Cloudy Bay Winery has two locations in Marlborough and Central Otago. The doors of both are open to avid wine tourists and just anyone who cares about good wine.

Cloudy Bay

Known as the birthplace of New Zealand wine, Marlborough is the sunniest place in New Zealand and it is here, surrounded by the Richmond Ranges, vineyards and spectacular scenery, that you can explore the full range of Cloudy Bay wines and enjoy a delicious lunch. The wines produced here have a clean and rich taste with pronounced notes of stone fruits, lemon and exquisite echoes of exotic fruits.

Summer restaurant in the garden – Jack’s Raw Bar, is open daily from 12.00 to 15.00 from December 1 to April 30. This is a place where time has stood still, fresh oysters and bright dishes made from local vegetables and fruits await true gourmets. Locals love this restaurant for its seasonal menu and have dubbed it a “seafood haven.”

Cloudy Bay

Central Otago is Cloudy Bay’s second location, “our second home,” as the winery team calls it. The cellar and restaurant The Shed is located on the shores of Lake Dunstan. The impressive outdoor spaces are perfect for enjoying a glass or two paired with local cuisine. But guests can come here in winter as well: burning fireplaces, breathtaking views and a cozy warm atmosphere, what else is needed to relax the body and let the imagination of the soul fly? The restaurant is open from Wednesday to Sunday from 11.30 to 15.00.

Cloudy Bay

Only one Te Wāhi Pinot Noir is produced in Central Otago, but the full range of Marlborough wines is available here for tasting. The comfortable tasting room has tables for groups of up to six people. For larger groups, please contact the winery in advance.

Photos: cloudybay.com

The warmest month in New Zealand is January. And it is not surprising that right now it is summer in the southern hemisphere. Cloudy Bay, one of New Zealand’s greatest wineries, a Wine Travel Awards nominee in Brand – the Visiting Card of the Country, opens its doors to anyone who loves summer, fine wine […]

Tasting of new “cats” from Einat Klein

On February 9, Tel Aviv will host a unique event by Einat Klein and Andrey Makarevych.


Those lucky enough to attend tastings at Einat Winery know that they are always informative, delicious and fun.

On February 9, the creative tandem of Einat Klein and Andrey Makarevych invites lovers of wine and good music to a tasting where two new wines from Einat Winery will be presented – Lonely Cat 2020 and 3 Other Cats 2020.

As always, Einat Klein – the nominee and winner of the public vote of the Wine Travel Awards in Wine Guide/Top Guide and a WTA judge – was responsible for filling the bottle, and Andrey Makarevych for the exclusive design of the labels. Each bottle is numbered and is a collector’s item.

The event will take place at the Eretz Israel Museum, located on the campus of Tel Aviv University (Haim Levanon 2, Tel Aviv). The program of the evening includes a unique wine tasting of Einat Winery accompanied by delicious appetizers from a professional chef, a jazz concert by the Katia Toobool Trio, as well as live communication with the organizers.

You can buy tickets and learn more about the upcoming event here.

Photos: eventer.co.il/3othercatswine, Julia Goland, Einat Klein

On February 9, Tel Aviv will host a unique event by Einat Klein and Andrey Makarevych. Those lucky enough to attend tastings at Einat Winery know that they are always informative, delicious and fun. On February 9, the creative tandem of Einat Klein and Andrey Makarevych invites lovers of wine and good music to a […]

Cité du Vin – a record for the number of tourists in 2023

In 2023, the unique Museum of Wine in Bordeaux – Cité du Vin, received a record 391,000 visitors including about 6000 professionals serving a corporate event, despite the fact that the museum was closed for one month for the renewal of the permanent exhibition.


By the end of 2023, since its opening, Cité du Vin, the nominee and winner of the Wine Travel Awards, has welcomed more than 2.7 million visitors, more than half of whom are foreigners. Local residents say that the Museum attracts them with various programs of cultural events.

Cité du Vin

In 2022, as part of the premiere Bordeaux Wine Week, Cité du Vin hosted the presentation of the Wine Travel Awards and an exclusive tasting from Vinos de La Luz (three wines received platinum medals and 97 points at the Decanter World Wine Awards 2022).

The permanent exhibition has been updated for the first time since the Museum was opened: new multimedia productions, new equipment and a new stage appeared. Two tasting offers have been added to the range of cultural events: the Via Sensoria Sensory tasting tour, opening in the spring of 2023, and the Bordeaux 360° tasting master class.

“These new offers immediately won over the hearts of our visitors. Their many positive comments and ever-increasing satisfaction recognise the hard work carried out by our teams. Renewing our cultural offering was a gamble. We are delighted to say that it paid off!” says Philippe Massol, Managing Director.

директор музея вина Cité du Vin Филипп Массол

97,000 people visited the Museum in July/August 2023, and more than 42,000 in October (the highest number recorded in October since the opening of the Cité du Vin). 51% of the visitors from the total number for the year are foreigners. Among foreigners, the largest percentage fell to the Spanish, British and Americans, followed by Germans and Italians. Other visitors are distributed as follows: 29% tourists were from all over France, 11% – residents of Bordeaux, 9% – day-trippers.

More than 356,000 people visited the new permanent exhibition, which opened on February 4, and almost 24,000 visited the Via Sensoria Sensory tasting tour (opened from early April to early November). The day-long tasting seminars attracted almost 11,000 participants. The evening cultural program, aimed at local residents and Bordeaux residents in particular, was also popular: more than 2,500 people took part in wine tasting seminars, 4,000 attended various conferences, screenings, Gourmet Cinema evenings, etc.

Today, more than 90% of visitors recommend their friends and relatives to visit the Museum, and the average score assigned to the permanent exhibition is almost 8.75/10, which is 0.75 points higher than in 2022.

Cité du Vin is open daily from 10am.

In 2023, the unique Museum of Wine in Bordeaux – Cité du Vin, received a record 391,000 visitors including about 6000 professionals serving a corporate event, despite the fact that the museum was closed for one month for the renewal of the permanent exhibition. By the end of 2023, since its opening, Cité du Vin, the […]

All About ProWein Media Summit 2024: Key Information

The Drinks+ and Wine Travel Awards team has received an invitation to participate in the virtual ProWein Media Summit 2024.


This year, our media resources have once again taken on the role of Information Partner for ProWein, while ProWein actively participated in the WTA as its Exhibition Partner as well as we have now two nominees — the leading trade fair for the wine and spirits industry in the Chinese mainland, ProWine Shanghai and THE LARGEST AND MAIN PROFESSIONAL WINE AND SPIRITS FAIR IN THE AMERICAS ProWine São Paulo become a WTA nominee in the Magnet of the Region category, Enogastronomic Events nomination.

The Summit 2024 was started with the speech of Mr. Peter Schmitz, ProWein Director about the success of ProWein 30 years story: “The secret of success is simple and as always amazing. We have always seen ourselves as a partner of a wine and spirits industry. Recognize trends at an early stage, brining supply and demand together on the global scale. This is our recipe for success. Today ProWein turns 30 and its fulfil the special wish. We will have our own podcast studio which will be used for recording for all three days of the fair.”

ProWein

As per Mr. Peter Schmitz, the organizers anticipate over 5,700 participants from approximately 60 countries, including a expanding array of spirits producers. Projections include 50,000 visitors from over 140 countries, with the presence of 937 media representatives from around the globe.
Presenting the Latest ProWein Business Report 2023: Available Now!

The second part of the Summit was dedicated to the ProWein Business Report 2023. On behalf of ProWein, Geisenheim University conducted its seventh annual survey in late 2023, polling experts spanning the entire value chain of the wine industry. Over 2,000 industry insiders worldwide participated, encompassing wine producers from key European and overseas wine-growing countries, exporters, importers, specialized wine merchants, and representatives from the food service/hospitality and hotel industries.

ProWein

Prof. Simone Loose, Head of the Institute for Wine and Beverage Business at Geisenheim University, presented the result of the global industry barometer. “Consensus among industry experts suggests that the wine sector must tailor its communication strategies to meet the preferences of young consumers to effectively connect with the upcoming generation of wine enthusiasts. Additionally, ensuring the necessary profitability will entail a structural overhaul of global excess wine production,” says Prof. Simone Loose.

There were a few main topics according as cold regular “Marktbarometer” (Market Barometer). So, the first main topic was prevailing sentiment in the industry is characterized by economic challenges. Escalating costs and significant declines in purchasing power within private households are exerting a negative impact on the industry’s profitability. In response, companies are taking proactive measures to reduce costs and enhance sales. For 2024, the wine industry anticipates only moderate cost increases and maintains a cautiously optimistic outlook for the future.

ProWein

Current challenges for the wine industry

The count of economic challenges has risen compared to the previous year, now leading the list with four indicators, albeit with a slight reduction in the risk of additional cost increases due to declining inflation. The global economic climate is still perceived as fragile. Notably, apprehensions about declining wine consumption and the limited profitability of the wine industry have markedly intensified – crucial aspects highlighted in this year’s ProWein Business Report.

Companies react to economic challenges

In response to economic challenges, businesses in the wine industry have implemented various entrepreneurial measures. A significant majority, comprising 72% of companies, attempted to offset some of the cost increases by raising prices. However, this strategy resulted in declines in sales, attributed to intense competitive pressure and heightened price sensitivity among consumers.

ProWein

The second mail topic was Market Segment Dynamics. The trade industry is witnessing a robust shift towards popular market segments, with premium wines and the medium segments experiencing a decline. Trade experts anticipate an even more pronounced continuation of this trend in 2024 and 2025. Producers foresee a future polarization, expecting growth in both the basic/popular and premium segments.

In the absence of indications for economic recovery, the trade anticipates continued growth in the popular segment for 2024 and 2025, particularly prominent in Scandinavia and the Netherlands. Concerning the medium and premium segments, the proportion of merchants foreseeing a decline slightly outweighs those anticipating growth. Consequently, modest overall losses are expected in these segments.

Topic three — Factors Behind Declining Wine Consumption. The primary cause of declining wine consumption is lower disposable income. Health and wellness trends contribute to a general reduction in the consumption of alcoholic beverages. In certain countries, there is a shift in preferences from wine to other alcoholic beverages.

ProWein

The industry must exert considerable effort to leverage the health trend and advance alternatives, such as no-and-low alcohol wines, to reach technical and sensory maturity. This will establish them as authentic alternatives to traditional wines, recognized by both merchants and consumers. Following the No-and-Low Special in the ProWein Business Report 2023, a comprehensive update on this topic is scheduled for summer 2024. As the wine industry competes with other alcoholic beverages for consumer preference, there is also a need to align communication strategies more closely with their evolving needs.

Topic 4 — Strategies for Attaining Market Equilibrium. The wine market currently grapples with an imbalance stemming from excess supply. Producers emphasize the need to curtail this surplus supply. Many producers advocate for state support to facilitate this reduction. Optimism exists among some producers regarding the prospect of achieving a better balance through improved outreach to young consumers.

ProWein

Topic 5 — Future Strategies for Wine Marketing. To compete effectively with other alcoholic beverages, the wine industry must enhance its targeting of young consumers. A consensus among industry experts is that wine needs to be more accessible and understandable for new target demographics. A subset of the industry envisions increased sales by positioning wine as an exclusive premium product. To align with other beverages in terms of marketing expenditure, wine must enhance its profitability.

ProWein Media Summit

You can find more information here.

The Drinks+ and Wine Travel Awards team has received an invitation to participate in the virtual ProWein Media Summit 2024. This year, our media resources have once again taken on the role of Information Partner for ProWein, while ProWein actively participated in the WTA as its Exhibition Partner as well as we have now two […]

Breaking Barriers: WineFuture 2023 in Coimbra – Uniting global wine visionaries and celebrating Portugal’s role

The event, WineFuture, brought together acclaimed professionals whose expertise spanned from the revolutionary wine tech companies in New Zealand to the esteemed top-recognized wineries in Argentina. Drinks+ and Wine Travel Awards were featured as official partners of Wine Future, and one of the WTA nominees had is special place at that event. Now a bit more details step by step. For three days, this event turned Portugal into a hub for wine discussions, highlighting its role in the global wine scene. Wine Future, already known for its significant impact, had its first meeting in Barcelona in 2006, focusing on climate change and wine. This 2023 gathering in Coimbra marked its fourth, memorable edition under the theme “Breaking Barriers”. The event, under the visionary leadership of Pancho Campo, the founder of the Wine Future and Green Wine Future summits, gained additional prestige with Wines of Portugal as a co-organizer. It was further elevated by the esteemed and adept leadership of its president, Frederico Falcao.

The event, WineFuture, brought together acclaimed professionals whose expertise spanned from the revolutionary wine tech companies in New Zealand to the esteemed top-recognized wineries in Argentina. Drinks+ and Wine Travel Awards were featured as official partners of Wine Future, and one of the WTA nominees had is special place at that event. Now a bit more details step by step. […]

Fayna Guralnya has its own website now

Currently, the unique collection of gins and distillates, which are made using crystal clear water from the Morshyn springs, can be viewed and ordered on the website of Fayna Guralnya and its owner – Mr. Viktor Babiy.


TM Fayna Guralnya has six fruit distillates and five types of gin. There are also two types of whiskey (malt and bourbon) that are being prepared for release. Now Fayna Guralnya has become a nominee of the Wine Travel Awards 2023-2024 in the nomination The Visiting Card of the Country/Brand – the Visiting Card of the Country. It was presented, among other members of the WTA community, at the tasting in Krakow, which took place at ENOEXPO.

Файна Гуральня

This year, the most important event in Poland, which unites the entire wine industry – the ENOEXPO exhibition, also became a nominee of the WTA`s third season in the nomination Enogastronomic Events/Magnet of the Region.

The stand of Ukrainian wines and authentic craft drinks attracted a lot of interested people and this shows that the wines and spirits of Ukraine are becoming more and more popular in the world. European importers, namely from Poland and France, are already interested in the drinks of Mr. Viktor Babiy, and a cooperation agreement has even been concluded with the French.

Fayna Guralnya presented London Dry Gin, London Lottos Blue Gin, Carpathian Gin and London Pink Gin at the Walk-Around Tasting Winery in Krakow.

Файна Гуральня

In 2020, at the All-Ukrainian Independent Craft competition, Carpathian Gin received its first “Gold”. Then, in 2021, this gin was awarded “Gold” at the Ukrainian Craft Spirits competition. In the same year the entire line of Guralnya gins was awarded “Gold” at the Gin Tasting Competition Crown Peregonu. Gourmets highly appreciate London Lottos Blue Gin, which is made according to Mr. Babiy’s exclusive recipe, where eleven herbs and dried buds of the herbaceous liana Clitoria ternatea with amazing medicinal properties are used to create a bouquet of aromas.

Mr. Babiy`s drinks are now available on the Guralnya website. Here you can also read the history of Viktor Babiy`s company creation. So it all started almost 10 years ago…

Currently, the unique collection of gins and distillates, which are made using crystal clear water from the Morshyn springs, can be viewed and ordered on the website of Fayna Guralnya and its owner – Mr. Viktor Babiy. TM Fayna Guralnya has six fruit distillates and five types of gin. There are also two types of […]

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